How heritage brands are thriving in these quick-changing times

Well-established brands have best practices that work-and in most cases, have allowed them to thrive. In a year where change is the only constant, what lessons can heritage brands give when it comes to balancing tradition and relevance?

(from left) Francis Flores, Philippines marketing head at Jollibee; Nirmal Nair, VP of marketing (ASEAN) at Nissan; Yves Briantais, VP of marketing (APAC) at Colgate-Palmolive