How to fix adland staffing pressures? Pay has to be the focus
A major Advertising Association report on the industry's struggle to keep hold of talent points to a clear problem – salary levels.
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Campaign CMO Outlook: Is the metaverse a fad or here to stay?
In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.
EBay turns Comic Con-goers into avatars for collectible trading cards
The AR experience provided comic fans with a unique card, including a digital version.
Campaign CMO Outlook: Digital retail media picks up
Retail media is set to be worth $101bn in 2022. Campaign has spoken to CMOs worldwide about their plans to take advantage of this opportunity.
Half of chief marketers say unproven ROI is biggest obstacle to metaverse
The Campaign survey showed senior marketers are split when it comes to investing in the space.
Majority of CMOs set to increase digital retail media budget in next year
The Campaign poll of senior marketers from across the world found about half planned a 25% rise.
'Worst ever talent crisis' in media roles is stopping growth, WFA survey reveals
Staff shortages were reported by 77% of respondents in a major survey by WFA and MediaSense.
Agency leaders must tackle burnout or ‘risk talent exodus’, IPA president warns
Wellbeing initiatives and flexible working policies do not address the root causes, according to Julian Douglas.
First Virgin Media ad by VCCP features TV rapping about streaming service
The campaign also includes shorter 'blipverts' interrupting ad breaks.
Making global advertising’s talent pipeline open to all
In the second part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
Salaries rise for majority of creative staff but women earn $11k less than men in UK survey
Salary inflation led to 63% of permanent staff receiving an average 10.2% pay increase.
M&A watch: S4 Capital and Accenture lead acquisitions in 2021 as global deals rise
North America generated the most activity, but deal-making levels in Asia-Pacific and Western Europe were similar to 2020.
Pinterest marks out lounge lingerie and DIY car curtains as top trends for 2022
Searches for 'lounge lingerie' increased by 96 times last year.
Cannes Lions launches new award for creative B2B excellence
Other changes include a broadening of the commerce prizes and a stronger emphasis on creative in the media awards.
Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
The tech firm has been under investigation by the UK regulator over competition concerns.
MediaCom launches data-based tool to drive creative performance by up to 50%
The new system will include an algorithm that uses information on emotional response and attention levels.
Travel adspend recovery stalled until 2023 despite 36% boost next year
Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.
MSQ grows revenue 35% after strong digital and earned media performance
The marketing organisation reported US$7.7 million of earnings before tax deductions over a six-month period.
Adland grapples with sustainability
Q4 GLOBAL FORECAST: Cop26 is prompting global action on environmental issues, but in the advertising sector, strategies for tackling the problems have so far diverged in different regions, including APAC.
Four in five ad agencies prepared to reject work with clients that lack sustainability ambition
Just over 20% of agencies taking part in a survey said they are already turning down work.
Rightmove chief marketer: Pitching with the CEO, agency-driven brand strategy and ‘unfair’ perceptions of marketers
Matt Bushby explains how he's on a mission to prove marketing is not the 'colouring-in department', with help from Rightmove's new creative and brand strategy agency.
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
Global agency groups Q1 2024 report card: 'big six' eye new business to shore up revenues
WPP and Dentsu’s organic revenues declined, while the other major holding companies achieved growth.
Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility
Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.
Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far
Tamara Rogers discusses how the global consumer healthcare company turns to holding companies for partnerships and why she won’t spread agency spending 'too thin.'
Campaign CMO Outlook 2024: Why marketers still want more from video-on-demand
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
Almost half of marketers plan creative or media agency review in next 12 months
Creative agencies are most likely to be reviewed in the next year.
Purpose-led ads lead to sales uplift for two in three brands
Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.
Purpose-led marketing—still in favour?
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
Wrangles in the jury room: how the challenges of creative judging play out
Tricky deliberations, outside influences and questionable entries can make the quest to recognise the best work with an award a difficult one.
Spike Lee reminds adland creatives: your priority is to 'sell shit, by hook or by crook'
Creativity should serve the purpose of selling, says the filmmaker.
Dove CMO: brand success more reliant on marketers than agency
Alessandro Manfredi, Dove's global chief marketing officer, says marketers need to be more receptive to creative ideas.
Bid farewell to the big CCO ego
Global chief creatives are leaving the grandstanding behind to become mediators and mentors.
Ad agencies and marketers fear hybrid working ‘undermines’ creativity
A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.
Global agency groups Q1 2023 report card: Organic growth for most but pace slows
Organic revenues were up on the previous year at four of the 'big six' agency groups in early 2023.
Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'
VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.
Campaign CMO Outlook 2023: In-housing permeates brands
In-housing might be particularly seductive to marketers during times of economic pressures, but its appeal is wider than the financial justification. Campaign has spoken to CMOs worldwide to uncover their future plans.
Agency culture benefits when leaders sweat the small stuff
Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration
Global agency groups 2022 report card: ‘Another record year'
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
Well-executed purposeful ads are ‘incredibly effective’, IPA research shows
Companies should not dismiss purposeful ads on the basis of those that do not perform well, warns expert.
Agencies sign ‘world-first’ standards to prevent alcohol marketing by influencers reaching kids
Standards drawn up by International Alliance for Responsible Drinking have been signed by 13 agencies.
Facebook accuses UK competition watchdog of ‘fundamental errors’ in Giphy inquiry
Social media company argues it has not reduced competition by merging with Giphy.
It’s not just the pitch that’s the bitch—agency pricing is, too
Agencies give their ideas and insights for free during pitches, but the problem runs deeper.