Campaign’s Agency of the Year 2025 awards concluded last night (December 9) at the Pan Pacific Singapore, celebrating standout achievements across Southeast Asia, including Singapore, Malaysia, Indonesia, Thailand, Cambodia, Vietnam, Laos, Myanmar and the Philippines.
The full list of winners is below; a trend analysis can be read here.
| REGIONAL CATEGORIES | |
| Category | Winner |
| Southeast Asia Creative Agency of the Year | Leo |
| Southeast Asia Digital Innovation Agency of the Year | Leo |
| Southeast Asia Independent Agency of the Year | No Award |
| Southeast Asia Media Agency of the Year | Spark Foundry |
| Southeast Asia PR Agency of the Year | No Award |
| AGENCY CATEGORIES | |||
| Category | Award | Agency | Market |
| Cambodia, Laos, Myanmar Creative Agency of the Year | Silver | Blink | Myanmar |
| Indonesia Creative Agency of the Year | Gold | Leo | Indonesia |
| Silver | Ambilhati | Indonesia | |
| Malaysia Creative Agency of the Year | Gold | Leo | Malaysia |
| Silver | Mediabrands Content Studio | Malaysia | |
| Bronze | AMPERSAND ADVISORY | Malaysia | |
| Philippines Creative Agency of the Year | Gold | GIGIL | Philippines |
| Silver | TBWA\SMP | Philippines | |
| Bronze | Leo | Philippines | |
| Singapore Creative Agency of the Year | Gold | Leo | Singapore |
| Silver | BBH Singapore | Singapore | |
| Bronze | McCann Worldgroup | Singapore | |
| Thailand Creative Agency of the Year | Gold | LEO | Thailand |
| Silver | CJ WORX and Spore Bangkok | Thailand | |
| Bronze | Wolf BKK | Thailand | |
| Vietnam Creative Agency of the Year | Gold | Dentsu Creative | Vietnam |
| Silver | Leo | Vietnam | |
| Bronze | HAPPINESS SAIGON | Vietnam | |
| Cambodia, Laos, Myanmar Digital Innovation Agency of the Year | No Shortlist No Award | ||
| Indonesia Digital Innovation Agency of the Year | Gold | Redcomm Indonesia | Indonesia |
| Silver | ALVA Digital Network | Indonesia | |
| Bronze | Zenith | Indonesia | |
| Malaysia Digital Innovation Agency of the Year | Gold | PHD Media Malaysia | Malaysia |
| Silver | Leo | Malaysia | |
| Bronze | Kinesso | Malaysia | |
| Philippines Digital Innovation Agency of the Year | Gold | TBWA\SMP | Philippines |
| Silver | Leo | Philippines | |
| Bronze | SVEN | Philippines | |
| Singapore Digital Innovation Agency of the Year | Gold | Leo | Singapore |
| Silver | OMD Singapore | Singapore | |
| Bronze | PHD | Singapore | |
| Thailand Digital Innovation Agency of the Year | Gold | LEO | Thailand |
| Silver | OMD | Thailand | |
| Bronze | CJ WORX and Spore Bangkok | Thailand | |
| Vietnam Digital Innovation Agency of the Year | Silver | Ogilvy One Vietnam | Vietnam |
| Bronze | Leo | Vietnam | |
| Cambodia, Laos, Myanmar Independent Agency of the Year | Gold | BEYOND 360 | Myanmar |
| Silver | Blink | Myanmar | |
| Bronze | IdeaFactory Advertising | Cambodia | |
| Indonesia Independent Agency of the Year | Gold | Redcomm Indonesia | Indonesia |
| Silver | GOOD PEOPLE NETWORK | Indonesia | |
| Bronze | Ambilhati | Indonesia | |
| Malaysia Independent Agency of the Year | Gold | AMPERSAND ADVISORY | Malaysia |
| Silver | Invictus Blue | Malaysia | |
| Philippines Independent Agency of the Year | Gold | GIGIL | Philippines |
| Silver | Propel Manila | Philippines | |
| Bronze | NuWorks Interactive Labs | Philippines | |
| Singapore Independent Agency of the Year | Gold | VIRTUE Asia | Singapore |
| Silver | UNCANNY | Singapore | |
| Bronze | GOVT Singapore | Singapore | |
| Thailand Independent Agency of the Year | Gold | CJ WORX and Spore Bangkok | Thailand |
| Silver | dotMATTERS | Thailand | |
| Bronze | GOODSTUPH THAILAND | Thailand | |
| Vietnam Independent Agency of the Year | Silver | HAPPINESS SAIGON | Vietnam |
| Bronze | Golden Communication Group | Vietnam | |
| Cambodia, Laos, Myanmar Media Agency of the Year | No Shortlist No Award | ||
| Indonesia Media Agency of the Year | Silver | Zenith | Indonesia |
| Bronze | OMD Indonesia | Indonesia | |
| Malaysia Media Agency of the Year | Gold | PHD Media Malaysia | Malaysia |
| Silver | Universal McCann | Malaysia | |
| Bronze | OMD (M) | Malaysia | |
| Philippines Media Agency of the Year | Gold | Spark Foundry | Philippines |
| Silver | Starcom Philippines | Philippines | |
| Bronze | INITIATIVE PHILIPPINES | Philippines | |
| Singapore Media Agency of the Year | Gold | Starcom | Singapore |
| Silver | Initiative | Singapore | |
| Bronze | OMD Singapore | Singapore | |
| Thailand Media Agency of the Year | Gold | OMD | Thailand |
| Silver | Carat Thailand | Thailand | |
| Bronze | Spark Foundry Thailand | Thailand | |
| Vietnam Media Agency of the Year | Gold | Spark Foundry | Vietnam |
| Silver | OMD Vietnam | Vietnam | |
| Bronze | Zenith | Vietnam | |
| Cambodia, Laos, Myanmar PR Agency of the Year | No Shortlist No Award | ||
| Indonesia PR Agency of the Year | No Shortlist No Award | ||
| Malaysia PR Agency of the Year | Gold | Edelman | Malaysia |
| Silver | Rantau+ | Malaysia | |
| Bronze | AMPERSAND ADVISORY | Malaysia | |
| Philippines PR Agency of the Year | Gold | MSL | Philippines |
| Bronze | Ripple8 | Philippines | |
| Singapore PR Agency of the Year | Gold | AKA Asia | Singapore |
| Silver | We. Communications | Singapore | |
| Thailand PR Agency of the Year | Silver | CJ WORX and Spore Bangkok | Thailand |
| Vietnam PR Agency of the Year | Silver | Golden Communication Group | Vietnam |
| Bronze | Dentsu Creative | Vietnam | |
| Southeast Asia B2B Marketing Agency of the Year | Gold | McCann Worldgroup | Singapore |
| Silver | H.E.A | Singapore | |
| Bronze | Edelman | Southeast Asia (Malaysia) | |
| Southeast Asia B2C Marketing Agency of the Year | Gold | Digitas | Southeast Asia (Singapore) |
| Silver | Wolf BKK | Thailand | |
| Bronze | RED2 Digital | Southeast Asia (Vietnam) | |
| Southeast Asia Best Culture | Winner | TBWA\SMP | Philippines |
| Southeast Asia Best Place to Work | Winner | TBWA\SMP | Philippines |
| Southeast Asia Boutique Agency of the Year | Gold | UNCANNY | Singapore |
| Silver | VIRTUE Asia | Singapore | |
| Bronze | Knock Consulting | Thailand | |
| Southeast Asia Brand Design Agency of the Year | Silver | TBWA\SMP | Philippines |
| Southeast Asia Brand Experience Agency of the Year | Gold | Jack Morton Worldwide | Singapore |
| Silver | GOVT Singapore | Singapore | |
| Bronze | Sight | Singapore | |
| Southeast Asia Consultancy of the Year | Silver | Rantau+ | Malaysia |
| Bronze | Initiative | Malaysia | |
| Southeast Asia Content Marketing Agency of the Year | Gold | SVEN | Philippines |
| Silver | McCann Worldgroup | Singapore | |
| Bronze | Publicis Chemistry | Southeast Asia (Singapore) | |
| Southeast Asia CSR Achievement of the Year | Gold | HAVAS Ortega | Philippines |
| Silver | TBWA\SMP | Philippines | |
| Bronze | HEROIXM, IDEASXMACHINA Hakuhodo | Philippines | |
| Southeast Asia Customer Engagement Agency of the Year | Gold | Digitas | Southeast Asia (Singapore) |
| Silver | GrowthOps Asia | Southeast Asia (Malaysia) | |
| Bronze | Knock Consulting | Thailand | |
| Southeast Asia Data Analytics Agency of the Year | Gold | Digitas | Southeast Asia (Singapore) |
| Silver | IPG Mediabrands | Southeast Asia (Singapore) | |
| Southeast Asia E-Commerce Agency of the Year | Gold | Performics | Southeast Asia (Singapore) |
| Silver | RED2 Digital | Southeast Asia (Vietnam) | |
| Southeast Asia Event Marketing Agency of the Year | Gold | Sight | Singapore |
| Silver | IdeaFactory Advertising | Cambodia | |
| Southeast Asia Influencer Marketing Agency of the Year | Gold | T&A Ogilvy | Vietnam |
| Silver | Golden Communication Group | Vietnam | |
| Bronze | Publicis Chemistry | Philippines | |
| Southeast Asia Integrated Marketing Agency of the Year | Gold | Zenith | Singapore |
| Silver | McCann Worldgroup | Singapore | |
| Bronze | Leo | Indonesia | |
| Southeast Asia Market Research Agency of the Year | Gold | IPG Mediabrands | Southeast Asia (Singapore) |
| Silver | BRAND-Y | Philippines | |
| Southeast Asia OOH Agency of the Year | Bronze | Publicis Media | Philippines |
| Southeast Asia Performance Agency of the Year | Gold | Performics | Southeast Asia (Singapore) |
| Silver | OMD Singapore | Singapore | |
| Bronze | HAVAS Ortega | Philippines | |
| Southeast Asia Production Company of the Year | Gold | Elesi Studios | Southeast Asia (Philippines) |
| Silver | Prodigious Philippines | Southeast Asia (Philippines) | |
| Bronze | CRAFT | Thailand | |
| Southeast Asia Programmatic Agency of the Year | Gold | Performics | Southeast Asia (Singapore) |
| Silver | HAVAS Ortega | Philippines | |
| Southeast Asia Social Media Agency of the Year | Gold | GOODSTUPH | Southeast Asia (Thailand) |
| Silver | BRILLIANT & MILLION | Southeast Asia (Thailand) | |
| Bronze | Publicis Chemistry | Singapore | |
| Southeast Asia Specialist Agency of the Year | Gold | Starcom | Singapore |
| Silver | Klick Health | Southeast Asia (Singapore) | |
| Bronze | Publicis Chemistry | Southeast Asia (Singapore) | |
| Southeast Asia Talent Development Programme of the Year | Gold | IPG Mediabrands | Malaysia |
| Silver | IDEASXMACHINA Hakuhodo | Philippines | |
| Bronze | T&A Ogilvy | Vietnam |
| Southeast Asia | Southeast Asia Corporate Communications/Marketing Team of the Year | No Shortlist No Award |
| Southeast Asia | Southeast Asia Marketer of the Year | No Shortlist No Award |
| Category | Award | Agency | Brand | Market |
| Southeast Asia Agency Marketer Partnership of the Year | Gold | WPP Studio X – ASEAN & South Pacific | Coca-Cola ASEAN & South Pacific | Southeast Asia (Singapore) |
| Southeast Asia Agency Marketer Partnership of the Year | Silver | M+C Saatchi Performance | Grab | Southeast Asia (Singapore) |
| Southeast Asia Agency Marketer Partnership of the Year | Bronze | OMD Singapore | McDonald's Asia Business Unit | Singapore |
| PEOPLE CATEGORIES | ||||
| Category | Award | Nominee | Agency / Company | Market |
| Southeast Asia Account Person of the Year | Winner | Lydia Adlina-Lee | Starcom | Singapore |
| Southeast Asia Agency Growth Leader of the Year | Winner | Saravanan Mudaliar | Publicis Media | Indonesia |
| Commendation | Anna Patterson | Sight | Singapore | |
| Southeast Asia Agency Head of the Year | Winner | Vineeth Dhruvan | Publicis Media | Southeast Asia (Vietnam) |
| Commendation | Melvin Mangada | TBWA\SMP | Philippines | |
| Southeast Asia AI Team of the Year | Winner | Publicis Groupe Products & Solutions Team | Publicis Groupe | Southeast Asia (Singapore) |
| Southeast Asia AI Person of the Year | Commendation | Manolis Perrakis | We Are Social | Singapore |
| Southeast Asia Channel/Engagement Planner of the Year | Winner | Vibhu Harnvarakiat | BRILLIANT & MILLION | Southeast Asia (Thailand) |
| Commendation | Jennifer Garcia | Spark Foundry | Philippines |
| Southeast Asia Creative Leader of the Year | Winner | Stephan Schwarz | LePub Singapore | Southeast Asia (Singapore) |
| Southeast Asia New Business Development Team of the Year | Winner | We Are Social Business Development Team | We Are Social | Southeast Asia (Singapore) |
| Southeast Asia Producer of the Year | Winner | Wendi Chong | BBH Singapore | Southeast Asia (Singapore) |
| Southeast Asia Strategic/Brand Planner of the Year | Winner | Su Ling Chan | Mediabrands Content Studio | Malaysia |
| Commendation | Robin Sue | Digitas | Malaysia | |
| Southeast Asia Young Achiever of the Year | Winner | Robin "Go" Estargo | NJYN, IDEASXMACHINA Hakuhodo | Philippines |
| Commendation | Justine Rodriguez | TBWA\SMP | Philippines | |
| Southeast Asia Young Business Leader of the Year | Winner | Dinh Nhu Nguyen | Publicis Groupe | Southeast Asia (Vietnam) |
| Southeast Asia Young Creative Person of the Year | Winner | Ngoc Vuong | Leo | Southeast Asia (Vietnam) |
| BRAND CATEGORIES | ||||
| Category | Award | Brand | Agency | Market |
| Southeast Asia AD Campaign of the Year | Gold | Oreo | Leo | Southeast Asia (Indonesia) |
| Southeast Asia AD Campaign of the Year | Silver | Income Singapore | BBH Singapore | Singapore |
| Southeast Asia AD Campaign of the Year | Bronze | Income Singapore | BBH Singapore | Singapore |
| Southeast Asia AI AD Campaign of the Year | No Shortlist No Award | |||
| Southeast Asia Brand of the Year | Winner | Income Singapore | Singapore |
