Women to Watch 2025: Reiko Kwok, Exinity

Reiko Kwok

Marketing director
Exinity
China

With a dynamic career spanning education, government, finance, and retail trading, Reiko Kwok has built a reputation as a versatile and results-driven marketing leader across Asia. From early roles managing high-profile clients like Discovery Channel and Disney, to overseeing multimillion-dollar campaigns for the HKSAR government, she has consistently delivered impact at scale. 

Her journey has seen her rise rapidly through the ranks—most notably at EF Education First, where she earned five promotions over seven years and led a regional team of over 100. Now at Exinity, Kwok continues to bring her sharp strategic mind, passion for mentoring, and deep cross-industry expertise to every challenge she takes on.

Kwok’s strategic insight and results-driven mindset have consistently delivered outstanding outcomes across the business. From spearheading a remarkable turnaround in growth in China to identifying and unlocking new market potential in Vietnam—where active client numbers surged by over 800% in 2024—she has proven her ability to drive impact, even in the most competitive environments.

Under her guidance, the Greater China region experienced sustained year-on-year growth of 10–15% from 2023 to 2025, achieved with notably leaner marketing spend. Most recently, she oversaw a near 150% year-to-date increase in revenues within the partnership business across Asia. 

Her commitment to continual learning is evident in the way she juggles studying and holding high-profile positions without allowing it to affect her results and performance at work. For instance, she is currently part of the CMO programme run by Northwestern University in the US. 

While she’s celebrated five promotions in her five years at Exinity, the title she holds dearest is that of mom. However, returning to work postpartum revealed systemic gaps that left her disappointed. Instead of accepting the status quo, Kwok turned her frustration into advocacy and championed for better policies, inclusive structures, and smoother transitions for working mothers. Thanks to her efforts, Exinity now offers a more compassionate and equitable path for women navigating motherhood and careers. Plus, through 88bikes, a charity that supports young women and girls across Southeast Asia by providing bicycles, Kwok helps give girls access to education, income, and independence.