The stunt is being supported by a campaign running through Dec. 30 across
online and social, radio and in-store. The goal is to get last second gift-givers to consider a Wash & Go card as
a possible stocking stuffer. McCann also created a series of holiday-themed cards to give with the Wash & Go card,
featuring messages like “Let it soap,” and “Season’s washings.”
Spikes Asia 2026: Meet the inaugural Creative B2B jury president ---Test Article
Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.