SOUNDING BOARD: Despite cheaper renewables and mainstream net-zero, emissions are up 65% and extreme weather cost $1.5 trillion last year. With COP30 in the Amazon, the ad industry faces mounting scrutiny over fossil-fuel work and its widening credibility gap.

At COP30 in Belém, countries are urged to turn years of pledges into concrete action.

Yuhei Ito’s extraordinary design vision thrives in transforming societal challenges into sustainable solutions.

From a humble side-hustle to one of Australia’s biggest men’s lifestyle brands, this is a story of how smart thinking, a dash of creative risk and doing the right thing can grow audiences, revenue and real impact.

Following your values can be just as powerful as chasing profit—this is Brent Richardson’s story, a masterclass in rethinking what success looks like.

Clean Creatives' Duncan Meisel argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel clients may have compromised its credibility and client relationships.

Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.

In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.

The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?

The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.

Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.

The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."

Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.

Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.

Nominations are open until September 3. Here's your chance to spotlight exceptional technical talent in the marcomms industry and the most innovative products from Asia-Pacific.

Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.

UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.

OOH campaign by Brandalism precedes Shell’s London AGM this month.

Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.

In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.

In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Environmental advocacy groups will closely watch Shell Energy's creative pitch in Australia to see how the company navigates the evolving landscape of environmental accountability and public perception.

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?

Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.

McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.

SOUNDING BOARD: Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules on advertising high-carbon products like SUVs and long-haul flights, or even ban them altogether?

With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.

Agency TheOr creates hard to look at 'planet saving screen savers' coinciding with COP28 to encourage more people to shut off their computer screens when dormant.

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.

Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.

Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.

Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?

Following the reveal of Asia's F-list by Clean Creatives this week, Research director Nayantara Dutta opines why even if creatives and agencies have the best of intentions, they may still end up being complicit with polluters in Asia.

CEO tells Campaign he is optimistic, after reporting 4.5% growth in Q3, ahead of some key rivals.

The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.

Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.