Noah Zuss

More pocketbook, less politics: How C-suites should talk about tariffs

More pocketbook, less politics: How C-suites should talk about tariffs

Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.

Cision CEO Cali Tran takes a new role

Cision CEO Cali Tran takes a new role

Tran has moved to the position of chairman at Cision, which is searching for a permanent replacement.

Texas governor’s office looks for agency partner to boost tourism from Asia

Texas governor’s office looks for agency partner to boost tourism from Asia

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

MSL US launches AI tool aimed at combating misinformation

MSL US launches AI tool aimed at combating misinformation

The tool takes a ‘consumption-first look’ at a brand’s position in the digital space.