Cadbury Dairy Milk Silk makes love a piece of cake
Watch the film conceptualised by Ogilvy here.
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Flipkart hands digital AOR mandate to 22feet Tribal Worldwide
The partnership will enable India's ecommerce giant to unlock its full potential by focusing on strengthening Flipkart’s relationship with its base of 250+ million shoppers.
Skoda India parks creative mandate at Wunderman Thompson
The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.
T Gangadhar moves to Quotient Ventures
'Gangs' was previously APAC CEO of Essence.
Meta hires former Tata Cliq CEO as India head of global business
Vikas Purohit makes the move from Tata Cliq.
Havas Media Group India appoints Sonali Bagal as director, marketing and comms
Bagal will head marketing and communications for all specialised divisions under the group's wider umbrella, including Havas Media, Havas Sports and Entertainment, Havas Content, Havas Market, Havas Programmatic Hub, and Analytics.
Gautam Aggarwal elevated at Mastercard as Nikhil Sahni gets new regional role
Aggarwal was chief technology officer at Mastercard.
Samsonite India showcases strength with Amitabh Bachchan, Mithali Raj and Yuvraj Singh
Watch the films conceptualised by Lowe Lintas here.
We got you baby, says Huggies
Watch the film conceptualised by Ogilvy here
Future Generali’s OOH campaign advocates for inclusivity
The media sites will be live in areas like Mumbai, Delhi, Gurugram, Goa and Bengaluru from 1 January 2023.
Tribhuwan Joshi joins Asus India
Tribhuwan Joshi is appointed head of corporate communications, PR and CSR, for the consumer and gamers PC business.
Hyundai India elevates Tarun Garg
Garg is elevated to chief operating officer.
Russell Barrett leaves BBH India
Barrett was CEO and CCO, and was at the agency for 12 years.
Innocean retains Havas as its global media agency
The account was renewed following a multi-agency pitch review.
Famous Innovations elevates Mithila Saraf as CEO
Saraf began her career with Famous as an intern and played multiple roles over the last decade.
Avian WE Group CEO Nitin Mantri inducted into ICCO Hall of Fame 2022
Mantri was the first ICCO president from Asia.
S Subramanyeswar takes over as CEO at MullenLowe Lintas, Amer Jaleel and Virat Tandon move on
Jaleel was chairman and group CCO while Tandon was group CEO
Amul kicks off with Lionel Messi and Cristiano Ronaldo ahead of World Cup 2022
The dairy brand has partnered with the Argentinean and Portuguese national teams for the tournament
Kaushik Datta moves to Cheil India as executive creative director
Moves from Leo Burnett.
Cannes Lions renames Titanium Lions in tribute to Dan Wieden
The category will be called the Dan Wieden Titanium Lions.
Will brands follow the BCCI and close the endorsement-fee gap between genders?
With the Indian women's cricket team and the men's cricket team members getting the same match fees, we ask experts if this will help the endorsement fee for the former
Mondelez India appoints Nitin Saini as marketing VP
He was previously vice president for the Mondelez US Oreo business
Pooja Jauhari steps down as CEO of VMLY&R India
Saurabh Saksena, president of Red Fuse Communications will be taking over the role
Coca-Cola innovates with Bluetooth-enabled Diwali invitations
The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.
WPP acquires remaining 26% stake in MediaCom Communications in India
The WPP and Balsara family partnership began in 2008.
Dentsu Creative India elevates Benny Augustine
He was formerly the chief financial officer at Dentsu Webchutney.
Cadbury Celebrations illuminates a hawker's Diwali
Watch the film conceptualised by Ogilvy here.
Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising
Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.
Tanishq honours women celebrating their #PehliDiwali multiple times
Watch the film conceptualised by Lowe Lintas here.
Dove continues to #StopTheBeautyTest
The film is conceptualised by Ogilvy.
Taking India to the world: Schbang's mantra as it launches London agency
Campaign India catches up with Harshil Karia, founder, Schbang, and Martin Vinter, MD, Schbang UK, to learn about the agency's expansion.
Publicis Groupe launches creative council for South Asia
Rajdeepak Das to lead the council as chairperson.
Edelweiss Wealth Management appoints Sujay Rachh as head of marketing
His last stint was with Leo Burnett as executive director.
Meta and Jio launch shopping experience on WhatsApp
WhatsApp users can shop from JioMart on the app.
Disney Star's innings with ICC to continue till 2027
The media company has retained the digital streaming and television rights.
Oindrila Roy joins Publicis Worldwide as India MD
Roy moves from Essence India, where she was head of strategy.
Why Amul, India's favourite Dairy brand is pivoting to regional language messaging
In this series, Campaign India speaks with Indian brands that set up operations in the country pre-independence and continue to dominate their space.
Bharti Land appoints Cherryn Dogra as CMO
Moves from Emaar India.
Ogilvy elevates Ganapathy Balagopalan as deputy chief strategy officer
Balagopalan was head of strategic planning for Ogilvy West and East.
IdeateLabs gets Bhaskar Das as chairman
Das moves from Unica Token, where he was director, content creation.
Meta adds 11th fact-checker partner in India
Meta ties up with NewsMeter to check facts in four more languages.
Anand Chakravarthy to join Omnicom Media Group India as chief growth officer
He joins OMG after an entrepreneurial stint as co-founder of Results and Outcomes.
Apollo Tyres names Vikram Garga group marketing head of APAC & MEA
He joins from Mahindra and Mahindra where he was VP and head of strategy, insights and analytics, and innovation for the automotive and farm equipment business.
India's Scarecrow M&C Saatchi launches real estate division
The division which is called Firefly, will be headed by Sarat Sinha
George Sebastian appointed ECD at BBH India
He moves from DDB Mudra Group where he was senior creative director.
Sebamed loses appeal to run campaign challenging Unilever skin product pH values
The Sebamed campaign claimed Hindustan Unilever's soaps harmed sensitive skin, which an HUL spokesperson argues was 'irresponsible' and 'misleading'.
Dilpreeta Vasudeva joins Meta as head of marketing in India
Joining from CMO Access, she will be responsible for the business marketing strategies for Instagram, Facebook, and WhatsApp.
RK Swamy and BBDO India announce demerger
The 37-year old association ended on 4 July.
Airtel Payments Bank hires Shilpi Kapoor as CMO
Kapoor moves from American Express.
Ogilvy elevates Hirol Gandhi as president for Mumbai and Kolkata
Gandhi was previously managing partner for Ogilvy Mumbai.
PepsiCo India appoints Leo Burnett to handle creative
The account was won following a multi-agency pitch.
Cannes Lions 2022: Dentsu Creative India wins third Grand Prix
‘The Unfiltered History Tour’ for Vice Media won the top award in the Social and Influencer Category.
Dentsu Creative India bags second Grand Prix for The Unfiltered History Tour
CANNES LIONS 2022: The network won the top accolade in the 'Brand Experience and Activation' category.
India's Dentsu Creative, VMLY&R bag Grand Prix in Radio & Audio and Health & Wellness
CANNES LIONS 2022: The Unfiltered History Tour’ for VICE Media wins in Radio & Audio and ‘The Killer Pack’, Maxx Flash Mosquito Repellent Coil in Health & Wellness.
Former Dentsu APAC CEO Ashish Bhasin joins RD&X Network as co-founder and chairman
Bhasin left Dentsu International, where he was also India chairman, last November.
Adobe India appoints Anindita Das Veluri as marketing head
She moves from Deloitte to succeed Sunder Madakshira.
Wondrlab acquires Neon
Aims to provide clients with brand creation, as well as monetisation capabilities
World Environment Day 2022: The Work
View the work here
Anuj Sharma returns to Xiaomi India as CMO
Was handling the Poco brand as country director
India's ad watchdog suspends deodorant ads for promoting rape culture
The ads potentially violate the Advertising Standards Council of India's chapter II, which states that advertisements should contain nothing indecent, vulgar, especially in the depiction of women.
Narayan Devanathan to exit Dentsu India
Chief client officer will pursue a career outside advertising, and joins a long list of exits from the network in the market.
Zenith India retains Nestlé’s media mandate
Account retained after a multi-agency pitch
Dentsu India CEO Sidharth Rao to exit the agency
Rao founded Webchutney in 1999, which was acquired by Dentsu in 2013.
Ayesha Ghosh and Titus Upputuru latest exits at Dentsu India
Ghosh was CEO at Taproot dentsu, while Upputuru was NCD
T Gangadhar ends 14-year stint with WPP
The APAC CEO for Essence first joined the group as MEC's managing director for South Asia.
P&G India to make brand advertisements accessible to people with impairments
The announcement is part of P&G's wider plan to become more inclusive and accessible.
Dheeraj Sinha appointed chairperson at BBH India as Subhash Kamath moves to advisory role
Sinha, who has been appointed as chairperson of BBH India, will continue as CEO and CSO of Leo Burnett, South Asia
Ogilvy names new leaders for Singapore, Malaysia and India
Kunal Jeswani leaves India to lead Ogilvy's Singapore and Malaysia offices as CEO in place of Chris Riley, while VR Rajesh is promoted in India.
P&G's Ariel pens open letter to advertisers and media partners
The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.
PepsiCo India ends association with WPP after 30 years
Wunderman Thompson, Mindshare, and Autumn Grey will not participate in the re-pitching process.
Kalyani Srivastava elevated as joint president at Rediffusion
Also handed charge of Rediffusion Studios
Dentsu India appoints Sunil Lulla as consultant advisor
Last full-time stint was with BARC
Pernod Ricard India CMO on how to break through Indian Premier League brand clutter
Kartik Mohindra speaks with Campaign India about Royal Stag's partnership with the Delhi Capitals.
Byju's and FIFA announce partnership for Qatar 2022
Byju's will aim to create content with educational messages as part of its activation plan
Facebook alleged to give India's ruling party cheaper ad rates than rivals
The Bharatiya Janata Party was charged 29% less on average than that of rival political parties for the same number of views, according to an investigation by The Reporters’ Collective.
Anil Nair quits VMLY&R India, Pooja Jauhari to take over as CEO
Jauhari will assume the role with immediate effect.
India sets crypto and NFT advertising guidelines
The Advertising Standards Council of India (ASCI) aims to rule out the use of minors in these ads or the use of the word 'currency' among new guidelines applicable from April 1st, 2022.
Cannes Lions 2022: AB InBev wins creative marketer of the year
Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time
Calls for #BoycottHyundai in India after Hyundai Pakistan posts about 'Kashmir Solidarity Day'
Hyundai India states that the unsolicited social media post linking Hyundai Motor India is offending its commitment and service in the country
Ogilvy India recasts creative top management
Lowe Lintas' Puneet Kapoor to join Ogilvy as CCO, even as Mahesh Gharat and Kiran Anthony, creative leaders for south India exit.
GroupM South Asia hands MA Parthasarathy and Amin Lakhani new roles
Parthasarathy has been appointed as chief strategy officer of GroupM South Asia, while Lakhani is now chief executive officer, Mindshare South Asia.
Top six most complained about advertising themes in India: ASCI report
India's advertising standards organisation has pulled out six common themes in ads that have garnered the most consumer complaints over the past three years.
Tinder India captures the mind of the fickle-minded youth
Watch the film conceptualised by Lowe Lintas here
Mastercard sounds a clarion call for women's cricket
Watch the film for the lead BCCI sponsor.
Adidas reunites its global football family ahead of the FIFA World Cup
Watch the film featuring Lionel Messi, Son Heung-Min, Karim Benzema, Jude Bellingham, Stormzy, Achraf Hakimi, Pedri and Serge Gnabry here
Cadbury 5 Star sweetens its ad budgets by doing nothing
Ogilvy's new film breaks the clutter in festive marketing.
Lights, camera... Myntra's Big Fashion Festival
The film conceptualised by Tilt Brand Solutions leaves actors Kiara Advani and Ranbir Kapoor on pause as director Farah Khan browses through collection.
Triumph promotes flex without being vexed
Watch the film conceptualised by Triumph International's in-house team here
Apollo Tyres rides the roads unknown
Watch the film conceptualised by Wunderman Thompson here
Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling
Watch the film conceptualised by Wieden+Kennedy.
Tinder broaches the topic of consent through 'never have I ever'
Watch the film conceptualised by The Script Room here
WhatsApp goes the thriller route to show app security
Watch the film conceptualised by BBDO India
Why PepsiCo India ditched celebrities for Lay's Gourmet campaign debut
The director for potato chips marketing says Lay's wants the product to be the star
HDFC Bank unveils 'Vigil Aunty', a superhero to take on bank fraud
Watch the campaign conceptualised by Kinnect
Spotify tunes its listener’s mood
A new campaign from Leo Burnett aims to highlight how songs can reset human emotions in a jiffy.
Volkswagen Virtus aims to rekindle the thrill of driving
Watch the film conceptualised by DDB Mudra Group and PHD Media here.
Flipkart turns Alia Bhatt into a superhero to save shoppers from dilemmas
Watch the films conceptualised by McCann World Group here
Indian athlete Dutee Chand and girlfriend wear their Senco Gold & Diamonds with pride
A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.
India's TTK Healthcare encourages people to toy around with their sexuality
#ThePleasureIsAllYours makes people aware about the launch of its D2C sexual pleasure esuperstore called Love Depot.
Will you listen to stock market advice from a rapper?
That's what Anand Rathi, a financial services firm in India hopes with this quirky campaign, starring its own leaders.
Hrithik Roshan gets pranked into an ad campaign for Burger King
Watch the films conceptualised by Leo Burnett Orchard.
Stayfree tells fathers what their daughters left unsaid
Conceptualised by DDB Mudra, the film highlights how Indian daughters could be extremely close to their fathers, and yet not be able to discuss one of the main phenomena in their lives—their period
Kotex campaign depicts women 'owning the night' during periods
Watch the films conceptualised by Ogilvy India here
LinkedIn makes space for employees in India to find their professional tribe
Watch the film conceptualised by The Glitch.
Sprite wants India to stay cool and calm during the summer
The film was conceptualised by Ogilvy.
Reliance Jewels' cinematic film celebrates the Rann of Kutch craftsmanship
The work was conceptualised by Scarecrow M&C Saatchi
ZebPay takes a dig at other crypto platforms and celebrity endorsers
Watch the films conceptualised by Lowe Lintas here
Cadbury jumps into cancel-culture debate
With Ogilvy and Wavemaker, the brand used AI to insert 'disclaimers' before popular YouTube videos, making fun of the concept of 'cancel culture' while promoting its Perk brand.
A woman asks to be seen in Ariel's latest #ShareTheLoad ad
Tone shifts in the fifth edition of Ariel's equality series to reflect a sense of restlessness and impatience among women at the pace of change, says BBDO's Josy Paul.
Indian condom brand Skore suggests wearing Nothing in latest campaign
In the process, the film conceptualised by McCann Worldgroup India inevitably introduces plenty of confusion and mixed messaging.
Tinder India unveils a diverse set of dating stories through the journey of firsts
Watch the films conceptualised by the in-house team here.
Call blocker app's print and outdoor campaign takes on harassment against women in India
View the ads conceptualised by Thinkstr
McDonald's India continues inclusion commitment with next leg of EatQual
Conceptualised by DDB Mudra, the film shows how McDonald's looks to address one challenge that people with limited upper limb mobility face in their everyday lives.
A cat’s disappointment and a dog’s satisfaction over the arrival of Swiggy One in India
The Lowe Lintas campaign for a new membership program highlights how members can avail multiple benefits, including free deliveries and extra discounts on restaurants.
Tanishq Jewellery in India roots for a marriage, not a wedding
Conceptualised by Dentsu Webchutney and Superfly, the three-minute film inspires couples on their way to the aisle, to go beyond the conversation of a wedding and talk about their marriage, which is a lifelong bond.
Skore encourages couples to get naughtier
The films conceptualised by Dentsu Isobar reflect a new openness in exploring sexuality with the use of new pleasure products that are still taboo for some.
Amazon delivers love labelled with gratitude this Diwali
The campaign titled, 'deliver the love' ahead of the festive season, aims at spreading the message of spending Diwali with covid heroes.
Cadbury Celebrations gifts celebrity ads to hundreds of local businesses this Diwali
A hyperlocal campaign featuring Shah Rukh Khan marks the chocolate maker's second edition of its 'Not Just a Cadbury ad' initiative.
Oppo Diwali film celebrates courage in pandemic darkness before light
Film conceptualised by Wieden+Kennedy Delhi depicts the joy of new beginnings after hard times.
Allen Solly's denim range fits the concept of body positivity
Watch the film conceptualised by Ogilvy India here
Stayfree puts an end to awkward periods of father-daughter conversations
DDB Mudra film documents how an uncomfortable script evolves into relatable conversations.
Jockey India aims to celebrate versatile women with BRAvos
Conceptualised by L&K Saatchi & Saatchi, the film claims it showcases how every woman is unique and needs bras that resonate with her versatility.
Royal Enfield rides the road that leads one home
Watch the film conceptualised by Coconut Films here
Vicks’ #TouchOfCare honours doctors via Dr Bhosale’s touching tale
Watch the campaign conceptualised by Publicis Singapore here
Google India urges people to #GetTheFacts by asking questions about the vaccine
The company employs its familiar autofill-style ad to urge people to seek out evidence in a campaign by Toaster India.
Ariel India sings the praises of unsung heroes who #ChangeTheCycle
Watch the film conceptualised in association with The Quint here.
Facebook extends 'more together' thought with touching Eid film
Watch the film conceptualised by Taproot Dentsu here.
TVS Eurogrip are tyres for a ‘country full of turns’
Watch the campaign conceptualised by Tilt Brand Solutions here
Ariel celebrates Kerala’s first transgender doctor who beat all the odds
Watch the film conceptualised by BBDO India here
Bhima Jewellery in India breaks stereotypes through the journey of a trans woman
The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child.
UNESCO joins Whisper's #KeepGirlsInSchool initiative
Watch the film conceptualised by Leo Burnett India here
Swiggy Instamart helps create meals for two, by two
'The Better Half Cookbook' was conceptualised by Dentsu Webchutney
Sony Pictures Networks India, Zee Entertainment Enterprises merger final
Sony Pictures Entertainment will indirectly hold a majority 50.86% of the combined company, the founders of ZEEL will hold 3.99%, and the other ZEEL shareholders will hold a 45.15% stake
Campaign India launches Women Leading Change
Entries for the maiden edition of the awards are now open
Meta to enforce new rules on ads around social issues in India
Tech company will require authorisation before such ads run on Facebook and Instagram.
Amazon, Asian Paints and Tata Tea: India's most purposeful brands
Zomato, Samsung, Jio, and Surf Excel also appear high on Kantar's list of the market's most purposeful brands.
Hyundai is the most misspelled brand online: Report
Hennessy, Gillette, Haagen-Dazs and Uniqlo are also in the top 10 of the study compiled by money.co.uk
Ashish Bhasin to retire as Dentsu APAC CEO
After 13 years at the agency, Bhasin will be handing over the temporary reins to Simon Jones, APAC CFO and Belli Mathanda, APAC COO.
MullenLowe Lintas Group enters content and entertainment business
Appoints Yogesh Manwani as president to lead the unit called Lintas C:Ex Entertainment
'When brands try being progressive, they will always risk facing a backlash from some quarters'
After calls from a Minister in India's state of Madhya Pradesh to take prior permission before shooting scenes that could potentially harm religious sentiments, Campaign checks in with adland if it's viable.
An era ends: Ad world grieves Piyush Pandey
The industry fondly remembers a creative giant who gave Indian advertising its voice... and Ogilvy India its soul.
Strategy at a crossroads: WARC report reveals the discipline’s identity crisis
The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising client demand.
Google Pay taps on trust in new campaign in India
Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.
Ministry of Consumer Affairs seeks integrated social media agency
The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.
65% of men call for better menstrual education campaigns: Everteen survey
The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.
Sirona tackles menstrual taboos with #TheBloodyConversation campaign
The campaign urges open and unfiltered dialogue on menstruation by dismantling the stigma surrounding periods, particularly among men.
Mahesh Babu keeps it humble in latest Denver ad
The celebrated actor has been associated with the deodorant brand since 2019.
The CMO's MO: Kia India's Shakti Upadhyay on thinking global, acting local
The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia India into a provider of sustainable mobility solutions.
Bosch partners with Amnet and Samsung for weather-activated campaign
The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.
Healthcare and offshore betting ads emerge as most violative in ASCI’s Annual Complaints report
With 85% of objectionable ads coming from digital media, the report also found that online safety continues to be a concern.
Vinita Bhatia appointed editor of Campaign India
Bhatia will lead the publication's daily coverage and manage its team of journalists in the market.
Hindustan Unilever announces leadership changes, appoints new executive director
The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
Times of India launches 'My City, My Art' challenge for World Art Day
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
Goafest unveils 'age of adaptability' theme for 2024
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
Havas Worldwide India bolsters creative team
Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.
Goafest 2024 and ABBY Awards to be held in Mumbai amid election season
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
Leo Burnett Mumbai shakes up leadership to drive new growth initiatives
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Times Power of Print throws down the gauntlet to ad agencies
The work calls for entries for campaigns that will get more voters to the booths.
FCB India appoints Ashima Mehra as CEO
Mehra has over 18 years of experience and was most recently at Leo Burnett India.
BBC splits its India operations
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; with the list also prominently featuring Famous Innovations and new entrant, Talented.Agency, as the second most-awarded.
Raymond: From 'the complete man' to an 'incomplete' man?
SOUNDING BOARD: Experts weigh in on whether menswear brand, Raymond, a brand that has long been associated with 'The Complete Man' tagline, will take a beating amid the latest family wrangle playing out between its MD and chairperson Gautam Singhania and his wife, Nawaz Modi Singhania
Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently features Famous Innovations. New entrant, Talented.Agency is the second most awarded
Landor & Fitch rebrands, to be known as Landor
The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business which was founded on a ferry boat in San Francisco harbour.
Use of AI for creating deepfakes a concern, media must educate people: PM Modi
The Prime Minister cited his own doctored 'Garba' dance video to highlight the issue of deepfakes in the country.
Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper—Partha Sinha
Manasi Narasimhan, marketing and communications professional and former head of IMC, Mastercard South Asia, is hosting a fortnightly podcast for Campaign India.
The dark side of AI: When 'seeing' is not 'believing'
SOUNDING BOARD: Experts weigh in on the risks associated with the rise of AI tech such as deepfake after the deepfake viral video of actor Rashmika Mandanna and centre's response to it
34% of India now using OTT: Ormax report
The report adds that OTT will grow by 13.5% in 2023
Government issues advisory to social media platforms after Rashmika Mandanna's deepfake video
Urges social media companies to remove such content from their platforms within 24 hours
Havas acquires PR Pundit
Announces the entry of Havas Red in India
Smita Salgaonkar to exit MediaMonks
The former country manager for data and digital media at MediaMonks will take up a role at the Google Cloud Platform.
92% of Indian consumers want urgent regulation of AI: Cheil report
The report outlines what Indian consumers feel about the transformative powers of AI while shedding light on their fears and expectations from it in 2024
When the cookie crumbles: How are marketers gearing up for a cookieless era?
SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies
Amitesh Rao joins Leo Burnett as South Asia CEO
The former McCann operations executive director replaces Dheeraj Sinha who left for FCB last year.
Is consolidation the inevitable path forward for the Indian OTT market?
SOUNDING BOARD: We ask experts to delve into the factors shaping the future of OTT in India, exploring whether collaborations or innovative disruptions will define the OTT industry in the coming years
Google settles $5 billion lawsuit on user privacy
The Alphabet company backtracked in a lawsuit that accuses it of tracking users’ internet usage even in the ‘Incognito’ or private mode of browsing
AI will help writers command a premium: Anselmo Ramos
The co-founder of Gut was part of a panel which discussed his advertising journey, plans for the next five years, and more...
Vivo urges parents to #SwitchOff their smartphones and rekindle family bonds
Vivo has rolled out the fifth edition of its #SwitchOff campaign, to highlight the essence of meaningful relationships, especially between parents and children.
Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan
Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.
Campaign India Crash Course: Creating a network based in India
In this lesson, Saurabh Varma, founder and CEO, Wondrlab, explains how one can look to create an agency network based in India
Cadbury 5 Star envisions a future where AI works and humans do nothing
Cadbury 5 Star has rolled out a campaign 'nothing university', where it advocates for work-life balance and encourages the adoption of AI.
Campaign Crash Course: Festive advertising
In this lesson, Sagar Kapoor, chief creative officer, Lowe Lintas, explains how brands should approach festive advertising.
Colgate Maxfresh brushes away morning goof-ups
Watch the film here
Colgate-Palmolive flosses away bad hygiene in their cheeky new ad with a sweet tooth
Who doesn't love enjoying a nice sweet treat. But would you use one to brush your teeth with before bed?
Cadbury Celebrations unwraps prosperity for homepreneurs
Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.
McDonald's serves up accessibility with colour blind friendly features
The fast food giant's 'EatQual campaign' underscores its commitment to breaking down barriers, ensuring that every customer is able to access the brand easily.
Olay seeks the help of AI to #STEMTheGap
Watch the film conceptualised by Publicis Groupe here.
Thums Up ramps up the belief of India lifting the World Cup with SRK's double role
Watch the film conceptualised by Ogilvy here.
Hero MotoCorp's Vida takes off on an electric joy ride
Watch the films conceptualised by Wieden+Kennedy India here
Samsung urges siblings to make the most of hand-me-downs
Watch the film conceptualised by Cheil India here
Apple shares a carbon footprint update with Mother Nature
Apple CEO Tim Cook and actor Octavia Spencer star in new film that reveals the tech giant is on track to bring its entire footprint to net zero by 2030.
HSBC transforms dream getaways into tangible realities
Watch the film conceptualised by BornHi Digital here.
NBA positions basketball as the uniting factor with Ranveer Singh
The National Basketball Association (NBA) has rolled out a brand campaign in India featuring brand ambassador Ranveer Singh.
Missing's clarion call for online safety of children
Watch the film conceptualised by Qissé Films here
Cadbury Celebrations encourages men to extend affection to their sisters
Watch the films conceptualised by Ogilvy here.
Star Sports shows how fans back team India irrespective of victory or defeat for Asia Cup promo
Conceptualised in-house, the campaign puts the hearts of 1.6 billion fans at the core.
Oreo uses actor Farhan Akhtar's AI voice when words fail
Watch the film conceptualised by Leo Burnett India here
Bumble makes kindness sexy in India campaign
Watch the film with Aditya Roy Kapur here.
Dove Men+Care captures the true spirit of sportsmanship
Watch the film conceptualised by Ogilvy here
LeBron James hypes up 'taco Tuesday' for Taco Bell
Watch the film here
Watch out, phone! Samsung's Galaxy Watch takes centrestage
Deserted but connected, Samsung highlights a savvy sidekick you didn't know you needed.
Love transcends numbers: Fila's 50th anniversary campaign
From sports to humanity, the brand pays tribute to passion and performance with a powerful line-up of ambassadors, both past and present.
'Awesome is for everyone': Samsung Galaxy unlocks affordability and accessibility
A memorable campaign served with a side of humour; Cheil India packs a winner.
McDonald's serves up happiness through the ages
Watch the film conceptualised by DDB Mudra here
Yes Bank rebrands itself
Rolls out a campaign to highlight its new brand identity
WATCH: Videos from Goafest 2023
Campaign India caught up with Goafest attendees to ask what stood out for them, what they'd like to see in 2024 and how talent can be groomed across the industry.
The Adani Group shows India it can get things done
The corporate film conceptualised by Ogilvy showcases world-class infrastructure many said was impossible to build.
Adidas lists team India's 'impossible' moments
Watch the film conceptualised by Fundamental here
Warner Bros Discovery's cluster bundle offering leaves Kareena Kapoor Khan speechless
The new TVC reveals WBD's impressive lineup for Indian viewers, giving access to genres such as sports, food, wildlife, kids, and entertainment under one comprehensive network and a single price point.
Estée Lauder embraces different shades of beauty
The campaign 'My Shade, My Story' featuring global brand ambassador, Manushi Chhillar, is a powerful reminder that all skin tones are beautiful.
Starbucks brews inclusive message
Latest campaign conceptualised by Edelman features transgender actor Sia, focusing on relationships and understanding.
Reebok India's 'I am the new' campaign fights old conventions
The film conceptualised by Lowe Lintas aims to showcase a new generation of celebrities who shatter old stereotypes.
Uber moves beyond cars to ride with three-wheelers in latest India campaign
FCB India creates real-life-inspired films to showcase Uber's auto and motorbike ride services and the indomitable spirit of Indians to face and overcome odds.
P&G Shiksha film addresses classroom fears of falling behind
The film conceptualised by Leo Burnett for P&G India's CSR arm tells the story of a primary student fearful of answering questions.
Shahrukh Khan and Vijay Deverakonda reveal the correct way to drink Thums Up
Watch the ad films conceptualised by Ogilvy here.
Snickers helps students beat exam hunger pangs
Watch the films conceptualised by Network Advertising here.
Why the chips are down for actor Rajkummar Rao
In the film conceptualised by Leo Burnett, he Lay’s down the horrors of not stocking up on his favourite chips.
Spotify proves that women are indeed music to the ears
Silence their voices to make their voices heard, Spotify doles out a genius in India.
Acko pays homage to the city of dreams
The film conceptualised by Hungry Films for the Indian insurer celebrates changing times for Mumbai and its citizens.
Swiggy's brilliant Valentine's film delivers love via detour
In 'Wrong Address," the falling in love film conceptualised by Talented is told entirely through the Indian food and grocery app.
Kotex inspires women to #ChooseItAll and not compromise on sanitary protection
Watch the film conceptualised by Ogilvy here
Indian advertising doyen Bobby Sista passes away
Sista, whose career spanned decades in advertising and philanthropy, passed away on Saturday 27 July following a prolonged illness.
Criteo collaborates with Microsoft Advertising to drive retail media growth
The expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.
53% of consumers distrust influencer content, says report
The iCubesWire survey of 1000 people added that there is still hope to reverse growing cynicism encircling influencers by prioritising their audiences’ interests and being honest and transparent.
65% of Indians will buy brands that stand for something they can identify with
This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry'
As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in the beauty industry matters
FICCI-EY Report 2024: Indian media and entertainment sector grows by 8% in 2023, crosses $27.9 billion
The latest iteration of the annual report launched at FICCI Frames 2024 also revealed 70% of growth stemmed from new media comprising digital and online gaming—while TV witnessed a marginal decline of 2%
Celebrity-endorsed ads continue to grow in India: TAM AdEx report
The latest TAM AdEx report reveals that Akshay Kumar maintains his position as the most visible celebrity in TV advertisements, with Amitabh Bachchan leading as the celebrity endorsing the highest number of brands
Dentsu appoints new president and chief strategy officer for South Asia
Narayan Devanathan who rejoined Dentsu in June 2023 after he vacated his role as the Group's chief client officer in August 2022, now takes on a new regional remit.
Gatorade advocates for more play areas in urban spaces
From vacant parking lots to deserted streets, Gatorade and Leo Burnett are revolutionising urban environments into vibrant play zones in India.
Dentsu bags Popeyes India's creative mandate
Account won post a multi-agency pitch
Disney merges media business with Reliance in $8.5 billion joint venture
The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.
Skechers teams up with Mumbai Indians
Signs on as an official kit partner for WPL and IPL
Heeru Dingra to exit Dentsu India
She was chief business officer at Dentsu Creative India
The Body Shop India unaffected by UK restructuring, affirms CEO Shriti Malhotra
The statement highlights that the job cuts and certain store closures in the UK market will not affect the Indian franchise market
Entries now open for Campaign India's Film Crest Awards 2024
The awards will recognise ad and corporate films created, first aired or released between March 2023 and February 2024.
Sara Ali Khan's spicy comebacks with Kurkure defy gender norms in new campaign
The film conceptualised by Leo Burnett takes a stance against conformity, aiming to inspire individuals to liberate themselves from the pressures of a set culture.
Puma and Delhi Capitals team up for WPL and IPL
The sports brand signed a multi-year deal as the official kit partner for Delhi Capitals, aiming to further its footprint in the cricketing landscape.
Cheil X's new visual identity dips into its Korean heritage
The independent full-service agency, part of the Cheil SWA group, operates two established offices in Gurgaon and Mumbai.
Generation AI: Can AI redefine friendships for the Indian youth?
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.
Deloitte: Indian consumers shift to value-conscious purchases
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
Adland chiefs lead Cannes Lions fantasy jury experience
The Loudest Roar is a jury room simulation to help young talent develop their judging, teamwork and creative-thinking skills.
‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Piyush Pandey to receive 2024 LIA Legend Award
He is the second person to get this award; former global CCO of Leo Burnett Worldwide Mark Tutssel bagged the debut trophy last year.
Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.
Amazon launches 'Creator University' in India
The education programme and a series of 'Creator Connect' events aim to connect influencers with their peers and industry experts.
Quotient Ventures faces leadership overhaul; top executives exit
T. Gangadhar, Shriram Iyer, and Rajiv Chatterjee to depart by end of June; Joseph George assures continuity and commitment to excellence at Tilt and Vector Brand Solutions.
Robinhood and Dot Media collaborate to combat hunger in India
The campaign aims to leverage influencers and creators for humanitarian action to support the underprivileged.
Swati Bhattacharya to exit FCB
Was creative chairperson
FICCI appoints Arjun Nohwar as co-chair of the media and entertainment board
Nohwar is the general manager for India and South Asia at Warner Bros. Discovery.
Dentsu Creative India to handle multiple Sony channels
The account was won following a multi-agency pitch and will be serviced out of the agency's Mumbai office.
How brands celebrated India's 75th Republic Day
Watch distinct campaigns that celebrate the spirit of national pride.
Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report
May 2023 had the highest share of ad volumes.
Lego elevates Bhavana Mandon as country manager, India
Was marketing director - India
Sony calls off merger with Zee Entertainment in India
Indian media giant Zee will take legal action against Japan-based Sony Group; the proposed merger would have created India’s largest broadcasting company.
Invnt Group expands to India
The Group has appointed ex-Mindshare partner and most recently, former Starlight Gaming CEO Laveesh Pandey, to head the agency in Mumbai.
Wondrlab enters Europe with Webtalk acquisition
This latest venture marks the Indian martech agency's fifth acquisition and its first international venture since its inception in 2020.
Nikhil Rao appointed CMO for Mars Wrigley India
Rao moves from Mondelez where he spent over ten years, most recently as the vice president for marketing for Southeast Asia.
Google addresses concerns over Privacy Sandbox
In a new blog written by Victor Wong, senior director for product management—Privacy Sandbox, Google reveals it has been working on the initiative for the last four years.
Babita Baruah to be VML India CEO
Shamsuddin Jasani exits Wunderman Thompson, Saurabh Saksena elevated as president
Zee labels media reports about merger being called off 'baseless'
The statement issued to the BSE added that Zee is committed to the merger with Sony and is continuing to work towards the successful closure of the merger
Over 70% of brands are investing in influencer marketing in India, says new EY report
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Over 70% of brands are investing in influencer marketing in India: EY
The report also finds that 77% of brands surveyed feel confident in their agencies' ability to execute influencer marketing campaigns effectively.
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations.
Brands capture the vibe and vibrancy of Holi to engage with consumers
Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences
Kohli, Dhoni and Ronaldo among India's favourite sportsmen: Ormax report
The report also found that nearly 48% of the population—678 million people—are sports enthusiasts in India.
Havas Media Network India forms strategic partnership with KlugKlug
The collaboration promises to deliver innovative, data-driven solutions for brands across India and globally.
Ad:tech Forum 2024: Unpacking influencer marketing in an ever-evolving landscape
Over the course of the two days panels deciphered the evolution of influencer marketing into a well-established vertical in marketers' media mix, why brands are increasingly engaging with macro and micro content creators, and how to enhance efficiency within a dynamic environment.
Tarun Jha exits Havas Creative India after 12 months as CEO
The former head of marketing for Skoda who joined Havas Creative India in March 2023 is now leaving 'to pursue new interests'.
Rapid fire with Ikea's Anna Ohlin
Campaign is placing the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024.
Rapid fire with Gautam Reghunath
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
Campaign India Marcomverse: In conversation with Anindo Samajpati
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India
India ad sales grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
24 hours with… Josy Paul
BBDO India's chairperson and chief creative midwife takes us through what a day in his life looks like
Anurag Agnihotri elevated at Ogilvy to CCO
Agnihotri was the managing partner of creative for West India at Ogilvy.
48% Indians want more inclusive representation from brands: ASCI
Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report
Prasanth Kumar re-elected as president of AAAI
Rana Barua continues as vice president
Eighteen PR firms and ad agencies working on COP28 also working with fossil fuel polluters: Clean Creatives
Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies
DoubleVerify invests in FirstPartyCapital
The company aims to support innovation in the global adtech ecosystem through this investment.
India's digital advertising industry to be $8.15 billion by end-2026: Study
Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
Spinny acquires Haymarket’s automotive titles in India
Haymarket Media India to focus on sustainable growth in its non-automotive portfolio.
Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
Meta CMO to publish new book for marketers
Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.
WPP invests in Stability AI to drive brand storytelling
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
Parle tops India’s FMCG rankings for 13th consecutive year: report
Meanwhile, Britannia, Amul and regional players like Haldiram’s and Balaji up the competition.
India's media companies must label paid posts on social handles
The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
Whisper unveils new phase of #KeepGirlsInSchool to tackle early menstruation awareness
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
Lee Cooper's new campaign celebrates persistence over perfection
Adopting the motto "So what?" the campaign geared towards Gen Z encourages a more lighthearted approach to life.
Puma bats for women's cricket, urges increase in viewership
Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh
A porn star and a Bollywood superstar team up for men's sexual health campaign
A new parody-style campaign in India is giving male performance enhancers the attention it deserves.
Tinder empowers a woman to swipe right on new bonds and experiences
Tinder has rolled out a campaign 'you up' as a part of its global message 'it starts with a swipe' to redefine the narrative around dating by exploring the possibilities that extend beyond the search for 'the one’.
Kia's Sonet scratches and claws through an uncharted thrill ride
Watch the film conceptualised by Innocean here
iPhone wishes it could party hard like Google Pixel
Watch the film here
Women’s cricket searches rose by 103% in 2024: Kantar India study
Live music events including Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts also saw a 43% increase, according to the report.
India's ad watchdog partners with gaming bodies to curb illegal betting ads
The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.
What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar
Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.
ASCI issues disclosure guidelines for LinkedIn influencers
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.
Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
Reliance Industries gets go-ahead for $8.5 billion merger with Disney
Reliance and its affiliated entities will maintain control in the newly merged company, holding 63.16% of the stake, while Disney retains a 36.84% stake.
Zee and SPNI resolve merger disputes in amicable settlement
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
Cision launches media monitoring platform in APAC
This marks the company’s first full-service media monitoring venture in the market, after CisionOne’s launch in the UK and the US last year.
Dentsu launches business transformation practice in India
Narayan Devanathan will lead the Dentsu BX division, while continuing his existing role as the agency’s president and chief strategy officer for South Asia.
Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities.
How brands celebrated India’s 78th Independence Day
A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.
Hakuhodo unveils martech data labs in India
The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
98% of top Indian apps use deceptive patterns: ASCI report
The survey uncovers the widespread use of dark patterns in popular Indian apps, highlighting concerns over user autonomy and ethical design practices.
Kaizzen goes global in a bid to redefine real-time communications worldwide
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
Rohit Ohri retires from FCB
Ohri spent eight years at the helm of FCB Group India before being elevated to FCB global partner, and worked closely with global CEO, Tyler Turnbull.
India’s festive shopping revolution: Short videos drive over 47% of consumer choices
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.
Googlies on Google: A curiosity-driven game for search
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag
Fuel Content produced the ad films, while FCB India was the creative agency for the campaign.
ASCI introduces guidelines for charitable causes advertisements
The new guidelines from ASCI require ads to be honest and truthful and not cause grave or widespread harm or offence
24 hours with... Sunita Patnaik
Mars Wrigley's director of corporate affairs, takes us through what a day in her life looks like.
India grows media spends by 5% in 2022: ComScore report
Mindshare, Wavemaker and Lodestar UM were the top three media agencies in terms of billings.
Havas acquires Pivotroots
The digital marketing agency will be integrated into Havas Media India
L’Oréal India elevates Saloni Shah to marketing and digital chief
Shah was previously L'Oreal's head of media, digital and data transformation.
Air India to fly with McCann Worldgroup
The account was won following a multi-agency competitive pitch.
Cannes Lions 2023: Ogilvy India bags grand prix for Cadbury on day four
Leo Burnett also won gold as India added a total of seven Lions.
Tarvinderjit Singh moves to Cheil as senior ECD
He previously was creative head of Famous Innovations' Delhi office.
Havas revamps brand identity
Agency is bringing all Havas branded networks and operating companies under a new and shared brand identity
Hyundai names cricketer Hardik Pandya as brand ambassador for Exter
The auto brand has already released a film featuring the athlete
Uber launches Journey Ads in India
Uber is partnering with Httpool by Aleph to help brands connect with audiences during their journey in India.
Tata Consultancy Services most valuable Indian brand: Interbrand
Interbrand India has released its 2023 ‘Best Indian Brands Report'
PepsiCo elevates Tarun Bhagat as CMO
He had been PepsiCo's senior director of marketing for international beverages.
Goafest 2023: Leo Burnett bags major accolades
The Publicis agency has won big in creative, digital and branded entertainment categories.
Goafest 2023: 'The expectation is high, the work that shines here will undoubtedly be world-class'
Indian ad industry insiders reveal their wish list as the festival kicks off.
Former Dentsu APAC CEO Ashish Bhasin announces new consultancy
The Bhasin Consulting Group will aim to nurture advertising and media entrepreneurs.
Amit Nandwani moves to Cheil India as national creative director
In the new role, Nandwani will report to CCO Cheil India and lead the creative output of the new businesses of the agency.
Elevations across Havas Media Group India's leadership team
New roles for Harbir Singh, Manish Sharma, Rohan Chincholi, Roopali Sharma, Sanchita Roy and Saurabh Jain
92% of gaming ads fail ASCI test: Report
The ASCI report further added that ads running on digital were least compliant with its code of conduct
Colgate empowers a toothless granny's 'cutting machine'
Watch the film conceptualised by team WPP here
Estée Lauder names Manushi Chillar as global brand ambassador
She joins an international roster that include Imaan Hammam, Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi
L’Oréal Paris assigns India's digital creative duties to Tonic Worldwide
The account was won post a competitive multi-agency pitch and will be handled out of the agency’s Mumbai office.
Havas Media Group India to handle Puma's entire media mandate
Puma has been working with the agency for parts of its offline business prior to this.
Pepsi takes on gender stereotypes with Samantha Ruth Prabhu
The campaign will be spread across TV, digital, outdoor and social media.
Ad volumes for ICC Men's ODI World Cup 2023 sees 28% growth
The number of categories advertising during the tournament also sees a 30% growth.
Shashi Sinha to get AAAI Lifetime Achievement Award 2023
A long-time veteran and influential figure in the Indian ad industry, Sinha is currently the CEO of IPG Mediabrands India.
Brands seek to capture the essence of Durga Puja
With the Indian festival of Dusshera around the corner, here's a pick of Pujo campaigns which bring alive the spirit of the festivities.
Omnicom forms Omnicom Advertising Services in India; Aditya Kanthy to lead it as CEO
Omnicom Advertising Services will oversee Omnicom's creative agencies in the region which are BBDO, DDB Mudra and TBWA\.
Social media users spend more time discovering brands ahead of festive season: Carat report
Carat's 'Reimagining India's Festive Landscape' report also states that women are the 'primary festive shoppers'.
Campaign India Marcomverse: In conversation with Tourism Australia's Nishant Kashikar
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India.
Asia Cup 2023 ad volume saw a spike of 31% over 2018: TAM Sports
The India-Pak game secured the highest percentage share of 18% in Asia Cup ad volume, per TAM's Asia Cup Advertising Report 2023.
Journalism can't be prosecuted as terrorism: Press bodies in India seek intervention over latest NewsClick media arrests
On October 3, the Special Cell of the Delhi Police raided the homes of 46 journalists, editors and writers related to the publication NewsClick—under the suspicion of disseminating Chinese propaganda and leading to two arrests under various sections of the Unlawful Activities (Prevention) Act.
47% marketers in India believe AI will make them more productive: LinkedIn report
Marketers believe AI will support their work and free up time to build impactful creative campaigns
Should brand endorsers be held liable for misleading claims?
SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt
Retailer's body calls for legal action against Big B and Flipkart for 'misleading' ad
Accuses Flipkart of indulging in "unfair trade practice" and demands penalty of INR 10 lakhs on the e-comm giant and Bachchan
Indian brands remain resilient during global slowdown: Kantar
Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five
Print in India to grow by 8-10% in 2024: ICRA
However, ad revenue will remain below pre-Covid levels despite the upcoming general elections
APAC Effies 2023: Leo Burnett India finishes second on 'agency of the year' tally
Whisper is brand of the year followed by Oreo and Dutchie Partners Life
Disney+ Hotstar campaign accused of plagiarism in India
A film creator argues that a recent Disney+ film featuring Kapil Dev was similar to the one he wrote and directed for fantasy sports platform Fantasy Akhada last year.
Campaign India Marcomverse: Tune into the first episode featuring Neha Ahuja of Spotify
In a new podcast series by Campaign India, Manasi Narasimhan speaks to Neha Ahuja, director of marketing, Spotify India, about how marketing helped the brand grow from number eight to number one in the country.
Indian consumers want brands to champion environment and sustainability: BBDO Voices
The 13th edition of the study was revealed in Mumbai
Ogilvy's Piyush Pandey to take on advisor role, Hephzibah Pathak takes over as executive chairperson
New roles also announced for SN Rane, VR Rajesh. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak and Prem Narayan have been added to Ogilvy’s board.
India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg
The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai
Saif Ali Khan returns for Lay's, this time its for the gourmet range
Conceptualised by Leo Burnett, the film features Saif Ali Khan, who has been re-appointed as brand ambassador.
FCB Group India acquires majority stake in Kinnect
Kinnect has now been rebranded as FCBKinnect. Under the new partnership, it will now have a team of over 1,200 advertising and marketing experts who offer comprehensive solutions across the entire media spectrum.
Dentsu Webchutney's founder Sidharth Rao dies
Rao founded Punt Partners a year after leaving Dentsu in 2021.
Rediffusion announces all-women agency Ladyfinger in India
It will be helmed by former Wunderman Thompson creative director Tista Sen.
Ariel shows long term impact of not sharing the load
Watch the film conceptualised by BBDO India here
HSBC signs Virat Kohli as brand influencer
Campaign featuring the cricketer will be rolled out soon
Apple banks on diversity, sustainability for the launch of its first store in India
The 100-member team employed at the new Mumbai outlet consists of 50% women.
Havas India elevates Sangeeta Barde as CEO of Havas Life Sorento
In addition, Barde will also be the regional head of Havas Health and You, Middle East.
Ashish Khanna joins Dentsu Global Services as CEO
Khanna is an industry veteran who moves from Genpact to build globally distributed networked talent capability at Dentsu.
Google blocked 5.2 billion ads for content violation in 2022
53% more ads removed this year, Google rolls out ads transparency center.
Ajit Gurnani's role expands at Publicis Groupe South Asia
He is currently the chief growth officer of Publicis Media Services, India.
Mullen Lintas ropes in Meta's Ram Jayaraman as CCO in India
The creative strategist of Meta takes on the role previously held by Garima Khandelwal, who has moved on from the company.
Dentsu replaces South Asia media chief
Anita Kotwani is promoted to the role as Divya Karani steps down.
Ikea sets sights on decluttering homes with innovative solutions
Watch the film here.
OMD bags McDonald's India
Account won post a multi-agency pitch
Publicis' Anupriya Acharya, Unilever’s Dennis Perez are APAC Effie's heads of jury
Both familiar faces at the judging table, they will be responsible for selecting the most effective campaigns in the region.
Ajay Gahlaut to exit Dentsu
Gahlaut joined the agency in September 2021
Priti Murthy appointed president at GroupM Services India
She moves from OMD, where she was CEO.
Ebiquity launches in India
Sandeep Srivastava moves from Accenture to become new managing director.
Dentsu International elevates Narayan Devanathan as chief client officer for India
Devanathan was formerly CEO Dentsu Solutions and president of strategy and integration at Dentsu India, as well as APAC lead for strategy and consulting at Dentsu Creative.
India tops Zenith's home appliances adspend report
According to the report, the home-appliance advertising in 12 key markets will expand by 12.6%, compared to total advertising growth of 11.5%.
PubMatic appoints Vijay Anand Kunduri as regional VP of OTT
He moves over from Unruly where he was managing director.
Indian clothing brand raises ire over ad questioning marriage customs
Some critics have called an advertisement starring actor Alia Bhatt anti-Hindu and called for a boycott.
Dentsu clubs Isobar, WATConsult and Perfect Relations under Isobar India Group
Integration of three agencies forms part of the Dentsu India 2.0 growth journey.
Adidas kickstarts World Cup campaign
Watch the film conceptualised by Creativeland Asia here.
Bollywood actors Sanjay Dutt and Arshad Warsi return to their infamous 'Munna Bhai' roles for Acko
One of India's most beloved cinematic duos reunites in a series of ad films by Leo Burnett, Mumbai.
Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report
‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes
45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk
70% of respondents say they are ready to spend more during Diwali shopping this year
India's brand value: What are the stakes of rebranding a country's name?
SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity
Dheeraj Sinha joins FCB as group CEO India & SA; Rohit Ohri elevated to global role
Sinha will join in November from Publicis Groupe.
Disney Star ignites social change by advocating for respectful queer lexicon
Watch the film conceptualised by 22Feet Tribal here.
After losing out on the BCCI broadcast rights, what next for Disney Star?
SOUNDING BOARD: Experts weigh in and suggest what's next for the media company.
Abhijeet Dhar exits CNN
After a seven-year stint at CNN, Dhar who was responsible for the South Asia region, will be taking up an overseas assignment.
Viacom18 bags linear and digital BCCI rights for five years
Disney Star and Sony Pictures Networks India were also in the running.
Global ad spend to rise 4.4% in 2023-24, led by social media: Warc
Alibaba, Alphabet, Amazon, Bytedance and Meta draw over half of global advertising investments
India's Times Network launches Hindi news channel Times Now Navbharat
McCann APAC chairman Prasoon Joshi pens the manifesto for the 'disruptive', 'action-oriented' channel.
Digital to take 58% share of market in 2021: Zenith report
Report predicts growth in ad expenditure will remain robust in the medium term
Haresh Nayak is the eighth big-name exit at Dentsu India
Nayak was president of Posterscope in APAC and MD for the Indian operations
Business recast could lead to more top level exits at Dentsu India
Campaign dove deeper into the network’s high-profile exits in the past three months.
Sixth top management exit roils Dentsu India
The latest to leave is Santosh Padhi, who co-founded Taproot with Agnello Dias in 2012.
Ajay Gahlaut joins Dentsu India as group CCO
Last full time stint was with with Publicis Worldwide
Lowe Lintas appoints Kedar Teny as CEO
The former country head of visual discovery platform Avataar.me has also worked for Airtel, Hindustan Unilever, McDonald’s and Sony Entertainment.
Dentsu India's CEO Anand Bhadkamkar exits
The move marks Dentsu's fifth high-profile departure this summer.
Reckitt and UN Women partner to promote gender diversity, equality and inclusion in India
To roll out programmes that focus on creating employment and entrepreneurial opportunities for women in the health, hygiene and sanitation sectors
Gautam Mehra to exit Dentsu International
He was APAC chief data and product officer.
Indian sex-wellness brand Skore launches ‘Cliteracy drive’
In an effort that started on the recent International Female Orgasm Day, the brand engaged with sex-positive content creators to provide education about the clitoris while promoting Oh! brand pleasure gel.
FCB acquires equity stake in Kinnect
Kinnect will continue to operate under the management of its current leadership team
India's advertising self-regulator unveils new brand identity, three focus areas
The Advertising Standards Council of India wants to be portrayed to be more future-facing and inclusive.
India's Advertising Standards Council extends influencer guidelines to include disclaimer requirements for health and financial influencers
Financial influencers will now only be able to offer investment-related advice after registering with the Securities and Exchange Board of India.
Ex-MullenLowe Lintas Group heads Amer Jaleel and Virat Tandon launch new agency: Curativity
The venture will serve a host of clients including Pfizer, Tata Consumer Products, and PhonePe.
Indian Independence Day 2023: Work that raised the flag of creativity
View the work that ignited patriotism and unity here.
Vi tests its network strength by partnering with Mumbai's iconic 'dabbawalas'
The campaign was conceptualised by Ogilvy India.
Buzz around the IPL 2023 grew by 44%: Wavemaker report
Tata leads the 'buzziest brands' ranking, while JioCinema's film tops 'most viral ad' during the tournament
Maybelline New York brings virtual makeup to the workplace through Microsoft Teams
The virtual makeup looks will be available as an option in Teams video calls
Dentsu X hires Jose Leon to be India CEO
He comes with decades of leadership experience in tech and consulting, including at Publicis Groupe-owned Indigo Consulting and Adobe.
Audi parks creative mandate at BBH India
Agency to handle both mainline and digital.
BBDO reacts to accusation about latest #ShareTheLoad work
Chairman and CCO Josy Paul denies the claims of a current Swiggy employee who said on social media that the latest ad is similar to work he submitted during a job interview with a digital agency last year.
Lack of internal marketing skills slowing down martech growth: report
A Mirum study of martech growth in India, which surveyed more than 500 marketers, was unveiled by WPP CEO Mark Read.
Goafest 2020 postponed
Abby Awards to be held 'soon'.
Brands urge India's women to live for themselves
A collection of work from India tied to International Women's Day.
Digitas India names Unny Radhakrishnan as CEO
He takes over from Amaresh Godbole who is joining Google
Media360 India agenda for 2020 announced
More speakers added to Mumbai event on March 17.
Spotify launches India blitz
The music streaming service launched in India on Wednesday, with a campaign by Leo Burnett.
Martin Sorrell's S4C to begin India expansion
Offices to be opened in Bengaluru and Mumbai over the next few days
Lowe Lintas to handle Hershey's India
The agency's Mumbai office will handle the mandate.
Environment friendly products to take centre-stage in India: Kantar report
Kantar revealed 10 consumer trends for 2020
Wunderman Thompson South Asia to handle Panasonic air conditioners' creative
Account won post a multi-agency pitch
Vivo overtakes Samsung to become number two selling smartphone brand in India
The smartphone market in India grew by 8 per cent in 2019 and sold 152.5 million units according to IDC India's report
India takes aim at fair-skin and sexual-performance ads
Government ministry proposes rules amendments that include imprisonment for up to five years.
Havas Media India and Southeast Asia CEO to depart
Nayyar will leave in May after 13 years with the group.
Indian ad spend to grow 10.7% in 2020: GroupM report
Digital to be the second largest medium this year
A Gunn by any other name...
Gunn Report becomes WARC Rankings as major changes are introduced.
Publicis Groupe India merges agencies under In-Motion
The entity is a merger of Arc Worldwide, Ecosys OOH and Solutions.
GroupM announces South Asia restructuring
Prasanth Kumar moves from Mindshare CEO to GroupM COO; new Mindshare CEO also named.
Sonal Dabral to move on from Ogilvy
Dabral was CCO for South and Southeast Asia.
Omnicom Media Group names new India CEO
Kartik Sharma's departure from Wavemaker was announced yesterday.
Wavemaker names South Asia CEO as Kartik Sharma exits
Ajay Gupte was previously the COO.
Lowe Lintas reintegrates media unit PointNine Lintas
The move puts the proverbial toothpaste back in the tube.
Genesis and Six Degrees combine under BCW India
Burson Cohn and Wolfe completes 100 per cent acquisition of Six Degrees BCW
Amazon takes the #ClimatePledge in India
Goes electric for delivery in India through a video featuring CEO Jeff Bezos.
Digitas India CEO to join Google
Amaresh Godbole will be stepping down from the position in March.
Zomato eats into Uber, acquires food business in India
Uber CEO has promised this does not spell the end of its India presence.
Future Generali India Insurance gets Ruchika Varma as CMO
Moves from IDFC First Bank
Lowe Lintas hands head of South India role to Sonali Khanna
She has been with the organisation for the last 15 years
Dentsu Webchutney elevates Gautam Reghunath as CEO
Former CEO, Sidharth Rao, was given the chairman role of Dentsu Webchutney and Happy mcgarrybowen
Sidharth Rao named chairman of Happy Mcgarrybowen and Dentsu Webchutney
Rao founded Webchutney and was appointed CEO after Dentsu acquired the agency in 2013.
WATCH: Highlights from Campaign South Asia AOY 2019
The event was held on 3 December in Mumbai
DDB Mudra Group shakes up management
Brijesh Jacob and Deepak Nair have left; both were cited in MeToo accusations earlier this year.
A Royal Challenge to get rid of stereotypes in cricket
DDB Mudra helps sports drink champion gender parity in India's most popular sport.
Mindshare wins lion's share at South Asia AOY 2018
The media agency racked up 18 wins including South Asia Digital and Media agency of the year; Ogilvy won creative high honours.
Former Ogilvy CCO Ajay Gahlaut to join Publicis
Gahlaut is slated to replace Bobby Pawar, who is joining Havas Group
Havas Group names India chairman and CCO
Bobby Pawar will move from Publicis where he was MD and CCO.
#MeToo: Mitali Srivastava files defamation suit against Utopeia
Srivastava Hough had recently resigned from the agency.
More allegations fly between current and former partners at troubled Utopeia agency
Recently resigned Utopeia partner Mitali Srivastava Hough says Utopeia's formal statement "creating a narrative of partner rivalry" is a "deliberate distraction" to divert attention from sexual harassment claims against Sudarshan Banerjee.
#MeToo: Utopeia's co-founder Mitali Srivastava Hough resigns
Says she leaves the organisation with the "determination to create an equal, kind and safe workplace for all genders and orientations".
#MeToo: The Collective lays down action plan
The group's first priority is to make work places safe and being of help to anybody who faces harassment
#MeToo: Publicis ends ties with Ishrath Nawaz
He was accused of sexual harassment
Dentsu Aegis announces four departures connected to #MeToo
Three executives from Happy Mcgarrybowen and one from iProspect India are stepping down from their positions, according to the company.
#MeToo: YRF parts ways with business head Ashish Patil
Allegations of sexual harassment and sexual favours were made against him.
#MeToo: Kwan founder Anirban Das Blah asked to step down
He was accused of sexual misconduct.
#MeToo: Happy's Bodhisatwa apologises for being 'sexually inappropriate'
The creative head of Happy Mcgarrybowen pens an open letter accepting the consequences of his actions, however severe they are.
#MeToo: COA's statement on Rahul Johri
Allegations were made against Johri while he was at Discovery
#MeToo: Kartik Iyer and Praveen Das asked to go on leave during investigation
Dentsu Aegis Network responds to allegations against senior members of Happy Mcgarrybowen.
#MeToo: Tata Motors' head of corporate communications asked to go on leave
Allegations of harassment were made against him
#MeToo: More names from advertising emerge (updated)
Dentsu Aegis Network replies to allegations against senior members of Happy mcgarrybowen
'Consumers adopt meaning': Rohit Ohri
Rohit Ohri and Sumeli Chatterjee discussed the importance of cultural voltage and explained how #SindoorKhela came about on day two of Spikes Asia 2018
'Other industries are positioning themselves better'
Dentsu's PG Aditya and Gautam Reghunath bring out the flaws of the advertising industry.
'70% of content made today doesn’t drive business results'
Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content
'We need to tear down barriers to get genuine creativity': Scott Donaton
The chief creative and content officer of Digitas spoke about how agencies need to evolve.
Mindshare sweeps Campaign South Asia AOY 2017
The jury observed that the bar for creativity has been raised across the spectrum.
Indian High Commission files complaint about 'offensive' Australian lamb ad
The full film has been taken off by YouTube for Indian viewers; still available on Facebook.
India ends Cannes Lions 2018 on a high
Ogilvy bagged a Grand Prix in Creative Effectiveness and FCB India got a gold in Glass Lions as a lifetime achievement award was bestowed on the Pandey brothers.
Joseph George quits MullenLowe Lintas Group
He moves on to pursue his "big dream" after 26 years with the agency network
Sonal Dabral to join Ogilvy as group CCO and vice chairman
Will move from DDB Mudra where he was chairman and CCO
Sameer Singh to take over GroupM South Asia
CVL Srinivas transitions fully to his role of country manager for WPP.
GroupM acquires Indian digital-creative agency
The Glitch has more than 200 digital strategists, technologists, content creators and planners, working in offices in Mumbai and Delhi.
The Pandey brothers go to bat with Campaign, young adlanders
In probably their longest engagement on social media till date, the Pandey brothers answer the questions young adland always wanted to ask them in an exclusive Facebook Live event from Mumbai.
S4 Capital's MightyHive opens first Indian office
Smita Salgaonkar to lead operations as country head.
Sorrell's MediaMonks announces merger with India's White Balance
MediaMonks adds 50 experts to its team and intends to double its India business in the coming six months.
Consumers in key APAC markets demand more collective benefits from brands: Havas
During the pandemic, nearly two-thirds of consumers expect brands to innovate to look after their health and safety.
Hotstar to launch in Singapore on 1 November
Enters deal with StarHub
Warner Media to discontinue HBO and linear movie channels in India and South Asia
A change in the pay-TV industry and Covid-19 has accelerated the need for change, says South Asia boss.
Tanishq withdraws ad after #AntiHindu claims on social media
Tanishq said the campaign was intended to "celebrate the coming together of people from different walks of life and communities" but has instead stimulated "divergent and severe reactions".
Uday Shankar to exit Star and Disney India
The president of Walt Disney APAC and chairman of both Star and Disney India will stay on three months to help choose a successor before making a move to turn entrepreneur.
GroupM promotes two in India
GroupM India appoints Sidharth Parashar as president for investments and pricing and Ashwin Padmanabhan as president for partnerships and trading.
Ikea apologises, 'unpromotes' campaign after Hindu group protest
While the video is still available on YouTube, the video has been 'unpromoted on social media'.
Sanjay Gupta to join Google as country manager
The executive moves from Star and Disney India.
Covid will be a two-year hit to media and entertainment in India: KPMG
Digital and OTT media spends increase while every other medium is hit by the pandemic according to KPMG's annual M&E report
Dell appoints VMLY&R as lead creative agency in India
The mandate spans mainline, digital and social communications, platforms and experiences and data.
Reliance Industries' next steps for a 'digital India' include smartphone, Jio TV+, Jio Glass and more
Jio TV+ to offer content from 12 OTT players on one sign on, smartphone to come at a fraction of the price of current players
Official: Google to invest US$4.5 billion in Reliance Industries
Mukesh Ambani made the announcement during Reliance Industries' AGM.
Top creative Malvika Mehra to exit Dentsu India
Mehra joined Dentsu in 2019 and was chief creative officer.
Google to invest US$10 billion in India over next five-seven years: Sundar Pichai
The CEO of the company was speaking during Google for India 2020.
TikTok ban to cost Indian influencers between $13m and $16m: Report
The key takeaway from an Indian Institute of Human Brands report is that except for the very top creators, most creators on the platform were not earning very much.
Instagram rolls out short video format Reels in India
Launch of the product comes one week after rival short-form video rival TikTok was banned in the market.
Publicis Worldwide India lead Ajay Gahlaut to exit
Gahlaut will leave the agency in mid-August, and will be replaced by joint national creative directors.
Unilever renames Fair & Lovely as 'Glow & Lovely'
Rival conglomerate Emami 'shocked' by rebrand of male products as 'Glow and Handsome', threatens legal action.
Indian Newspaper Society asks for ban of all Chinese media in India
The industry group also urges government to call off investments made by Chinese in India media companies.
Wavemaker wins ecommerce mandate for Mondelez
The agency has been handling its media duties since 2018
India bans TikTok, Weibo, WeChat, QQ among 59 apps total
Government statement suggests that the decision targeting Chinese media players is to ensure safety and sovereignty of Indian cyberspace
Audi Q2 takes users on a drive through Instagram filter
The idea has been conceptualised by BBH India
Bytedance to layoff a huge chunk of Indian employees
Announcement comes after the Ministry of Electronics and Information Technology made the ban on TikTok and 58 other apps permanent
Famous Innovations, Dentsu agencies lead field in South Asia AOY
Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.
India's Republic Day 2021: Brand work that caught our attention
View the work here from Benetton, LG and MTV.
Police in India's Madhya Pradesh state register complaint against Netflix employees
Follows a scene from its web series 'A Suitable Boy' which has hurt religious sentiments
India's Ministry of Electronics and Information Technology bans 43 more apps
The apps threaten 'sovereignty and integrity of India, defence of India, security of state and public order'
Instagram adds updates to branded content capabilities
To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'
Sebamed ordered to take down 'misleading' campaign in India
Court ruling follows suit filed by Hindustan Unilever which argued Sebamed campaign 'misled' consumers over quality of its products.
BBC.com gets AI-powered synthetic voice to ‘read’ articles
Partners with Microsoft to create the new voice and AI software
Twitter faces heat over India map
The Indian government claims the incorrect map, which shows Leh as part of Jammu and Kashmir, 'disrespects India's territorial integrity'.
Social media users in India call for boycott of Amazon and Tanishq
Amazon is facing criticism for product listings brandished with sacred Hindu symbols, while users are protesting Tanishq's Diwali advice.
WhatsApp gets green-light to offer payments in India
Messaging app said payments feature will "increase the ease and use of digital payments, which is helping expand financial inclusion in India".
WPP integrates Indian agency The Glitch into VMLY&R
The agency was first acquired by GroupM in 2018.
Former Publicis Communications India CEO launches new agency
In the launch of Wondrlab, Saurabh Varma partners with two former Publicis colleagues, Rakesh Hinduja and Vandana Verma, who left the agency soon after his exit.
India among fastest-growing markets in video entertainment adspend: Zenith
The agency reveals findings of a report that analysed 10 global markets which contribute to 57% of the global adspends
Haymarket Media names Raahil Chopra as Campaign India's managing editor
Chopra was previously deputy editor.
Havas Media Group India names Mohit Joshi as CEO
He was previously MD.
Facebook India's public policy director exits
Ankhi Das, an early leader at Facebook India, had been at the center of a controversy in August, accused of shielding a member of India's ruling BJP party from Facebook's hate-speech rules.
Eros Now apologises after Navratri post causes outrage in India
The OTT platform's racy post featuring actress Katrina Kaif caused the controversy.
Real Madrid retains place as the most valuable club brand in football
FC Barcelona, Manchester United and Liverpool FC complete the top four
Dentsu Aegis Network and Snapchat enter strategic partnership
DAN will include Snapchat as its 'priority platforms' to distribute ad spends for its brands
WPP brings all Mumbai agency employees under one roof
The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.
Indian marketers and agencies change same-sex, live-in partner benefits in push for inclusion
Mondelez India is the most recent company to offer mediclaim policy benefits to live-in partners; while DDB Mudra Group and Dentsu offer insurance benefits to same-sex partners. Other agencies may follow suit.
ARC Worldwide gets shopper marketing and retail knowledge centre in India
The agency has appointed Khushbu Kaushal as the head of the division
Virat Kohli turns 31: 31 ads featuring the Indian captain
Watch the work here
Dentsu launches Slingshot in India
Kunal Dubey and Lucky Saini, both formerly of Flipkart, will lead the new digital venture.
Universal Society of Hinduism upset by Ikea's Australia campaign
Calls for an apology and withdrawal of a 'yoga catalogue' that sells 15 products.
Discovery acquires ad-tech start-up AdSparx in India
Also absorbs team of Novix Media Technologies.
Filmmaker sends legal notice to Citibank over similarities in Diwali ad
The filmmaker claims that the script used by Citibank for its Diwali commercial has been directly lifted from his 2017 film.
Wavemaker's Monaz Todywalla joins PHD India as CEO
Replaces Jyoti Bansal who moved on in June.
Falcon.io acquires social media analytics firm Unmetric
The integration of Unmetric will enable its customers to build a more complete picture of social media engagement.
Mullen Lintas CEO Vikas Mehta quits
Mehta has been associated with the group for more than 13 years.
Facebook to roll out news service in India
Facebook has pledged to pay publishers to ensure their content is available in the News tab.
Facebook employees call for more policy consistency in India
Facebook's top policy executive in India, who recently filed a police complaint against a journalist, is at the centre of the debate.
Deloitte confirms acquisition of Indian media audit firm Spatial Access
The move will enhance Deloitte’s advisory capabilities and enable brands to make more efficient advertising and marketing decisions.
Dentsu Aegis Network names APAC CEO
The network also names a Singapore CEO and appoints a CEO for global client solutions.
Campaign India announces Digital Crest winners
Affle and Zivame take top honours.
MediaMonks appoints Karan Amin as creative head in India
Last full time role was with Cheil India where he was head of digital creative
Hyundai Motor marketer sees India overcoming adversities sooner
The director for sales, marketing and service in India relates how digital launches are helping the company navigate the 'new normal'.
Vivo to continue as lead sponsor for the Indian Premier League
The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China
Tinder assigns creative mandate to Leo Burnett in India
Account won post a multi-agency pitch
Srija Chatterjee exits Publicis Worldwide India, network scraps her role
Departure caps series of top level exits at group, including MD and CCO Ajay Gahlaut and strategy chief Neeraj Bassi.
India doubles down on Chinese app ban, blocking 118 more
Latest government ban includes popular PubG Mobile game, Baidu, Alipay, VPNs to use TikTok apps and Chinese language learning apps.
Mullen Lintas appoints Hari Krishnan as CEO
Replaces Vikas Mehta who quit the agency in October 2019, to take up a role with Ogilvy in Africa.
Vandana Verma quits as COO of Arc Worldwide
She was only elevated to COO at Arc Worldwide in June this year.
Rahul Sood to join BBC Global News as MD for India, South Asia
Moves from NDTV where he was head of sales and business development.
FoxyMoron bags Huawei's digital mandate
The agency's Gurugram office will handle the account.
Dentsu X bags the media business of Reckitt Benckiser in India
The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.
Saurabh Varma quits Publicis Groupe; Anupriya Acharya takes over as CEO, South Asia
In this newly created role, Acharya will be leading the entire Publicis Groupe's country agenda across India and Sri Lanka. Earlier Varma was heading Publicis communications while Acharya was in charge of Publicis media
'I wish the industry could have raised issues such as climate change'
Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.
'Keeping the user before the message - wish this came to me earlier'
Campaign India asked FCB Ulka's Swati Bhattacharya to reflect on the past 10 years and the next decade to come
Dentsu, Mindshare, Ogilvy win top honours at AOY South Asia
Saregama retains ‘Brand of the Year’ accolade.
Cannes Lions 2020: Swati Bhattacharya is 'See It Be It' ambassador again
The programme pushes for equal gender representation of creative leaders across the industry globally
Contract India bags Bata's global creative mandate
The agency was working on Bata's creative in India
Ogilvy resolves plagiarism dispute with Vivo, Dentsu Impact in India
Ogilvy had dragged Vivo and its agency Dentsu to court after the smartphone company had made a commercial similar to what the agency had proposed in a failed pitch.
Jaskaran Singh Kapany joins Xiaomi as head of marketing in India
Kapany had been the marketing head of Paytm and a member of Campaign's APAC Power List.
Dettol salutes 'Covid protectors' by placing them on the label
In India, the brand has replaced its logo with pictures of the protectors along with their stories.
QYOU Media acquires India's influencer firm Chtrbox
Pranay Swarup, founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox
Tata Digital acquires majority stake in India's e-grocer Bigbasket
The deal is pegged at US$ 1.2 billion according to media reports
WhatsApp files legal complaint against Indian government
Messaging giant believes the new rule that requires social media companies to share 'first originator of information' will undermine people’s right to privacy.
Amazon to acquire MGM for US$8.45 billion
MGM's 4,000 films and 17,000 TV shows to be made available to Amazon users.
Instagram launches Lite in India
Will be available only on Android across nine regional languages
Bajaj Auto pulls off a 'stunt font' for Pulsar riders
Ogilvy's own associate creative director, biker and artist Ganesh Shinde who created the font also features in the film.
A #NoCoverUp clarion call to end domestic violence
India's Akshara Centre initiative is supported by MTV, Saregama and the MullenLowe Lintas Group
Disney+ Hotstar ties up with MediaMath for programmatic
Advertisers will be limited to programmatic guaranteed and private marketplace deals on the Disney+ Hotstar platform.
BMW India appoints IPG to handle communications
Account won post a multi-agency pitch
McDonald’s’ ‘EatQual’ initiative helps those with limited upper limb movement
Launches new packaging on International Day of Persons with Disabilities.
Times Network launches mental health initiative in India
Unveils ‘Act Now’ film to drive the immediacy in addressing rising mental health crisis
My Choices Foundation highlights childhoods lost to child labour
Watch the film conceptualised by Dentsu Impact
Facebook Diwali film shows the power community coming together
Watch the film conceptualised by Taproot Dentsu here
Glenfiddich asks 'where next' with story of stag in global campaign
Watch the film conceptualised by Space (UK) here
Pandemic helped gaming industry spur a revenue surge of 20% in 2020: Essence study
The report aims to help brands understand the full scale of the opportunities in gaming
MediaMonks to open new office in New Delhi
The office comes after a collaboration with Epic Games
Herbal supplement brand ambassador trolled on social media after positive Covid test
Indian actor Akshay Kumar featured in an ad that claimed the product, Dabur Chyawanprash, was clinically tested to protect consumers against Covid-19.
Messi murals land Budweiser in messy controversy
The brand’s murals depicting Lionel Messi’s life have been painted over existing street art in Delhi and Mumbai
WWF India places emphasis on #TheUltimateVaccine
A campaign by McCann Worldgroup India suggests we should save the environment because it can save us from the risk of future pandemics.
Watch how McDonald's in India unleashes the 'big hug'
The fast food giant thinks a double patty burger is a handy replacement for a warm embrace.
Nike celebrates the perseverance of sports and social unity
The short film by Wieden+Kennedy uses split screen segues and features a galaxy of Nike endorsers and everyday athletes to highlight the universality of sport and societal challenges.
Why Dettol and Lysol maker is now just Reckitt
Conran Design Group worked on the brand revamp for Reckitt Benckiser, the implementation of which will be delivered over three years.
Bumble celebrates lockdown love
Film by DDB Mudra Group tastefully charts the "evolution" of love under lockdown, as virtual dating becomes more accepted.
WhatsApp shows how it's connecting relations during the pandemic
BBDO India chairman Josy Paul said conceptualising a campaign for WhatsApp's 2 billion users was like "branding oxygen".
India's Wondrlab announces new remuneration for clients with ‘Possible’ win
Agency will reinvest a fixed portion of its fee back into the client’s business.
BBC looks to break the chain of fake news
'Think before you share' messages encourages social media users to consider their sources.
Budweiser India brings back 'whassup', with a twist
Watch the film conceptualised by Animal here
WWF urges co-existence with nature post lockdown
Watch the film conceptualised by McCann Worldgroup India here
Cadbury celebrates sweet moments during the lockdown in India
Watch the film conceptualised by Ogilvy here.
Mumbai Police spreads 'stay at home' message with self-policing
Watch the film conceptualised by Lowe Lintas
Facebook gets Romania to play Holi
Watch the film conceptualised by Taproot Dentsu here
Brooke Bond Red Label calls for transgender inclusiveness again
Watch the film conceptualised by Ogilvy here
Whisper pledges to #KeepGirlsInSchool, educates on menstrual hygiene
The brand is hoping to reduce the number of girls that drop out of school each year when they get their period.
Burger King encourages Ronald McDonald love on Valentine's Day
Watch the film conceptualised by Famous Innovations here
Amazon Prime Video apologises, edits 'objectionable' content from series in India
The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.
Indian media industry bodies face off against Google, government
While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.
P&G wants equal representation of female directors for its ads across brands in India
Part of the company's endeavour to drive equal opportunities for women and girls in education, at home, and in the workplace
Flipkart and MediaMath come together to launch self-serve DSP
The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business
Cheil appoints Will Jin as MD in South West Asia
John Koo moves back to Cheil South Korea
India's Valentine's Day advertising showcase
View the films here
Alcohol advertising will not exceed the pre-pandemic peak until 2023: Zenith study
Digital spends to grow to 30% by 2023
Rediffusion acquired by its former president Sandeep Goyal
The deal for the Indian agency includes Everest Brand Solutions.
Lions Live 2020: 'Companies act surprised by racism as if they've never seen it'
David Droga, Jean Lin, Lorraine Twohill, Mark Read and Steve Stoute discuss how will these crises affect the advertising and marketing industry
Unilever to end references to 'whitening' products and rename Fair & Lovely brand
Move follows J&J's decision to withdraw products promoting fair skin across India and Asia.
Shaadi.com removes skin colour 'filter' after petition
Spokesperson states that the platform was 'more than happy to get rid of it'.
Lions Live 2020: Josy Paul on making clients buy ideas
The chief creative officer and chairman of BBDO India spoke about learnings from his career
IPL to review Vivo, other sponsorship deals after Indo-China border tension
Vivo had taken over sponsorship rights from Pepsi 2016.
Anita Nayyar joins streaming service Zee5
Nayyar was previously CEO of Havas Media Group for India and Southeast Asia. Zee5 also hired former execs of InMobi and DAZN.
Burger King India looks to re-unite loved ones over a Whopper
The brand will deliver a Whopper at each end to allow families who aren't living together during the lockdown to share a meal.
Mindshare India elevates Ajay Mehta, Harsh Deep Chhabra, Nikhil Mayne and Samraat Kakkar
Mindshare Fulcrum's Premjeet Sodhi moves to Wavemaker as chief growth officer
83% of agency heads in India expect return to normalcy by year's end
Campaign India conducted a survey between 27-30 April which consisted of responses from 28 agency heads across the country.
India's ad agencies leader petitions government for breaks to stave off bankruptcies
AAAI president Ashish Bhasin has proposed a set of recommendations to India's Minister of Information and Broadcasting including tax breaks and refunds.
Newspaper deliveries on hold in Mumbai
The Maharashtra Government made the call to suspend delivery until March 31 after a meeting with the Newspaper Vendor Association
Newspaper publishers counter fears of coronavirus spread via newsprint
Growing public concern leads global news association to release article on the facts behind coronavirus' ability to survive on newsprint.
Happy Mcgarrybowen names new leadership
The previous CEO, MD and creative lead departed amid #MeToo allegations in October.
'Don't exploit coronavirus to promote a brand': Report
Kantar's Barometer India study also finds only a minority expect brands to be trusted sources of accurate information.
Dentsu rolls out DAN Solutions in India
Narayan Devanathan will serve as CEO and has also been named chairperson of creative line of business.
Affle acquires Singapore-based mobile ad tech firm Appnext
Mobile marketing platform Affle is initially acquiring two-thirds of Appnext shares for US $17.25 million.
Amul pins anti-Chinese 'Exit the Dragon' tweet after being blocked temporarily
Twitter clarifies that Indian dairy brand Amul's account was blocked due to technical reasons and not due to the nature of the content.
Apple marketing VP: "Simplicity is not simple"
Tor Myhren explains to a packed crowd in Cannes why being simple is hard
Google issues clarification on taking down apps from India's Play Store
Video app Mitron and an other which removed apps from China were taken down from the Play Store
Anita Kotwani joins Carat as CEO in India
She moves from Mindshare India, where she was senior vice president, new business and client lead for the Walt Disney business.
Bundesliga adds crowd noise, attracts more ads
Average advertisements per match increased by a minute in India during the latest round of Bundesliga matches.
Indian appliance maker Kent RO apologises for discriminatory ad
Following criticism online, company has withdrawn the ad and issued an apology.
Accenture acquires Indian data analytics firm Byte Prophecy
The global consultancy is looking to enhance AI and digital analytics capabilities in emerging markets.
Mullen Lowe names Joseph George to head South and Southeast Asia
Joseph George, currently group CEO of the Mullen Lowe Lintas Group in India, has been given additional charge of South and Southeast Asia operations of the IPG agency network.
H+K Strategies hires new India president
Chetan Mahajan joins the agency from MSLGroup.
DAN's Mcgarrybowen acquires Happy Creative Services in India
Deal is expected to close in the next few weeks.
Tanishq prompts reaction in India with jewellery ad featuring remarriage
INDIA - Jewellery brand Tanishq has garnered strong responses in India for an advertisement that portrays a non-traditional marriage in a positive light and features a lead character with a dark complexion.
Old Spice asks India to 'Smell Mantastic'
INDIA - Wieden+Kennedy Delhi has adapted Old Spice's global platform for the launch of its line of deodorants in India, with Milind Soman playing a character similar to the man's man originally made famous by Isaiah Mustafa in North America.
Rohit Ohri quits Dentsu
SINGAPORE - Rohit Ohri, CEO of Dentsu Asia Pacific, is exiting the agency. Ohri had relocated to Singapore in June to take on the role of CEO, Dentsu Asia Pacific (excluding Japan).
GroupM, CHI & Partners joint-venture media agency M/Six to launch in India
INDIA - London-headquartered media agency M/Six, a GroupM joint venture with CHI & Partners, is looking to launch in India in early 2014.
Panelists discuss the importance of being fearless
CANNES - Top brand marketers and the founder of an agency known for its creative bravery spoke of the need to embrace uncertainty in a ‘Fearless Conversation’, presented by Mondelez International alongside Cannes 2013.
Omnicom Media Group names Jyoti Bansal MD of PHD in India
Omnicom Media Group has appointed its head of new business development Jyoti Bansal, as the managing director of its second media agency brand PHD in India.
M&C Saatchi buys stake in Indian independent February
M&C Saatchi Worldwide is creating a new India hub through the purchase of a minority stake in Delhi-based independent February.
Coca-Cola links up ‘marketing’ with ‘commercial’ in India
INDIA - Coca-Cola has announced a series of management changes in India as it moves to meet its stated goal of making the country one of its top five markets by 2020.
#DearNeighbour social-media program unites Indians, Pakistanis
The celebrated founder of a Mumbai production house launched the campaign with a short film titled 'Pause'.
Parixit Bhattacharya comes on board at TBWA\India as group chief creative officer
INDIA - JWT India's creative director Parixit Bhattacharya will be replacing Rahul Sengupta, who plans to leave at the end of March, as national creative director at TBWA India.
KV Sridhar joins Sapient as first chief creative officer for Indian sub-continent
Former Leo Burnett CCO will lead creative work from India, alongside SapientNitro APAC ECD Andy Greenaway
Grey hires Dheeraj Sinha as consultant to head planning for South and Southeast Asia
Sinha was previously regional planning director, Asia, at Bates India.
Publicis Groupe acquires performance marketing agency Resultrix
The Seattle-headquartered agency has offices in Mumbai, New Delhi, Singapore and Dubai
Matt Seddon to join as CEO of Saatchis in India
NEW DELHI - Matt Seddon, most recently chief executive officer of Ace Saatchi & Saatchi Manila, will join Saatchi and Saatchi India as CEO.
Local management takes over StrawberryFrog India
Head of strategy Arun Raman and CFO Kamal Mandal will lead a new independent called Famous Innovations.
SMG's CVL Srinivas to join GroupM as South Asia CEO
He will join the role in early 2013
Hanmer MSL is now MSL India
The group has invested in infrastructure, 20:20 MSL and MSL Group Creative+
NDTV files lawsuit against Nielsen for losses due to TAM data
Suit filed in New York, Nielsen’s global headquarters, alleges loss of at least US $ 810 mn over the last eight years
Airtel reveals new global identity
JWT has conceptualised the new campaign, timed to coincide with the brand relaunch and promote the brand's upcoming 3G services.
T-Series ties up with Everest for mobile handset launch
MUMBAI - Everest Brand Solutions has been assigned the task of launching new mobile handset brands from the house of T-Series, following a multi-agency pitch.
Cannes Lions 2010 names Mark Zuckerberg as Media Person of the Year
GLOBAL - The 57th Cannes Lions International Advertising Festival has named Mark Zuckerberg (25), founder and CEO of Facebook, as the Media Person of the Year.
RK Swamy BBDO wins Lloyd's consumer electronics business
MUMBAI - RK Swamy BBDO Delhi has bagged the creative duties for Lloyd Group's consumer electronics business.
Maxus wins McNroe Chemicals media business
MUMBAI - Maxus has been appointed as the media planning agency-of-record for Kolkata-based McNroe Chemicals, manufacturers of the Wild Stone brand of deodorants.
Vizeum appoints GM for Western India
MUMBAI - Aegis Media's Vizeum has appointed Josraj Arakkal as the general manager of Western India.
Q&A: Glenn Osaki of MSLGROUP Asia on network integration, ‘social’ opportunity
After seven acquisitions across Asia in the last 18 months, the stated focus for MSL Asia is to create a common collaborative culture across the different entities in the region. To start with, according to Glenn Osaki, Asia president, people will move across offices in the region—and outside.
Sonal Dabral and Sandeep Pathak depart from Bates
MUMBAI - Bates has suffered a double hit with two key leaders moving on from the agency.
Alok Sinha to oversee strategy across Mindshare South Asia
NEW DELHI - Mindshare South Asia has announced a series of management changes and key appointments across the market there, including promotions for M.Parthasarathy and Alok Sinha.
Nitin Jain, Rema Harish launch consultancy firm Domor
MUMBAI - Media veterans Nitin Jain and Rema Harish have launched a specialist consulting firm, Domor Communication Consulting.
Coca-Cola India's marketing director Kashmira Chadha departs
NEW DELHI - Kashmira Chadha (pictured), director of marketing, colas and corporate, Coca-Cola India has put in her papers, citing personal reasons.
Aviva India names BBDO as its creative agency
MUMBAI - Aviva Life Insurance has appointed BBDO India as its creative agency, as a part of a global brand alignment.
Zed Digital appoints India head
MUMBAI - Zed Digital, ZenithOptimedia's digital arm, has appointed Rajat Gandhi as its head in India.
Publicis Worldwide promotes Richard Pinder
GLOBAL - Publicis Worldwide has promoted its chief operating officer Richard Pinder (pictured) to sole leadership of the Publicis global network with immediate effect.
Star's Yash Khanna calls it a day
MUMBAI - Yashpal Khanna (pictured), executive vice-president, Star India, has resigned after a 17-year tenure at the company.
Ad Club Bombay asks agencies to return Creative Abby metals wrongfully awarded
MUMBAI - The Ad Club Bombay president has confirmed 29 cases where the voting process at this year's Goafest has been breached and pointed out to the respective winners of Creative Abby metals.
Carat retains AirAsia's media in India and Taiwan
NEW DELHI - AirAsia has retained Carat as its media agency in the Indian subcontinent and Taiwan without a pitch.
Creative Abby metals to be withdrawn from four agencies
MUMBAI - The final metal tally at the 2010 Creative Abbys is set to change with some new developments coming to light.
KFC India appoints Aparna Bhawal as CMO
She was previously VP of marketing at Hindustan Times