Campaign Asia

Creative Minds: Michael Fabian K wants to take Indonesian creativity centre stage

Full time lead creative at Maleo, and part time ad librarian, Michael Fabian K wants to make Indonesian advertising world famous.

Women to Watch 2024: Asma Humayun, Shiny Toy Guns

A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’

Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.

Samsung named Spikes Asia 2025 Advertiser of the Year

The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.

Women to Watch 2024: Alice Au, Wharf Hotels Management

A digital marketing maven who is behind triple-digit revenue growth for Wharf Hotels, Au has masterfully integrated Chinese social media into her marketing mix and pioneered ahead-of-the-curve tech throughout a two-decade career.

Skype signs off: The OG of video-calls logs out for good

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.

Audrey Kuah to exit VML APAC co-CEO role, Yi-Chung Tay takes sole charge

Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.

A new UNICEF campaign hits a six for gender equality

Deceptively simple, profoundly compelling. Watch Howatson+Company's latest pro bono effort for Cricket Australia.

China M&A: VC surge in DeepSeek, AI creates opportunities amid overall dip

M&A in China's capital market are projected to rebound this year from a 10-year low.

40 Under 40 2024: Yong Ping Loo, TBWA

With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.

Campaign Big Global Awards 2025: winners revealed

Entries and winners came from four continents, with Uncommon Creative Studio and Rethink among the big winners.

Creative Minds: Kate Enright would rather take advice from her 10-year-old self

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

40 Under 40 2024: Tom Geekie, Jaywing

His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.

Salesforce and Google expand partnership to boost AI-powered customer service

The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.

Devi Attamimi to lead Hakuhodo International Indonesia as Group CEO

The leadership change comes as HIID aims for accelerated growth which could include acquisitions

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.

Bala Pomaleh joins Dentsu Malaysia as CEO Media

Pomaleh recently left Mediabrands Malaysia as CEO.

Danone Indonesia's marketing chief Sri Widowati exits

Widowati departs Danone Indonesia after a four-year tenure marked by innovative campaigns and a focus on consumer education, leaving to pursue new passions.

Call for entries: Campaign Asia-Pacific’s 2025 Power List

We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

‘The White Lotus effect’ on Thai tourism

For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.

Alibaba pledges 'aggressive' AI investment, reports fastest growth in a year

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

BBDO launches new global vision to focus on bolder creativity & impact

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

Creative Minds: Fachrul Rizal considers advertising his kitchen

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.

Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy

Critics accuse Meghan Markle of copying a NYC brand name and a Spanish town’s 14th-century coat of arms for her new lifestyle brand, As Ever.

40 Under 40 2024: Titipun Tubthong, Brilliant & Million

Championing clever uses of AI, Tubthong is transforming businesses through creativity and technology while fostering innovation at every step.

Indonesia's Ramadan reset: Economic squeeze to spark frugal festivities

Brands must adapt to a new reality as Indonesian consumers embrace value-driven shopping and cultural authenticity during Ramadan.

Mock bridal jewellery film highlights marriage rights in Pakistan

The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.

Delicia Tan adds Singapore to remit in Edelman leadership shuffle

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

'Everyone Must Go' tagline for NZ Tourism slammed

Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

Beloved global creative leader Ari Weiss dies at 46

Renowned for his leadership at DDB, BBH, and beyond, Weiss was the driving force behind some of the industry’s most fearless and celebrated campaigns.

Creative Minds: Sally Anderson is always asking 'how can we make it better?'

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

APAC Gen Z harnessing AI to play Cupid: Tinder

According to a new report on modern dating by Tinder, young adults are embracing AI and changing relationship norms as they search for meaningful connections in a digital age.

Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

Majority of marketers are unprepared to combat deepfakes: study

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

MediaWorks 2025 returns to Bangkok this May

The region's leading media training event returns this May with a three-day programme in Bangkok, designed to shape the region’s next generation of media and communications leaders.

Creative Minds: Kartik Smetacek loves the simplicity of a twisted headline

Meet the chief creative officer at Saatchi & Saatchi India who can rattle off classic Timberland ad lines from memory.

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

PR Awards Asia-Pacific 2025 open for entries

Campaign Asia-Pacific launches the PR Awards Asia-Pacific 2025, with entries due by April 8. Submissions must cover work from January 2024 to April 2025.

Knorr and Tinder swipe right for a home-cooked delight in global spot

Created by MullenLowe UK, the campaign is set to run across 10 markets including India, the Philippines, and Vietnam.

Japan Airlines campaign ropes in Liverpool football stars

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

Filipinos spend more time than global average on social media

TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.

Kunal Jeswani appointed CEO of Ogilvy ASEAN

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.

Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

40 Under 40 2024: Swyn Evans, Zeno

Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.

Publicis ANZ acquires indie media shop Atomic 212°

Atomic 212°, founded by Barry O’Brien OAM in 2008, is Australia’s largest independent media agency.

Spikes Asia 2025: How we filmed an edge-of-the-cliff scene

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

Creative Minds: 'Go smash it like an avocado' is Stephanie Gwee's pep talk

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

Lunar New Year goodies: APAC's Year of the Snake campaigns

Presenting our annual roundup of LNY advertising from 2025.

Call for submissions: Do you want to be featured in Creative Minds?

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.

Walovi embraces Chinese zodiac in LNY campaign

For its Year of the Snake campaign, the Chinese herbal-tea brand prints family names and the Chinese zodiac on limited-edition cans.

Spikes Asia 2025: Behind Leo Burnett Taiwan’s award-winning ‘Paper Organs’ campaign

Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.

40 Under 40 2024: Su Ling Chan, MBCS

Chan’s success reaches beyond the boardroom, blending the discipline of an athlete with the strategy of a leader to excel in every arena.

Sony Electronics, Singapore govt bodies initiate pitches

PITCH UPDATE: Sony Electronics Singapore is looking for a PR agency while Singapore government ministries and boards are on the hunt for various comms and creative services.

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.

Global ad spend set to reach US$1.08 trillion in 2025

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

40 Under 40 2024: Sofia Yip, Edelman

A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.

Hylink CEO Su Tong resigns amid alleged market manipulation

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.

Trust erosion leading to grievances: Edelman Trust Barometer 2025

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

Creative Minds: FCB's Claire Herselman transforms nonsense into creativity

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

Singtel's attempt to reimagine LNY traditions misses the mark

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.

40 Under 40 2024: Shannen Lois Dillian Uy, Spark It

At just 30, Uy has many achievements under her belt, including spearheading client-centric solutions for her agency, major pitch wins, and initiating a nationwide shift in measuring influencer campaigns.

TikTok ban looms: Meta and YouTube positioned to gain

With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.

40 Under 40 2024: Sambashiva Srisailapathy, GrabTaxi

The computer-engineer-turned-regional-leader has managed to evolve Grab’s advertising arm with clever ideas, sound numbers, and an infectious energy.

Ex-OMD USA media chief joins Publicis APAC for global client transformation

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo

A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.

Women Leading Change Awards 2025 is now open for entries

Entries are now open for you to nominate and celebrate the remarkable female professionals who inspire through their innovations and leadership qualities. Get your submissions in before the final deadline on 13 March.

Warner Bros Discovery appoints EssenceMediacom in Australia

EssenceMediacom will lead the launch of the Max streaming service in Australia in the first half of this year.

Global media inflation to hit decade low, APAC markets stabilise

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Creative Minds: How Chang Wang made a comic book that responds to nature

Havas China’s senior art director and creator of the award-winning 'Book of Nature', draws storytelling inspiration from music and art and advises kids to swap Harry Potter for painting and guitar lessons.

Alibaba rebrands Ele.me to take on Meituan in instant retail

Founded in 2009, Ele.me quickly emerged as a top player in China’s food delivery market before it was acquired in 2018 by Alibaba and its fintech affiliate Ant Group for US$9.5 billion.

Meet the new director of Spikes Asia

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

Creative Minds: 'Carry that childlike wonder and curiosity through adulthood'

Whether he’s helping people send personalised Hari Raya songs or creating stories that simply make someone smile, Dentsu Malaysia’s creative director believes the work should feel real.

Starhub appoints PHD Singapore as media agency after competitive pitch

WPP's Mindshare is the incumbent.

Tech-first agencies are reshaping APAC's marketing models for SMEs

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

TrinityP3's new AI matchmaking tool lets marketers run their own pitches

While conventional directories rely on key words, the Claude-powered Agency Register distinguishes agencies by size, capabilities, and specialisations to ensure suitability.

Dentsu names Yuichi Toyoda as APAC CEO

Toyoda, who first joined Dentsu in 1994, steps into the role of APAC CEO as the agency restructures its declining global operations.

Work from home no more? Microsoft Teams will auto-detect who’s in office

Working from anywhere was too good to be true anyway.

Women to Watch 2025: Reiko Kwok, Exinity

At financial services firm Exinity Group, Kwok is delivering significant business growth through her high-performing global team, while championing change for working mothers internally.

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.

Piyush Pandey, India’s most celebrated adman, passes away at 70

For more than four decades, he was the face of Ogilvy India—and the unmistakable voice of Indian advertising.

Women to Watch 2025: Winnie Pang, Omnicom Media Group

Pang accelerates digital growth by identifying and eliminating operational risk and driving efficiencies for clients fueled by performance, people, purpose and platforms.

PepsiCo China names Nestlé marketing head as CMO of beverages

Haiying Jiang will lead marketing for PepsiCo’s drinks portfolio in China, including Pepsi, 7UP, Gatorade and Tropicana.

Women to Watch 2025: Peggy Hon, Landor

Since her early days as a screenwriter, Hon has scripted her own success story by transforming the Landor Hong Kong office into a forward-thinking regional creative hub that thrives on innovation and purpose.

Saatchi & Saatchi takes Grand Effie and Agency of the Year at the 2025 Effie Awards Hong Kong

HSBC’s One x T1 and McDonald’s 50 Benches campaigns dominated the night, taking home the most metals.

Spikes Asia 2026: Entries open with new Creative B2B category

Refreshed categories honour design, cultural connection, and creator-driven storytelling, alongside a week-long celebration of creativity ahead of the March 2026 ceremony.

WPP Media renews longstanding partnership with Master Kong beverages in China

Mindshare has been working with the client for 11 years.

Women to Watch 2025: Ninh Tran Nguyen An, Mondelez Kinhdo

From launching Cannes-winning campaigns to empowering local entrepreneurs through AI, Ninh is proof that marketing done right can shape communities and culture.

WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

Singapore considers powers to block content on TikTok and Facebook

A new Online Safety watchdog will crack down on deepfakes, scams and online bullying.

Apple keeps crown as world’s top brand, even as value slips

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.

Zespri elevates Kok Hwee Ng to CMO

The appointment comes after outgoing Jiunn Shih joined Driscoll's in September.

Creative Minds: Diana Ganea finds inspiration in Tokyo's streets and Kendrick Lamar beats

She packed her bags in the middle of the pandemic and took a leap of faith for a job in Japan. Now, the art director at indie agency UltraSuperNew turns pop culture into ultra super fun ads.

Festive campaigns lighting up Diwali 2025

From original local soundtracks to emotional narratives about family, here's a collection of standout campaigns from India, Malaysia, and Singapore that celebrate Diwali.

Tim Cook gives in to the Labubu hype to court Chinese consumers

The Apple CEO's livestream debut and viral Pop Mart cameo are a clear push to localise Apple’s brand appeal in China—just as domestic tech rivals ramp up new releases ahead of Double 11.

Women to Watch 2025: Melissa Tee, Publicis Chemistry

In a crowded market, Tee's innovative mindset of weaving together human insight with clear business acumen is defining how agencies must operate to stay relevant and effective.

Are brands safe next to politics? Stagwell’s APAC study says yes

Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.

Weber Shandwick bolsters China and APAC bench with new appointments

Two weeks after naming a new India CEO, Weber Shandwick makes more leadership moves across APAC, bolstering its creative, healthcare, and policy muscle in China.

Women to Watch 2025: Melissa Lim, Standard Chartered Bank

From ANZ’s graduate programme to Standard Chartered’s global marketing helm, Lim exemplifies how inclusive, data-driven leadership can drive both team growth and business success.

Women to Watch 2025: Kelly Johnston, Sandpiper

A force in the PR world, Johnston has driven five-fold revenue growth, expanded her agency’s regional footprint, and built award-winning practices in research and ESG.

Creative Minds: Chris Brunner's journey from prolific Lego builder to crafting bold campaigns that make a difference

From door-to-door salesmen to a stint in journalism, the head of creative experience at Digitas New Zealand finds passion in customer storytelling that makes people feel things.

Domino’s launches first-ever jingle in global brand refresh

The jingle comes alongside splashier brand colours in a new design and refreshed packaging.

Women to Watch 2025: Louisa Mennell, Kinesso

Leadership in digital marketing often comes wrapped in analytics and product launches. But Mennell demonstrates it’s also about empathy, flexibility and proving that parenthood and high performance are not mutually exclusive.

Singapore’s AI optimism highest globally but AI-powered customer service is failing, Qualtrics report

Qualtrics’ Southeast Asia strategist Irene Ng warns that brands are mistaking AI adoption for AI acceptance and it’s costing them trust. While 68% of Singaporeans believe AI can make life better, barely 40% believe companies will use it responsibly.

Women to Watch 2025: Liza Zhang, MSL

A nationally ranked athlete with a decade-long rise through MSL China, Zhang combines resilience and leadership to drive sustained success and industry influence.

Duolingo rolls out its new ad platform

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

Women to Watch 2025: Kyoko Yonezawa, TBWA Hakuhodo

Not your average ad exec: with degrees in astronautics and computer science, Kyoko Yonezawa’s journey proves the creative future isn’t just data and tech—it’s where human insight takes flight.

Women to Watch 2025: Jodi Chik, DDB

Chik drives client growth, fosters team loyalty, and champions authentic self-expression—bringing the same creativity to campaigns for global brands as she does to her side hustle as a DJ.

Creative Minds: Halo Cheng on crafting campaigns that celebrate her hometown and being G-Dragon's biggest fangirl

An introvert in person but an extrovert behind the keyboard, the Groupe creative director at Publicis Hong Kong originally studied numbers before discovering her true calling in advertising through writing.

RGA shuts Singapore operations

Majority of staff affected as the agency takes this step just six months after regaining independence from parent company IPG.

Gen X: the bridge generation will drive $5.7 trillion in spending by 2030

Born between 1965 and 1980, the trillion-dollar consumer cohort still flies under the marketing radar—despite Asia housing 61% of them, with China alone at 37%.

Women to Watch 2025: Jessie Gogan, Burson

Gogan is a master at driving growth, fostering inclusive teams, and championing culturally resonant storytelling.

Women to Watch 2025: Jasmine Tay, Heckler

With a marathoner’s stamina and a documentarian’s eye, Jasmine Tay is one of the most dependable producers at her company. Known to craft campaigns that win clients, earn the gongs and keep the cameras rolling no matter the chaos.

Women to Watch 2025: Faith Lim, Digitas

From travel rebrands that spike conversions to regional pitches that win big, Faith Lim is designing user journeys while rewiring how UX drives business at scale.

The Trade Desk launches new AI tool to overhaul costly third-party data buying

The rollout for Audience Unlimited and new Koa Adaptive Trading Modes is slated for 2025-'26.

We Communications trims Singapore workforce by 7%

Salary reviews and bonuses for others stand suspended until mid-2026.

OpenAI launches new ChatGPT campaign inspired by everyday moments

The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.

Women to Watch 2025: Christin Lu, 1UP Digital

Blending data-driven strategy with creative vision, Lu has grown 1UP Digital into a go-to partner for luxury brands in China by driving standout results for clients like Marimekko, Stella McCartney, and LVMH.

Creative Minds: Jamie Aung crafts jingles for catchy TVCs, channeling his inner Gaga

A self-professed night owl and ‘unclockable’ extrovert, the associate creative director at Mango Myanmar Group turns midnight inspiration into campaigns.

Nike and Skims debut athleisure line with a star-studded campaign

After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw back ground in the cutthroat activewear market.

Women to Watch 2025: Bia Fernandez, DDB

Meant to be a journalist, Bia Fernandez turned her pen to pop culture luckily for adland, creating some of the most powerful campaigns in the Philippines.

Women to Watch 2025: Catarina Lio, MGM

Lio is on a mission to reshape how the world sees Macau. In her current position at MGM China, she is transforming the island’s cultural heritage into long-term brand capital.

What you need to know as Google’s antitrust showdown enters the remedies phase

Divesting Chrome and Android is off the table, but Google may still have to share data and change how it runs ads—moves that could shake up advertisers and publishers worldwide. Here’s a clear look at the case so far.

Uber APAC CMO steps down after nearly a decade

Global CMO Lucinda Barlow will assume his responsibilities in the interim, with the permanent role to be filled in due time.

Prodigious China MD exits Publicis Groupe

The former head of content production at Publicis Groupe China left the agency suddenly after returning and successfully leading the content business for over five years.

Women to Watch 2025: Amelia Cheng, We Communications

From forensic science to frontline storytelling, Amelia Cheng has never been one to follow the script… and that’s exactly what sets her apart in the comms landscape.

Women to Watch 2025: Alan Ma, Ruderfinn

Ma has transformed Ruder Finn’s digital arm into a leading force in China—driving multi-million-dollar growth, delivering award-winning campaigns, and building a diverse, future-ready team.

Spotify brings Vietnamese folklore to life for 80th Independence Day

The streaming giant turned Ho Chi Minh City into a playground of massive folklore-inspired art and personalised playlists to mark the milestone.

Chinese outbound travel set for 25% rebound in shoulder season: EternityX

Lower costs, visa-free access, and FIT travel bump the rebound in Chinese outbound tourism, with spending set to hit US$250 billion.

Ogilvy and Leo stand out with major wins at APAC Effies 2025

India led the awards sweep, clinching 33 out of 81, while four of Ogilvy's offices across Mumbai, Vietnam, Singapore, and Sydney took home Golds.

Asia-Pacific Power List 2025: Yukiko Otani, Nissan

Otani is steering Nissan’s brand transformation through data-driven storytelling, legacy reinvention, and sustainability-led collaboration.

Creative Minds: Nadhanicha Rathie is spurred on by Galapagos dreams and Tame Impala visuals

She honed a unique style, drawing on Paint after school in her architect dad's office. Now, the motion graphic designer at Vero Bangkok weaves artistry into every animation.

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

Asia-Pacific Power List 2025: Yajuan Wang, RedNote

From a user-generated content shopping guide to an emerging lifestyle platform, Zhiheng has steered RedNote's brand balance of content with commerce in China and across new global markets.

China's micro-drama boom will overtake box office revenues this year: report

What started as a humble $500 million industry in 2021 will explode to $16.2 billion by 2030, with advertising set to drive more than half the pie.

Asia-Pacific Power List 2025: Yabin He, McDonald's

Yabin He has revolutionised McDonald’s China by building passionate fan communities and pioneering data-driven loyalty strategies, triggering double-digit growth in a fiercely competitive market.

40 Under 40 2025: Angelica Lorenzo, BBDO Guerrero

Progress at BBDO Guerrero isn’t just measured in client lists and awards, but driven by leaders like Angelica Lorenzo, whose mentorship, care for her people, and drive make the agency an inspiring place to work.

40 Under 40 2025: Brent Richardson, Enrichd Group

Following your values can be just as powerful as chasing profit—this is Brent Richardson’s story, a masterclass in rethinking what success looks like.

40 Under 40 2025: Dylan Yu, Oppo

In just half a decade, Dylan Yu has shaped Oppo from a budget player into a culturally attuned, community-conscious market leading smartphone brand in Singapore.

40 Under 40 2025: Herni Wijaya, Leverate Group

Building a business is just part of the story, the rest is about empowering teams and giving back to the industry she loves. This is Herni Wijaya’s story.

40 Under 40 2025: Jennifer Garcia, Publicis Media

Nearly two decades into her career, Jen Garcia makes strategy feel less like a function and more like a force.

40 Under 40 2025: Léon Bristow, Colenso BBDO and Beings

Standing up for marginalised voices, Léon Bristow’s determination to bring greater recognition to others has led others to bestow greater recognition of his own exceptional artistic talents.

40 Under 40 2025: Lieza Punsalan, Dentsu Creative

School is always in session for Lieza Punsalan, known for her commitment to mental health support and skills development, balancing business growth with people-first leadership.

40 Under 40 2025: Min Roldan, DDB

From smokin’ hot results for a Filipino BBQ brand to making life not just good, but great for LG, to delivering ROI gold on an Olympic campaign, Min Roldan’s work has delivered big time for brands.

40 Under 40 2025: Michelle Mak, Dun & Bradstreet

This pioneering ESG leader is transforming sustainability practices for Greater China SMEs and drives corporate social responsibility campaigns and best practices for brands of all sizes.

40 Under 40 2025: Momoko Kameyama, Material

Recognised for her innovative approach, her fearless PR instincts have led her to pounce on new opportunities and capitalise where others might merely observe.

40 Under 40 2025: Nana Cao, BBDO Shanghai

Her outstanding acumen and charisma has led to a streak of new client wins, while her ability to unite clients and creative visions keep the business rolling.

40 Under 40 2025: Sam Kim, FleishmanHillard

From intern to one of FleishmanHillard Korea’s youngest senior VPs, Sam Kim has built her career on the conviction that empathetic communications can move people, business and society.

40 Under 40 2025: Sarissa Rodriguez-Schwartz, SJS Group

Known for her innovative and culturally resonant brand strategies, Rodriguez-Schwartz excels at delivering the ‘wow’ factor in consumer F&B experiences.

40 Under 40 2025: Scott Purcell, Man of Many

From a humble side-hustle to one of Australia’s biggest men’s lifestyle brands, this is a story of how smart thinking, a dash of creative risk and doing the right thing can grow audiences, revenue and real impact.

40 Under 40 2025: Shanker Joyrama, Orion Digital

Under Shanker Joyrama’s leadership, Orion Digital has secured over 100 new contracts in 2024–2025, expanded regionally, and increased headcount to meet rising client demands.

40 Under 40 2025: Shreyas Sathe, Hybrid Adtech

In a short period of time, Sathe has transformed a modest investment into a multi-million-dollar business in the adtech industry, while developing new talent.

40 Under 40 2025: Tara Kapur, Duolingo

Applying her skills as a storyteller, content creator and marketer, Kapur is driving an agenda of growth and accessibility for young professionals across India.

40 Under 40 2025: Tiffany Tang, MSL

A B2B communications specialist with a stellar record in assisting Chinese brands with global expansion, Tiffany Tang’s leadership is on the fast-track.

40 Under 40 2025: Wichitpon Assavachamnan, Kelly and Companion Co.

Wichitpon Assavachamnan is revolutionising the pet food industry in Asia-Pacific with his innovative approach and leadership.

40 Under 40 2025: Yuhei Ito, TBWA\Hakuhodo

Yuhei Ito’s extraordinary design vision thrives in transforming societal challenges into sustainable solutions.

40 Under 40 2025: Adam Mulyadi, Egghead Branding Agency

From launching Egghead to shaping brand strategy at Horizon Holding, Adam Mulyadi has built his career on one clear belief: great branding is part creativity and part real business impact.

40 Under 40 2025: Aidan Ryan, Dentsu Queensland

With a reputation for sharp negotiation, transparent leadership and an ability to elevate both people and partnerships, Aidan Ryan is central to Dentsu Queensland’s resurgence.

40 Under 40 2025: Andi Renreng, Xiaomi

From record-breaking smartphone launches to turning tech campaigns that stand out, Renreng has helped Xiaomi Indonesia become a market leader while mentoring the next wave of local marketing talent.

40 Under 40 2025: Esther Ng, Burson

At 32, Ng shows how integrated communications can go beyond campaigns, using her skills to deliver results, inspire her team, and support the communities she cares about.

40 Under 40 2025: Francesca Kelly, Darkhorse

From superyachts to boardrooms, Francesca Kelly is living it up through grit, vision, and a conviction that leadership is as much about values as it is about growth.

40 Under 40 2025: Jennifer Lin, Kimberly-Clark

From feminine care to period education, it’s purpose alongside profits that make marketing meaningful for Lin.

40 Under 40 2025: Joyce Marcel Nievera, Intersections Communications

Joyce Nievera leads Intersections Communications with smart digital strategies and a deep commitment to diversity, turning challenges into shared success.

40 Under 40 2025: Keigo Chang, iProspect

With 157 campaigns, 6 billion impressions, and a knack for mentoring 400+ students, Keigo Chang’s well-earned spot in this list feels like a natural fit.

40 Under 40 2025: Kimming Yap, Creativeans

Artist, entrepreneur, inventor, author and teacher, Kimming Yap has crafted an extraordinary career for himself and others… all by design, but always ready to pivot.

40 Under 40 2025: Kitae Lim, Team Cookie

From a one-room office to a 15-strong team, Kitae Lim has turned Team Cookie into a growth engine for tech startups.

40 Under 40 2025: Millie Menage, Digitas

Her innovative approach to client service and fierce commitment to diversity and inclusion make Menage a remarkable ally to work with.

40 Under 40 2025: Neil Yan, EternityX

Mixing cultural and technological prowess, Yan is helping clients connect with Chinese consumers in one of Asia’s most competitive and exciting markets.

40 Under 40 2025: Nirote Chaweewannakorn, Gushcloud International

Exceptionally skilled at tapping into Thailand's creator culture, Chaweewannakorn is driving up Gushcloud’s balance sheet and workplace satisfaction.

40 Under 40 2025: Shinta Nurfauzia, Lemonilo

Driven by health concerns to transform Indonesia's FMCG industry into a healthier and more innovative sector, the fruits of her labour are now enjoyed in kitchens across the country and beyond.

40 Under 40 2025: Umair Wolid, Roar Global

Wolid’s media experience and entrepreneurial instincts are helping to drive the digital transformation of Sri Lankan traditional media.

40 Under 40 2025: Vibhu Harnvarakiat, Brilliant & Million

A strategist with an outstanding mind for infusing brand work with purpose and authenticity, Harnvarakiat’s work benefits not just clients, but everyone it touches.

40 Under 40 2025: Carol Yeung, Golin Hong Kong

Carol Yeung has turbocharged Golin Hong Kong, racking up wins, delighting clients, and building a people-first culture that’s resetting the city’s PR benchmark.

40 Under 40 2025: Dan Epstein, CNN International

Branded content can mean premium storytelling but with Gen AI tools, it doesn’t have to come at a premium. Dan Epstein masters both at CNN, delivering work that is as measurable as it is creative.

40 Under 40 2025: Roger Kan, Cosmose

Kan juggles digital strategy and education with ease, growing audiences across 40 markets while helping the next wave of marketers make sense of an AI-driven world.

40 Under 40 2025: Yumi An King, Aww Inc.

A driver of next-generation Japanese culture, Yumi An King blends storytelling with technology to create impactful digital experiences.

Asia-Pacific Power List 2025: Le Thanh Tu, Nestle Water Vietnam

Whether tailoring flavours to local palates or rallying behind clean water access, Tu is at the helm of La Vie marketing with a deep understanding of both consumer culture and environmental impact.

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion

Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.

Creative Minds: The art director who failed exams but nailed life

Distracted in school and repeatedly lost toys and games to confiscation. Today, Marcus Quek gets hired for the same restless creativity that once got him into trouble.

Asia-Pacific Power List 2025: Thai Minh Diem Tu, Techcombank

From AI-generated anthems to city-wide marathons, Tu is rethinking what a modern bank looks like—ambitious, inclusive, and rooted in national pride.

Amazon and Netflix strike major ad partnership

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

Asia-Pacific Power List 2025: Tatsuya Okamoto, Ajinomoto

Tatsuya Okamoto is spearheading a revitalised marketing approach at Ajinomoto as it moves from being a B2B2C brand to a company with a more direct relationship with consumers.

Asia-Pacific Power List 2025: Tammy Thị Phan, Masan

Leveraging her extensive digital marketing experience at Google, Tammy Thị Phan is making Masan Group—one of Vietnam’s largest FMCG and retail conglomerates—digital ready for both the local and the overseas market.

Google tests shopping ads in Gmail’s promotions tab

Google is transforming Gmail’s promotions tab into a shoppable storefront, letting users browse and buy products directly from their inbox.

Asia-Pacific Power List 2025: Jaslin Goh, Octopus

With Octopus already embedded in 99% of Hong Kong’s daily transactions, CMO Jaslin Goh is wasting no time pushing the brand into its next phase—scaling its digital footprint through e-wallet innovation and ambitious ecommerce expansion.

Asia-Pacific Power List 2025: Jan-Paul Jeffrey, Spotify

With a widened remit across Asia, Jeffrey is driving user growth, innovation, and cultural resonance for the streaming platform in one of its most dynamic regions.

Asia-Pacific Power List 2025: Hikaru Adachi, FamilyMart

Under Adachi’s leadership, FamilyMart has maintained consistent sales growth for 42 consecutive months and launched innovative campaigns and collaborations that have boosted both revenue and brand visibility.

Creative Minds: Ata Zhao is still waiting for aliens, and writing ads in the meantime

After dropping out of not one, but two universities, the TBWA creative director found his calling in crafting joyful ads, solving client problems, and waiting for extraterrestrial contact.

Zespri’s top marketer Jiunn Shih exits after nine-year run

Shih is a Campaign Asia-Pacific’s Power Lister, recognised for his role in elevating Zespri from a regional produce exporter into a purpose-led global brand.

Asia-Pacific Power List 2025: Haymans Fung, Standard Chartered

Blending agency roots with enterprise impact, Fung brings creative rigour and digital agility to Standard Chartered’s global marketing agenda.

Campaign's Agency of the Year 2025 opens for entries

Now in its 32nd year, Campaign’s AOY Awards returns with 79 judges and two new AI categories, spotlighting standout leadership, brands, and agency work across local and global markets.

Asia-Pacific Power List 2025: Edward Bell, Cathay Pacific

With Bell at the helm, Hong Kong’s flagship carrier has reclaimed its momentum, soaring to new heights through innovative marketing and bold storytelling.

Virginia Hyland and Havas Media end legal dispute; James Wright named Group CEO ANZ

Five years after selling her eponymous media agency to Havas, Virginia Hyland has formally exited the business, marking the end of a complex acquisition period that includes a now-withdrawn legal dispute.

Creative Minds: Daniel Foo is a practiced extrovert with a soft spot for cats, kind of

Inspired by graffiti art and skateboard graphics as a teenager, We Are Social’s ECD has come a long way since his first internship at a now-defunct independent agency, where he first learned what it meant to be a copywriter.

Asia-Pacific Power List 2025: Danielle Jin, Visa

Jin is keeping Visa top of mind in one of the world’s fastest-moving regions through AI-powered campaigns, Gen Z creator programmes, and more.

Starbucks attracts bids for China business, denies full exit

Starbucks is weighing a China restructuring reportedly worth up to US$10 billion, with bids from suitors including Centurium Capital, which is Luckin Coffee’s largest shareholder.

Asia-Pacific Power List 2025: Dhiren Amin, Income Insurance

With an FMCG mindset and a challenger’s urgency, Amin has reimagined what insurance marketing can look like.

Asia-Pacific Power List 2025: Cynthia Chaerunissa, Kopi Kenangan

Chaerunnisa's strong online business experience has been a boon for Indonesia's first F&B unicorn brand as it scales its communications across the region amid rapid growth.

3.4 billlion gamers, less than 5% ad spend: Dentsu calls out investment gap

Despite a 6% jump in time spent, gaming's ad dollars remain missing in action.

Asia-Pacific Power List 2025: Cheryl Goh, Grab

A founding force behind Grab’s rise, Goh now leads the super-app into its next chapter—blending cultural fluency, creative power, and a commitment to sustainability.

Asia-Pacific Power List 2025: Brent Smart, Telstra

Smart has spearheaded a bold creative transformation of Australia’s largest telco, blending innovative campaigns with a deep commitment to culture, inclusion, and brand reinvention.

Asia-Pacific Power List 2025: Bernard Cheng, PepsiCo

Under Cheng’s watch, PepsiCo is doubling down on culture, creativity, and regional flavour to keep its fizz at the top.

Creative Minds: Huong Nguyen on why metaphors and chaos are her kind of party

Hakuhodo Vietnam's copywriter once dreamed of serving tea at 30,000 feet, collecting stories from every corner of the globe. These days, she’s grounded, but her copy is flying higher than ever.

Asia-Pacific Power List 2025: Axton Salim, Indofood

Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.

Hakuhodo International Indonesia appoints 15 new executives in major restructure

The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.

Meta hit with second fine in Taiwan over Facebook ad transparency issues

Taiwan's government has fined Meta NT$15 million (US$512,864) for failing to disclose Facebook advertiser information, its second penalty this year amid growing concerns over scam ads on the platform.

Asia-Pacific Power List 2025: Astrud Burgess, ANZ

Astrud Burgess has quietly raised the marketing bar—refreshing a campaign to improve financial wellbeing, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.

Asia-Pacific Power List 2025: Amalia Sarah Santi, Paragon

Believing that true success is measured by how many lives she touches, uplifts, and inspires, Santi has steered Paragon’s business ecosystem to deliver meaningful impact and sustained brand growth.

Asia-Pacific Power List 2025: Alvin Neo, Fairprice

With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.

The CMO's MO: Unilever's global marketing VP for personal care on balancing the weight of brand history with the need for change

To ensure the legacy brands under his charge do not turn into relics, Gaurav Datta is embracing social media, data analytics, and generative AI, alongside brand propositions that have delivered for decades.

Asia-Pacific Power List 2025: Abdul Sani Abdul Murad, RHB Banking Group

Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.

Cannes Lions 2025 rocked by multiple controversies over AI, authenticity, and licensing

A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.

Edelman makes senior leadership cuts amid ongoing restructuring

The PR giant has made senior leadership cuts in Australia, including three key executives, as part of ongoing efforts to future-proof the business.

Agency Report Card 2024: Wavemaker

It was a year of disruption for Wavemaker APAC as network-level leadership instability, China reckonings, and client losses weighed on performance—but momentum in India, Indonesia and AI-driven innovation signal potential for recovery.

Grey Japan appoints Wieden talent as new managing director

Kimihiro Takano steps in as Grey Japan's MD on July 1, 2025; CEO Masahiko Okazaki transitions to a new role at parent company WPP.

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

Japan FTC hits Dentsu, others with 3.3 billion yen penalty over Tokyo Olympics bid-rigging

Citing violations of the Antimonopoly Act, Japan's Fair Trade Commission fined Dentsu and six other firms ¥3.3 billion (US$22.8 mil) for bid-rigging tied to the Tokyo Olympics. Dentsu is contesting the 'discrepancies'.

Agency Report Card 2024: TBWA

With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.

Agency Report Card 2024: UM

UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape?

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

Uber launches 'Ride Offers' letting brands pay for discounts on your next ride

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.

Agency Report Card 2024: PHD

With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Cannes Lions 2025: See all of the Grand Prix winning work this year

Bookmark this page to watch all of the standout Grand Prix winners from the 72nd Cannes Lions Festival.

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

Dentsu expands global Sports & Entertainment business

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.

Cannes Lions 2025: APAC winners

The region nets 118 awards, including 8 Grand Prix and a Titanium.

Omnicom Group plans full buyout of Clemenger Group

Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.

APAC ad market shows resilience, but growth slows in 2025

Magna’s new global ad forecast reveals that APAC’s ad revenues rose nearly 8% in 2024, but predicts growth will slow to 4.6% in 2025.

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

2025 Cannes Contenders: Bear Meets Eagle On Fire’s creatives reveal top contenders

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

Agency Report Card 2024: MullenLowe

In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

2025 Cannes Contenders: Dentsu APAC leaders place their picks

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.

Agency Report Card 2024: McCann Worldgroup

Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.

Hakuhodo creatives look through the Cannes crystal ball for potential winners

Creatives from Wolf BKK, Hakuhodo Vietnam and Hakuhodo Sync handpick Lion hopefuls from the region.

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

Agency Report Card 2024: Havas Media

Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.

2025 Cannes Contenders: UltraSuperNew creatives place their bets

UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.

Agency Report Card 2024: Havas Creative

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

Marketing budgets hold at 7.7% in 2025: Gartner CMO survey

Gartner's 2025 CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half of CMOs reported budgets of 6% or less.

APAC Power List 2025: The region's most powerful brand leaders

Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.

Asia-Pacific Power List 2025: Jiunn Shih, Zespri International

With a focus on brand health, innovation and sustainability, Shih stands out as a true global advocate of purpose-driven storytelling and inclusive leadership.

Asia-Pacific Power List 2025: Daniel Hagmeijer, MAP Active Asia

As the marketing lead for regional retail major MAP Active, for Hagmeijer, visibility, timing, and clarity are just as important as the message itself.

Asia-Pacific Power List 2025: Jenni Dill, The Arnott's Group

Dill has driven iconic brands like Tim Tams to new heights through data-driven creativity, innovative product launches, and a consumer-first marketing strategy that delivers business growth.

Asia-Pacific Power List 2025: Samuel Minns, Timberland

Minns has revitalised Timberland in Asia Pacific with a bold focus on Gen Z engagement, sustainability, and inclusive leadership, driving record brand awareness and sales growth across key Asian markets.

Dani Bassil appointed CEO of M+C Saatchi AUNZ, Justin Graham to depart

M+C Saatchi Group announces the creation of a new CEO role for Australia and New Zealand, appointing Dani Bassil to lead the region as Justin Graham steps down as APAC chief later this year.

Agency Report Card 2024: Hakuhodo

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.

Campaign360 in Singapore: Highlights

Hundreds of brand marketers came together for two days of insight-packed conversations shaping the future of modern marketing.

Women Leading Change Awards 2025: Winners revealed

See the 29 winners and 8 commendations awarded for outstanding contributions by women professionals and their organisations in the marketing communications industry.

Agency Report Card 2024: FCB

Along with other IPG shops, the future will be determined by the impending IPG-OMG merger, but healthy performances in key APAC markets suggest FCB is on a steadier path than many of its rivals.

Arthur Tsang joins McCann Worldgroup as Greater China chief creative officer

With over two decades of creative experience, the former chief creative of BBDO Greater China is bringing his talents to McCann Worldgroup, which has been shaking up its China leadership team over the past year.

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

Agency Report Card 2024: Dentsu Media

Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.

Agency Report Card 2024: Dentsu Creative

Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.

PR Awards Asia-Pacific 2025 shortlists announced

Find out who made the cut! Winners will be announced on June 12 at a ceremony in Hong Kong.

Apple leads as US dominates Kantar's Top 100 Global Brands

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

Max will revert to HBO Max after two years

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and criticism.

Agency of the Year 2024: Greater China winners

Dentsu and Leo Burnett clinched key creative awards, Starcom shone in digital innovation, and Zenith solidified its media grip at the 2024 Greater China Agency of the Year Awards. See all the winners here.

Campaign expands its coverage into Indonesia

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

Creative Minds: Yuchien Wang on the path from classical music to copywriting

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

Tech On Me: Can OpenAI’s new CMO turn brilliance into brand?

As OpenAI hires its first-ever marketing head, it’s a reminder that even the most groundbreaking technology needs a story—and a storyteller—to sell it.

Bastion launches media division, names Kellanova as founding client

The new offering, led by ANZ CEO Cheuk Chiang, will integrate media planning and buying with the agency's creative and strategic services.

Spikes Asia announces 2025 jury members

Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.

Analysis of over a million ads reveals state of inclusive advertising

A report by XR Extreme Reach, which uses AI-powered representation analysis of over a million ads from more than 100 countries, provides a global view into the state of inclusivity in advertising.

Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.

Big night for Leo Burnett across multiple Southeast Asian markets at Agency of the Year Awards in Jakarta

Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.

40 Under 40 2024: Meryl Adiel Hernandez, McDonald’s

Through her dedication to ethical practices and community well-being, Hernandez exemplifies leadership with purpose, leaving an enduring impact on both McDonald's Philippines and the communities it serves.

Agency of the Year 2024 winners: South Asia

Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.

40 Under 40 2024: Megan Reichelt, Integral Ad Science

Reichelt’s rapid ascent is marked by her exceptional business acumen, partnership prowess and commitment to educating brands about the ever-evolving digital landscape.

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.

Creative Minds: Rohit Malkani is made for the stage

Malkani might be a maverick of his craft as L&K Saatchi & Saatchi's co-CCO by day, but this multifaceted creative is a theatre aficionado and aspiring TED speaker who found his way from account planning to advertising's coolest shores.

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

Agency of the Year 2024 winners: Japan/Korea

Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.

'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

Sales growth is now a benchmark for PR agencies in China

The latest R3 study shows a shift toward sales metrics and ROI-based KPIs for PR agencies, highlighting the changing expectations of Chinese brands.

Australian Podcast Awards 2024 crowns Podcast of the Year

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

João Braga joins Publicis Groupe Hong Kong as global ECD

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.

Tributes for Lisa Ronson, beloved wife, mother and CMO

Ronson tragically died in a farm accident, leaving a husband, Chris Taylor, and son, Ben. She was 52.

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.

Women to Watch 2024: Julie Nestor, Mastercard

Nestor is a key driver in the elevation of Mastercard’s Priceless platform in the region through clever partnerships, experiential offerings, and inclusive marketing.

The best Christmas ads of 2024 are here

Your holiday inspiration sorted: Here's a roundup of the best Christmas ads brimming with just the right touch of bells, whistles and festive cheer.

Goodbye first screen, hello wearables: IMG's vision for sports digital marketing

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.

Pepsi's global brand relaunch expands to Sri Lanka with street art murals

INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.

40 Under 40 2024: Julie Wu, DeVries Global

Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.

Thai graduates turn the camera on tradition in Apple's latest iPhone campaign

The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into an art form of joy and self-expression.

Creative Minds: Heidi Kasselman on how pretending to be an intern kickstarted her career

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

Veteran Australian broadcaster Alan Jones arrested over sexual assault allegations

One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.

40 Under 40 2024: Jacob Lin, Leap Strategy

A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.

Spikes Asia 2025: In conversation with Torsak Chuenprapar, co-founder and CCO, Wolf BKK

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.

40 Under 40 2024: Henson Wongaiham, Ad Hoc Marketing

Overcoming personal and professional adversity, Henson Wongaiham rebuilt his agency from the brink of collapse, fueling creative growth while giving LGBTQIA+ students a powerful platform for change.

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.

Creative Minds: Yan He on unpacking the art of digital emotion

Meet the Chongqing-born creative who turned a passion for engineering into art, creating everything from postal code soundscapes to AI love stories at UltraSuperNew Tokyo.

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

40 Under 40 2024: Emily Moon, Loupe Agency

While battling a difficult illness, Moon’s hopeful rise up the ranks is one that is often quoted in New Zealand’s small but competitive creative production industry.

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

40 Under 40 2024: Dalton Henshaw, Bullfrog

Henshaw may have provoked doubters when he launched a creative indie shop during the onset of the pandemic. But four years later, armed with a healthy roster of clients and a set of happy employees, who’s laughing?

ChatGPT search has officially launched

The AI-powered search engine integrated into ChatGPT will directly threaten Google's dominant market share.

Indonesia bans iPhone 16 sales over lack of local investment

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

40 Under 40 2024: Charlotte Glennon, Colenso BBDO

Starting her career as a TV producer, Glennon has climbed the ranks to become a senior agency leader. She now leads a large team, has helped her agency secure a Cannes Grand Prix, and champions indigenous voices across the industry.

Creative Minds: Una Sun on how a split-second decision shaped her career

Indie shop 25's design director recalls how the advice of a classmate and a weekend painting unexpectedly launched her career in the creative industry.

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

40 Under 40 2024: Bharat Khatri, Omnicom Media Group

Recognised as a thought leader in scaling efficiency and creativity, Khatri combines sharp business acumen with data, technology, and insights to fuel brand growth and innovation.

Diwali 2024: Campaigns lighting up the festive season

Here’s a roundup of the region’s standout Diwali campaigns this year, highlighting a mix of humour and heart.

40 Under 40 2024: Angela Sy, The 25s

Can radical generosity be a winning business strategy? In China's cutthroat branding world, Angela Sy, CEO of The 25s, is proving it can.

Creative Minds: Harshmeet Kohli on dedicating a year to dating for 'art’s sake'

A quirky final-year project and a bit of luck landed Lenskart's creative director her first gig at Ogilvy Singapore, and there's been no looking back since.

40 Under 40 2024: Alison Costello, OMD

Costello's rare ability to simplify the world of data and technology for OMD’s clients and people is a testament to her rapid growth trajectory.

Spikes Asia 2025: In conversation with Mandy Neo

Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.

DDB wins Grand Effie in Hong Kong

The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.

40 Under 40 2024: Alexandra Cerruti, Design Bridge and Partners

Cerruti’s unique method of encouraging ‘rebellion’ and conviction among her staff has led to the execution of excellent work backed up by a strong business case.

Campaign Agency of the Year Global Awards 2024: Entries now open

Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.

StackAdapt launches self-serve brand lift tool for advertisers

New integrated tool claims to cut costs and streamline workflows.

Samir Singh joins Colgate-Palmolive in key marketing role

Previously, he led Unilever as chair, Unilever Asia, and Unilever's Singapore Hub.

Creative Minds: Nina Gibbes on turning a year in New York into an ongoing design odyssey

From starting skincare Slack channels to Soundcloud deep dives, this RGA visual designer’s secrets to success include self-care, house music, and plenty of creative energy.

Singapore Tourism Board launches global campaign to position city as a culinary capital

International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.

DDB Sydney launches internal sustainability drive

The new initiative, in partnership with Change The Brief Alliance, will implement goals such as reviewing every stage of the creative process to find areas for sustainability to be implemented.

40 Under 40 2024: Alexander Nikpour, Publicis Groupe

Nikpour’s dramatic transformation of Publicis’ luxury design arm is a testament to his democratic and inclusive method of putting employees first.

Chinese-Canadian actor Simu Liu criticises boba brand for appropriating Asian culture

In a CBC Dragons' Den episode, Liu criticised the brand's founders for their insensitivity to boba tea's cultural origins—sparking widespread social media support for respecting Asian products and avoiding their exploitation for profit.

40 Under 40 2024: Adrian Tso, DDB Group

As a strategy leader, Tso drives long-term, big-picture thinking; inspires his team with passion and energy; and has transformed the working culture of the agency over nine years.

Accenture Song announces new ANZ leadership to fill Mark Green's shoes

Bronwyn van der Merwe and Matt Michael step into key leadership roles at Accenture Song ANZ following Mark Green's move to global CEO of Droga5.

Creative Minds: Brett Colliver swapped design for ads—and hit creative gold

Dentsu New Zealand’s CCO loves chasing creative chaos, bold ideas, and a courtside seat at the next NBA game.

How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025

Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."

DOJ targets Google’s search monopoly with potential breakup

The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem.

Nearly half of Singaporean companies reluctant to hire employees with mental health conditions: ASEAN report

As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN provide crisis support for mental health, leaving employees vulnerable to stress, burnout, and reduced productivity.

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

Digital Media Awards 2025: Entries now open

The final deadline to enter the awards, which honour the best digital marketing work, innovation, and talent in Greater China, is 19 February 2025.

Asia-Pacific Power List 2024: Rvisra Chirathivat, Central and Robinson

Marking her third year on Campaign’s Power List, Chirathivat has continued to spearhead retail in Thailand through her innovative campaigns and passion for community engagement.

The silent exit: Why ageism in advertising continues to force out senior talent

As adland grapples with an ageing workforce, a new study by the Experience Advocacy Taskforce reveals the exodus of seasoned professionals, driven by age bias and structural challenges.

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

Creative Minds: Koji Kanzaki on turning childhood dreams into award-winning campaigns

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

Asia-Pacific Power List 2024: Tina Chao, McDonald's

Elevating the reputed brand through heartfelt human stories, Chao is a maverick at bridging the gap between sales and marketing to drive home results.

PHD tops September media rankings, Publicis soars

PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.

Asia-Pacific Power List 2024: Simon Kahn, Google

A visionary leader and a force within the marketing world, Google's Simon Kahn continues to chart a course for the company's growth in the APAC region, while trailblazing the use of AI technology for marketers.

GUT expands into Asia with new Singapore office

The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly of MediaMonks.

Mondelez partners with Accenture and Publicis to launch AI platform

The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.

Creative Minds: How Katrina Alvarez-Jarratt went from scrubbing blood to being an ECD

Get to know TBWA Sydney's ECD, a natural extrovert (with introvert rising) who loves free biscuits, adrenaline, and HBO Voyeur.

Asia-Pacific Power List 2024: Ronald Wong, Tam Jai International

Ronald Wong brings his marketing prowess to one of Hong Kong's most iconic restaurant chains, TamJai SamGor, bringing the brand to a global stage

Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo

Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.

AIC and TSLA launch photo bank to redefine senior representation

The second phase of AIC and TSLA’s campaign challenges ageist stereotypes by celebrating the vibrant lives of seniors through a new visual campaign across Singapore.

Asia-Pacific Power List 2024: Thai Minh Diem Tu, Techcombank

Tu sprints towards a community-centric culture and champions the bank’s vision for diversity, wellness and vitality.

Creative Minds: Roberto Buhain, unscripted

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.

The impact of social media on brand boycotts in Asia

A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.

Dentsu China CEO Chun Yin Mak steps down after one year in role

Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.

Asia-Pacific Power List 2024: Ricky Afrianto, Mayora Indah Tbk

A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.

40 Under 40 2024: The trailblazers redefining marketing in APAC

Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.

40 Under 40 2024: Moiz Bilwani, Dentsu

As partner and head of Dentsu X in Malaysia, Bilwani has modernised media strategies, driven client satisfaction and championed DEI initiatives.

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.

Asia-Pacific Power List 2024: Tatsuya Okamoto, Ajinomoto

Okamoto blends innovation and strategy to enhance Ajinomoto's flavour and impact globally.

Asia-Pacific Power List 2024: Neil Trinidad, GCash

Trinidad is leading the rapid growth of the Philippines’ leading financial app and is advancing financial inclusion along the way.

Asia-Pacific Power List 2024: Naho Kono, Rakuten

Kono continues to make business breakthroughs for Rakuten and has achieved impressive brand awareness metrics. She has also been instrumental in integrating AI into the company’s ecosystem in the past year.

LePub appoints Stephan Schwarz as ECD for APAC

Schwarz jumps from Ogilvy Singapore where he spearheaded the Unilever account as creative director for two years.

Ogilvy and Football Australia win big at APAC Effies

But India easily led the winners table by market, winning 34 of 88 Effies overall.

Creative Minds: The fearless adventures of Chelsea King

Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.

Asia-Pacific Power List 2024: Stuart A Spencer, AIA

Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.

Hoka One One picks OMD as media agency of record in China

OMD will take over Hoka’s media account from UM in China following a competitive pitch.

Asia-Pacific Power List 2024: Siew Ting Foo, HP

Taking on a global role for HP, Foo has reshaped certain functions of the business to deliver growth and better position the technology giant for the future.

Asia-Pacific Power List 2024: Mim Haysom, Suncorp Group

Haysom's campaigns for Suncorp are proof that financial categories needn't be dry and boring, as they resonate with customers, win awards and accelerate business.

Asia-Pacific Power List 2024: Sri Widowati, Danone

Widowati leads a marketing team that focuses on consumer education and local-market customisation, which have been instrumental to the success of Danone brands in Indonesia amid inflation.

Hakuhodo launches new entity to drive internal startup innovation

Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.

Singapore’s C-suite bet big on gen AI, but face stiff challenges

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.

Fashion, fair trade, and fierce inspiration: Inside the creative mind of Hinako Kawai

The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions.

Asia-Pacific Power List 2024: Stephanie Ng, HSBC

In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals.

Dentsu China overhauls leadership

The agency announces eight new appointments and promotions, including key roles such as chief strategy officer, chief transformation and marketing officer, and new CEOs for its creative and media divisions.

OMG Thailand strengthens leadership bench with key appointments

With a 35% increase in its workforce over the past two years, the group has now expanded its leadership team, promoting Jinnarat Sampuntharat to COO and appointing new leaders to key roles.

Meta executives to reappear before Australian Parliament as news content ban looms

The tech giant's top safety and policy leaders are set to address a Parliamentary committee in Canberra, as concerns grow over the company's stance on news content and its potential impact on Australian media.

Asia-Pacific Power List 2024: Samuel Fung, Starbucks

Fung is a digital innovator and one who constantly challenges the status quo. His knack for identifying timely partnerships has delivered exponential growth for the coffee giant.

Women to Watch 2024: Marian Esperanza Magturo, Publicis Media

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

Havas Media wins Perfetti Van Melle ANZ pitch, retains Esplanade SG mandate

Both businesses were won as incumbents.

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

MediaWorks 2025: Chair and mentors revealed

Benefit from mentorship from industry heavyweights such as Amrita Randhawa, Abby Wong, Jinnarat Sampuntharat, Julien Normand, and more.

Creative Minds: How Defri Dwipaputra stumbled into advertising

Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

Yahoo appoints Josh Line as CMO to revitalise brand

Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.

Women to Watch 2024: Lydia Adlina, Starcom

Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, Publicis Groupe

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.

Meta's APAC chief Dan Neary steps down after more than a decade

Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.

Creative Minds: Edward Cheung was lured into advertising by catchy TV jingles

Edward Cheung's creative journey began with getting hooked on advertising via jingles and has seen him help create one of China's most celebrated campaigns.

Highlights from Campaign’s Hong Kong Spotlight event

How Prudential is using experiential marketing and AI storytelling; how the Trade Desk is preparing advertisers for ad-supported video streaming; Shake Shack's short order marketing differentiation strategy and more.

Women to Watch 2024: Kijung Kelly Kwon, The Hoffman Agency

Drawing on two decades of experience in PR, data-driven strategy, and journalism, Kwon has driven growth and innovation at her agency, establishing herself as a key leader in Korea’s comms world.

XLSmart is officially formed: Indonesia's new telecom giant

XLSmart, the result of a merger of three telecommunications companies, promises US$400 million per year in synergies with a 25% market share and equal ownership between Axiata and Sinar Mas

Hari Raya 2025: The APAC campaigns you need to see

More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.

OpenAI launches ChatGPT image-generator

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

How Chinese brands are rewriting the global expansion playbook

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.

Women to Watch 2024: Kelly Yang, Havas Health & You

As CEO, Yang has been instrumental in driving transformation within the organisation and has played a crucial role in the agency's rapid growth, orchestrating strategic expansion and strong momentum within her team.

BYD races past Tesla—surpasses $100 billion revenue milestone

BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.

Women to Watch 2024: June Cheung, Scope3

From earning an engineering degree for the challenge of it to leading a sustainability-focused tech firm, June Cheung’s journey highlights her drive to excel in every arena she enters.

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse

Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.

VML & Ogilvy Japan names co-CEOs

Asuka Yokota and Joshua Goodall will bear their respective remits in the joint leadership role.

Women to Watch 2024: Jacquie Alley, The Media Store

A trailblazer in championing diversity, sustainability, and innovation, Alley’s transformative leadership has driven The Media Store’s growth and set new standards for workplace culture in the industry.

Women to Watch 2024: Hyewon Park, EssenceMediacom

Park may have brought in great success for a key client, but matching this accolade is her willingness to continually upgrade her leadership skills.

Nvidia brings AI to the desktop—what does it mean for marketers?

Nvidia’s new AI rigs promises to reshape how marketing happens—from speeding up content, to trimming budgets and bringing modelling tools in-house.

Women to Watch 2024: Elle Bullen, Bullfrog

A brutal battle with cancer may have forced Bullen to pause her career, but her fire to produce meaningful work and challenge gender conformities continue to burn.

Tencent marks 8% YOY growth driven by AI investments

Plus, a surge in investor confidence propelled the company's share price to soar over 80% in the past year.

Spikes Asia 2025 shortlists announced

Australia and India are the top contenders with the most shortlisted entries.

Women to Watch 2024: Catherine Zhu, Interone & DDB

As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.

GoTo ad revenue soars 92% as on-demand business turns profitable

Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.

Creative Minds: Michelle Chen finds both rebellion and a refuge in creativity

BorderX’s Michelle Chen gave up a life of science for the thrill of growing brands with words.

Women to Watch 2024: Chhavi Lekha, IndiGo

Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.

L'Oréal Indonesia's CMO on merging efficacy with authenticity

The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.

Women to Watch 2024: Bee Leng Tan, The Ascott Limited and CapitaLand Investment

Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.

Trump cuts funding to Radio Free Asia and global independent broadcasters, raising concerns over press freedom

The funding freeze on international broadcasters has put key media organisations in limbo, threatening press freedom worldwide and jeopardising the future of independent journalism in regions dominated by state-controlled narratives.

Women to Watch 2024: Batool E Azra, IAL Saatchi & Saatchi

Azra didn’t just beat the odds to shine in a male-dominated market, she’s also utilising her influence to pass the baton to talented young women along the way.

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

Women to Watch 2024: Ava Lee, Mediabrands Content Studio

Empathetic, strategic, and results-driven are just some of the qualities that define Lee, who is committed to driving growth, fostering inclusivity, and shaping the future of the ad industry beyond Society.

Hello Kitty and Kuromi star in Sanrio’s OOH push against knockoffs

Sanrio’s latest campaign is a clapback against the counterfeit industry, but can consumer education and marketing really curb demand for cheaper alternatives?

Creative Minds: Why Kelly Phan thinks creativity should feel like home

RGA Sydney’s Kelly Phan on discovering creativity via Illustrator and why she will never be a fashion designer.

Salesforce invests $1 bil in SG, collaborates with Singapore Airlines

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.

Women to Watch 2024: Audrey Michelin, OpenX

Michelin's career is a powerful lift: She's not only the Australian national deadlift record holder but also a high-performing leader who shapes financial outcomes and lifts team dynamics.

Samsung, Nissin, Oreo are YouGov's top advertisers of the month in SG

Samsung's high-profile launch campaign for its AI-powered Galaxy S25 series take it to pole position.

Deliveroo to exit Hong Kong, sells assets to rival Foodpanda

The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.

The rational consumer: Why China’s shoppers are spending smarter, not more

A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

Lim left Wavemaker as MD of Singapore last month.

Why gender-equality campaigns need to go past mushy sentimentality

IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the extended deadline is July 18.

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.

Agency Report Card 2024: BBDO

Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.

Creative Minds: Vũ Đăng Khoa is fuelled by chaos and curiosity

Dentsu Creative Vietnam’s Vũ Đăng Khoa on his journey from scrawling graffiti on textbooks to the more controlled chaos of advertising.

Agency Report Card 2024: Assembly

Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.

Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS

The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.

StackAdapt launches integrated platform to connect programmatic and email marketing

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

Amazon unveils first brand overhaul in 25 years, led by Koto

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

How smarter mobile ads are beating big-budget campaigns: Report

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

Childhood bedwetting is nothing to be ashamed about, says Kimberly-Clark

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.

Women to Watch 2024: Sue Lin Tan, Oliver+

A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

100 days in, how are Trump’s tariffs reshaping marketing in Asia?

SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.

Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.

Creative Minds: Gian Nealega is a believer in the greatness of grit

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

Women to Watch 2024: Sheena Liu, TVBS Media Inc

Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Spikes Asia 2025 concluded last night in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.

EMA 2025 winners revealed in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

Global ad spend surpasses $1 trillion, APAC to play key role

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

ROI index charts rise of Moloco and Reddit alongside big tech

Whilst smaller ad networks reshape the mobile ad landscape with high returns, X’s reliance on gambling and adult content points to a more polarising path forward.

Shortlist for the 2025 Women Leading Change Awards is out

Meet the inspiring women and companies driving progress and redefining leadership across the region.

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

How Asia is redefining football fandom for the digital age: Report

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

Creative Minds: Anthony Cassidy is waiting for a chance to set an ad to a Louis Prima soundtrack

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

Google uses AI to block harmful ads—but inconsistencies remain

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.

Spikes Asia Awards 2025: Campaign picks its favourite contenders

Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.

Women to Watch 2024: Nicole Geekie, Jaywing

Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.

Meta faces scrutiny as FTC antitrust trial begins over Instagram and WhatsApp acquisitions

The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.

AKQA announces global leadership appointments amid ongoing restructure

Tim Devine moves as AUNZ ECD to global chief invention officer. Plus, new global leads for strategy, technology, and transformation.

Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.

Samsung Ads expands partnership with Magnite to enhance streaming TV audience addressability

Magnite will facilitate access to Samsung Ads programmatic inventory across markets including Singapore, the Philippines and Thailand.

Digital Media Awards 2025 winners revealed

Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work in mobile and beverage advertising.

Women to Watch 2024: Natalie Lowe, The Orangeblowfish

An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.

75% of marketers report declining returns on social media ad spend

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

Shortlists revealed for Campaign Global Agency of the Year Awards

APAC is represented by agencies including Special, Atomic 212⁰, and Leo Burnett Taiwan.

Women to Watch 2024: Nana Cao, BBDO

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

How the tariff war could strengthen Apple's ties with India

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.

Disinfluencer launches crowdfunded disability campaign in Australia

The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia.

Asia-Pacific Power List 2024: Mikimasa Hamamatsu, Nissan

Hamamatsu champions Nissan's innovative spirit through strategic campaigns and partnerships that amplify the brand's global presence.

Creative Minds: Boon Tan on how passion transformed a job into a calling

We Are Social Singapore's senior art director may not get too emotionally attached to his own work, but he's quick to celebrate those who've inspired him to excel.

Powerful rebranding for Inherited Cancers Australia promotes life-saving support

With the help of striking photography from portrait photographer, Nic Walker, Cocogun's rebrand drives clarity and purpose for Inherited Cancers Australia, formerly known as Pink Hope.

Women to Watch 2024 is now open for entries

Our annual list celebrates women who have demonstrated significant business accomplishments, leadership, collaboration, and a commitment to elevating the industry through their work and passions.

Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures

The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.

Asia-Pacific Power List 2024: Maya Watono, InJourney

With a mandate that includes operations, commercial and aviation, Watono measures up to the challenge posed by the scope of her role.

Criteo CEO Megan Clarken to retire

Having joined Criteo in 2019, Clarken will continue to serve as CEO until her successor is named.

James Smyllie departs Initiative as part of restructuring exercise

The former APAC president departs at a time when one of the agency's biggest clients, Amazon, is reviewing its global media account.

Former R3 principal consultant Penelope Siraj appointed senior partner—planning at Brainlabs APAC

EXCLUSIVE: Also formerly a PHD Singapore group business director, Siraj brings strategic expertise to Brainlabs with experience managing global clients including L'Oréal and Volkswagen.

Asia-Pacific Power List 2024: Madhav Nayak, Yum! Brands

Despite fierce regional competition, Nayak has kept the KFC brand relevant and fresh through exciting collaborations and digital transformation.

Nestlé appoints experienced marketer Laurent Freixe as new CEO

With over three decades of experience at Nestlé, Freixe will take over from Ulf Mark Schneider, who has led the company since 2017.

Asia-Pacific Power List 2024: Loretta Lee, Asahi

Over the last year, Lee has spearheaded the global rebranding of Asahi's premier brand in Asia, focusing on commercially-driven innovations to unlock new growth potential.

Creative Minds: Basti Chendra on harnessing creativity to transform lives

Burson's regional creative lead champions authenticity and is driven by work that supports others—especially in promoting trans acceptance in the workplace and beyond.

Capella invites you to look beyond the ordinary at their hotels

The new film is produced by Electriclime and shot at Capella’s Sydney property.

Asia-Pacific Power List 2024: Uma Ramanan, Lego

With over twenty years of experience in marketing, Ramanan’s time at Lego has been marked by the building blocks of hard work with a hint of play.

Burnout and depression on the rise in adland despite hybrid work

A new ANZ study has found that professionals in adland report being depressed and burnout regardless of where they're working from, and that mental health strongly correlates with age.

Campaign's AOY 2024 dates revealed with new ceremony in Indonesia

This year, Campaign will also host an Agency of the Year prize-giving night in Indonesia for the first time, announcing the winners from Cambodia, Laos, Myanmar, Indonesia, the Philippines, Thailand, and Vietnam.

OpenAI inks multi-year deal with Condé Nast

The publisher of prominent titles such as Vogue, GQ, Vanity Fair, The New Yorker, and Condé Nast Traveler aims to leverage AI following the digital media industry’s recent struggles to monetise content, particularly through traditional search.

Asia-Pacific Power List 2024: Linda Hassan, Domino's Pizza

Hassan has a way of incorporating fun, on-brand campaigns with progressive sensibilities such as community impact and sustainability.

Asia-Pacific Power List 2024: Yajuan Wang, Red

Leading the transformation and monetisation of the Red ecommerce business, Zhiheng has made genuine efforts and achieved substantial progress in the past year, earning appreciation from brands.

Creative Minds: John Xu on how a reality show and restless nights inspired his creative journey

The Dentsu designer, once aspiring to a career in fashion, discovered his true passion in advertising, captivated by the industry’s freedom and creativity instead.

Asia-Pacific Power List 2024: Yoshiaki Okabe, Shiseido

Blending his expertise as both a technologist and marketer, Okabe is spearheading innovation at Shiseido with a focus on personalisation and consumer engagement.

Asia-Pacific Power List 2024: Lilly Yip, PepsiCo

Yip’s ‘thirst for more’ has propelled PepsiCo APAC into a growth engine, led by investments in digital transformation and brand building.

New Zealand’s newest pop-up restaurant aims for the stars—literally

Combining celestial views with culinary mastery, Tourism New Zealand’s new campaign defies the absence of Michelin Stars by creating its own constellation of flavours under the night sky.

Asia-Pacific Power List 2024: Lex Bradshaw-Zanger, L'Oreal

A marketing maestro with expertise in media, technology and consumer insights, Bradshaw-Zanger taps into the region's fastest-growing markets — grabbing the attention of younger demographics

UM extends media agency remit with the Australian Government

UM has been the Australian Government's media agency of record since 2018 and will now keep the account for a further four years.

Häagen-Dazs partners with hit Netflix show to deliver a taste of Paris

The ice cream giant has teamed up with 'Emily in Paris' for a worldwide campaign, introducing limited-edition flavours and interactive experiences across 41 markets including Asia.

Vinyl Group acquires embattled Australian publication Mediaweek

Mediaweek is sold following news that its former owner Trent Thomas was accused of workplace misconduct.

Asia-Pacific Power List 2024: Kirsten Hasler, Ikea

Ikea Australia's head of marketing Kirsten Hasler leads with passion, creativity and empathy to make better living accessible for all.

Asia-Pacific Power List 2024: Kenneth Lim, Singapore Tourism Board

Despite helming the marketing department for just one year, Lim is already making strides at STB by leveraging innovation and partnerships to cement the city-state's global destination status.

Love is in the air (and marketing): Qixi festival's biggest brand moments

Highlighting campaigns that stood out—for better or worse.

Creative Minds: 'I guilted my way into advertising with a birthday party'

Because who needs a resume when you have persistence and a perfectly timed birthday bash? Publicis' Dave Bowman spills the tea on crashing his first advertising gig.

Asia-Pacific Power List 2024: Kainaz Gazder, P&G

Gazder has been unstoppable in mobilising the power and reach of P&G’s brands to bring about far-reaching changes in communities, equality and inclusion.

PHD takes Universal Beijing Resort media business off Initiative

PHD will now handle media buying and strategy for the theme park as its media AOR.

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Asia-Pacific Power List 2024: Julie Nestor, Mastercard

In line with Mastercard’s commitment to tap into consumers’ all five senses, Nestor has led the execution of exciting campaigns around the region that do just that.

Made This launches collective of AI artists in ANZ

The collective, formed by Clemenger BBDO's Made This, will aim to be a band of artists specialising in AI-generated creative output.

Asia-Pacific Power List 2024: John Toomey, Marriott International

His strategic vision, customer-first focus, and commitment to organisational excellence have been instrumental in supercharging regional growth as Marriott International capitalises on sustained international travel demand.

TM taps gen AI to in language-diverse Merdeka campaign

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects.

Star Wars' Iko Uwais becomes playable character in Google Play's new spot

To highlight the dangers of scams in the gaming world, Google taps the Indonesian action star to feature in popular games like Mobile Legends Bang Bang, Free Fire and EA Sports FC.

Canva makes peace, not war (but almost starts one)

Who knew peace treaties could be so aesthetically pleasing? Watch Takeshi Kitano and Gekidan Hitori as they return as medieval Japanese feudal lords in Canva’s latest film.

Skyn proves that softness is the key to genuine human connection

This heartwarming and fun campaign from Japanese condom brand, Skyn, puts true connection to the test and reveals some surprising results.

How Unilever Thailand's cookie-cutting exercises are paying off

CASE STUDY: Despite the delay in cookie deprecation, the FMCG giant is finding greater success in proactively creating campaigns in Thailand using new identity solutions.

McDonald's India uses 'Newton-level' math to bring prices down to earth

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

Singapore celebrates its multi-faceted Jewel

A new film celebrates Jewel Changi Airport’s (Jewel) fifth anniversary taking viewers on a one-minute journey through the 135,700 square metre travel hub.

Oreo urges Chinese consumers to ‘stay playful’

In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.

Singtel dials up the warm fuzzies in Mother's Day film

A daughter surprises her mother with a winter holiday in this sweet, simple film.

Bridgestone uses tyres and spatial AI to literally drive new art

INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.

Young women with cancer say 'fucc it'

This new campaign by charity organisation Cancer Chicks aims to empower young women to break the barriers and not let cancer define their lives.

Should Gen Zs make financial trade-offs to navigate this cost-of-living crisis?

This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.

The Scott Calorie Absorber Pro converts a kitchen staple into a wellness tool

The clever campaign reimagines the humble drying towel as a mighty health supplement in a bid to tackle Malaysia's growing obesity epidemic.

Focus on ability rather than disability, new campaign reminds employers

Initiative led by SPD Contact Centre and agency ABrandADay aims to tackle the underemployment of Persons with Disabilities (PwDs) in Singapore.

RHB's latest Hari Raya campaign focuses on forgiveness

The film by FCB Shout tells the story of celebrated Malaysian lawyer Ahmad Zaharil Muhaiyar.

Tasty Treat finds missing birthdays for Bangladeshis

The campaign, conceptualised by Grey Bangladesh, uses AI and historical clues to estimate birth dates for customers among the 20 million people in the country unaware of which day they were born.

Would you order a beer by emulating the sound of zooming cars?

To coincide with the Australian Grand Prix, Heineken has created a campaign that aims to make its beer synonymous with the sounds of the F1.

Samsung's new air conditioner campaign is grandma-approved

Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.

Powerful 'Hear My Last Wish' campaign rethinks the organ donation process

Publicis Groupe Taiwan has introduced 'Hear My Last Wish,' a world first that enables prospective organ donors to convey their deepest wishes to loved ones at the moment it matters most.

Campaign Crash Course: The power of a good reputation

In this lesson, GWI provides a five-minute tutorial on the importance of brand building, establishing a good corporate perception, why brand reputation matters in times of crises, and what consumers expect or desire from brands.

BMW's playful take at ancient Chinese superstition in Lunar New Year campaign

The 14-minute mockumentary produced by TBWA China is driven by humour, and follows a mission led by four BMW engineers and scientists as they seek to set a path to good fortune for all.

Singtel's new CNY film stars a 70-year-old skater, reinventing cool and lifelong tech adoption

A passionate roller-skater, Tan Teck Hung, affectionately known as 'Uncle Heng', breaks barriers in the telco's heartwarming new Chinese New Year campaign.

Expedia appeals to travellers' emotional side in new Japan campaign

As part of the new strategy pivot, Expedia promotes unique journeys that deviate from traditional trips, inspiring travellers to break free from the monotony of traditional travel.

Singaporean 'boomers' defy prejudices against ageing in touching campaign

'Break The Silver Ceiling' is all about breaking boundaries and shattering pre-conceived notions to shift cultural attitudes towards ageing and seniors.

Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

Happy holidays from team Campaign!

As the Campaign Asia-Pacific team signs off for the holidays until January 6, we wrap up 2024 with a festive ode to the year’s biggest marketing moments.

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

Merlee Jayme launches Jayme Headquarters to champion neurodiversity

Following the success of The Misfits Camp, Jayme's new creative agency will be supported by a seasoned leadership team. Philippines-based professor Sam Alapan will head The Misfits Camp.

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.

Creative Minds: Soo Hee Yang on design poetry and mindset magic

Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.

Thailand, Malaysia draw M&A interest as Asian ad giants hit pause: Report

A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal volumes up 7.2% and AI investments hitting $17 billion despite concerns over its reliability for agencies.

Spikes Asia 2025: In conversation with juror Seung-jae Lee, CCO of Ideot

Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.

Media & Marketing Charity Lunch raises funds for Mother’s Choice

Over 85 senior media and marketing leaders came together to raise over HK$1.1 million for the Hong Kong charity in support of vulnerable children and families.

40 Under 40 2024: Neel Chhaya, DDB Group

A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.

Agency of the Year 2024 SEA winners: Singapore and Malaysia

Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.

Agency of the Year 2024 winners: Asia-Pacific

Check out the 2024 Campaign Asia-Pacific Agency of the Year's regional winners across APAC/Network.

40 Under 40 2024: Natalja Voronova, Goodyear

With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.

Vivendi shareholders approve historic four-way split of media empire

Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.

Agency of the Year 2024 winners: Australia/New Zealand

See the complete winners list for the Australia/New Zealand region in the 2024 Campaign Asia-Pacific Agency of the Year awards.

Digital surge powers APAC ad growth to $289 billion in 2024

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

Creative Minds: Ya Wen believes creativity can 'change the world'

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.

40 Under 40 2024: Ryan Cheung, PressLogic

Cheung’s risk-taking and entrepreneurial spirit seeps into all facets of the company he founded—across growth, operations, and innovation.

40 Under 40 2024: Rudy Khaw, AirAsia

Khaw’s journey from brand executive to CEO is a culmination of his visionary leadership, business acumen, and commitment to inclusivity—reshaping AirAsia as a leading global brand.

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

Havas Media Network names Singapore CEO and SEA president

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.

What's in, what's out: Marketing trends you need to know in 2025

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.

Digital marketing head Alice Au exits Wharf Hotels

Au steps down after four years, announcing her departure on LinkedIn.

Move and win roundup: Week of December 16, 2024

Nine, Weber Shandwick, Klick, AKQA, Droga5, TBWA Melbourne, Poem, Snap, Didi, Agent99 and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of December 9, 2024

Dentsu, Bastion, L’Oréal, Zendesk, DDB, TBWA, Kraft Heinz, FCB Shout, Dept, Moloco, Anker Innovation, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of December 2, 2024

Grey, IAA, IPG Mediabrands, Adobe, Havas Life Bangkok, Innocean, Dept, FCB, Kellanova, Ebiquity, Nestlé, Orchard, Exit, Publicis Groupe, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of November 25, 2024

Initiative, Assembly, Juicebox, Volkswagen, We Are Social, Chobani, McCann Worldgroup, Flying Tiger Copenhagen, Zeno Group, Microsoft, Hero+, Seedtag, Impact.com, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of November 18, 2024

FCB India, TBWA, Clemenger BBDO, Havas Creative, Elmwood, Commvault, Jaywing, Wellcom, Dentsu Creative, Foot Locker, M&C Saatchi Performance, Amplify, Match & Wood, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of November 11, 2024

Amp, Transurban, Havas, Leo Burnett, GumGum, FCB, NAB, Virtue, OpenX, Emotive, Karma Drinks, HOVERAir, APRW, Canara Bank, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of November 4, 2024

We Communications, Teneo, Häagen-Dazs, Leverate Group, Edelman, The Monkeys, ATN, VML, Burson, Zoo Group, Moët Hennessy, The Lux Collective, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of October 28, 2024

Droga5, Sling & Stone, Third Hemisphere, Bohemia, Clarity, Bluemarlin, Starcom, MCQ, GroupM, Detmold Group, Grey, Westpac, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of October 21, 2024

Catch up on the latest key appointments and business wins, including IPG Mediabrands being named DuluxGroup's Australian media agency of record, McCann Worldgroup Singapore’s creative director appointment, and Leo Burnett's creative win of the ANZ Bank account, plus much more.

Move and win roundup: Week of October 14, 2024

Uniplan, Nestle, MRF Tyres, Traveloka, Publicis, Dentsu, Sling & Stone, MMG, DDB, Chatime, BBDO, De Beers, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of October 7, 2024

Standard Chartered, GroupM, PubMatic, Mutinex, Sling & Stone, Orange Line, Ideally, Etaily, Dentsu India, OMG, PHD, Ogury, MSQ, Common State, Kimberly-Clark, Havas Media, and more in our weekly roundup of people moves and account wins.

Move and win roundup: Week of September 30, 2024

Zenyum, Rocket Agency, Billups, TBWA Hakuhodo, Dentsu, McDonald’s Philippines, M&C Saatchi, Amplify, and more, in our weekly roundup of people moves and account wins.

Move and win roundup: Week of September 23, 2024

Billups, Epsilon, Benedictus Media, Plaza Premium Group, FCB, FCM Travel Asia, Happy Happy Foods, Ogilvy, Burson, Lactalis, and more, in our weekly roundup of people moves and account wins.

Move and win roundup: Week of September 16, 2024

L&K Saatchi & Saatchi, Lion New Zealand, Exit, DDB, SeenThis, Today the Brave, Cashify, Publicis, Mutinex, Ekimetrics, Milieu Insight, Clemenger BBDO, Tourism Australia, KFC, Havas, FCB, LePub, OpenX, ThinkHQ and more, in our weekly roundup.

Move and win roundup: Week of September 9, 2024

Sweatshop, iProspect, Audi, L'Oréal, Nine, Onefluence, VaynerMedia, Swann, NewCampus and more in our weekly roundup.

Move and win roundup: Week of September 2, 2024

OMG, Cheil, Accenture Song, PRHK, Vans, DDB, Yahoo, TBWA, Burson, We Are Social, Ruder Finn, Trip.com, FCB India, Nunn Media, Dentsu, General Mills, Tatler, and more in our weekly roundup.

Move and win roundup: Week of August 26, 2024

FCB, DDB Group, Keep Left, Plaza Premium Group, Twilio, Madison Media, Petrie PR, Electriclime, Pop Mart and more, in our weekly collection of people, moves and account wins.

Move and win roundup: Week of August 19, 2024

Publicis Groupe, Emotive, VCCP, Bupa, GrowthOps Asia, Meltwater, Vero, Virtue APAC, Havas, BSE, Tinder, Sandpiper, SafetyCulture, Bastion Shine, Ampersand Advisory, McCann Worldgroup, TBWA and more, in our weekly collection of people, moves and account wins.

Move and win roundup: Week of August 12, 2024

VCCP, M&C Saatchi Australia, Golin, Social Panga, Oglivy, Darkhorse, Five by Five, Innocean, Dentsu, Sefiani, and more, in our weekly collection of people, moves and account wins.

Move and win roundup: Week of August 5, 2024

DDB, Havas, The University of Melbourne, Initiative, Emotive, OMG, Reddit, GWM, Zoo Group, TikTok, Electriclime, Ikea, Brown-Forman, and more, in our weekly collection of people moves and account wins.

Move and win roundup: Week of July 29, 2024

Landor, Affinity, Mother, The Hallway, Dentsu, Havas, TFM Digital, Havana Club and more, in our weekly collection of people moves and account wins.

Move and win roundup: Week of July 22, 2024

Unilever, Google, FCB, Pizza Hut, GumGum, BMF, Oblong Creative, Sandpiper, Butterfly Foundation, Jaywing, PepsiCo, and more in our weekly collection of people moves and account wins.

Move and win roundup: Week of July 15, 2024

DDB Sydney, YDM Thailand, Media.Monks, Assembly, VaynerMedia, Havas, BBDO, DDB, PHD, Volkswagen, VML, The Monkeys, OMD, UM, Changi, and more in our weekly collection of people moves and account wins.

Move and win roundup: Week of July 8, 2024

Edelman, Jelly Thailand, Tatler Asia, PHD, Initiative, Ogilvy Health, AIMCO, Sandpiper Group and more in our weekly collection of people moves and account wins.

Move and win roundup: Week of July 1, 2024

DDB, Saatchi & Saatchi, Burson, Weber Shandwick, Brandbank, Tribes, FirmDecisions, Dentsu, Adobe, Mars Wrigley, McDonald's, Interbrand, Ogilvy, and more in our weekly collection of people moves and account wins.

Move and win roundup: Week of June 24, 2024

Zitcha, Hakuhodo, WE, Saatchi & Saatchi, UA Finance, Standard Chartered, Dentsu, Dept, and others in our weekly collection of people moves and account wins.

Move and win roundup: Week of June 17, 2024

Houston, Cheil X, Burson, 100Plus, LT Foods, JCDecaux, Dentsu, 72andSunny, Maker Lab, Ogilvy, Younion and others in our weekly collection of people moves and account wins.

Move and win roundup: Week of June 10, 2024

RGA, Abbott, VaynerMedia, Dentsu Creative, Clemenger BBDO, Bastion, Accenture Song, Hashtag Orange, Celebrity Ink, TBWA, Now Communications, Time Out Australia and more to come in our weekly collection of people moves and account news.

Move and win roundup: Week of June 3, 2024

The Monkeys, Iris, Cheil, Madison Digital, Havas, Domino’s Pizza, Archetype, Starcom, Smartly, BCW, WPIC, Nissan, Uniplan, Orchard, DDB, and more, in our weekly collection of people moves and account news.

Move and win roundup: Week of May 27, 2024

DDB, RGA, UM, The Monkeys, Mahlab, ALVA.digital, Today the Brave, and more in our weekly collection of people moves and account news.

Move and win roundup: Week of May 20, 2024

Madison World, TBWA, G Squared, Virtue Worldwide, Mother, RGA, Mutinex, DDB Mudra, UM, and more, in our weekly collection of people moves and account news.

Move and win roundup: Week of May 13, 2024

L'Oréal Thailand, VML, Initiative, Finn Partners, Buick, UM, Dentsu, BCW, Hill & Knowlton, and more in our weekly collection of people moves and account news.

Move and win roundup: Week of May 6, 2024

Vero, DoubleVerify, Havas, BBH, Mediacorp, CNN, FCB, Dentsu, The Womb, PHD, TBWA, BBDO and more, in our weekly collection of people moves and account news.

Move and win roundup: Week of April 29, 2024

M&C Saatchi, Imagination, Leverate Group, Mamamia, TRA, WiredCo, Havas, Special, OMG and more in our weekly collection of people moves and account news.

Move and win roundup: Week of April 22, 2024

Red Havas, Distillery, CJ CheilJedang, Viddsee, Temus, Mastercard, Sun Life, Lee Kum Kee, The Marketing Society, and others, in our weekly collection of people moves and account news.

Move and win roundup: Week of April 15, 2024

Ikano Centres, The Marcom Avenue, Zeno, DBS, Dentsu, Publicis Groupe, Rice, Mindshare, Ford, Hero, K&C, WE Communications, Open AI, and more in our weekly collection of people moves and account news.

Move and win roundup: Week of April 8, 2024

VaynerMedia, Kantar, Reed Woods, Hero, L’Oréal, Kellanova, AS Watson, Time Out, BBDO, OpenX, TBWA, Google Cloud, Kinesso, Mindshare, and others in our weekly collection of people moves and account news.

Move and win roundup: Week of April 1, 2024

Havas, Lion & Lion, Nestlé, Allied Pinnacle, Plan B Media, Pokka, and more in our weekly collection of people moves and account news.

Move and win roundup: Week of March 25, 2024

Ogilvy, Digitas, SEC Newgate, BMF, Golin, Havas, Publicis and more, in our weekly collection of people moves and account news.

Move and win roundup: Week of March 18, 2024

22feet Tribal Worldwide, Aiko, Mandarin Oriental, Experience Commerce, Greenpark, Tumi, Edelman, UM Australia, NP Digital, AS Watson, BBDO and more, in our weekly collection of people moves and account news.

Move and win roundup: Week of March 11, 2024

Hires and wins at AS Watson Group, Stellantis, Breast Cancer Foundation, Dentsu Creative and more are in our weekly collection of people moves and account news.

Top honours at Kam Fan Awards go to Omelette Digital, Ogilvy, OMD

Hong Kong's coveted advertising awards honoured indie agency Omelette Digital with the Grand Kam Fan award for its work with Oriental Watch Company. Read our summary of winners.

Move and win roundup: Week of March 4, 2024

DDB Mudra Group, CIMB Group, Electriclime, HSBC, HubSpot, George P. Johnson, Yango and more are in our weekly collection of people moves and account news.

Move and win roundup: Week of February 26, 2024

Uber, Hakuhodo, Google, We Are Social, WE Communications, AIA, Ogilvy, GroupM, Crocs, The Hershey Company, and more are in our weekly collection of people moves and account news.

Move and win roundup: Week of February 19, 2024

Effies, FCB, Tatler Asia, Stagwell, Re:Motive Media, SeenThis, W Communications, VCCP Singapore, PubMatic, ADK Group Thailand, and more, in our weekly collection of people moves and account news.

Move and win roundup: Week of February 12, 2024

All the latest updates from APRW, Huge, EssenceMediacom, Advertising Associates, MBCS, MSL, Attivo Group, and more in our weekly collection of people moves and account wins.

Move and win roundup: Week of February 5, 2024

Check-in on the latest moves and wins of the week from BBDO Asia, Mediacorp, VML, Freshworks, LAC Global, The Mars Agency, Publicis Groupe, and more.

Move and win roundup: Week of January 29, 2024

Check-in on the latest moves and wins of the week from Prudential, FCB, Toyota, Paramount, Sony Music Entertainment, Lego, MBSC, FTI Consulting, Slingshot, Quiip, WE Communications, and others.

Move and win roundup: Week of January 22, 2024

All the latest moves and wins from Digital Refresh Networks, Kenvue, Indosat Ooredoo, Mastercard, PepsiCo and more to come.

Move and win roundup: Week of January 15, 2024

All the latest moves and wins from Havas, Marriott International, Integral Ad Science, TTC, Teneo, Ogilvy, TBWA, HKTB, LePub, Ivy+Partners, McCann, Foodpanda, and more.

Move and win roundup: Week of January 8, 2024

New year, new appointments and pitch wins: Updates from Dentsu Creative, Gusto Collective, Prophet, Virtue, M&C Saatchi, TBWA, Lego, BBDO, Ogilvy, and more.

Move and win roundup: Week of January 2, 2024

New year, new appointments and pitch wins: Updates from Starcom, Shangri-La, Innocean, Deloitte Consulting, Lululemon, DoubleVerify, Havas, Hakuhodo, and more.

Brain waves meet horsepower in Audi Vietnam campaign

Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.

Guardian Malaysia wants you to 'own your beautiful' in wellness campaign

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

Hong Kong's unique spirit: A 'Never Normal' love letter to the city

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot

Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

Cathay Pacific campaign introduces new Aria Suite business class service

'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.

100 Plus rebrands as daily hydration drink in Malaysia

Developed in partnership with Havas, the campaign aims to move 100 Plus away from being associated as merely an isotonic drink to be taken after sports.

Pantene taps in ancient Chinese art in new campaign

A miracle in three minutes or perpetuating age-old pressures? Decoding Pantene's message in the latest spot.

How that Netflix noise sells Burger King in Korea

AD SHORTS: Independent agency Innored partnered with Netflix to borrow it's 'ta-dum' sound to market Burger King's 'du-tum' (thick) burger.

Daniel Ricciardo drives the dream in Tourism WA's latest campaign

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.

Is it time to leave the fitness cult? Virgin Active thinks so

The provocative global campaign will run in Thailand, Singapore, and Australia in the APAC region, as well as in the UK, Italy, and South Africa.

Ask your mates if they’re okay, says timely campaign

Australian suicide-prevention organisation R U OK? releases sobering campaign about the importance of regular check-ins with friends and family.

Google forms privacy-first partnership with IMDA and advances Privacy Sandbox APIs

With Google looking to deprecate third-party cookies for 1% of Chrome users in 2024, it is working with partners to help local businesses in Singapore. Google has also announced some progress for its Privacy Sandbox.

Asia-Pacific Power List 2023: Stuart A Spencer, AIA Group

Rolling out an impressive volume of regional campaigns, Spencer’s flair for digital marketing and social media integration is giving AIA a healthy dose of customer engagement.

Creative Minds: McCann Worldgroup China's CCO loves art and flying on a jet suit

As a creative veteran, Yinbo Ma has worked both in the US and China, but his dream dinner guest is from an entirely other planet.

Octagon builds out its APAC leadership team

The IPG sports and entertainment marketing and talent agency has announced four key leadership moves throughout the region.

The Marketing Academy unveils inaugural APAC Fellowship Program

21 APAC CMOs will participate in the program designed to transition them toward a broader C-suite role.

Merlee Jayme unveils The Misfits Camp to empower neurodiverse talent

The Misfits Camp is a groundbreaking initiative aimed at changing the way in which neurodiverse and physically-disabled individuals are perceived in the workplace, through breaking down barriers that have traditionally prevented them from achieving their full potential.

Asia-Pacific Power List 2023: Stephanie Choi, Samsung

Innovating with purpose, leading the charge for inclusion, equity and women leadership, Choi’s commitment helps Samsung chart a Galaxy of success.

Asia-Pacific Power List 2023: Samir Singh, Unilever

Overseeing marketing for the world's leading personal care business, Singh has led on some high-performing product launches and innovative campaigns that highlight the power of purpose-led brands driven by exceptional products and creative storytelling.

Asia-Pacific Power List 2023: Mim Haysom, Suncorp Group

Haysom’s campaigns for Suncorp have not only been multi-award winning but have shown how marketing can be a special business accelerator for the insurance and banking provider.

Google did not mislead advertisers in video ad placements: New study

Recently Adalytics accused Google of rampantly misleading advertisers about the viewership of ads running on third-party websites and apps, while charging for them; checks by IAS and DoubleVerify refute these claims.

Creative Minds: Trash management crusader, 'David HK' cleans up

Get to know the associate creative director at Leo Burnett, Malaysia and how he manifested his love for art into a career in advertising.

China's muted award presence at Cannes Lions 2023: A creative shortfall or Western blind spot?

SOUNDING BOARD: With four combined Lions this year and countries like Australia, New Zealand, and Japan leading the Lions tally for APAC, is a lack of good work or undue bias holding China from claiming its creativity throne at Cannes? Leading industry experts weigh in.

Twitter blocks links to Threads as traffic drops

Twitter users have reportedly been unable to find links to Threads on the platform.

Anzu and IAS take on viewability and invalid traffic in gaming

Marketers are looking for greater transparency and actionable data to deliver results for their campaigns as time in gaming increases.

Apple debuts new store on Chinese super-app WeChat

WeChat is China's biggest messaging platform with over 1.2 billion users. The move will expand Apple's reach in the country, which remains its biggest overseas market after the Americas and Europe.

Meta to launch verified subscription offering for APAC users this week

Meta Verified is a subscription bundle on Instagram and Facebook that includes a verified badge.

Ant Group's $6 billion buyback signals post-China crackdown rebound

China slapped over $1 billion in regulatory fines against financial companies, including Jack Ma's tech giant, Ant Group. However, investors bet China’s tech crackdown is over; Alibaba and Tencent shares rise.

Asia-Pacific Power List 2023: Lynn Cheah, Lululemon

Bringing professional experience from luxury to Lululemon, Cheah has been leading the sports fashion brand into another decade in Chinese Mainland to become a must-have apparel and a label for the middle class.

Bain to acquire APAC arm of venture-building studio Rainmaking

Due for completion by the end of this month, the acquisition will bolster Bain & Co.'s innovation and design unit, which already consists of the firm’s venture studio Next, launched in April 2022.

Asia-Pacific Power List 2023: Madhav Nayak, Yum! Brands

Nayak leads marketing for the fast food giant across Greater Asia and some two billion in annual sales with a marketing vision that uses creativity to build distinctive brands that make people's lives more enjoyable and less complicated.

UM wins Upfield's global media account

The plant-based nutrition company spun off from Unilever in 2017, Upfield has appointed UM as its global media agency of record following a multi-region competitive pitch review.

Most marketers in APAC already collecting first and zero-party data

TOP OF THE CHARTS: With a shift in brand priorities from personalisation to tailored customer engagement, a new Twilio report finds the fusion of zero and first-party data empowers marketers to boost the brand experience.

Asia-Pacific Power List 2023: Linda Hassan, Domino's Pizza

With almost two decades of experience in the quick-service restaurant industry, Hassan has successfully served Domino's Pizza a larger slice of Asian growth, serving 230 million people.

Singapore’s OCBC undergoes rebrand, seeks to grow presence in China

REBRANDING EXERCISES: OCBC has unveiled a new unified brand strategy for its core markets, with a focus on accelerating growth across ASEAN and Greater China.

Twitter faces backlash as Elon Musk issues limit on viewable posts

The social media company announced on Saturday that it will set temporary limits on posts, in a bid to address ongoing challenges with “data scraping and system manipulation.”

Asia-Pacific Power List 2023: Lilly Yip, PepsiCo

Persevering through the pandemic in China, Yip overhauled PepsiCo’s agency partnerships across Asia while leading new purposeful campaigns.

Creative Minds: The 'torchbearer' of Ogilvy Greater China reminisces about old times

After four decades with advertising behemoth Ogilvy's Greater China division, TB Song is often hailed for introducing China to Cannes and Cannes to China. In this special edition of Creative Minds, the ad veteran shares his early experiences, his passions and his pastimes.

Asia-Pacific Power List 2023: Kevin Mintaraga, Tokopedia

Mintaraga has helped launch a series of marketing solutions that have accelerated profitability for Indonesia's largest e-commerce platform while enabling businesses to achieve promotional goals and generate sustainable growth.

Iris Singapore switches MD, announces new Iris Inc. proposition

Rebecca Nadilo replaces Andy Cairns, who previously headed the agency since March 2020.

Innocean acquires Korean media marketing firm D-Plan360

With close connections to platforms like Naver, Kakao and Google, D-Plan360 is expected to boost Innocean's media service and data capabilities.

YouTube reportedly tests new in-app and in-site gaming

Amid slowing ad revenues, YouTube ventures into online game offerings. According to an internal memo sent to parent Google, the platform is testing a range of new products, including online games called ‘Playables’, compatible with web browsers, Android and iOS.

Tencent announces joint digital ads partnership with GroupM & Dentsu

Cannes Lions 2023: Tencent wants to show advertisers it can achieve ROI on its platforms with the help of GroupM and Dentsu.

Creative Minds: Questioning everything is Kat Gomez-Limchoc's life motto

The Publicis creative chats about challenging the status quo and how she got into advertising to pay the bills.

SPH Media files police report in ongoing circulation data scandal

The media group filed the report against several findings of the investigation, redacted in the full report published on June 16.

Meta launches ad measurement tools for Facebook and Instagram's Reels

Advertisers are turning to tools that offer greater transparency and granular insights into ad views to ensure ads are seen by real users.

Grab announces its most significant layoffs to date, cutting 1,000 jobs to remain competitive

This is the largest round of cuts for the 'super app' since the pandemic, which saw 5% or nearly 360 employees let go in 2020.

Alibaba Group names new chairman and CEO

In a surprise succession plan, Alibaba has announced a new chairman and chief executive to replace Daniel Zhang. The e-commerce major has been struggling to bounce back post-Covid.

Asia-Pacific Power List 2023: Karen Ngui, DBS

With a mindset of a start-up and commitment to sustainability, Ngui’s team is driving DBS to success in Singapore’s rapidly evolving business landscape.

APAC leads global ad growth in 2023 as traditional media struggles: MAGNA

After experiencing a slowdown in 2020 due to the pandemic and bouncing back with double-digit growth in 2021, ad spending growth rates in most APAC markets are now returning to the levels and trends pre-Covid.

Twitter: A risky ad spend venture or resurging platform for growth?

SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.

Creative Minds: Warunyoo Sorasetsakoon's English skills seal the deal

A feline fanatic, BBDO Bangkok's creative director talks work inspiration, happiness, films and food.

PR Awards Asia 2023: Winners announced

PRWeek Asia and Campaign Asia-Pacific announce the full list of winners of the 22nd annual PR Awards Asia.

L'Oréal Groupe Vietnam reappoints Publicis as media planning and buying partner

L’Oreal Groupe has renewed their collaboration with Publicis Groupe in Vietnam following a successful three-and-a-half-year tenure and competitive review lasting three months.

ABInBev, McDonald's, Mondelēz top Global Effie Index

In Asia Pacific, Mondelēz and KFC rank as top marketer and brand, with Ogilvy and Special winning agency nods.

Smart taxi billboards give hyper-targeting DOOH new meaning in Hong Kong

A digital OOH company has modernised transit vehicle advertising in Hong Kong by converting the iconic red taxis into smart, mobile billboards.

Cannes Lions 2023: Jane Lin-Baden, Yang Yeo, Piyush Pandey represent APAC on the Dan Wieden Titanium Lions Jury

Publicis' APAC CEO, Hakuhodo's creative officer, and Ogilvy's chairman will join a panel of 10 globally renowned advertising executives overseeing this year’s Titanium category.

Creative Minds: BLKJ Havas art director on challenging status quo with avant-garde brand concepts

A furniture catalogue sparked the joy of advertising; several signature campaigns later, Jay Liu dreams of pushing boundaries to redefine advertising with a forward visual language.

Google integrates Adobe's Firefly to enhance Bard's AI-generated image capabilities

In the first month since Firefly’s beta launch, Adobe claims creators have generated more than 70 million images with capabilities such as text-to-image, vector re-colouring and text effects, with more coming in the weeks ahead.

What were the most creative and effective ads in 2022 in SEA?

TOP OF THE CHARTS: Several brands, such as Heineken, Nestlé, Lego, and others, have produced winning ads that feature distinct creative strategies, yet all demonstrate excellence in delivering effective campaigns.

Mirinda targets Gen Z 'M-pact' in latest brand refresh

REBRANDING EXERCISES: Bold, colourful and playful, the new look from PepsiCo Design aims to 'M-press' a youthful audience, starting in Vietnam and Thailand.

Shein, Nike, Adidas questioned over forced labour practices in China

Sportswear giants Adidas, Nike, along with fast fashion retailers Shein and Temu, have been quizzed by US Senators about the possible use of forced labour in their supply chains.

Creative Minds: Bill Davies' crazy plan of almost dodging the end of the world

The Distillery creative had a foolproof apocalypse escape plan that involved seeking refuge in a tiny French armageddon village. A beer and a buddy may have foiled it.

Best Places to Work Asia-Pacific 2023: Entries open

Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.

Snap announces new ad tools after weak Q1 earnings

Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.

BBDO Greater China CCO set to exit the agency

Creative leadership is set for a reshuffle at the shop as CCO Leong Wai Foong departs at the end of the month, Arthur Tsang, of BBDO China steps in.

Amazon Q1 results beat estimates with growth from advertising business

Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.

Creative Minds: Meet 'Vickypedia', the Leo Burnett copywriter with a passion for trivia

Largely an introvert with spikes of passion, it takes Cate Blanchett movies, special causes, or campaign ideas for Vickknesh Raj to burst out of his shell.

Dentsu wins Hong Kong Tourism Board's global media account

Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.

APAC marketers have low confidence in digital ROI measurement

TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report

Digital Media Awards 2023 winners revealed

See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.

From DMs to dinner: Thailand's Five Star Chicken delivers heartwarming campaign

Parents and grandparents have a way (or four!) of getting through to their children. BBDO Bangkok's latest campaign shows taking over their TikTok accounts might just be the most 2023 way to grab attention.

Marketers lag behind in sustainability efforts, new WFA and Kantar report finds

While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.

BuzzFeed shuts down unprofitable news business for good

Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.

Creative Minds: From air force to advertising, the unconventional journey of Ogilvy's creative

Cristiano Tonnarelli reminisces how his dad wanted him to work in a big corporation, but he landed a job selling landline phones before making it big in advertising.

The CMO's MO: Income's Dhiren Amin on brand culture, sustainability and stand-up comedy

All for the metaverse, "commercially accountable and people-focused," Income's Dhiren Amin is a full-time marketer with a side specialty of stand-up comedy and hosting Bollywood trivia nights.

Creative Minds: The first bencher Dentsu creative with a last bencher vibe for life

Dentsu India's Hazel Dalby reminisces her first "creativegasm", getting inked for all the wrong reasons at 18 and the one time she went deep sea diving without any swimming skills.

Global marketing coalition launches 2023 DEI census

Led by the WFA, ten marketing and advertising organisations including Campaign will help measure the state of diversity, equity and inclusion in 33 markets worldwide. Take the survey now.

Welcome to the ChangiVerse

INSPIRATION STATION: Accenture helps Singapore's Changi Airport become the first virtual experience developed by an airport on Roblox.

APAC consumers increasingly prioritise sustainability when buying products

TOP OF THE CHARTS: Most shoppers believe sustainability has become more important to them in the past two years, according to NielsenIQ's most recent global sustainability survey.

LG updates global brand identity to appeal to Gen Z

REBRANDING EXERCISES: The South Korean consumer electronics giant has added a new colour, typeface and digital expressiveness to its brand collaterals.

The wrong university entrance interview led this Forsman & Bodenfors creative into advertising

CREATIVE MINDS: One-half of the popular Instagram account 'Highnunchicken', Kenneth Wong can accurately judge where exactly the bus will stop at the bus stop.

Consumers in Singapore want brands to promote DEI in their ads

TOP OF THE CHARTS: Diversity and inclusion (D&I) are key industry topics ushering in a new era of responsible marketing and advertising.

SME businesses in Singapore expect revenue growth and positive cash flow in 2023

TOP OF THE CHARTS: Against the backdrop of a challenging economic environment, small business owners in Singapore remain optimistic.

L'Oréal acquires Aesop in $2.53 billion deal

Known for its clean aesthetics, amber packaging and upscale products, Australian luxury beauty brand Aesop, currently owned by Natura & Co, has been sold to L’Oréal.

Shortlist for the Digital Media Awards 2023 released

See the work shortlisted in this year's industry excellence and media awards, as well as for the digital media owners awards, people/company awards.

L'Oreal appoints new chief digital & marketing officer for SAPMENA region

CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.

Advertisers in APAC increased digital ad spend in 2022

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

From accounting to advertising, FCB's accidental creative found her true calling

CREATIVE MINDS: A fan of Greek mythology, tattoos, Ryan Gosling and Shah Rukh Khan, in no particular order, Moumita Pal's secret to success includes thriving under pressure.

2023 Event Marketing Awards winners revealed

Magnum wins the Grand Prix for Brand Experience, while Imagination is named the Best Brand Experience Agency, and Bonnie Wan of Natixis Singapore gets the Best Event Organiser title.

DDB sets ups behavioural science unit in Singapore

The collaboration with Temasek Polytechnic aims to help marketers understand how consumers move from intention to action.

Agency Report Card 2022: Wunderman Thompson

The linchpin to success came from turning talent attrition into attraction, with better transparency, staff development, and leadership to match.

Agency Report Card 2022: Wieden + Kennedy

It was a tough year for the independent, hit with key client losses and high turnover, but its Japan business has thrived under a new vision to take on more local work.

Agency Report Card 2022: Wavemaker

Wavemaker had a solid but less remarkable 2022 as it sought to help clients navigate a downturn and the world of addressable media.

Agency Report Card 2022: VMLY&R

ANZ boosted business and India shone brightly on creative awards. The same success, however, didn’t extend evenly throughout the network.

Agency Report Card 2022: UM

UM worked hard to retain its portfolio in 2022, with fewer big client swings to rock the boat. But we had less evidence of progressive staff culture and output, which led to slips in several categories.

Agency Report Card 2022: TBWA

The loss of a premier client swung like an axe, and the year demanded adaptation; for the most part, the agency did not disappoint.

Agency Report Card 2022: RGA

Well-positioned to deliver the apps, experience and digital services that clients need, RGA’s new management kept its course strong and steady, with solid, if not exceptional, work.

Agency Report Card 2022: Publicis Media

Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings

Agency Report Card 2022: Publicis Creative

New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.

Agency Report Card 2022: PHD

PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.

Agency Report Card 2022: OMD

OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.

Agency Report Card 2022: Ogilvy

In a year that shook businesses and economics to the core, the creative behemoth will be credited for sailing with safety and stability.

Agency Report Card 2022: Mindshare

Losing PepsiCo and finishing runner-up to Publicis Media was a significant setback for Mindshare, but it remains the top revenue generator in APAC.

Agency Report Card 2022: MediaCom

MediaCom had two big tasks for the year: build out the Coca-Cola OpenX team and plan for Essence’s integration into the agency.

Agency Report Card 2022: M&C Saatchi

In a year spent dodging bullets, first from the buyout bid and then the Audi plagiarism scandal, M&C Saatchi held its own in APAC.

Agency Report Card 2022: Initiative

As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.

Agency Report Card 2022: Havas Media

We saw improvement in business, DEI and sustainability for Havas Media this year, but its work still rarely stands out from the pack.

Agency Report Card 2022: Havas Creative

M&A helped to boost business performance but innovation and creative prowess were lacking in 2022.

Agency Report Card 2022: Hakuhodo

Hakuhodo saw business bounce back as Covid restrictions relaxed and is investing the money in new digital capabilities, but it still needs to make culture and DEI a bigger priority.

Agency Report Card 2022: FCB

FCB has seen stronger business growth and creative output in markets such as India and New Zealand but other markets are still playing catch-up.

Agency Report Card 2022: Dentsu X

Dentsu X is able to lead effective and creative work, but struggled in China in 2022 and needs to improve gender diversity at the senior leadership level.

Agency Report Card 2022: Dentsu Creative

It was a transformative year at Dentsu, forming a new mega creative agency on the heels of winning top awards on the global stage. But its ultimate performance success for clients will depend on cultural cohesion and collaboration, which remain works in progress.

Agency Report Card 2022: Cheil Worldwide

Strides were made to keep the business, innovation and creativity wheels spinning, but without new traction in people or DEI efforts, it feels Cheil is not moving fast enough.

Agency Report Card 2022: Carat

Carat lost major accounts in China and experienced a high staff turnover rate in 2022. However, leadership had a more stable year.

Agency Report Card 2022: BBDO

With a new and dynamic leadership team, BBDO is recovering from the wounds of the pandemic, gaining stronger creative power but struggling with harsh business realities.

Agency Report Card 2022: AKQA

Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.

Agency Report Card 2022: ADK Group

We saw reasonable work, tactical acquisitions, and some movement towards sustainability goals, but concerns about the network’s appalling DEI measures and tainted management remain.

Agency Report Card 2022: DDB

A string of new business wins and a pulse on innovation are prerequisites for growth, but without stable topline leadership, the agency hasn’t yet lived up to what it’s capable of.

Agency Report Card 2022: Accenture Song

Accenture’s brand experience consultancy underwent a transformation of its own this year, with global rebranding, a new vision, more acquisitions, and focus on new talent to serve its bulging client list.

Agency Report Card 2022: McCann Worldgroup

McCann Worldgroup is enhancing its creativity, DEI and sustainability, while its business performance faces challenges from the split of McCann Health and Momentum.

Women to Watch Greater China 2023: Zoe Chou, Tencent

As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.

Women to Watch Greater China 2023: Shuang Xu, BCW

From delivering growth to winning awards to transforming the business and creating new tools and capabilities while nurturing teams, Xu has basically done it all, leading by example.

The grades are in: Agency Report Cards debut Monday

We assessed 30 APAC agency networks—in great detail. The in-depth report cards on their 2022 performance in growth, innovation, creativity and effectiveness, DEI and sustainability, and overall management quality, will be revealed on Monday.

Festival of Media APAC Awards 2023 winners announced

Mindshare, Wavemaker and Initiative were among the top winners.

'Be water, my friend': The MediaMonk creative who lives by Bruce Lee's analogy

The global creative director at MediaMonks Korea can't stand his tribe when they consider themselves the next Leonardo Di Vinci or Steve Jobs of the advertising world.

Women to Watch Greater China 2023: Shengdi Ji, Double Nice

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.

Adobe unveils Firefly, to compensate creators and protect copyrights

To be integrated into the existing suite of products, Adobe says Firefly is trained on licensed or out-of-copyright content—and not on work from artists across the internet.

Google blocks Chinese shopping app Pinduoduo over security concerns

As the US government ups cybersecurity defences against hacking and digital crimes, the Chinese budget shopping app Pinduoduo halted on Play Store for malware issues.

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

Ogilvy and Wavemaker's Mumbai offices excel in Warc Effective 100

The two agencies ranked top 5 globally in Warc's ranking of the most-awarded agencies for effectiveness. Their combined campaign, 'Not Just a Cadbury ad' finished 2nd overall.

9 questions with accomplished APAC CMOs in Campaign's latest series

Conversations with the region's most dynamic CMOs, but with a difference.

Women to Watch Greater China 2023: Sally Anderson, MetaDesign

From her native Australia to conquering the China market by creating and maintaining one of its leading creative agencies, Anderson has used her perfect blend of Western & Eastern sensibilities to become a well-recognised creative in Greater China and the region.

Twitter replies to press inquiries with poop emoji

What's the most fitting question to ask? May as well have fun with Twitter’s frustrating new auto response.

Women to Watch Greater China 2023: Riki Li, Wavemaker

Through innovative content marketing and brand growth models, Li uses data science and creativity together to help clients solve real-world business and communication challenges.

Women to Watch Greater China 2023: Long Wong, BBDO

In business, Wong is decisive and adaptable, helping client teams respond rapidly to overcome obstacles, especially during the pandemic.

Women to Watch Greater China 2023: Lara Jefferies, Plug

Thinking forward, sideways and backward to safeguard her clients’ interests, Jefferies' understanding of business and relationships makes her a seamless extension of the brand.

A Colourful View From the Top: inspirational stories from black and brown executives

A series of inspirational stories on how black and brown leaders have made it to the top of their professions make up a new book from Jonathan Mildenhall, co-founder and chair at TwentyFirstCenturyBrand, called A Colourful View From the Top.

‘Don’t believe the alcoholic, tortured artist hype,’ that’s a myth, says BMF creative

That, and other life lessons from the quirky creative behind Aldi's award-winning work. Plus, a plan to concoct an impossible advertising deal on TV... in her dreams.

Women to Watch Greater China 2023: Laurien Lee, iProspect

A skilled articulator of business, media and market trends, Lee has spearheaded actionable insights for business stakeholders locally and globally.

Women to Watch Greater China 2023: Kelly Pon, BBH

A modern creative with deep understanding of China's market and cultural nuances, Pon has been instrumental in exporting Chinese creativity to the world, proving herself a true unicorn in the industry.

R3 China PR Scope: 43% of in-house PR and marketing teams had integration last year

R3’s seventh China PR Scope Study found that 43% of marketing and PR teams of over 100 brands in China experienced integration in the past year. Get all the details here.

Women to Watch Greater China 2023: Joyee Yu, Assembly

Like a ‘superapp’ of the agency world, Yu is a multi-skilled leader who has played an instrumental role in building Assembly’s business in China.

Women to Watch Greater China 2023: Joanna Zhang, Publicis Groupe

With her deep understanding of short video marketing and continuous innovation, Zhang has produced a lot of representative cases for Publicis, helping the business to stay ahead of the market.

Women to Watch Greater China 2023: Jenny Lo, CatchOn

With a human-centric mindset, Lo pioneers business development, mentors young female talent, supports the underprivileged community while acting as a bridge between the domestic Chinese brands and the international market.

Three UK ad bodies call for rethink of Scottish alcohol ban proposal

In a rare move, the AA, ISBA and IPA have jointly denounced the plan.

Harsha Razdan named CEO of Dentsu South Asia

Previously senior partner at KPMG, he takes over the role vacated by Anand Bhadkamkar with an expanded remit beyond India.

Creative Minds: Distillery's Guilet James Libby creates work his children are proud of

Distillery's Guilet James Libby counts the likes of Ted Lim, Andy Greenaway, and Tim Green as his mentors and wants to create work that his children will be proud of.

Women to Watch Greater China 2023: Jasmine Yang, MSL

With her tenacity, vision and courage to take on new challenges, Yang has been instrumental in leading MSL Shanghai to become one of the most innovative and courageous health communications teams in the market.

2023 Event Marketing Awards shortlist revealed

See the shortlisted entries vying for the EMAs. The winners will be announced on March 28.

Dentsu to acquire Tag Worldwide

The deal will add 2800 staff to Dentsu’s creative digital production capabilities in 29 different global markets and would represent 3% of its future revenue.

Women to Watch Greater China 2023: Jackie Xu, Dentsu X

A savvy innovator, Xu’s multi-disciplinary and cross-industry experience from creative and media agencies have been instrumental in Dentsu X’s transformation into an experiential agency in China.

Here are the Spikes Asia 2023 winners

See the full list of 2023 Spikes Asia Awards winners, including the just-announced Grand Prix and special awards winners.

Women to Watch Greater China 2023: Eva Liu, TCP

A seasoned PR elite, Liu believes strong story-telling is the most effective way to establish brand image, engage with consumers and drive top line results.

2023 Young Spikes winners announced

Emerging talent competed for gold, silver and bronze Spikes in five categories: Digital, Media, Integrated, PR and Marketer.

Women to Watch Greater China 2023: Echo Wang, Dentsu Creative

Sincere and inspiring, Wang is a fierce advocate for people, culture and commercial success. This has led to a better client and employee retention rate and steady business growth.

Women to Watch Greater China 2023: Echo Li , Sportfive

Li is a bright spot in China’s sports marketing scene and has accomplishments to match.

Women to Watch Greater China 2023: Dephin Lim, EssenceMediacom

Having personally led, inspired, and delivered a root-to-branch transformation by building a genuinely new client-centric offering to partner with The Coca-Cola Company, Lim continues to deliver market leading and market first end-to-end work.

PRWeek Global Awards 2023 – shortlist revealed

The shortlist for the PRWeek Global Awards 2023 has been unveiled, with the global celebration of comms set to take place in London on 9 May.

See the Spikes Asia Awards 2023 shortlists

The shortlists for all 24 categories for the Spikes Asia Awards have been released.

CMO Power List 2023: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its 5th annual listing of top marketers.

Women to Watch Greater China 2023: Christine Li, BBDO

With a knack for finding solutions and inspiring teammates, Li has navigated BBDO Beijing’s business to steady commercial success and better work culture.

Winning advertisers is key to saving newspapers in APAC: GroupM

The WPP media agency network launches a 'Back to News' initiative to bring advertisers into the fight to support responsible journalism and address the spread of misinformation.

Women to Watch Greater China 2023: Awing Chen, DDB

An immense pack of talent, Chen has led DDB China to new heights and awards success with her innovative work on Skittles, highlighting her prowess for creating fresh, new forms of advertising particularly for a younger generation.

MediaWorks 2023: Meet the mentors

The four-day in-person media training event will be held between May 23 to 26 in Bangkok with a top-notch roster of leading agency mentors.

Women to Watch Greater China 2023: Ashley Wu, The Trade Desk

As The Trade Desk’s head of business development in China, Wu has been instrumental in driving its growth by formulating the company’s domestic business development strategy to focus on brand advertising.

MMA 2022 Smarties APAC winners announced

The annual awards celebrating marketing through new technology handed out 90 awards at a gala in Singapore last night.

Women to Watch Greater China 2023: Alice Chow, GroupM

Renowned for her creativity and passion at work, Chow’s stewardship has led the agency with an innovative skill set, passion and compassion.

Alibaba overcomes Covid challenges in Q3, revenues edge higher

TOP OF THE CHARTS: Alibaba beat analysts' expectations with a 2% revenue gain and 16% EBITA gain YoY in Q3. CEO Daniel Zhang expects to see Chinese consumption return 'back on track' after the last Covid wave.

Creative Minds: Chanikarn Sitthiaree was a rebel in school

Despite not being an outstanding student, BBDO's Chanikarn Sitthiaree showed an immense passion for theatre and was deeply invested in understanding the facets of human nature. Learn how it prepared her for an advertising career.

Women to Watch Greater China 2023: Alana Zervos, Omnicom Media Group

A tireless advocate for culture and diversity within the agency, Zervos’ innovative initiatives have helped OMG Hong Kong win accolades and awards.

Women to Watch Greater China 2023: Abby Wong, Initiative

A realist and a strategist, Wong excels in translating qualitative consumer insights into quantifiable opportunities in a global setting.

40 Under 40 2022: Tina Comrie, The Attention Agency

Comrie founded her agency during the depths of Covid lockdown. And just two years later, she led the fledgling business through exceptional growth.

40 Under 40 2022: Timothy Chan, GOVT

Fearless, strategic, street-smart, and tenacious is how Chan’s colleagues see him. And they are happy that he is in their corner.

Indonesia has a waste problem, M&C Saatchi is helping clean it up

More than a million volunteers mobilized by M&C Saatchi Indonesia and the Indah Foundation will clear plastic and litter from their local beaches, rivers and parks as part of the Hari Bersih event on February 19.

40 Under 40 2022: Suzzane Zhang, McCann Worldgroup

Zhang deftly developed a strategic advisory and consulting offering that has led to lucrative rewards for McCann and high client satisfaction scores.

Dentsu launches retail media network-focused practice

With so many paths to purchase, Dentsu wants to help retailers and brands be where their shoppers are and predict where they will be next.

40 Under 40 2022: Sophie Asker, GCI Health

The strength of Asker's business acumen combined with her people-centric leadership has been instrumental in taking WPP’s GCI Health to new heights.

Creative Minds: Meet the director behind Adidas Golf 'Impossible is nothing' film

Growing up Jared Daperis loved soccer but it was the camera that loved him back. Here's his richly cinematic journey.

APAC media inflation to rise 4% in 2023

TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.

40 Under 40 2022: Sian Whitnall, OMD

While achieving business milestones, this people-centric leader devotes equal time and effort on employee-satisfaction and elevating the next generation.

40 Under 40 2022: Simon Clark, Booking.com

Clark’s ability to gain earned-media coverage and top-of-mind awareness for a pandemic-stricken travel brand is a feat worthy of praise.

40 Under 40 2022: Sharon Yu Ong, Waveplay Interactive

A practical and consumer-rooted approach to innovation, trust in the talent of her team, and a restless creative energy have enabled Yu Ong to lead Waveplay to become a sought-after event tech company in the country.

Coles CMO Lisa Ronson departs

The marketer announced she will leave by late September. The news comes just one week ahead of Coles delivering its full financial results for 2022.

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.

Unilever is top advertiser in three SEA markets: Nielsen

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

Asia-Pacific Power List 2022: Melissa Hopkins, Optus

From innovative metrics to memorable brand-building tactics, it’s no wonder that Hopkins is one of Australia’s most prolific marketers.

Asia-Pacific Power List 2022: Melissa Henson, Manulife

As the pandemic spurred Filipinos to reassess critical illness, Henson strengthened Manulife’s offerings to ensure tailwinds to the business.

Adidas displays Rick-and-Morty-style inflatable heads in London

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

Creative Minds: Cheil’s Jaeyun Jung on her favourite Samsung campaign

The art director at Cheil Worldwide waxes lyrical about a 2021 Samsung campaign, the importance of exercise, and Bojack Horseman.

Asia-Pacific Power List 2022: Matt Che, Budweiser

Che upholds the culture, diversity and inclusivity of brands within the company by using authentic creative messaging.

Asia-Pacific Power List 2022: Manuel Arroyo, Coca-Cola

Following a US$4 billion partnership with WPP, The Coca-Cola Company is streamlining and simplifying its marketing capabilities under the leadership of global CMO Arroyo.

Asia-Pacific Power List 2022: Lydia Zhu, Anta Sports

It’s safe to say that Zhu’s work is partly responsible for the rising influence of Chinese sportswear products in the past few years.

Singapore consumers embracing a new pragmatism, says VCCP

TOP OF THE CHARTS: The island nation's traditionally cautious and guarded approach to consumer spending after economic disruption is being replaced by a more flexible and spontaneous post-pandemic spending mindset, says new research.

Accenture to acquire Indonesian creative agency Romp

The deal will build up Accenture Song's Southeast Asian creative network after buying Entropia a year ago.

Ebiquity: 43% of Chinese KOL followers are actual fans

TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.

Asia-Pacific Power List 2022: Lisa Ronson, Coles

A deeply passionate marketer with a bevy of awards and an impressive CV to her credit, Ronson’s brand strategy hinges heavily on sustainability, accessibility and inclusion.

Creative Minds: Ng Tian It really loves cop shows

The chief creative officer at Publicis Beijing on his childhood dream job and why his schoolmates call him ‘Rocky’.

Asia-Pacific Power List 2022: Lilly Yip, PepsiCo

Spearheading a data-led marketing function, Yip balances experimentation with innovation to keep the brand fizzing in the region.

Asia-Pacific Power List 2022: Lie Liu, Oppo

Liu has lived up to his monumental role of global marketer by diversifying Oppo’s brand positioning, securing high-profile collaborators for campaigns, and taking a stand on sustainability.

Hakuhodo takes majority stake in Malaysia's Kingdom Digital

The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.

Asia-Pacific Power List 2022: Kevin Mintaraga, Tokopedia

Whether it’s overseeing a mammoth merger, securing entertainment partnerships, and taking steps to ensure inclusivity in his team, Mintaraga is acing his role at Indonesia’s largest ecommerce platform.

Ogilvy promotes Indonesia leader B. Ramanathan to Asia CMO role

The agency also promoted Janet Tsai to chief communications officer in the region.

Creative Minds: A limbo artist dreams of discussing the human mind at dinner

Pimwadee 'Pim' Lai, the creative director at TBWA Media Arts Lab Singapore, does voiceovers on the side and when things get too hectic, finds comfort in doing her laundry.

Asia-Pacific Power List 2022: Karen Ngui, DBS

Ngui is a strong proponent of building the bank’s purpose from the inside out, anchored by a clear vision to build a diverse and healthy workforce.

Havas Group appoints CEO and MD in Vietnam

The Group recently ended its partnership with its local affiliate and will re-establish its full-service Village model in Vietnam.

Asia-Pacific Power List 2022: Kainaz Gazder, P&G

With great marketing spend comes great responsibility. P&G’s Gazder is not new to this mantra as she continues to push for gender-equal messaging and inclusive narratives in regional work.

Asia-Pacific Power List 2022: Jessica Beaton, Disney

As Disney+ makes an aggressive push to localise content offerings across the region, Beaton is at the forefront of this monumental effort.

We Are Social acquires ATL agency Metta in Hong Kong

The partnership is said to boost We Are Social’s integrated offerings in Hong Kong, as informed by client demands.

Asia-Pacific Power List 2022: Jan-Paul Jeffrey, Spotify

While spearheading eight Asian markets, Jeffrey uses data-driven storytelling campaigns to bring out local-listener insights.

Creative Minds: An accidental creative who dreamt of being a detective

The copywriter at DDB Korea's most treasured piece of work is unaired and resides deep in the recesses of her computer.

Asia-Pacific Power List 2022: Jalin Wu, Uniqlo

With successful strategies to penetrate lower-tier cities, Wu confidently steers the boat for the retail brand in Greater China.

Nielsen's Robert Gilby is Dentsu International's new APAC CEO

After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets.

APAC publishers bullish but concerned about misinformation: SOPA

Research highlights long-term unsustainability in the Asia-Pacific’s news media industry despite evergreen demand–stressing the need for technological and business model innovation.

Agency dissatisfaction drives growth of in-housing: WFA

Nearly seven in 10 respondents to a survey from the World Federation of Advertisers and The Observatory International survey said they had recently made, or planned to make, changes to their agency roster.

Asia-Pacific Power List 2022: Huiyan Pan, Shopee

Through hyperlocal content and empowering local sellers, Pan has managed to grow the ecommerce brand into one of Southeast Asia’s greatest success stories.

MediaWorks returns as a physical event in 2023

If you're an up-and-comer in the industry who will benefit from mentorship from the likes of Amrita Randhawa (Publicis), Anish Daryani (M&C Saatchi Indonesia), Charlotte Wright (Wavemaker), Bala Pomaleh (Mediabrands Malaysia), and others, we encourage you to register.

40 Under 40 2022: Shamsul Islam, Wavemaker

Staff Reporters