Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
From influencer collaborations to luxury chair designs, Razer's global head of ...
Analysis
10 hours ago
Game on: Inside Razer’s quest to turn avid gamers into brand loyalists
From influencer collaborations to luxury chair designs, Razer's global head of partnerships and PR, Nikhil Kharoo, explains how community engagement, bold collaborations, and a gamer-first ethos drive the brand’s success.
News
12 hours ago
Why more celebrities are taking the creative reins ...
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
News
10 hours ago
APAC ad spend growth pegged at 5.8%, buoyed by SEA
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
.png&h=268&w=401&q=100&v=20170226&c=1)
News
10 hours ago
Spikes Asia announces Innovation Spikes 2025 shortlist
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
Opinions
10 hours ago
It's time to take a stand against bland marketing
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.
News
10 hours ago
People are moving, pitches are being won
We Are Social, WE Communications, Zoo Group, BBDO, GroupM, Dentsu, and more in our weekly collection of people moves and account wins.
News
15 hours ago
‘Nice little advertising business you got there. Be ...
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Analysis
1 day ago
PHD holds the top spot in the final APAC media ...
Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.
Advertising
1 day ago
Cultural nuances meet business realities: Marcus ...
Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
News
1 day ago
Danone Indonesia's marketing chief Sri Widowati exits
Widowati departs Danone Indonesia after a four-year tenure marked by innovative campaigns and a focus on consumer education, leaving to pursue new passions.
.png&h=268&w=401&q=100&v=20170226&c=1)
News
1 day ago
Bala Pomaleh joins Dentsu Malaysia as CEO Media
Pomaleh recently left Mediabrands Malaysia as CEO.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Opinions
1 day ago
Why APAC agencies need shorter work weeks
APAC agencies should adopt a shorter work week to enhance productivity, improve work-life balance, and gain a competitive edge in talent retention, says Anne Rayner, CEO of Productivity Bargain.
News
4 days ago
Alibaba pledges 'aggressive' AI investment, reports ...
Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.
Analysis
1 day ago
‘The White Lotus effect’ on Thai tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
Creative Minds
Analysis
Feb 20, 2025
Creative Minds: Fachrul Rizal considers advertising ...
Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.
Analysis
Feb 14, 2025
Creative Minds: Sally Anderson is always asking ...
Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.
Analysis
Feb 7, 2025
Creative Minds: Kartik Smetacek loves the simplicity...
Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.
Analysis
Jan 31, 2025
Creative Minds: Jereek Espiritu pushes his ideas to ...
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
Representation Matters
Analysis
Feb 20, 2025
Gen Z isn't buying Black History Month campaigns ...
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
Analysis
Feb 18, 2025
Time to Nike-ify DEI
Why we need to rescue the concept of 'merit' from being solely a Trump card.
.png&h=268&w=401&q=100&v=20170226&c=1)
Analysis
Feb 13, 2025
The boys’ club still runs Australian advertising—and...
Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
The Work
The Work
4 hours ago
Skoda’s Elroq takes cues from nature’s cleverest critters
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
The Work
2 days ago
Coach appoints Mother to creative account and unveils NYC style-inspired campaign
The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.
The Work
Feb 20, 2025
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
The Work
Feb 20, 2025
A sweet KitKat break-time signal for Manila businesses
In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.
The Work
Feb 19, 2025
Mock bridal jewellery film highlights marriage rights in Pakistan
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
Marketing
Apr 15, 2025
Campaign Spotlight Indonesia 2025
Campaign Spotlight Indonesia, sets the backdrop for compelling dialogues that transcend borders, focusing on the globalized marketing strategies that have propelled Indonesian brands to excellence. We are excited to announce that we will be hosting our inaugural Spotlight event in Jakarta - Made in Indonesia. Built for the world.
.png&h=268&w=401&q=100&v=20170226&c=1)
Advertising
Feb 27, 2025
Campaign China Summit 2025
We're thrilled to announce Campaign China Summit returns to Shanghai on 27 February, 2025!
.png&h=268&w=401&q=100&v=20170226&c=1)
Marketing
Mar 27, 2025
Campaign Spotlight Hong Kong 2025
Explore the new 2025 marketing playbook at Campaign Spotlight Hong Kong on 27 March
Advertising
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
PARTNER CONTENT
PROMOTED
22 hours ago
The untapped potential of OTT for Singapore marketers
Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.
PROMOTED
Jan 24, 2025
DEI isn’t something to check off a list; it should ...
Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
Jan 9, 2025
Uncovering the best marketing approaches to connect ...
A new report from EternityX and Tongcheng Travel points to optimal marketing strategies for wooing the most demanding and hard to please sliver of Chinese outbound travellers — the affluent segment.
PROMOTED
Jan 6, 2025
How Yandex advertising solutions help building a ...
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
BY PR NEWSWIRE