On the wish list is acing a hole-in-one with Tiger Woods in attendance, evoking emotions with words, getting six-pack abs. But first, pizza. He can't live without pizza, even those with pineapple.
The new agency will be led by Masaya Hosogai of FCB Health and Junji Yokokawa of McCann Health Japan.
We speak with EssenceMediacom’s chief strategy and transformation officer for South Asia, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.
Vietnam’s Digital Agency of the Year and PR Agency of the Year pushed the envelope with a year of innovations.
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
Taking a data-based approach has led to victory for the Shanghai-based agency as it overcomes China-specific challenges and adapts to brand demands.
In light of changing data privacy practices, marketers must learn to balance data collection and marketing strategy with consumer trust.
A strong year of meeting people, product and growth goals across the region is all the more impressive as it was orchestrated to deliver on Wavemaker’s vision from Shanghai under lockdown conditions.
Vietnam’s Digital Agency of the Year and PR Agency of the Year pushed the envelope with a year of innovations.
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
Manila-based agency puts people first to create an environment of growth, inclusivity and award-winning work.
Taking a data-based approach has led to victory for the Shanghai-based agency as it overcomes China-specific challenges and adapts to brand demands.
Using a portion of Foodpanda Singapore’s advertising budget from its Green Label sustainability accreditation scheme, Teads Care is helping Wateroam in its mission to provide clean drinking water free of charge to 65,000 people in Myanmar.
Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.
New CEO Sharlene Wu masterminds golden turnaround that sees focus shift to mid-tier clients and working smarter.
Tokyo’s UltraSuperNew earns another gold award with its focus on Gen Z, commitment to causes and shattering taboos.
The combination of both human and data science, alongside tech-powered media planning, is now a reality and fast becoming a marketer’s must-have.
Shinji Tsukamoto of Amazon Ads shares his thoughts on changes within the advertising industry, the challenges Amazon Ads is working on solving, and why it’s best to always work backwards from the customer.
Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.
Age is, actually, more than just a number — it’s key to our individual perspectives and, harnessed correctly, generational diversity can benefit us all in the workplace. We hear from EssenceMediacom China’s Yolanda Gao and Joy Long about the importance of a workforce with a diverse age range and how the company is fostering a culture of age inclusivity.
Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.
Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.
At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.
Insights unlocked by Alibaba can help merchants to translate emerging consumer trends into product development.
Inputs from senior leaders at the Japan operations of EssenceMediacom and AKQA on navigating a path through male allyship.
Today’s sophisticated marketers are using discovery commerce to connect with customers well before their intent to purchase using powerful technology that drives results. We’d love your insights on how you are using discovery commerce in this quick 1 minute survey!
SPORTFIVE’s Echo Li expounds on how Chinese brands can use 'the beautiful game' to raise their global profile.
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
Through the upcoming 11.11 shopping festival and beyond, Alibaba’s unique membership management programme helps retailers on the platform reap the rewards of having a loyal, engaged customer base.
As innovations make leaps and bounds and shopping increasingly shifts online, brands have to proactively implement sophisticated strategies to drive sales. Discover a major aspect of e-commerce that can pique consumer interest, before they even know they want to purchase.
The precious terrain of the digital future might be uncertain, but marketers and brands need to ensure their settings are clicked to internet-default.
Industry leaders chime in on the most important communications issue in advertising.
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.
Leading marketers in Asia Pacific expound on the shift towards open discussion of mental well-being and why brands are duty-bound to spearhead the conversation.
Agency and client leaders react to the Marketer's Manifesto we created with Worldwide Partners at Cannes.
What could we be doing better in our DEI content? Help us give a platform to unsung causes, tell us what topics you've had enough of, and voice your thoughts on what we should cover for Women to Watch 2022 and 2023.
We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.
How Braze helped Bukalapak cut through its own noise and drive sales
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
Take a few moments to tell us about how Meta is helping you to reach your marketing goals – and you could win an Apple voucher
We speak to top marketers from PepsiCo, Dole Sunshine Company, and Colgate-Palmolive on how to create tangible change within the sustainability sphere.
Landing on the perfect creative style for your brand’s TikTok presence requires artistic flair and a test-and-learn approach in equal measure.
Dwivedi will continue to be a member of the Global Board of Directors at the international body.
Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.
Some of Asia’s leading marketers have a candid discussion on the most pressing issues facing the industry, as it navigates a return to business as usual.
On TikTok, every brand — of every size — has the potential to go viral. Learn how small-to-medium businesses market themselves on the platform and drive real, tangible growth.
The launch of an affiliate office in Pakistan solidifies UM’s presence in 14 APAC markets.
After staying grounded indoors, people are ready and raring to take off to their next travel destination. Here’s how brands can tap into consumers’ renewed wanderlust with digital-first solutions.
The announcement comes close to the heels of B. Ramanathan's promotion to a regional role.
The relationship between brands and agencies needs some TLC. So we carried out global research with both sides to find out how to improve it
In a time of upheaval, how can brands ensure they’re not just evolving with the times, but leading the way?
Data-driven marketing isn’t new. Far from it.
The case for a unified tech stack.
Inspired by the themes selected for this year’s Cannes Lions Festival, we invited APAC marketing leaders to get together to discuss sustainability, DEI, and talent retention at a roundtable co-hosted with The Wall Street Journal Barron’s Group.
At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.
…then it’s time to consider Creative as a Service.
Campaign Asia-Pacific and Essence reunite for Diversity Talks 2022 as part of the annual Women to Watch campaign, exploring challenges such as aligning DEI with conservative markets, supporting women in the workplace, and how companies can embody their DEI values
Experts and panellists at the first-ever Meta Festival break down how creators and brands can navigate web3, its contribution to diversity, and metaverse trends in the APAC region.
Thought TikTok was only suited to brand awareness campaigns? Think again.
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
How do you boost creativity and effectiveness? Marketers need to embrace diversity, be bold with ideas, and connect with their audience
Brands that want to live up to their purposeful messaging must do better than just optics. Progressive values don’t just belong in the creative part of a campaign, but also in the media plan.
Creativity has never been stronger, but brand experts say marketers must work more closely with international partners to help them achieve long-term growth.
It is time for the creative sector to place sustainability at the heart of everything it does. There is no time to waste and consumers will accept nothing less
A new hybrid world of retail is emerging: physical and digital spaces are now equally important, and both are necessary to provide a more interconnected, ‘omnichannel’ shopping experience.
In light of changing data privacy practices, marketers must learn to balance data collection and marketing strategy with consumer trust.
Campaign UK editor Gideon Spanier to lead the exclusive ‘Marketers’ Manifesto Summit’, at Cannes Lions to champion better marketing globally
The digital giant is investing big in adtech, cookieless solutions, and virtual production as it prepares to “step into the next gen of the internet.”
These days, consumers expect purposeful marketing to not only be thoughtful, but also relevant to their concerns. When priorities differ between not just regions, but countries, how do brands go about activating purpose-led campaigns with authenticity and emotional resonance?
Thanks to increased accessibility, fast-developing technology, and a vibrant creator economy, entertainment as we know it is changing rapidly.
In the age of authenticity, brands are increasingly expected to take stances on DEI issues. But woke-washing — the act of co-opting causes for commercial gain without making real contributions — is worse than no stance at all; it is exploitative and actively damaging to important movements.
As changing audience viewing habits give rise to a booming over-the-top video market in Asia, brands have new opportunities to make an impression. A panel from Johnson & Johnson, Unilever and The Trade Desk shared their insights on how marketers can find and reach their target audiences.
With the vast potential of the growing metaverse, how can brands leverage the new immersive virtual-world experience to affect real-world opportunities for their business? Industry leaders from agencies, Meta, and WPP came together to share views, guidance and experiences as this new platform takes shape.
Nielsen’s 2022 global marketing report dives into consumer behaviour on digital platforms, the rising social media trends, and what brands should expect when adopting new channels to reach audiences.
Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.
Crack the science of shortform with Test with TikTok, the video platform’s new playbook for Southeast Asia-based brands.
What is the current state of independent agencies, what and where is the growth potential – and how can you capture that? Indie leaders from around the world were optimistic that ‘this is our moment’ when they gathered at the recent Worldwide Partners, Inc. (WPI) conference in Las Vegas to discuss the future – here are the highlights.
What it takes for brands to move from lofty climate commitments to helping create real change and equitable impact.
Nielsen’s 2022 global annual marketing report reveals why brand awareness and authenticity are more important than ever, and how brands must hold themselves accountable to elicit meaningful engagement from their audiences.
Social good not only gives back to communities, but also gives employees a greater sense of worth, say Essence’s Matthew Holland and Aarti Bharadwaj.
At a roundtable hosted by BBC and Campaign Asia, media agency and brand leaders discussed the ways that headline news has affected their decision-making.
Have your say for the chance to win a US$750 voucher of your choice.
Curation isn’t just a buzzword — it’s a way to add brand safety, transparency, performance, and that ever-elusive human touch into programmatic.
The Fives Hotels & Residences used Meta digital lead generation and HubSpot to improve its customer connections – and its sales
Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.
The way consumers today interact and engage with brands has changed dramatically. They want unique, attention-grabbing creativity delivered in a personalised way. For content to succeed, brands need to understand how monotony, mood and motivators contribute to consumer connection.
The unprecedented growth of e-commerce shows no sign of slowing — but how can brands make sure they stand out in such a saturated market? We spoke with Focus Media’s chief strategy officer, Cindy Yan Chan, about how traditional branding can complement digital marketing and foster consumer confidence.
Building a brand presence in the metaverse and through NFT (non-fungible token) marketing is not a question of if, but when. Major tech, consumer, and luxury brands are staking claims on this new frontier. Can marketers still afford to wonder if this is hype?
Promoting diversity, equity and inclusion in the workplace is no longer optional but essential. We spoke with Essence’s APAC CEO, T. ‘Gangs’ Gangadhar, about how the pandemic has set equality back, and why companies must tackle unconscious bias to drive socio-economic diversity.
As we get ready to bid farewell to the Year of the Ox and welcome in a year of fierce prosperity with the Year of the Tiger, the eternal question remains: How does a brand successfully adapt to the China market?
Marketers and publishers are facing a multitude of challenges when it comes to operating in a cookie-less world: changes to tracking, privacy, regulation, or just getting the basics right. Dan Richardson, Yahoo’s head of data ANZ looks at some of the steps brands and agencies can take to better prepare for a cookie-less future.
The travel and hospitality industry was arguably one of the hardest hit industries during the pandemic. How did Indonesian lifestyle superapp Traveloka not only survive—but thrive—during this challenging period?
New research from WSJ Intelligence and B2B International reveals the sources decision-makers turn to for information about brands before settling on which ones to work with.
Branded Content is becoming a powerful tool for brands who want to supercharge their campaigns, allowing messaging to reach far beyond organic audiences. Publicis, Dentsu, TRIBE and Meta give us insights into the best way to leverage this solution.
Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.
Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.
PepsiCo’s APAC chief marketing officer and chief sustainability officer on why innovation is the mark of great marketers.
Haleon’s global head of media business units on why internal authenticity is critical for brands and marketers looking to change the game.
Spotify’s head of marketing for Southeast Asia on how a “creative as usual” mindset can push brands to do bigger, better, things.
The VP of marketing for Optus on the power of marketing to drive commerce, build cultures, and create trends.
Shopee’s regional marketing lead on the importance of prioritising your users, retaining the “humanness” of marketing, and more.
DBS’ head of group strategic marketing & communications on how marketers should use creativity, strategy, and numeracy to shape a brand’s positioning.
Julie’s Biscuits director Sai Tzy Horng on why a healthy dose of scrutiny and subversion can help brands change the game.
Central & Robinson’s CMO on why brands should have vision, courage, and a sense of generosity.
It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…
The benchmark for a slick, connected customer experience is very different in 2022 than a decade ago.
As data laws change, industry experts argue that after the initial pain, it could make people into better marketers.
Under the new normal, more than ever brands are using augmented (AR) and virtual reality (VR) to craft experiences that engage and inspire customers. NYX Professional Makeup’s Yasmin Dastmalchi shares her insights on how marketers can get ahead of the competition by embracing the virtual economy in a discussion moderated by Meta’s Leigh Thomas and Campaign’s Gideon Spanier.
In the wake of the pandemic, some brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett.
How are brands leveraging the rise of creator culture to engage and build trust with their customers?
Brands need to take an active role in the conversation around mental health - especially given that consumers increasingly want brands to make active contributions to their wellbeing.
As the COVID-19 pandemic continues and new consumer behaviours play out, brands are remodelling their strategic ecosystems for the next normal. Dole Ventures and Fireside Ventures share their insights on how marketers can transform the norms, habits and beliefs in their industry in a discussion moderated by Campaign’s Gemma Charles and Meta’s Tawana Murphy Burnett.
The COVID-19 pandemic has brought unprecedented disruption to business operations and exposed the fragility of our global ecosystem. A panel with dentsu and Nestlé dived into how marketers can create sustainability initiatives that are mindful of people and the planet in a discussion moderated by Campaign Asia’s Robert Sawatzky and Facebook’s Leigh Thomas.
Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
The group CMO of AIA on moving insurance "from a grudge to a nudge".
Tokopedia's SVP, ads solution and marketing, spear-headed efforts to help small to medium businesses go online during the pandemic.
Mondelez's global media investment lead is a huge DEI advocate within the company and in the wider industry.
Mastercard's SVP, head of marketing and communications, Asia Pacific, headed up a variety of initiatives to engage with the stay-at-home crowd in the past 18 months.
HP’s CMO for Greater Asia on the role of the marketing industry in driving for greater equity.
RHB Banking Group's group CMO on relevant and courageous story-telling.
Globe Telecom's VP of marketing, broadband, on leveraging digital to engage with customers.
This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative.
Jollibee's Philippines marketing head on why the company's motto is especially important during the pandemic.
‘Asian unicorns’ have changed the lives and livelihoods of millions of people through the power of technology. Meesho and Tokopedia share their insights on how these billion dollar startups were built and the underlying personal stories behind them in a conversation moderated by Campaign’s Gideon Spanier and Meta's Tawana Murphy.
![Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next](/media/CAS/Screen%20Shot%202021-05-03%20at%209.47.20%20AM.png)
How should we think about e-commerce? What is the role of the agency in an ‘unbundled economy’ ? And where do you go to see the next big thing in tech and business? Analyst Benedict Evans divulges his insights in a conversation moderated by Haymarket Media Asia’s Atifa Silk and Meta’s Leigh Thomas.
How to make your video interview content powerful and authentic.
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
The juries will judge work across 24 regional awards categories in creative excellence and marketing effectiveness.
At a recent webinar, executives from Sparro, M&C Saatchi, monday.com and Tangram revealed ways to streamline workflows, improve customer engagement, and drive business growth via CRM systems.
How activewear brand Squatwolf thrived in the pandemic, using Meta business tools to harness the power of its data.
How is messaging driving a shift towards discovery-based shopping and more conversations? We ask experts from Omnicom Media Group Singapore, SHOPLINE, Shoplus and Meta.
How marketers can take advantage of China's e-commerce opportunities.
A good celebrity partnership helps sell your product; an exceptional celebrity partnership helps empower your brand identity in the long-run. We spoke with Entourage’s head of talent Rob Hughes about how brands could engage with sports talents for World Cup 2022.
While progress in pushing for workplace diversity has been slow in Japan, there are signs that companies are increasingly recognising the benefits of DEI and are actively playing a role in moving the needle.
The platform will power performance and privacy in digital advertising
The agency said that a ‘dwindling talent pool’ has made recruitment ‘hellish’.
China's consumer industry enjoyed a swift recovery in the first half of 2021, with both ‘incumbents’ and ‘insurgent companies reporting robust growth. But the industry could still face challenges in the second half of the year, as local outbreaks of COVID-19 continue to pose threats to spending.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
With over 750 entries and 126 jurors over six markets, the first-ever YouTube Works Awards Southeast Asia came in with a bang. Celebrating the best advertising on the platform, the winning entries are an illustration of industry-wide trends, from the increasing adoption of AI to authentic creator collaborations and multi-format, multi-device storytelling.
Award-winning campaigns were celebrated at the Partner Awards Gala in New York
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
Reshaping the future of the industry and boosting human potential.
EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.
Leaders at Publicis Groupe, Heineken, and Suncorp share how embedding creative thinking at the heart of a business can empower its growth.
Delving into strategy, AI-driven solutions, and ESG compliance helped Carat Taiwan race ahead of the pack to become Taiwan Media Agency of the Year.
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
Creative leaders from Tag discuss the array of creators needed to power a content engine — and what tomorrow will hold for creatives and the industry at large.
As Japan faces an ageing population and dwindling workforce, we hear from leaders at EssenceMediacom Japan and Uber Japan about why generational diversity, gender diversity, and familial aid are the way forward for a more compassionate workplace.
We take a closer look at Publicis Groupe’s award sweep at Campaign Asia-Pacific’s 2023 Agency of the Year awards.
In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
Engaging customers in a digital world is more hands-on than ever. Meta shares insight into how to leverage your channels to maximise conversations with consumers.
We hear from experts at Tag about how organisations can deliver on their sustainability goals by embracing incremental change and cross-functional thinking.
Golds for Australia and New Zealand’s Agency Head of the Year, Performance Agency of the Year, and Independent Agency of the Year confirms remarkable 12 months of growth.
In the face of external challenges, the Singapore-based team found a winning formula by embracing ‘insider knowledge’ and doubling down on existing clients.
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Zenith went from surviving to thriving by pivoting its entire business strategy, which paid off in record revenue and lit the way for the next generation.
‘Provocative’ data solutions see Wavemaker build on its silver win from 2022 to nab the title of Data Analytics Agency of the Year.
‘Virtual influencers’ making a real-world impact and creators who cut across generational divides, have helped T&A Ogilvy Vietnam become the only agency from the country to win Southeast Asia Influencer Marketing Agency two years in a row, besides securing its second win in the PR category at a national level.
Diversity, equity, and inclusion are among the reasons for high staff retention as Dentsu Creative Hong Kong eradicates the gender pay gap, champions mental health and well-being, and supports neurodiverse youth.
EssenceMediacom’s experts on Gen Z and Gen Z staff weigh in on their expectations from their workplace, and how the advertising business can navigate the often fraught landscape of diversity, equity, and inclusion.
In the quest for audience attention in our saturated digital media landscape, how can brands ensure that no moment goes wasted? We dive into the details of an illuminating joint study from TikTok and WARC to find out.
With culture evolving faster than ever, how can brands and artists work together to tap into the Zeitgeist?
The team behind Vanish’s award-winning ad campaign, ‘Me, My Autism & I’, outlined how they developed authentic creative that instantly connected with audiences.
With the industry shifting to content-first commerce, brands should aim to delight by tapping into consumers’ experiential needs — as well as the tools to leverage them.
The Publicis Groupe Asia-Pacific CEO shares her thoughts on this year’s Titanium winners, the state of creativity in APAC, and what she hopes to see from future award entries.
Instead of reserving our best creative selves for tentpole occasions — Super Bowl, shopping seasons, awards — we should infuse creativity into everyday moments, says TikTok’s Shant Oknayan.
By merging technology and creativity, the UK is opening up new avenues for commercial success, and the world is taking note. We find out how.
Armed with wide-ranging influence and innovative solutions, Alibaba is tackling sustainability alongside its partners and consumers.
In the interconnected, gamified world that’s Web3.0, it’s time brands moved from story telling, to story living. See how brands can co-create narrative arcs to let consumers “live the journey,” and brand equity cues that work in the virtual realm.
At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they face in brand advertising, influencer marketing, and ad spends — and how a holistic, full-funnel approach can address those concerns.
In an ever-changing industry, your greatest defence is staying informed about the latest digital marketing tools and insights.
Meet Petal Ads, Huawei’s newly rebranded ad platform built to harness the potential of the Huawei ecosystem.
As Taobao marks its 20th anniversary, the Chinese e-commerce giant is tapping into its rich ecosystem and technology-driven background to continue delivering for both merchants and consumers.
A new WE Communications report reveals that engaging employees in new ways is key to overcoming ‘green fatigue’ and igniting sustainable change.
Staff turnover is dropping in Publicis Groupe Greater China thanks to a new initiative which grants employees the autonomy to volunteer for new roles, promotions, or pay hikes outside the regular evaluation cycle.
Taobao’s flagship festival makes a triumphant return with exhibitions across 10 cities showcasing the shopping trends of China’s Gen Z consumers.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.
The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.
At Southeast Asia’s ForYou Summit, TikTok revealed its flagship products for 2024 and gave an audience of marketers an insight into how its solutions will help brands and advertisers succeed in the age of content.
Changing economic conditions and media consumption habits are among the many factors prompting a shift in marketing approach. Meta’s latest whitepaper charts the path forward.
At Campaign Game Changers, We Are Social Singapore debuts its revamped innovation arm, .XYZ, with a refreshed proposition.
In its mission to create authentic localised experiences and foster an emotional connection with Chinese consumers, the heritage whisky brand has rolled out a Mid-Autumn campaign inspired by Fujian culture and the spirit of reunion.
A jury of marketing and advertising industry leaders give exclusive insights into how the first-ever Southeast Asia YouTube Works awards represent the future of creativity, effectiveness, collaboration, and the use of AI in marketing.
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
As Mega Sales Season kicks off in APAC, we hear from experts at Meta about how AI can help supercharge the year-end festive sales season.
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
Sam Pattison, managing director of Teads SEA share his insights on the evolution of responsibility advertising and how brands can improve digital impact for their consumers.
Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
In an age where people are encouraged to be their full and authentic selves at work, diversity of faith can — and should — play a key role in your company’s DEI programme.
Prolific marketer Alex Lopez has been responsible for some of Nike’s most talked-about campaigns in the past 20 years.
To drive vaccination rates, the salacious three-day campaign aims to display real-time vaccination data in New South Wales.
In 2020, LDN achieved a total revenue of more than 15.5 billion. In just a few years, the agency network has grown to become a leader in the digital marketing space in China. We invited LDN’s CEO Dalton Zheng to take a deep dive into the evolution of digital marketing landscape, the changing role of agencies and the value of marketing
At an exclusive virtual roundtable hosted by Campaign Asia and Twitter, marketing leaders in the Philippines discuss shifting consumer behaviour, the role of brand loyalty in a digital age, and changing media mix during lock-down.
With more content being produced and consumed than ever, how can a content engine help brands and agencies reach consumers across all touchpoints and drive business efficiency?
Entries were invited from all regions of the world
Publicis Groupe and Meta are leveraging AI to create more bespoke, creative, and effective marketing campaigns, finally living up to the promise of personalisation at scale.
We caught up with Virginia Loh, AMD’s marketing director for Asia Pacific and Japan, about how the company is making strides in APAC and beyond, driven by its challenger spirit and “exceptional culture.”
Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?
At an invite-only roundtable hosted by Campaign in partnership with Integral Ad Science, APAC’s top marketing leaders discussed the growth of contextual adverts, the downsides of fragmentation, and debated which metrics will ultimately prove the best measures of success.
Hosted by Campaign and Essence as part of Women to Watch, Diversity Talks 2021 dives into ‘how do you deal with unconscious bias in the boardroom?’, ‘how should brands avoid tokenism?’ and ‘what makes for a good ally?’
How should marketers act on customer insights to grow the business, reduce brand risk, and improve the customer experience?
How have Mega Sale Days (MSDs) evolved? What role do full funnel strategies play during MSDs? How are agencies helping brands navigate these moments? We ask experts from Lazada, Mindshare, MOB Digital Media and Facebook.
The pandemic has introduced new and unique challenges for organisations, especially from a cultural standpoint. We spoke to five representatives from across Asia-Pacific at Essence for their perspectives on how organisations can build a sense of belonging as well as a culture of diversity, equity and inclusion (DEI) in current times.
Campaign Asia and Salesforce hosted a CMO Circle roundtable with marketing leaders from across APAC to discuss the industry’s biggest challenges and potential solutions when it comes to insights-led customer engagement.
At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.
What is Shoppertainment and what does it mean for APAC marketers? Why can Shoppertainment accelerate shopping discovery during Mega Sales? How has Shoppertainment taken flight? Experts from P&G, Shiseido and Shopee share their insights.
Do women make better leaders? What are some persisting stereotypes female leaders still face? And how has the pandemic led to the rise in importance of certain leadership skills?
Adjust’s latest report takes a deep dive into the state of Asia’s App economy
How should businesses and society sustain the awareness and practises developed during lock-down?
Adjust and DCMN’s latest guide looks at the ins and outs of advertising on Connected TV.
During an executive roundtable hosted by Campaign Asia and Braze, marketing leaders from across APAC took a deep dive into customer engagement, discussing the rising demand for personalised experiences.
In its odyssey to capture the hearts and minds of China’s younger generation, the historic Cognac brand looks towards rejuvenation and localisation.
According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.
For the third annual edition of Diversity Talks, we hear from brand marketers around APAC about why we need DEI more than ever and how companies can (and should) embrace DEI initiatives both internally, and in their products and services.
Shelley Elkins will steer the agency’s global creative vision.
The new product will enable SMEs to manage their travel and bookings on a single dashboard.
The new hire will be responsible for leading the creative output of campaigns for the agency’s APAC clients.
Find out more about the potential of this government-led initiative on the events and exhibitions industry.
The changing agency landscape, sustainability, festivalisation, and more!
Business Events Hangzhou eyes Singapore as a viable market to grow its meetings and conventions sector.
Phil Molyneux, the former head of Sony and Dyson, has joined the brand experience agency.
MCI Hangzhou was formed under a joint venture with Hangzhou Tourism Investment and Hangzhou Zhonghe Investment.
The companies enter into a strategic partnership following an earlier collaboration on Beerfest Asia.
At a recent roundtable, leading media executives discussed overcoming fragmentation, investing in innovation, and spurring cultural change in the marketplace.
Making sense of data, measuring ROI, creating content that resonates: at the Content Marketing 2.0 roundtable at Campaign360, brand marketers discussed the shifting state of content marketing in Asia.
Lucille Essey is promoted to the newly created Greater China ECD role.
Rosewood Hong Kong will be opening on 17 March, ahead of its Thai counterpart on 31 March.
LOTTE Retail is set to replicate its Korea success in the rest of Asia and around the world.
Going beyond ‘table stakes’, how will brand suitability redefine how advertisers mitigate risks whilst achieving greater outcomes?
Tribe currently has a property in Perth which features facilities such as a co-working space.
The integrated resort will leverage the agency’s services for commercial opportunities.
The line of hotels will focus on tech, facilities, and services with the business traveller in mind.
CEI Asia spotlights industry news, analysis and case studies on the events industry in China.
Pang Yiu-kai, chairman of Jardine Matheson, is expected to succeed Lam in June.
What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.
Plus a new chief growth officer for China.
The tools will form Meetings Marketplace, a vetted collection of AMEX Meetings & Events’ tech solutions.
“The meetings and events industry represent the perfect storm when it comes to sexual harassment."
A ‘Big-Brand’ marketing strategy, astute localisation and a real-time market monitoring system combine to make the success story that is LOTTE’s food business.
Following the acquisition, Six Senses is expected to grow to 60 hotels within the next 10 years.
The renewed agreement also integrates travel data into event apps to create a one-stop shop for attendees.
Please take our short survey on what media and marketing functions drive the most value for brand marketers (and which miss the mark).
The latest Singapore roundtable reveals the issues that brand marketers are wrestling with in 2019.
A new VP of global sales for the hotel distribution company.
Paul Beeson steps down after eight years as CEO.
In China’s rapidly changing search marketing landscape, advertisers must know how to invest across platforms. GroupM has a solution.
The Everything Company reshapes the advertising landscape with Mi TV in the digital era
The home-sharing platform wants a slice of the venue-booking pie.
Three executives explain how they engage mobile shoppers during peak shopping seasons in an increasingly on-demand landscape.
A sneak peek of what we have planned for the first quarter of the year.
A new date hasn’t been confirmed, but organisers say it will be “later this year”.
Living in times of constant digital disruption and a dynamic media landscape, trust is a major force in building businesses, brands and bonds.
The new hire will replace Alun Jones who will leave the organisation by Jan 31.
The global live brand storytelling agency opens shop in Singapore.
With the number of AR-capable devices expected to exceed 4 billion by 2020, brands are increasingly looking to social media filters for ROI.
China's largest offline advertising network innovates together with Alibaba to realise a whole new O2O marketing world.
Xavier Daurian fills in the position vacated by Pear Hsu.
Several brands under the Mack Brooks Exhibitions have a presence in Asian markets such as China, Singapore, Thailand and India.
The Australian Space Agency will be located in the city that hosted the 2017 International Astronautical Congress.
With its emphasis on high-quality food and seamless service, the Westin team continues to deliver an outstanding outside catering experience.
The association is actively searching for its next executive director, with its executive committee leading the search process.
The initiative forms part of the association’s new vision that business events drive social positive transformation.
The CEI team spotlights the outstanding venues and convention bureaus of the past year.
You voted for the best venues and convention bureaus in Asia Pacific, and here they are.
This issue looks at the changing perception towards luxury and how event marketers are bringing luxury to the mass market.
Are any banks actually winning customer hearts? And if so, how? Campaign and WE communications dissect banking and finance global trends with help from Nationwide, RBS and Starling Bank.
The motorcycle experience centre will be launched on Hengqin island in Zhuhai.
The flagship property of the Kerry brand defines a new generation of business events.
With its investment in smart technology and sustainability efforts, AsiaWorld-Expo provides an unparalleled experience for event organisers and visitors alike.
IPG companies Kinesso and Acxiom help marketers amplify the impact of traditional and addressable media through the better use of data
In a world focused on automation, artificial intelligence, and first-to-market, brands must dare to be human, have a soul and tell their own story, says Tini Sevak, CNN.
Can technology help brands become more human?
The Hong Kong-based agency is also expanding their footprint into regional markets
Data allows marketers to tease out previously unclear connections between different ‘nodes’ in a marketing ecosystem, in turn giving rise to new forms of marketing.
Increasingly, brands are leveraging UGC for their marketing campaigns. But not all get it right. What is the most effective way to utilise UGC? How can brands communicate with their target audiences meaningfully? Akira Suzuki, head of X Design Center at TikTok Ads Japan, gives us a few tips.
TikTok is one of the world’s fastest growing app in 2019. As the year draws to a close, what lies ahead for the company? What are the challenges for 2020—and what are some key areas the company is investing in? We sat down with Akira Suzuki, head of X Design Center at TikTok Ads Japan, at the company’s annual marketing event, to find out more.
LOTTE group was established in 1967 and has since grown to become South Korea’s fifth biggest conglomerate encompassing four key business areas
A 3D out-of-home campaign for the Singapore Grand Prix.
It’s basically part mall, part garden, and part airport – all contained within a glass dome.
The space – which has direct access to the Northern Boardwalk – can fit up to 400 people standing or 180 seated.
Photos from the Event Marketing Awards held on 19 March at Eaton Club, Hong Kong.
An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.
Holoride is gaming long-distance car journeys with VR
Gender bias is a long-standing issue – but one that can be corrected with support and education
Karmarama's 'This is belonging' campaign challenged both the preconceptions of a generation and what it takes to be in the armed forces.
The world's first reverse engineered voice AI not only tackled loneliness in Sweden but also produced remarkable stories that could have been lost forever. This is 'Memory Lane'.
The story of how one letter changed exploded social media, the internet and one restaurant's business.
Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity stand out
WLC interviews: Diversity isn’t about ticking boxes off a checklist but taking a humanistic perspective.
The company reveals new strategy for brand marketers exploring the medium.
Singapore wraps up the year with promise for 2019.
The new appointment marks the end of a months-long search for Darren Chuckry's replacement.
The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.
See who picked up awards in Greater China, Japan/Korea, South Asia and Southeast Asia.
The practice works on the "intersection" between content, technology and data.
The winning focus was on the usual powers at the Greater China Agency of the Year Awards for 2018, but last night was also memorable for five local Chinese and a Taiwanese boutique.
The partnership signals the events organiser's expansion into the Chinese automative manufacturing industry.
In a city fast filling up with famous hospitality brands, Pavilion Hotel Kuala Lumpur Managed by Banyan Tree’s secret recipe lies in its urban hotel-meets-resort vibe.
Jack Morton shuffles senior leadership in its global HQ in Boston.
The agreement includes options for Amazon to deploy other HRS solutions in the effort to enhance Amazon’s global hotel program.
A new global CFO for the travel management company.
The Business Events Council of Australia called on MPs to understand the scope and potential of the industry.
The media agency network followed up intensive research with a white paper and live event.
The centre held the highest ever number of association meetings this year.
The myCWT app also includes hotel booking functions.
Hong Kong roundtable event explores local flavours of regional marketing, the crux of new channels, and the dollar sign lingering above them.
The brand experience agency is now The Marketing Society's official event partner.
What are the top trends, challenges and opportunities for the health-and-wellness sector? Insight from a significant global consumer study and tips from those brands leading the way...
Hong Kong roundtable event uncovers what’s on the palettes of successful brands.
79% of meeting planners agreed that they now receive more dietary requests in comparison to two years ago.
The tool works like a search engine and allows users to access information on travel programmes.
Four key Asia-Pacific cities found to “have innovated and adapted”.
The best soundbites from the event's sharing sessions.
Industry leader recognised for more than 20 years of pioneering mindset
From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.
After an extensive campaign, Rees beat out two other candidates to take the title.
The industry veteran moves from Hong Kong to London to head up the creative services team at Clive.
A new study finds that travelling to another country is simply not enough these days - millennials want more than that.
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
Hear from Jack Morton, BI Worldwide, Uniplan, Hong Kong Tourism Board and many more.
With MEET TAIWAN at the helm, the country’s massive push in new event tech and immersive incentive programmes was put on display throughout 2018.
Understanding customer preferences requires in-depth first- and third-party data to build detailed customer profiles, an investment which can drive returns.
Current CMO Michael Hobson will be retiring at the end of this year.
Sumba, Gangneung, Phu Quoc,and Bhutan are named as the top destinations to look out for.
With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.
Agency FreakOut dives head-first into the future.
Through the partnership, Cvent enables improved collaboration between venues and partners.
The Kuala Lumpur-based exhibition centre partners up with Guangdong Tanzhou International Convention and Exhibition Center in a move to gain more international outreach.
The Brands in Motion report—spanning across eight markets, 90 brands and some 27,000 consumers and B2B decision-makers—served as the backbone for 2018’s breakfast briefing event.
The organisation will be making a splash at the trade show after an eight-year hiatus with four partners and a magnificent piece of furniture.
Vote for the chance to win a stay in a five-star hotel.
The hotel is AccorHotels' 1000th property in the region.
GM Leo Li speaks on producing relevant content, understanding the community in Asia’s advertising powerhouse.
China’s “city that never sleeps” now has even more to offer meeting planners.
Venue space in India will increase by more than 10% by the end of 2019.
For brands hoping to rise to the top, securing a POY endorsement may be a worthwhile endeavour
Michelle Sargent is named as the director and commercial leader of the meeting and events division.
The company offers an online software suite to event-management companies and commerce chambers.
Miaozhen’s latest work serves as a functional atlas of the marketing industry.
GroupM China explore the fast-moving world of cosmetics, social media in latest white paper.
China’s market leader in scene media has a new set of tools for their trade.
Working from measurement, to analysis, to optimisation, Gridsum has constructed a new plan of action for those looking to tap into the troves of big data
Through its MIOT Ecosystem, the Chinese tech and internet giant is moving mountains to diversify its products and services.
From smartphones to smarthomes, the Chinese company is diversifying products and services.
In search of a remedy, one-stop-shops are gaining traction by bringing agency, production and broadcast services under one umbrella.
The Kuala Lumpur-based centre has hosted 90 events since its launch in August last year.
The new property developed jointly by celebrated hotelier Ian Schrager and Marriott is branded as Chinese heritage meets new luxury.
Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.
The programmatic pioneer provides context for best practices.
Fox Media and Colgate make use of the biggest mouths in the business for their recent media campaign.
The centre has ambitious plans to grow its presence in North America.
The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.
Our new issue highlights the importance of content, how to integrate it with design, and how to measure it.
Watch and hear about the work at Spikes that caught the eye of key judges and observers
PubMatic's CMO delves into the ins and outs of the programmatic framework.
PubMatic CEO and co-founder speaks on new obstacles facing programmatic buyers and sellers.
21 September event seeks to shed light on rational vs. emotional audience attitudes, the era of brand responsibility, and the 'new consumer'.
Vice-president and managing director, Oath INSEA, Hong Kong and Japan weighs in on the tech and media giant's latest developments.
Cannes flashback: it's an interview with a difference.
The home-sharing platform launches a new service to find team-building experiences and homes for off-site work and meetings.
The role of chief executive had been vacant since Lionel Yeo stepped down in May.
The new openings will serve both the Wuhan ETD Zone and the 'Optics Valley'.
Produced by Digimind in partnership with Campaign Asia Pacific, the research dives deeper in social media trends among Asia’s Top 100 Brands.
Brand Summit China roundtable reveals how to approach the world’s fastest-growing market and the new Chinese consumer.
Jeff Kwek, Steven Chang, Motohiro Yamagishi and Meg Chen speak to Atifa Silk on Tencent and Dentsu Aegis Network's collaboration
The New Economy Forum was moved to Singapore amid the China-US trade war.
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
The global experiential events agency is drawing on lessons learned from 12 years in China and incorporating creative technology as it extends its reach across Asia.
The five-star hotel is a highlight in Shanghai’s growing business events sector
We need better benchmarks for programmatic, not more, to digest data and mark ROI in campaigns.
China’s programmatic maestro partners with Campaign in Guangzhou.
Intercontinental Shanghai Wonderland will have 16 floors below ground level.
The brand has a five-year strategy to become the world’s third-largest hotel group operator.
The Melbourne Convention Bureau reported what it called a record-breaking achievement for the 2017/2018 financial year.
Industry report reveals planners willing to spend more for the right product.
The Brisbane Convention Bureau snapped up three academic conferences to be held between 2020 and 2022 as part of its collaboration with University of Queensland.
New York-based studio Snarkitecture released hundreds of bouncy white balls into the outdoor space of the Hong Kong mall.
Campaign Asia unravels programmatic radio advertising with three music lovers’ playlists.
The web-based platform is said to be able to help travel managers identify hidden expenses.
Huw Tuckett has had over 20 years of global experience in the incentive travel and performance improvement industry.
At Cannes Lions, Tencent’s vice president opened up about the company’s recent developments in communication, smart retail and beyond.
Hakuhodo showcased stimulating work from Sony and ANREALAGE in Japan. Learn how both are using technology to enrich the human experience.
Current UBM Asia president Jime Essink will take up the role as president of the enlarged entity.
The alliance will focus on major sports sponsorship activations including the Tokyo Olympics 2020.
On September 12, Campaign Asia-Pacific and WE explored how to navigate the forces impacting brands in China
On 15 August Campaign Asia-Pacific and Maxus hosted the latest Women Leading Change event in Singapore, welcoming women, men and everyone in between to discuss men’s opportunity in eliminating gender bias.
Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.
Photos from Tokyo's inaugural event, exploring the fast-developing programmatic landscape of Japan.
Campaign360 returns March 20th to examine the media industry’s future amid great disruption and change.
Resn offers a delightfully trippy revisionist Christmas story involving an elf, a cabin in the woods and some mushrooms.
The waterfront property offers overhauled meetings spaces, close proximity to local landmarks.
Electronics company casts ads across New York, London, Paris and more.
We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.
Groundbreaking campaign leveraged the full suite of Fox assets.
Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.
Belle Sparavec has delivered major campaigns for Formula One, Tourism Australia and Marina Bay Sands.
The ceremony champions the people and teams who created 2017’s standout digital marketing campaigns in China.
Thailand-based event agency responds to market demands.
Robot Pepper can give directions, tell stories, and even pose for a selfie.
Marriott celebrates annual Global Customer Appreciation Week in Kuala Lumpur.
The hotel's newly-refurbished space upgrades events tech.
World's largest online travel company launches automated meetings platform in APAC.
Gala dinners losing favour with delegates keen to explore local life.
More than 1,300 Herbalife top sellers meet in Australia's Sunshine State.
Both companies will pool their range of products and services as well as offer a wider geographic footprint.
The hotel is home to the largest conference centre in Luang Prabang.
The event is scheduled to take place in Beijing from September 12 to 13.
Hilton Hotel Guide: Japan & South Korea serves as inspiration for event planners searching for their next destination.
The event brought in APAC perspectives from both the brand and agency side of the fence.
Darren Chuckry has left after eight years of service.
The luxury hotel brand will make a grand entrance into the region with a André Fu-designed property.
There’s a reason why horror flicks continue to fill theatres and TV content queues, and brands can tap into those same urges.
Both companies will have the chance to tap into new market opportunities while introducing new event design and themes.
“This [Middle East] region is of great importance to UFI, and this is the message we wish to communicate."
Survey seeks to shed light on business events landscape.
The platform will offer a centralised location for all event documentation.
The venue is now Australia's biggest meetings and events space.
Why creativity is at the forefront of the region's events industry.
The programmatic industry will grow by US$36.8 billion by 2019. Let’s take a look at what’s to come.
In an era of change, advertisers are looking down new avenues for answers.
MEET TAIWAN aims for the sky with its popular marketing campaign.
Appointment fills vacancy left by Aaron Lau earlier this year
The association is also on the hunt for a new CEO.
With digital advertising on the upswing and more resources than ever being put towards data-driven marketing, programmatic is making its mark on Japan.
Panel discussion featuring representatives from Allyes and Vipshop delved into China’s state of play, overpowering potential.
For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.
Digital disruption in China has made winners of those who dare to break the mould. Leading that charge is LEO Digital Network, who is taking on the global market with its single-platform multi-function operation.
The more it makes people laugh or cry, cringe or gasp, the better. Creating a memorable piece of content is all about transporting people off their sofa and into the wild.
The Shanghai staple offers a range of flexible venues, a top-tier selection of restaurants and bars, and style to boot.
Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.
Although the notorious click-through rate is likely the simplest campaign metric to report, its utility is questionable at best.
In a survey by AdColony, 82 percent of APAC publishers ranked rewarded videos more positively than any other method.
Danielle Curtis will lead IBTM Arabia and the Arabian Travel Market.
For better or worse, the click has become the go-to metric for campaigns. Though its reliability has come under scrutiny since its inception.
Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard
AdColony is topping charts in a market searching for transparency.
McCann Worldgroup's second global survey reveals some telling changes in consumer attitudes that could have a significant impact on how brands engage with them.
Fox’s content marketing arm, Fox Content Labs, teamed with the consumer goods giant to deliver viewer-centric, short-form content across Fox Sports.
iQIYI entertains 540 million Chinese netizens and demand is growing. With it comes even more integrative entertainment marketing opportunities.
The IoT innovator enters the martech field with its new data platform drawing on over 200 million customer database.
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
The spike in China’s mobile advertising is undeniable: the question facing marketers now, says hdtMEDIA’s Clarence Zheng, is how to reliably tap into that growth cycle — and the one after
Miaozhen’s consulting director provides sparknotes for measuring and pioneering China’s growing programmatic industry.
Stacking solutions in the cloud will simplify integration and is an essential step for marketers to crunch big data faster.
Richard Pollin follows up on industry trends, with key insight from Xaxis that has changed the fabric or his organisation and the market as a whole
Focus Media’s chief strategy officer has a fervour for shaping brands and aiding national economic development. Atifa Silk spoke with Chan about recent victories, adapting the company’s innovations across international waters, and the work-life balance of one of Asia-Pacific’s leading career women.
Against the backdrop of Cannes, two industry giants set a new precedent for collaboration in mobile marketing
At Cannes Lions, Hylink showed how its craft aligned with earnest eats and consumer solutions
SAP gets into the game with purpose and commitment by partnering with Team Liquid—a leading global esports organisation and current champion of The International 7.
With great digital spend comes great leakages. This is especially true in Southeast Asia, where there are still gaping holes in terms of media quality. Managing director Niall Hogan lends his perspective
Where your content is seen is just as important as what it says.
With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.
With brands finding new private avenues for communication, it’s time to reevaluate the potential of IM platforms.
Disruptive elements like burgeoning tech and increased transparency are contributing to the growth of an outcome-based programmatic economy.
Accelerating Digital Transformation event offers a grandstand for developments in user experience and future-proofed research technology.
Lee will position the company as a growth agency to clients, focusing on strategies that help brands grow their share of market, share of voice and share of sale.
IBTM China gathers over 5,000 global meetings industry professionals together for two days of pre-scheduled business meetings.
Each time a goal is scored, larger-than-life virtual cheerleaders will appear on screen to perform an animated cheerleading routine.
From virtual tours to Facebook's mobile camera effects, the company is pushing the envelope in creativity and technology.
Mobile partners to provide data-based best practices for in-app ad experiences.
$5.7 million deal aims to expand the global mobile platform’s Asia-Pacific footprint
Janet Dell will focus on "proactively cultivating existing relationships and identifying new and expanded opportunities".
Executives from Ki Saigon, ClickMedia and PublicisOne to head up 3 categories of the competition: integrated, digital and media.
Gianni Gurnani Gigi Giubilee, Angela Lee, Marko Klijn & Victor Knaap among first speakers announced
Rub shoulders with the who's who of the events world and join us in celebrating the good work of the industry.
A suspended holographic screen complemented the content across two borderless screens, showcasing the brand's history.
Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.
Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
The organisation also aims to increase the city's competitiveness in the tourism and MICE sectors.
Hyatt on the Bund boasts a bird’s eye view of vibrant Shanghai
Traditional ways of identifying an ideal audience won’t give you an edge today. Movement data does
Jeff Green, founder and CEO of The Trade Desk, among lineup of speakers and panelists set to address the state of programmatic play
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
MATCH is flipping the traditional ad agency model with new flavour, freedom of expression, and a focus on clients
The venue will have two exhibition halls of 2,500 sqm, a 505-seat amphitheatre and 47 break-out modular meeting rooms.
Hakuhodo seminar at Cannes reveals consumer appetite for unorthodox creativity.
With more activities, upgraded facilities and a focus on sustainability, Marina Bay Sands is raising the bar for business events in Southeast Asia.
CEOs are encouraged to sign the pledge for greater inclusivity in the business events world.
Lionel Yeo was responsible for some of the board’s biggest projects so far, including its 'Passion made possible' campaign.
With consumer platforms, strategy and formats changing rapidly in response to programmatic Campaign Asia takes stock of sage advice from advertising leaders from the last year
The new era of mobile social is heralded by Chinese innovation—Tencent leads from the front in the push for creative leadership.
The certificates will help to ensure consistent professionalism across Thailand.
With technology and brand participation driving growth in the industry, marketers must be ready to partner with a variety of content producers, from distributors to producers
This year’s Cannes Lions bespoke sessions will reveal consumer insights from the experts on China’s advertising frontlines
AdMaster and Tencent MIG establish anti ad fraud lab that aims to tackle the industry’s biggest problem
The year-long programme will aim to boost accreditation numbers in Macau.
Laser-focused on capturing the sports community, smartphone brand Vivo scores a hat-trick—announcing its sponsorship of the next two FIFA World Cups, plus NBA China and e-sports
McCann Health study finds 50 percent of doctors across Asia-Pacific consider empathy their greatest resource and a key factor in future-proofing their role in society
As title sponsor of the WTA Finals in Singapore, BNP Paribas has increased brand awareness, championed sustainability and helped connect APAC communities.
The KLCC provides more room for business growth and a new partnership initiative to upgrade events.
The app will allow users to participate in social engagement alongside immersive VR content.
"Intangible rewards, such as experiential travel rewards, can create lasting memories and positive associations."
Learn all about event personalisation and mastering the art of data collection in our latest issue.
The new project in Johor Bahru is capitalising on the “bleisure” trend.
The fall of the Yen value positions Hong Kong as Asia’s most expensive city for delegates.
The Melbourne venue’s involvement will allow it to purchase renewable energy certificates.
This year's Disruptors 颠覆者 are shaking things up in the market.
This year's Achievers (成就者) category set the bar high.
Incentive groups generated US$74 million for the state of Victoria last year.
Motivators (激励者) make their mark in this year's selection.
We take a closer look at the four outstanding women (from a shortlist of 13) who took home Women Leading Change Awards in the Rising Star category
Former UN Secretary General, Kofi Annan, to address the theme of positive change amongst an inspiring lineup of speakers
The top three business event areas in Japan point to Marunouchi, Roppongi, and Waterfront.
Australia's Channel Seven called the closing ceremony a "mistake" and a "stuff-up".
The research will provide new analysis on the Australasian exhibition and event industry’s performance.
At a time when trust in governments and corporations is at an all-time low, authenticity allows users and attendees to experience simplicity and certainty.
The chatbot will help users with real-time information from official sources and insights from other users.
Major renovation transforms the city’s largest international hotel.
The mobile video advertising leader meets stringent requirements from leading advertising accountability group.
Multi-day convention delegates stayed an estimated 1,080,000 visitor nights and they spent an estimated US$367 million in 2017.
Cruises are upping the game for large groups and events.
The decision was based on planners seeking more flexibility and personalisation.
Destination Gold Coast has been prepping for the major sporting event since 2011.
Updates from Coex Convention and Exhibition Center, Seoul's biggest convention centre.
The world's first Boeing 787-10 aircraft will feature a host of new features for business and economy class passengers.
Luxury brands made an appearance at Hong Kong's biggest art fair.
The brand spokesman is still in style, but social presence and content localisation are new hurdles for marketers looking to give a voice to their campaign.
We spotlight the four outstanding women (from a shortlist of 14) who took home Women Leading Change Awards in the Tech Leader category
The airline wants to be on top of new products and tech released by start-ups.
We highlight the four women (from a shortlist of 12) who brought home Women Leading Change awards in the Business Leader category.
Agility Fairs & Events will work with UnaBiz to provide built-in environmental monitoring capabilities for clients.
We put a spotlight on the four women (from a shortlist of 12) who took home the coveted Women Leading Change Award in the creative leader category
Google’s platforms and audience insights team is taking aim at China’s fragmented online marketing environment
US$3.9 million project scheduled for Q4 2018, upgrading Hong Kong's iconic venue to a communication hub.
Transparency is the goal in China, but with misreporting and hidden fees lurking, picking the right model is key
One to watch, China’s LEO Digital Network is taking on the global market with its single-platform multi-function operation. CEO Dalton Zheng speaks to Campaign Asia-Pacific
Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.
One of the first shows to celebrate data and creativity is now accepting entries for 2017.
The centre aims to bolster its tech capabilities to cater for the changing architecture of meetings.
A simpler, more streamlined collaboration solution while on the move.
She will spearhead the voice and direction of CEI Asia following its recent integration with the global Campaign network.
These VR glasses will let you see the past, present, and future of Helsinki's landscapes.
Lights, camera, action in the film marketplace.
CINZ MEETINGS 2018 will bring together 195 exhibitors from 19 regions across New Zealand.
The start-up spirit is in high demand, but MNCs face different circumstances and need to look elsewhere for inspiration.
From big-picture strategists to content producers, agencies are now expected to shapeshift. LEO Digital Network is leading the charge.
Brands are turning to digital influencers to fuel sales, and navigating the complex, often ambiguous KOL ecosystem is a tall order
China’s Nasdaq-listed, big data analytics and enterprise AI solutions provider is offering top-tier data analysis to the public.
Buyers and sellers gear up for the travel trade show in Shanghai.
With consumers in China spending 19 percent of their ad-delegated time on lifts, the environment is rife with opportunity.
A leader in performance-based marketing, Allyes is spurring a sea change for analytics and consumer insight.
Alibaba’s Uni Marketing suite promotes freedom of consumerism, brings major agencies on board.
Speakers from major brands and standout Chinese agencies are scheduled on the day.
Featuring a 520-seat grand ballroom, the Four Seasons Hotel Kuala Lumpur will be smack in the middle of the city.
The interactive campaign educated Indonesian women about the pollution they unknowingly face every day
New developments make AdColony the first in-app video marketplace to be compatible with all leading ad quality measurement partners.
Representatives from DDB, Amplifi, Hylink, Starcom China and Tencent weigh in.
Thought leaders from both brands and agencies convene at the inaugural event to talk innovation and explore new collaborations.
The social network has started to label some of its metrics in Ad Manager as "estimated" and "in development" to provide more clarity and transparency
The American footwear favourite made the move in collaboration with Fox’s content marketing arm, Fox's branded entertainment unit.
iClick Interactive's general manager, Hong Kong speaks on trends in 2018, the importance of leveraging video and social content, and bridging the Mainland border.
AdColony and MMA to hold joint webinar exploring programmatic.
Andrew Edelson appointed Head of FOX Content Labs.
IMEX CEO says the global gathering highlights the importance of live events.
Digital technology and communication have become a vital engine in China’s economic development. Hear from one of the country's digital pioneers about how mobile technology has reconfigured human connections, both for today and the future.
No longer satisfied with the current, shaky state of industry protocols, the two companies are aiming to eradicate fraudulent traffic altogether.
Event sets new precedent for creative digital campaigns in China.
Hint: you really have to give mobile consumers choice.
Former Four Seasons executive to drive brand expansion.
Event technology collaborative adds new venue booking software.
Hong Kong-based hospitality group nabs famed Canberra hotel.
Brand safety, regional growth and an omnichannel ecosystem are set to shake up the industry in the year ahead.
Sam Li will lead events team across CWT’s five China offices.
Andrea Hayes to step down at the end of April; recruitment for new director underway
Vinpearl’s collection of five-star beachside resorts offers corporate groups stunning locations for events.
New partnership to bring global event brands to Indonesia.
The shortcomings of the click come to light as new, meaningful campaign metrics make their way into ROIs.
A unique perspective from the frontlines of the eighth annual Tencent MIND Awards.
With 2,700 in attendance and expectations high, the Westin team built their tailor-made infrastructure from the ground up.
Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.
A company delivering efficient programmatic media, for better business outcomes.
The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.
Chris Tung speaks on the “soul of the brand”, and what their plans are moving forward.
A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds
The explosion of automation and artificial intelligence is making humanity a premium in marketing communications. Brands have to act more human, with purpose and empathy to connect with a consumer that keeps raising the bar for engagement.
Alimama ups the ante on its digital marketing offerings.
How has marketing priorities and KPIs shifted during COVID-19? What channels are marketers spending on - and which industry uses more data-driven measurement methods than any other? The above, and more, will be revealed in Campaign x GfK’s ‘Branding and Marketing in the New Abnormal’ report.
Majority of respondents in APAC are more open to engaging with social ads post-Covid, per a survey by Smartly.io.
Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.
Covid won’t rid the world of physical events or face-to-face interaction. The future of luxury is the seamless integration of on- and off-line, says the Managing Director Asia Pacific of Mazarine Group.
How should brands engage with customers without appearing insensitive or opportunistic during this uncertain period?
This is a time to truly think about customer value and create those lifelong bonds, says Marc Mathieu, SVP, strategic customer transformation and innovation at Salesforce.
Amid an ‘audio renaissance’, new Audio: Activated thought-leadership study highlights the efficacy of audio in boosting brand engagement
Five team members from SCMP’s Morning Studio tell us about creativity, big data and multimedia storytelling.
Campaign and Rubicon Project invite programmatic executives to share their thoughts on programmatic trends
Speakers from VMLY&R illustrate how to grow a business during disruptive times.
Campaign and Adobe invite creative professionals to take our survey on the value of creativity
AI helps marketers make data-driven decisions to optimise both content and campaigns. Read on to learn more about how and why AI is impacting strategic business decisions.
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
LEO Digital Network’s consumer-centric, data-enabled and content-targeted strategy is allowing it to thrive amid the economic fallout from Covid. The agency posted nearly 900% year-on-year growth in the first three quarters of 2020. We chat with their CEO, Dalton Zheng.
With consumers spending more time shopping online, changing fluidly between platforms and devices, businesses have had to pivot their e-commerce approach. How should agencies help their clients capture these customer sales in a more seamless and personalised way?
The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.
In an era when customers are expecting brand communications to be convenient, seamless and empathetic, marketers need to step up their digital transformation game.
The challenges thrown up by the pandemic have tested and strengthened many client-agency relationships. But with many businesses needing to fast-track digital transformation and budgets stretched, what are the steps agencies can take to help clients succeed?
How should agencies work in a more collaborative manner with brands in a cookie-less future? We caught up with Matteo Resta, regional business director, OMD APAC, Chantal Penning, product marketing manager - APAC, Facebook and YC Ng, co-founder and COO, SearchGuru for an insightful discussion.
The pandemic has accelerated the shift towards eCommerce, making online commerce unavoidable for brands and marketers. Campaign Asia and The Trade Desk joined forces with Wavemaker, Unilever and Zalora for a debate on how brands in the region can best utilise and take advantage of these growth opportunities.
There is a shift towards digital and ROI maximisation, but are marketers using the right measurement tools and engagement channels? Find out more in Campaign x GfK's 'Branding and Marketing in the New Abnormal' report.
The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.
In APAC we are more likely to pick a brand based on trust, above price or any other consideration. Brands must earn trust.
As Campaign Asia-Pacific takes a break from daily coverage until January 2nd, we leave you with a goodbye ode.
The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
TikTok virality isn’t just a pipe dream or buzzword - it is critical for brands who want their campaigns to succeed on the tech platform.
We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.
Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.
The Korean conglomerate is driving impact in the countries it is present in.
2020 and beyond will see the rise of customer engagement, AI adoption, as well as better alignment between marketing and IT departments.
UNIQLO partners TikTok in a global UGC campaign to find the next influencer.
For Mani Gopalaratnam, Resulticks’ CTO customer success, real-time marketing is not only about providing the right content, but also context.
At the first-ever IPG Women’s Leadership Network Breakfast held in Asia Pacific, industry leaders highlight the importance of advancing women’s equality.
We’ll likely see more hybridised marketing models combining live and digital elements.
Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.
The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
Malcolm Thorpe, VP of business development at Lagardère Sports - Asia, on the latest esports trends.
Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.
Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.
Adrian Staiti, APAC President of sports marketing agency SPORTFIVE challenges the cautious outlook for the sports industry and suggests how a better normal will flourish once markets come out of the pandemic.
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.
Dentsu's Dick van Motman on the unique qualities and diversity his evolving agency network brings to the table
Singapore brand marketer roundtable sheds light on how to tackle trust and transparency issues in the industry and why getting it right is important for brands to scale the next decade of growth.
Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
How do you revive an old town with a declining population but lots of unique local eateries? Hakuhodo‘s Kentaro Kimura explains the Red Restaurant List.
Digital natives have different ways of seeing the world and expressing themselves than their predecessors. How could marketers better speak to them? TikTok For Business Japan’s latest white paper on Gen Z, denoting those born between 1996 and 2010, might provide some insights. We sit down with Ryo Hiroya, creative strategy director of TikTok For Business Japan.
Some stars of the celebrity e-commerce livestreaming trend, including Luo Yonghao and Angelababy, have seen underwhelming livestreaming efforts. Has the frenzy peaked?
While it might be too early to tell if the pandemic will usher in new strategies, it has definitely accelerated processes that were underway in the pre-pandemic age. We talk to two company leaders who have been helping small businesses sell online.
The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.
Global sports business agency SPORTFIVE and global leader in virtual advertising technology and solutions for live broadcast sports Supponor have agreed to extend their cooperation – which has been in place since 2017 – by a further three years.
Resulticks expands in APAC as new report shows 82% of firms in the region aim to improve customer engagement by employing an omnichannel approach.
In an era of seamless integration between on- and offline, data can help unlock not only what consumers want, but when and how they want it.
The CSO and CIO of Focus Media on the challenges facing outdoor media in China.
LEO Digital Network's integrated ecosystem strategy is designed to keep it at the forefront of China's digital and marketing space
Campaign Asia and digitalbrief are partnering to bring you Digital Marketing Fast Track, a 2-day training course designed to hone your digital skills.
Narayan Murthy Ivaturi on the rise of PMPs in SE Asia, the region’s untapped audiences and sellers-json, the next big thing in programmatic
Chinese advertisers are keen to make use of KOL and short video marketing to engage but also AI marketing to retain users and consumers, suggests the China Digital Marketing Trends 2020 report by Miaozhen Systems, AdMaster and GDMS.
LEO Digital Network’s snaps 2 Golds and 2 Bronzes at Campaign’s Greater China Agency of the Year awards—a testament to the success of its 'integrated digital ecosystem' strategy.
The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.
The showroom was created as VR and web experiences, and is now being utilised by sales reps around the world.
Running until July, the six-week event comprises compelling episodes tailored to specific roles and industries, with special keynotes, roundtables and on-demand sessions.
Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.
Marketing and communications leaders came together to discuss why demonstrating brand purpose and its impact is more important than ever
12 brand leaders discuss the challenges of digital transformation at a virtual roundtable hosted by Campaign and Appier.
Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention
During an invite-only roundtable, co-hosted by Campaign and InMobi, marketing leaders from across APAC discussed how the rise of mobile has helped brands navigate shifting customer journeys and business strategies, and how to thrive in a decade increasingly defined by data.
How video can help you to break down complex information and communicate a message with crystal clarity.
The two-day event looked at some of the hottest tech and digital marketing trends in APAC and beyond.
Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...
Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...
Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the first in our Female First Forum series...
Lockdowns and WFH are sparking new ways of being creative.
Mintel is poised to help brands chart a path to post-COVID 19 recovery.
Brands who commit to cross-channel messaging and data-driven optimisation see 12x more purchases per user, 18x more average revenue per buyer, and 8x more buyers.
Highlight speakers include art collective teamLab, evangelist marketer Guy Kawasaki and banking veteran Lim Bee Bee.
Lazada, OCBC NISP Bank, Mirinda, Bayer, Havas, Creative Juice and RED2 Digital get recognised at competition aiming to showcase the creativity driving business solutions on TikTok.
With the vision of being a Lifetime Value Creator that adds value to the entire life spectrum of customers, LOTTE aspires to create a sustainable future with everyone involved.
Creative and brand specialties will merge with PR and Health under a newly created leadership team.
Recent research jointly commissioned by the Mobile Marketing Association and Salesforce reveals a framework that can be used to guide marketing transformation in companies, helping marketers align their capabilities and adapt to an industry in flux
How Braze helped GOGOX expand their customer base
The ‘closed loop’ nature of Chinese tech platforms present certain challenges for marketers.
Many companies have long had first-party data but their data strategies have often been minimal. That is about to change with Google’s announcement that they will be removing third-party cookies by 2022.
During the third edition of the Campaign x Salesforce roundtable series, leading marketers discussed how companies are improving channel personalisation efforts to meet customers’ expectations, and offered fresh insights on personalisation in the context of Covid, technology and 2021.
The new route to global relevance puts a premium on brand coordination
Your brand can have a genuine POV on how to improve society, but it needs to be done through the lens of your category, says Dhiren Amin, CMO, Kraft Heinz.
Industry leaders offer valuable insight into optimising consumer data to build a hybrid future.
How are APAC marketers using collaborative ads? Where do marketers see the greatest potential? How are agencies acting as enablers to drive business growth? We ask experts from Shopee, Hsin Hsin Galaxy, OpenMind and Facebook.
With consumers spending more time shopping online, changing fluidly between platforms and devices, businesses have had to pivot their e-commerce approach. How should agencies help their clients capture these customer sales in a more seamless and personalised way?
The challenges thrown up by the pandemic have tested and strengthened many client-agency relationships. But with many businesses needing to fast-track digital transformation and budgets stretched, what are the steps agencies can take to help clients succeed?
How should agencies work in a more collaborative manner with brands in a cookie-less future?
At a roundtable hosted by Campaign and Twitter, Asia’s top marketing leaders speak candidly about avoiding ‘woke-washing’, living with controversy, and balancing real-world impact and long-term profit.
How should brands use their voice for good? And can a brand’s social impact be measured?
Campaign Connect delivered an unforgettable insight into the barriers and bonuses of lockdown creativity from some of the UK's leading creatives...
The SEA launch is on the back of Havas Group’s successful acquisition of India’s Langoor last year.
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data
How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.
What implication does the rise of hyper casual gaming have for app developers and mobile marketers? Adjust's latest report provides some insights.
COVID-19 has not only amplified the importance of purpose, it has prompted brands to assume unprecedented commitment, creativity and leadership - a concept underscored during WPP's, "A brand new purpose for the new world" session - part of last week's Campaign Connect virtual event.
The worst that a brand can do is stay silent during a pandemic. A look at how The Wall Street Journal | Barron’s Group is helping brands speak to their customers during unprecedented times.
Sifting through ‘real’ from ‘fake’ data is important but a more challenging issue confronting brands and marketers might be the ethics of data.
A stellar line-up of the most exciting and influential leaders from across APAC and beyond are set to take the stage at Spikes Asia 2019.
Dentsu’s new brand index for marketers re-invents brand value by looking not at where a brand is today, but where it’s headed.
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
Edelman gathers media, brand and agency leaders to talk about diversity at WLC 2019
Situated on an idyllic Cebu beachfront, Crimson Mactan Resort & Spa is a superb destination for outdoor events and memorable breakout activities.
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
The associations supergroup will choose collaboration over competition.
WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture
TikTok launches TikTionary, an ambitious effort to connect users from different cultural and language backgrounds.
The event is set to bolster the government’s vision for Smart City Blueprint
The agency will create experiences for fans to interact with the World Cup trophy.
Bangkok’s Old Customs House to become a luxury hotel.
The South Australian capital wins national space research conference.
Find out which Asian cities made the list.
“Every association is either focussing sharply on issues of disruption right now, or they need to be."
Corporate meetings driving growth among international visitors.
Anbu Varathan is the first Indian to helm the role in the association's history.
Andrews will also take on the role of CEO at tech production partner Creative Technology.
The news follows Eventbrite’s launch in Singapore in February.
New hire Emma Gill has 10 years of global brand experience including seven years in London-based experiential agency TRO.
Glistening Portuguese tarts, freshly steamed dumplings, sizzling curry hair crab…The Great Green Food Journey campaign wants to make viewers salivate.
The Londoner Macau will join the ranks of The Venetian and The Parisian as 'must-see' integrated resorts in the area.
The new co-chairs will join current Southeast Asia and India CEO Miranda Dimopoulos.
Are your booze cruise days really behind you?
Ever wonder why the LOTTE Tourism/Service business is such a common sight in APAC—and and soon to be international-markets? First-mover advantage, an innovative spirit and a sharp M&A strategy.
'Asia Rising' is the festival's new theme, with a new Creative eCommerce Spike introduced.
Calling corporate buyers and event planners to register for a free spot!
The surrounding Green Square area will also undergo a transformation that includes a new train station, library and aquatic centre.
Michael Matthews, CEO of the Canberra Convention Bureau, will serve as new president.
The new hire will manage strategic partnerships and business development efforts across the region.
Senthil Gopinath’s new responsibilities will include developing and executing annual business plans.
New CMO Susan Coghill was instrumental in setting the creative marketing direction for Tourism Australia.
Petrina Goh will be responsible for growing business in Singapore, and creating participative, digital and data-driven M&E experiences clients.
The collaboration is an effort to bring in more inbound travellers for 2019 China-New Zealand Year of Tourism.
As brand marketers seek better ways to reach consumers through images, stock agencies could provide a solution, according to a recent panel session led by 123RF.
Sign up for Getty Images' upcoming webinar to glean insights into visual strategies in the financial services sector during COVID-19.
An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.
OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.
How do the best client-agency partnerships work?
Businesses thrive through great creative thinking, whether it's marketing, product or service. A panel of leading marketers detailed how to get this message across
McCann Worldgroup presents eight stories about Asia through the lens of the Truth about Global Brands 2: Powered by the Streets study.
Revolving around fine wines and foods, the tours are meant for groups that don't have time to travel out into a wine region.
New travel trade show to debut in Singapore in 2020.
Chris Dobson was previously managing director of Imagination Asia and Australia.
Accenture Interactive has been expanding its global creative family to offer brands a unique take on creativity
A pioneering fusion of e-commerce and social media shows how digital realms can invoke a human-centric experience – and sell buckets of chicken, too.
In a first, the UK government has partnered with the advertising industry to showcase creative capabilities. Meet some of the great British talent taking part in the Creativity Is GREAT campaign at Cannes Lions this summer and find out what creativity means to them...
Since its founding in 2010, the Chinese video online platform has managed to build and sustain its identity in a highly crowded space. Now it’s helping brands do the same on its hit variety show Youth With You Season 2.
Workforces are more diverse than ever, but we still have a long way to go, according to business leaders at a Salesforce roundtable during Campaign Asia’s Women Leading Change conference in Singapore.
Leon Chen talks marketing to China Gen Z and millennials, and iQIYI’s knack for turning the traditional into the new.
The Malaysian capital was the only Asian destination on the list.
The acquisition will aim to boost Cvent’s onsite solutions and in-house talent pool.
Sustainability and ethical practices rise in importance as millennials take charge.
Two thirds of business travellers say they are.
The Malaysian PCO aims to deliver more congresses.
LOTTE is all too aware that its role in the global industrial market is two-fold: improve efficiency and performance while offering sustainable solutions for its consumers.
Where are we seeing upticks in installs during COVID 19—and will that sustain? What’s the spilt between paid and organic installs across verticals? How much should marketers invest in growth versus retention? Adjust’s report sheds light on the above and more.
The Dentsu Beach House session unveils fresh evidence that a new way of thinking is needed for brands to succeed in the new economy
A growing demand for brands to offer a human touch is one of the leading tech trends for 2019, according to Weber Shandwick's latest report, Connecting the Trends: New Humanity.
New media landscapes and consumption habits challenge the way marketers define their target audience. Delegates at GroupM's data conference Digital Momentum heard how data partnerships are moving the needle in consumer profiling.
The economy stagnates, and homegrown electronics brands suffer.
The Japanese giant explored how design thinking promises to unlock new value for brands, and how agencies can redefine their creativity to change the way they work.
Microsoft’s Andrew Pickup and UPS’ Tan Sock Hwee are featured speakers for the Ogilvy PR webinar.
Fraudulent ad traffic and fragmentary and siloed data are the biggest challenges for digital marketers but solutions are fast presenting themselves in the China market
Benjamin Yeow looks at what comes next after you’ve harnessed the power of data
Stacking data partners and sources to achieve one view of the customer with open and secure data policies offers marketers real-time actionable marketing leverage
Smriti Kataria on how “location” is crucial for OOH advertising.
New campaign ups awareness for Google Play's game library.
Beauty products brand leverages music talent to reach new audience.
The electronics giant partners with AdColony for release of Samsung Gear S3.
The baby laundry detergent campaign received a warm reception in India.
COO speaks about trends in data integration, tech.
CEO chats about outstanding campaigns, emerging tech.
EVP of digital development at DAN China and head of GMP at Amplifi China weighs in on data, client appeal.
Chief executive officer talks digital progress, the importance of retaining creativity.
General manager, key accounts and channel business, speaks on the event's evolution.
Corporate media director delves into innovation, experience.
The multi-year campaign aims to stem the tide of plastics polluting our oceans.
Mobile ad platform taps California architect for its comfortable clean design of the new Singapore office, accentuated in white and pastel blue.
Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.
Photos from Event360, which took place at the Hong Kong Ocean Park Marriott on 14 November.
Alibaba's Taobao Maker Festival took place next to the West Lake, the most popular tourist landmark at its headquarters city in Hangzhou.
The event returned to Tokyo for 2018.
The Hong Kong event held in partnership with The Trade Desk shed light on APAC's fast-evolving programmatic market.
The venue is now Australia's biggest meetings and events space.
Cocktail parties, networking events, and VIP dinners marked the eighth edition of the show.
Grey's office in Manila adds wood accents and brief splashes of colour to a mainly industrial vibe
Rooftop party during Spikes Asia festival to feature innovative technology and music
Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.
Photos from the 2016 edition of MediaWorks, which took place from Thursday through Saturday in Hanoi. Please see the related-article link below for details.
2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.
On 2 and 3 March, adidas introduced its latest Energy Boost shoe to China through a human pinball game, inaugurated by brand ambassadors Li Dongxue and Liu Xudan. The event aimed to demonstrate the core strengths of the product—innovation, fun and urban style—as well as performance benefits that have been contradictory in the past: soft cushioning and responsiveness.
China's total online retail spending this year could blow by that of the US, making the mainland the world's largest online shopping market by the end of 2013. By 2015, the online market in China could be almost twice the size of that in the US. This infographic produced by Alibaba Group, the e-commerce empire that manages Taobao and Tmall, maps out the online spending patterns of the Chinese.
Campaign Asia-Pacific, in association with GroupM, hosted the Media360Asia Charity Dinner in Hong Kong Wednesday evening after the first Media360Asia summit. Profits from the event, as well as the proceeds of a charity auction—US$40,898 all told—went to Mother’s Choice, which provides and promotes loving, nurturing care for babies, children, and single girls and their families facing crisis pregnancies.
Yahoo is distributing Chinese New Year candies and “Lai See” red packets enclosed with HK$10 Yahoo Dollar coupons for six consecutive days until 9 February 2013. The goodies are up for grabs by the public in the popular shopping districts of Causeway Bay and Mong Kok. The coupon represents an equivalent discount when shopping online on Yahoo Deals.
Blu Inc Media, the publisher of luxury lifestyle publications JET Asia-Pacific, China Boating and Luxury Properties, organised an exclusive three-day, two-night event called 'Perfect Weekend' for China’s ultra-high-net-worth individuals (UHNWIs) sponsored by luxury brands Dassault Falcon, Narada Villa and Speedo Marine. The guest list for the event, held 25-27 January in Sanya, Hainan, included prominent Chinese entrepreneurs and leaders of publicly listed companies.
K-Matrix, a digital intelligence solutions provider, has created a 'Brand Popularity Index' as the first composite key performance indicator examining popularity of a brand based on consumer sentiment, discussion volume, participant numbers and discussion content. Seventy discussion-based sites in Hong Kong, including forums and blogs in the local social landscape were monitored with 80 per cent of data automatically processed and 20 per cent by human specialists to ensure accuracy.
Asia’s under-35s tend to be career-minded and goal-driven, but increasingly look beyond simple financial rewards for their job satisfaction, according to a major study by Zenith.
The coming decade will be a watershed period in China as immense changes and economic challenges will call time on those who have been coasting on easy growth, predicts OMD’s Arlene Ang.
Tech firm has partnered with Drawbridge to deliver game-changing algorithm.
In the China media landscape, not everything is what it seems. OMD’s Transcend 2016 report digs beneath the surface of the complex trends to dispell some common misconceptions.
Chinese consumers’ lifestyle and spending habits are evolving rapidly, opening exciting new opportunities for marketers who are ready to embrace Focus Media’s groundbreaking combination of outdoor video and cutting-edge data targeting.
Chinese consumer trends towards digital individualisation make audience segmentation "a mounting challenge", says BlueDigital CEO Richard Jiao, but agency remains "sensitive and adaptive to change".
Retailers need to improve shopper experience to meet rising expectations and counter the impact of ecommerce, shopper marketing specialist says.
In little more than five years, mobile online retail in China has gone from virtually zero to one of the most important m-commerce markets in the world. That “staggering” pace of growth has turned the country into “a hot bed test market” that gives valuable pointers to the rest of the region’s future, a new white paper from Mintel argues.
Today’s buyers arm themselves with information before they even approach a brand; marketers who fail to adapt to this new reality risk being left behind the curve. A new white paper from Oracle offers an easily digestible guide to solving the B2B engagement challenge
Following decades of economic and social reforms, a wave of individualism is sweeping across the Asia-Pacific region, and brands need to take notice of this cultural shift, a new white paper from Mintel argues.
HONG KONG-Hill+Knowlton Strategies Hong Kong has appointed Allan Tan as director of technology to strengthen its senior team.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
SINGAPORE - tvN, supported by Korea’s media conglomerate CJ E&M, will rebrand as channel M on 23 November.
SHANGHAI - DDB has appointed four senior creative leads to service Quaker, Gatorade, Lipton, McDonald’s, Shanghai Volkswagen, Porsche, and Johnson & Johnson.
ASIA-PACIFIC - Tokyo and Taipei's 50- to 59-year-olds are strongly youth-oriented, while those in Metro Manila and Jakarta are strongly maturity-oriented, a report by Hakuhodo shows.
BEIJING - At the annual CCTV prime-time auction, advertisers on China's biggest television network committed an all-time high of RMB15.9 billion (US$2.55 billion) to run TVCs in 2013, an increase of 11.39 per cent compared to the previous year.
SINGAPORE - Effective Measure has secured a strategic alliance with Vietnam’s largest digital advertising network Ambient Digital, marking its first stake in the evolving Vietnamese digital media industry.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
SINGAPORE-Tiger Beer has asked Singaporeans to share how they have been good this year to win passes to the brand’s biggest festive celebration yet at the Pit Building.
SINGAPORE - BMW Asia has moved its creative business out of Publicis Worldwide and into Y&R with effect from 2 January 2013.
BANGKOK - Microsoft has announced the appointment of Haresh Khoobchandani as managing director of Microsoft Thailand, effective immediately.
BEIJING - Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club Manchester United for the next three years.
HONG KONG - Peak Sport Products has signed an endorsement agreement with Tony Parker, a four-time NBA All-Star and point guard for the San Antonio Spurs.
TIANJIN - FMCG brand Master Kong has called for a review of its media planning and buying business, which has been assigned to Carat Media for the past nine years.
SHANGHAI - Jonathan Beh (pictured) has joined Mindshare's China team from London where he was a search director working across clients including Unilever and LG.
HONG KONG - Steve Garton (pictured), the former executive director of business insights at Ipsos, has gone independent with his own consultancy.
SHANGHAI - The online television media business for L'Oréal in China has gone to Mindshare after a one-on-one duel with ZenithOptimedia.
SHANGHAI - Imagination's Bill Kneebone (pictured) moves to China for the newly-created role of executive director for the region from the Hong Kong office where he was APAC operations director.
According to Ipsos' analysis of recent infant milk-powder ads in HK, it seems impossible to find an ad that doesn't showcase happy babies—along with promises of these babies becoming smarter. It is a challenging task for manufacturers and advertising agencies to rise above the noise, and mis-attribution to competitors is a common problem. That said, three brands have managed to stand out, albeit with room for improvement.
The 'stopping power' of print ads has been quantified, with the release of first-ever ad effectiveness data from GfK StarchMetrix China, in partnership with Sinomonitor, who surveyed 20,712 magazine readers online to ask them about their recall of 3,598 ads that appeared in 30 different consumer magazine titles between May and October of 2012. These syndicated readership data will be released once every quarter by GfK StarchMetrix China.
Campaign's 2nd annual Finance Spotlight built on the success of the 2011 conference as financial services organisations discussed the challenges of strengthening B2B brand images as well as risk and reputation management in the age of social media. Held on 18 October 2012 at Harbour Grand Hotel Hong Kong, it was well-attended by financial companies including Aon Risk Solutions, Barclays Capital, CFA Institute, Citi, Credit Suisse, HSBC, JP Morgan, Manulife, Prudential, Quam and Standard & Poor's
The popular WeChat application from Tencent hit the 200 million user mark in September. Rival Sina Weibo needed 22 months to gain the same number of microblog users after its August 2009 launch, while WeChat took 20 months since its January 2011 launch. Both platforms have been catering to brands with social-media marketing solutions; Nike and Starbucks were among the first to tap WeChat. CIC has created an infographic comparing the two.
The second DigitalMediaWorks event this year, which includes a half-day seminar and a half-day workshop, was organised by Haymarket Media and sponsored by Tencent with support from FTChinese, HDT Mobile, and WSJ Chinese. Held in Shanghai on 30 August, the event showcased digital strategies, implementation methods, measurement and evaluation metrics, and real case studies from outside China, which were shared and discussed among participants, who also developed solutions on the spot to a client b
New retail destination LAB CONCEPT invited Ami James, celebrity tattoo artist of Miami Ink and NY Ink fame, as the anchor guest at its launch party in Hong Kong to perform tattoo art on local pop star Kary Ng and share his insights in tattoo artistry. LAB CONCEPT is a independently operated retail unit of the Lane Crawford Joyce Group located at Queensway Plaza in Admiralty.
Cathay Pacific Airways, Ocean Park and MTR Corporation were named the top three 'emotive' brands this year in the 10th Yahoo Emotive Brand Awards 2011-2012, in addition to over 80 winners from 28 categories. The Hong Kong online community cast 2.5 million votes to select brands shortlisted by market research company Ipsos.
BEIJING - The Bank of China has reportedly selected UM and ZenithOptimedia as joint agencies-of-record to work out a holistic media planning and buying strategy for next year's projects in China.
SHANGHAI - Francis Goh, a nine-year search marketing specialist, will manage and lead Resolution Media in China.
SHANGHAI - JWT has been contracted by Chinese state-owned electronics manufacturer INESA to create a new branding strategy in both the consumer and corporate target markets.
SHANGHAI - Kimberly-Clark’s adult care brand Depend and Ogilvy & Mather Advertising Shanghai have launched a digital campaign in China to raise awareness about adult incontinence.
A roundup of the latest digital people moves, account wins, pitches and developments across Asia-Pacific.
SHANGHAI – Following TBWA Worldwide’s establishment of the Digital Arts Network earlier this year, TBWA\Greater China has launched Digital Arts Network China, led by Douglas Lin as managing director.
After the release of Asia's Top 1000 Brands in July this year, the marketers behind the winning brands in China were treated to a review of this year's findings at a breakfast briefing at the Grand Hyatt in Shanghai. The study, now in its ninth year, is Campaign Asia-Pacific's eagerly awaited annual ranking of consumer brand-recall, produced in cooperation with Nielsen. This year, for the first time, Campaign extended the Top 1000 Brands from the pages of the magazine to an in-person event.
Jointly organised by Hong Kong Tramways and OOH media owner POAD Group, the theme for the third Tram Shelter Advertising Creative Contest is “flying high for 15 years” in conjunction with the 15th anniversary of the Hong Kong SAR handover. The contest was open to the general public and creative professionals. Gold, silver and bronze winners were entitled to HKD$10,000, $5,000 and $2,000 respectively. The winning designs are also displayed for two weeks at various tram shelters.
43 senior creatives from 19 agencies took part in the annual portfolio review event hosted by Ogilvy & Mather, with the agency offering nine paid internships on the spot after meeting with more than 140 students. Happening in 18 cities worldwide, the China events were the first to kick off Portfolio Night 10. Each candidate received 45 minutes of undivided attention from three senior creatives.
TBWA launched its Luxury Arts practice in Shanghai, a business unit dedicated to marketing global luxury brands, which will serve clients including Martell and Coach. Attendees of the Luxury Arts seminar held to mark the launch on 11 May 2012 include Serge Dumont of Omnicom Group; Leo Lui of Hermès China; Charles de Brabant of Saint Pierre, Brabant, Li & Associates; Liya Zhang of Martell, Mumm&Perrier-Jouet, Pernod-Ricard China; and Jonathan Seliger of Coach China
For the first time, Ogilvy & Mather's Fujian and Xiamen offices crossed the Taiwan Straits to attend the Spring Banquet Party held March 2012 in Taipei's Luxy night club. Ogilvy provided the highest-ever performance participation bonus as a reward for attendees of the theme party. Paul Heath, chief executive officer of Ogilvy & Mather Asia Pacific, TB Song, chairman of Ogilvy & Mather Greater China, and Leo Lee, chairman of Ogilvy Fujian Advertising all made the trip to Taipei for this event. Fi
The 'MTR Advertising The Best of the Best Awards 2011', co-organised by MTR Corporation and JCDecaux Transport, was held on 30 March 2012 in Hong Kong. More than 100 finalists competed for 26 awards in 16 categories. The gold award of the 10th anniversary went to Nissin's giant 3D cup noodles' 2009 launch in the Admiralty MTR station. The creative platinum award was presented to Canon’s 'EOS 600D Sense of Direction' campaign, while the platinum award for the best use of media went to Samso
Eva Airways' Hello Kitty-themed Airbus A330-300 aircraft has flight attendant uniforms, head-rests, bathroom amenities, boarding passes, luggage tags, meals and even air-sickness bags all imprinted with the Sanrio character.
HONG KONG - Tim Tam has hit the streets of Hong Kong to give away free chocolate biscuits for a 24-week period, with the first such sampling activity held last Saturday, 15 December.
SINGAPORE—Sony has marked its return to the smartphone market with the launch of an integrated advertising campaign.
SHANGHAI - Nescafé is using stories of real people who have taken the road less travelled to reach out to consumers in China with its 'Live out your boldness' campaign.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
MAINLAND CHINA - Draftfcb has launched a national brand communications campaign to promote eBay Style, the online retailer's new mass-fashion shopping platform.
HONG KONG - As part of AIA’s efforts to understand and engage younger people, it has sponsored a K-POP concert for the first time and promoted awareness of it with 'flash mobs' in the streets of Hong Kong.
SHANGHAI - DDB China Group has been awarded the creative lead agency role for Bentley Motors China, following a competitive pitch against three undisclosed agencies.
HONG KONG - TNS, the world’s largest custom research company, today announced that Joe Webb has been appointed Head of Digital, Greater China.
SHANGHAI - Adidas has announced that its new 360-degree campaign in China will feature Hebe Tien Fu-Chen as its women’s category brand ambassador.
SHANGHAI - David Liu (pictured) has taken up the newly created position of chairman and CEO for Posterscope, managing 166 staff members across 18 offices in China and Taiwan.
HONG KONG - Co-creation agency Face has appointed Andrew Ho (pictured) as managing director of its recently opened operations in Asia.
HONG KONG - As part of the annual Standard Chartered Hong Kong Marathon, to be held 24 February, the bank's 'One Like, One Giving Heart' Facebook community charity drive has raised more than HK$75,000 for three designated charities.
SINGAPORE - BBC Worldwide and BBC Global News have handed their PR duties to Lewis PR to promote programming content across all channels.
HONG KONG - Fluid will revitalise the iconic Lan Kwai Fong brand in Hong Kong and bring it into mainland China's Chengdu and Haikou after being appointed as agency of record.
HONG KONG - Snap Mobile, the mobile advertising division of Pixel Media, has added new product offerings to its mobile ad suite.
SHANGHAI - Wieden+Kennedy Shanghai (W+K) has hired Leo Chu (pictured) from Tribal DDB, where he was managing director.
HONG KONG - To support the expansion of its APAC business, Waggener Edstrom Worldwide has promoted Antoine Calendrier (pictured) to general manager for China.
HONG KONG - EEM World, the organizer of the the Longines Hong Kong Masters, has signed Gucci as lead sponsor for the equestrian event, slated for the AsiaWorld-Expo from 28 February to 2 March.
HONG KONG - Dairy Farm has appointed Edelman as its lead PR agency for Market Place by Jasons, Jasons Food & Living, ThreeSixty and Oliver’s the Delicatessen.
BEIJING - The State Administration of Radio, Film and Television (SARFT) has issued an order to radio and television stations to immediately stop broadcasting "gifting" ads.
SHANGHAI - BMW Mini has invited around four undisclosed agencies to pitch for its digital business in China.
SHANGHAI - Leo Burnett has finalised a restructuring of its offerings in the area of digital services and interactive marketing, while separately hiring creative talent from Argentina and Singapore.
SHANGHAI - Pete Wong (pictured) has joined Google as head of platforms with a scope covering Hong Kong, Taiwan and mainland China.
SHANGHAI - After the conclusion of Abbott Nutrition's media pitch, which started in October last year, ZenithOptimedia has retained the account for its Similac, PediaSure, Gain, Ensure and Glucerna brands.
SHANGHAI - McDonald’s has chosen the mythical beast 'nian' for its Chinese New Year campaign—but as a more fun than scary character.
HONG KONG - To promote one2free's new cloud-based mobile gaming platform, Game Box, TBWA’s Digital Arts Network has gone past Facebook apps to enable self-contained gaming within Facebook posts.
BEIJING - BMW has retained Leo Burnett as its lead creative agency for the mainland China, Macau, Taiwan and Hong Kong markets.
SHANGHAI - Agenda has been appointed digital agency of record for Ecco.
SHANGHAI - Leo Burnett has launched a creative campaign based on user-generated content for Coca-Cola as the 2013 Chinese New Year festival approaches.
HONG KONG - About 100 Gome staff will be made redundant after the mainland retailer confirmed it is closing all six of its Hong Kong stores after nine years.
HONG KONG - OgilvyOne has promoted Sheilen Rathod (pictured) to the position of general manager, completing the agency’s recent management alignment.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
CHINA - Ritz-Carlton is collaborating with fellow luxury brand Mercedes-Benz to offer mutually exclusive benefits to the members of its frequent-stay loyalty programme.
SHANGHAI - American fashion chain Claire’s Stores has begun an expansion programme into China and appointed Draftfcb as the lead brand agency.
MAINLAND CHINA - Research In Motion (RIM) has localised its global 'Action starts here' brand campaign in China to emphasise BlackBerry as a brand that supports consumers in getting things done.
BEIJING - An analysis of the third annual BrandZ Top 50 Most Valuable Chinese Brands as a 'stock portfolio' shows that it consistently outperforms the MSCI China stock market index over the past two years, according to Millward Brown.
CHINA - Ever since Singles' Day clocked up US$5 billion worth of e-commerce sales back in November, China’s digital chops have grabbed centre stage. Increasingly, the industry looks to the mainland to see who the latest digital leaders are. Campaign’s A-List seeks to name them and you have a chance to say who makes it.
Douglas Dew, managing director of public affairs at Burson-Marsteller China, offers 10 things foreign multinational companies can do in China to better position themselves.
BEIJING - Ogilvy & Mather has appointed Janie Ma (pictured) as director of entertainment marketing to oversee Shiseido, Lenovo, Pond's, Nestlé, and Wrigley, replacing Didi Zhang, who departed the agency earlier this year.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
SHANGHAI - The brand activation, experiential and shopper marketing discipline of McCann Worldgroup has appointed Jacob Johansen (pictured) as general manager for Momentum Greater China with immediate effect.
SOUTH CHINA - DDB Group has appointed Diane Espley (pictured) as head of planning for Hong Kong and Guangzhou, replacing Andrew Ho, who left the agency for a position at Clear Ideas, a brand consultancy owned by M&C Saatchi.
ASIA-PACIFIC - Campaign Asia-Pacific has made a series of new hires and internal realignments, further strengthening its editorial capabilities across the region.
ASIA-PACIFIC - In MediaTV's final Christmas special, we ask the industry's most prominent players what their dream job would be.
HONG KONG - Public relations agency Impactasia has been acquired by Cohn & Wolfe, and merged with the company's Beijing and Shanghai offices.
Kyle Xiao, research supervisor at MediaCom Insight, enlightens marketers about the relatively new social networking format that's somewhere between a blog and a microblog.
ASIA-PACIFIC - Graham Hitchmough is stepping up to a regional role at The Brand Union in a newly-created position of ASEAN regional director.
SHANGHAI - Sylvian Fung (pictured right) has joined GroupM Interaction China as head of creative studio, while Trisha Armstrong (left) has joined as the new head of investment management at Mindshare China.
SHANGHAI - Nu Skin's new five-year business development plan for mainland China includes tripling the number of stores by 2017 and expanding its direct selling distribution model for a higher level of market penetration.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
GLOBAL - Among Facebook users’ interaction, ‘Likes’ make up approximately 79 per cent of all interaction, while ‘Comments’ account for 15 per cent and ‘shares’ 6 per cent, according to the last data report by Salesforce Marketing Cloud.
CHINA - Haier Group's intention to buy out all of the remaining shares in Fisher & Paykel Appliances represents a good globalisation move for the Chinese whiteware brand, said Liang Haishan, president of Haier White Goods Group.
GUANGZHOU - OMD China has appointed Danny Xu as the managing director of its Guangzhou office to drive strategic growth of operations in South China.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
HONG KONG - Digital communications agency Lewis PR has been appointed by the Hong Kong Internet Registration Corporation (HKIRC) to manage its public relations campaign.
SINGAPORE - JWT Asia Pacific has selected 12 art and design students to create a live art installation during the Spikes Asia Festival of Creativity, provoking thought and discussion about the roots of creativity during the three-day event.
TIANJIN - Ogilvy Public Relations Beijing will be the PR partner for The World Economic Forum's Annual Meeting of the New Champions (AMNC), opening tomorrow.
AUSTRALIA - Aegis Media's digital performance marketing agency Columbus has appointed Rebecca Tos to the newly created post of national managing director, effective November.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
SHANGHAI - MEC has appointed Sean Mellows as head of investment management for MEC China with immediate effect.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
MALAYSIA - Telekom Malaysia’s youth platform, EveryoneConnects (EC), launched a personalised Raya greeting in Malaysia.
SHANGHAI - After the release of Asia's Top 1000 Brands in July this year, the marketers behind the winning brands in China were treated to a review of this year's findings at a breakfast briefing here this morning.
BEIJING – Sara Ye has joined the Mediabrands Audience Platform (MAP) as president for China, to develop MAP products and ensure the best service for clients in the country.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
HONG KONG - Pixel Media has spun off its mobile ad division and relaunched it as Snap Mobile in a move to anchor it as a independent, specialist mobile ad network.
HONG KONG – To kick-off this year’s MTR Advertising Innovate Festival, Tissot has debuted the mass-transit system's first-ever glasses-free 3D TV to introduce its new Racing-Touch Collection.
SHANGHAI - Miaozhen Systems has launched a third-party mobile advertising measurement software development kit (SDK), which promises to help advertisers like L’Oreal build up their mobile ad reach to a minimum effective level.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
HONG KONG - While a surge in recent online search activity around the iPhone 5 was not a surprise to anyone, Experian’s analysis of the search behaviour of more than 1.8 million Hong Kongers over the last three months shows Samsung is getting some love in this city of gadget lovers.
CHINA - The annual shopping frenzy across the middle kingdom this week is helping brand owners understand retail opportunities for future 'golden weeks', guided by a pioneer study from a team of WPP sister companies.
HONG KONG - Marie Lo (pictured) has been appointed to lead Omnicom Media Group's search subsidiary, Resolution.
JAKARTA - XM Asia Pacific’s Indonesian unit, XM Gravity, has been named Digital Agency of Record (AOR) for HokaHokaBento, one of Indonesia’s largest Japanese restaurant chains, as well as Nestlé Indonesia.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
BEIJING - China's recently merged internet television company kicked off a 100-day "True Dou" differentiation campaign to further distinguish the Youku and Tudou brands, which are operating under the one-month-old merged company's dual-platform strategy.
SHANGHAI - PHD China has promoted key members of its senior management team, Aaron Wild (pictured left) and Lars Bjørge (right).
SINGAPORE – My Jurong Point (‘My JP’)—a personal shopping concierge application for Jurong Point customers—will soon be the first retail app in Singapore to incorporate Apple’s Passbook technology.
HONG KONG and SINGAPORE - London-based co-creation agency Face has expanded to Asia with the opening of offices in Singapore and Hong Kong.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
JAKARTA – The world’s first Android Nation concept store has launched in Jakarta for Indonesia's leading electronics retailer, Erafone.
SINGAPORE – The Mobile Marketing Association (MMA) released the latest in its series of SmartGraphics. This year, the number of mobile subscriptions in Singapore reached 7.8 million, making the city-state’s smartphone penetration rate, at 150 percent, one of the highest in the world.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Consumers looking for brand and product information in China have a host of options open to them online that are completely separate from corporate sites. So are they still necessary?
The past 25 years have seen Asian creativity go from strength to strength. Here are the people and the work that have helped make the region shine.
CALIFORNIA - US-based agency Rocket Fuel has named Ken Mandel, head of the Singapore-based Interactive Advertising Bureau, to its board of advisers as the company prepares to enter the Asia-Pacific advertising market.
HONG KONG - Prudential has appointed Iain McConnachie as chief marketing officer for the territory, as of July 2011.
SAN FRANCISCO - Mobile advertising firm Tapjoy has named Larry Berkin as vice president and general manager of Asia-Pacific.
Kaiyu Li, head of planning for Y&R China, says the attitudes of young Chinese consumers are maturing to what he calls 'healthy skepticism'. Here, he outlines what this means for brands and marketers.
Simon Twiston Davies, CEO of Casbaa, shares his thoughts on where media in China is heading and how technology is shaping new consumer habits.
GREATER CHINA - PR agency Hoffman has promoted Jenny Chan to general manager in Hong Kong and appointed Vicky Yang as account director in Beijing.
SHANGHAI - The Integer Group has promoted Mike Chou to managing director of its operations in China, with effect from 1 September.
SYDNEY - Online travel provider Zuji has appointed Sydney-based creative agency, The Hallway, to develop its brand in the Asia Pacific region.
HONG KONG - Isobar Hong Kong will join the Association of Accredited Advertising Agencies of Hong Kong (HK4As) as a full member this month.
BEIJING - China's national television network CCTV has brokered a new programming contract worth US$223 million with Australia’s Sky News.
BEIJING - Hot on the heels of acquiring Adsit and Catch Stone, Aegis Media has expanded its digital scale in China with another investment, this one in local search marketing firm PinZhong (PZoom).
SINGAPORE - Media Development Authority (MDA) and multi-agency outfit Interactive Digital Media Program Office (IDMPO) will invest SG$ 30 million ($22.3 million) to grow digital advertising spend in Singapore.
SYDNEY - Chief executive officer of News Digital Media Richard Freudenstein announced the company has completed the acquisition of Australia’s leading comparison shopping site Getprice.com.au.
GLOBAL - Ahead of the 57th Cannes Lions International Advertising Festival, organisers have extended all deadlines to Friday 9 April and announced the creation of new craft categories.
SINGAPORE - Microsoft has tasked The Upper Storey with the creative and digital duties for its Microsoft Office 2010 account in Singapore, sources close to the business confirm.
GLOBAL - One month after MySpace's chief executive, Owen Van Natta, departed the company - further demonstrating the social network's volatility in the face of Facebook and Twitter's rising popularity - the company said it will begin a relaunch process to revitalise the once-dominant digital player.
SHANGHAI - Brands must deliver one of three key benefits to drive the uptake of branded apps, according to a study by MediaCom identifying play, planned, and problem contexts for the download and usage of apps.
BEIJING - Days after Google threatened to exit China following the revelation that it has been the target of numerous cyber attacks, the Chinese Government has indicated there is little hope of a change in its censorship stance.
BEIJING - The China International PR Association (CIPRA) has awarded president of Ogilvy PR North Asia Scott Kronick (pictured left) and brand marketing director of HP Jirong Shen the 2009 China PR Industry Achievement Award.
BEIJING - Adidas has launched an 'adiBand' campaign to support Chinese athletes at the 2012 London Olympic Games and bring attention to its CSR initiatives in Greater China.
SHANGHAI - DDB China Group has promoted Jenny Liu (pictured) to group planning director to further drive growth across its planning capabilities.
SHANGHAI - OMD China has launched a media planning tool to help marketers decide on media mixes based on brand objectives, as well as media efficiencies.
CHINA - Up to 20 senior creatives from several top global agencies will be reviewing creative work at the annual Portfolio Night taking place around the world on 23 May 2012, including in Beijing and Shanghai.
HONG KONG – Two PR and branding agencies have joined forces to launch QNM Communications, a new communications and lifestyle agency based in Hong Kong.
INDONESIA - Crowdsourcing proved to be an invaluable tool for Philips in kicking off its Asia-pacific wide brand building campaign, The + Project together with Tribal DDB.
GLOBAL - Richard Beaven has decided to step down from his role as worldwide CEO of Initiative to pursue creative and business opportunities in documentary photography.
Dongfeng-Nissan mobile ad campaign through Google AdMob in China has achieved a decent click-through rate five times that of traditional internet media.
SHANGHAI - SearchMedia, an operator of outdoor billboard and in-elevator advertising networks, has won the contract for Hangzhou Tourism Commission's 2012 overseas outdoor campaign.
TAIPEI - IPG Mediabrands has appointed Sheena Liu as managing director of UM and Initiative's Taiwan offices.
BEIJING - Bertilla Teo, CEO of Greater China at SMV Group, will be chairing the inaugural DigitalMediaWorks course on 24 February. Conducted entirely in Mandarin, the course takes place at Sofitel Wanda in Beijing.
ASIA-PACIFIC - The region's advertising industry turned up in numbers to attend the 2009 Agency of the Year Awards, held on December 9 at the St Regis Singapore
ASIA-PACIFIC - In recognition of its stand out success this year, AirAsia will be named the Brand of the Year at Media's 2009 Agency of the Year Awards. Tony Fernandes, AirAsia's CEO, talks about how the airline managed to pull through an especially difficult year.
ASIA-PACIFIC - Media sits down with Deb Henretta, group president, Asia, Proctor & Gamble, who will be honoured with the Client Marketer of the Year award at the 2009 Agency of the Year Awards.
ASIA-PACIFIC - Intel and Dell will be jointly named the digital brand of the year at the 2009 Digital Media Awards for their work on Dell Swarm.
ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.
ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.
ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in broadcast continues to lag behind that of the West.
ASIA-PACIFIC - Rodney Fitch, chairman and CEO of design agency Fitch, says that not enough is being done to nurture creative talent in the region.
ASIA-PACIFIC - Rodney Fitch, chairman and CEO of design agency Fitch, says that not enough is being done to nurture creative talent in the region.
ASIA-PACIFIC - Rodney Fitch, chairman and CEO of design agency Fitch, says that not enough is being done to nurture creative talent in the region.
In the fifth and final part of MediaTV's series on how to build a brand online, Aman Narain, group head of remote banking at Standard Chartered's Internet Banking Group, talks about the benefits of a bank launching a new-media campaign - even if its content is not directly related to his brand.
ASIA-PACIFIC - In the fourth part of MediaTV's series on how to build a brand online, Bambos Kaisharis, head of marketing, Nokia Singapore, Malaysia and Brunei, talks about the success of Nokia's Comes with Music digital campaign that put the service on the map.
Sir Martin Sorrell, CEO of WPP, tells Media how the industry will emerge from what he has called an "L-shaped" recession.
The new Korean Communication Commission's chief, Choi See-joong, has vowed to ease state body Kobaco's hold on TV and radio ads. But is this a realistic plan?
ASIA-PACIFIC - Some of the best - and worst - examples of 2008 Olympic advertising are on show at Media's website - and visitors can vote for which ones they love and hate.
The 'pink' market is big business for media owners in the West. Are their Asian equivalents missing a trick by not producing content that targets this sector of society?
We asked our digital bloggers from across the region for their opinion on the regional digital landscape, changes, trends and brands that have used the medium effectively over the last 12 months.
As digital content continues its unabated rise, we ask two authors if traditional media still has a place in consumers' hearts and minds. Here is what Pico Iyer, author of The Global Soul, Falling off the Map and Cuba and the Night, and Malcolm Gladwell, author of The Tipping Point, Blink and Outliers, had to say.
In a global downturn, no country is an island. And so the insularity enjoyed by the island nation of Japan has faced testing times of late. Room rates in Tokyo are among the highest in the world though occupancy remains low.
