Why brands are scaling back their sustainability commitments
A record-breaking hot year makes COP29's climate finance promises feel dangerously...
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Analysis
19 hours ago
Why brands are scaling back their sustainability commitments
A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
News
5 hours ago
DOJ to recommend Google sell off its Chrome ...
The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.
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Data
18 hours ago
Omnicom, WPP and Publicis shops vie for top spots ...
Meanwhile, four new agencies enter the top 20.
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Analysis
18 hours ago
Is cheap the new black? E-commerce's existential crisis
Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.
Analysis
20 hours ago
Pepsi's global brand relaunch expands to Sri Lanka ...
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
News
4 hours ago
X signs partnership with PubMatic to boost ad revenue
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
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Analysis
20 hours ago
Goodbye first screen, hello wearables: IMG's vision ...
The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.
News
18 hours ago
Mid-week newsmakers in the world of marcomms
Elmwood, Commvault, Jaywing, Wellcom, Dentsu Creative, Foot Locker, and more—catch up on the latest appointments and business wins right here.
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Advertising
1 day ago
Why Chinese brands are aggressively expanding in ...
With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.
Analysis
2 days ago
Purpose-led marketing—still in favour?
Some say adland is saturated with purpose-led work, but for others, it still has an important role. CMOs from across the globe share whether and why the popularity of purpose-led ads is on the wane.
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News
1 day ago
Ebiquity names chief executive following Nick ...
Waters will remain with the business until January 2025 to ensure a smooth transition.
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News
1 day ago
Bestore's regulatory clearance fails to quell ...
The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.
The Work
3 days ago
Coca-Cola faces backlash for ‘ugly’ AI-generated ...
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
News
2 days ago
Veteran Australian broadcaster Alan Jones arrested ...
One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.
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News
2 days ago
Agency of the Year 2024: Shortlists announced
See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.
Representation Matters
Opinions
Nov 6, 2024
How to fix adland's motherhood crisis
The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.
Opinions
Oct 28, 2024
What will it take for female creatives to get the ...
Following a recent double-page spread that highlighted the glaring lack of gender diversity in the creative industry, Campaign Asia-Pacific asked women creatives in the region about the steps needed to enact real change.
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News
Oct 28, 2024
Top agencies abandon Campaign Brief amid growing ...
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
News
Oct 22, 2024
Victoria’s Secret’s comeback fashion show portrays ...
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
The Work
The Work
5 hours ago
Nike honours Rafael Nadal’s career with cinematic film
The campaign is narrated by the brand's co-founder, Phil Knight.
Advertising
1 day ago
Thai graduates turn the camera on tradition in Apple's latest iPhone campaign
The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.
The Work
1 day ago
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
The campaign was created by Leo Burnett.
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The Work
1 day ago
Monopoly Go! encourages friendship in first global campaign
The star-studded campaign features Will Ferrell as Mr. Monopoly.
The Work
Nov 15, 2024
Nespresso brings snowman and David Beckham together for Christmas
Campaign produced by company co-founded by Beckham.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
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Marketing
Dec 5, 2024
Living it Up: Forging Deep Connections Between ...
An exclusive lunch-and-learn event that hosted by EternityX, in collaboration with CampaignAsia.
Advertising
Dec 10, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
Advertising
Apr 10, 2025
Digital Media Awards 2025
Exciting news! The Digital Media Awards 2025 are now open for entries!
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
PARTNER CONTENT
PROMOTED
Nov 15, 2024
Campaign for social audio app Buz ropes in ...
A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to highlight its ability to facilitate connections.
PROMOTED
Oct 8, 2024
Brands scale new heights with live sport on-board
Whatever your sport, nothing rivals the thrill and excitement of watching it live. And thanks to advances in technology, you can watch it whenever and wherever you want – even at 30,000ft or miles at sea. This is great news for fans and the brands trying to reach them.
PROMOTED
Oct 17, 2024
The Rise of the Change Makers — responding to ...
Havas’ Meaningful Brands global report demonstrates how brands can meet shifting consumer expectations
PROMOTED
Oct 7, 2024
How the right audience data can future-proof your ...
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
Most Read
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BY PR NEWSWIRE