Burberry's return to British eccentricity defies ‘reblanding’ trend
The luxury fashion house revealed a modernised logo.
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British Army recruitment drive champions soldiers' empathy
Created by Accenture Song, 'The flood' is the second instalment of 'Nothing can do what a soldier can do'.
Premier League kicks off creative account review
Incumbent FCB Inferno is repitching.
Apple’s tribute to users with disabilities is ‘the greatest’
Apple’s 'The greatest' raises awareness of its accessibility features.
'He's coming home': Women's Aid warns of darker side of World Cup
The film, created by House 337, highlights that domestic abuse could get more frequent or more severe during the Fifa World Cup.
BrewDog announces 'anti-sponsorship' of controversial Qatar World Cup
The brewer has spoken out against the World Cup, in work by Saatchi & Saatchi London.
A year on from COP26, adland still isn't moving fast enough
COP26 gave adland a much-needed wake-up call, but impact doesn’t happen overnight. Campaign asks experts what more can be done to tackle climate change.
Boots introduces symbol denoting menopause-friendly products
Boots and GenM inviting other retailers and brands to adopt the symbol.
Boots forms alliance with Oliver to open in-house agency
Oliver Nottingham will work hand-in-hand with Walgreens Boots Alliance’s global marketing and communications AOR, The Pharm.
Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism
Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.
Tesco contest goes viral with 14 million TikTok views
Clubcard users invited to audition to become voice of Tesco self-checkouts.
Binance invests in Saatchis and 72andSunny as joint global creative partners
It marks the first time the crypto giant has appointed a retained agency.
BBC brings editorial guidelines to life to show impartial reporting
The film works to illustrate how the BBC's editorial guidelines drive accurate and impartial reporting, illustrated with poignant footage gathered by the broadcaster in Ukraine since the war began in February.
Mother's first H&M work is a love letter to young British women and clothes
From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.
Brandalism hijacks billboards to criticise airline ads in climate protest
The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.
As the Carolean era begins, what next for brand Britain?
Campaign asks adland about brand Britain's uncertain future, on the death of Queen Elizabeth II.
Asahi Super Dry reviews global creative account
It is working with The Observatory International in London.
Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick
'Exquisite' replicates famous scenes from the renowned director's body of work.
Roe vs Wade: Saatchi & Saatchi recreates famous 'Pregnant man' ad in protest
UK agency reacts to recent comments by US Supreme Court Justice Samuel Alito.
Stop buying silence: why can’t adland just ban NDAs that mask misconduct?
Non-disclosure agreements can be harmful to victims while protecting the guilty. Is it time for adland to get rid of them altogether?
Campaign to rebuild coral reefs in Indonesia wins Industry Craft grand prix
CANNES LIONS 2022: “Hope reef” coral restoration campaign by Mars' Petcare brand Sheba, and AMV BBDO, built a living, thriving coral reef off the coast of Sulawesi in the Spermonde Archipelago.
Will NFTs gain real currency in adland?
As Madonna makes her vagina available as an NFT, what is happening in the world of blockchain and crypto? And is adland capitalising on it?
It's our brand: Ukraine's government turns nation's bravery into biggest cultural export
Created by Kyiv-based Banda, the large-scale project by the Office of the President of Ukraine and the Government of Ukraine focuses on the nation's bravery and will appear in 15 countries worldwide.
Watch: Kyiv-based Banda on trying to work from a war zone
After enduring a month of conflict, Campaign virtually met Cannes Lions award-winning creative agency Banda to find out what life has been like under siege.
Watch: Kyiv-based Banda on trying to work from a war zone
After enduring a month of conflict, Campaign virtually met Cannes Lions award-winning creative agency Banda to find out what life has been like under siege.
'The fear is indescribable': testimonials of Havas staff in war-torn Ukraine
Four adlanders from a Havas affiliate in Ukraine shed light on their experiences of the Russian invasion.
'We wanted to make a statement': reflections on Abrdn's rebrand campaign
People like to scoff at change, so why would Abrdn be any different?
'We love Neil': Apple Music courts Spotify users amid Joe Rogan misinformation row
#SpotifyDeleted has been trending on Twitter since the streaming site took down Neil Young's music and stood by podcaster Joe Rogan.
New player: how Samsung levelled up with gaming breakthrough
Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bogle Hegarty to hype it up to the gaming community, with a high-octane metaphorical mobile game marketplace.
IOC's Winter Olympic film shows fans mirroring athlete movements in solidarity
In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.
Go big or go home: Pepsi summons hip-hop royalty for Super Bowl showdown
Has Pepsi already won the Super Bowl with this three-minute half-time trailer, starring musical titans Eminem, Kendrick Lamar, Mary J Blige, Snoop Dogg and Dr Dre?
Twitter resurrects tweets from stars that brought their dreams to life
Twitter says: 'If you can dream it, tweet it.'
Shock and applause for Apple Watch's chilling real-life emergency call ad
The ad uses audio from three emergency phone calls to highlight how the Apple Watch Series 7 with LTE can save lives.
It's one week into 2022 and the first Christmas ad is here...
Too soon? Liverpool-based Park claims it's on a mission to get the UK saving now, to make Christmas 2022 as 'stress-free as possible'.
Daniel Craig likens Bond film delay to waiting for a cold Heineken in new ad
Actor teases James Bond fans with a Heineken ad that compares waiting for No Time to Die to finally sipping a quenching cold beer.
Peloton capitalises on shock death in TV reboot
After Sex and the City used a Peloton bike to kill off Mr Big, the exercise equipment brand has made it clear its bikes are safe to use, with a humorous reactive ad starring the same actor.
Why Iris had its climate takeover 'censored' by media owners
A cohort of organisations with a focus on COP26 was left disappointed when an event takeover, devised by Iris, was 'censored' by media owners at transport hubs.
Eerie TimeTo ad highlights danger of sexual harassment as people return to the office
Created by Lucky Generals, the urgent ad moves TimeTo's 'where do you draw the line?' tagline onwards, urging people 'it's time to draw the line' and sign up to TimeTo training.
Green Friday: the brands and organisations spurning Black Friday overconsumption
Ethical Black Friday is a growing trend. As brands battle it out for their share of Black Friday sales, Campaign rounds up the best examples of brands and organisations that are turning Black Friday green.
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he took from his time at Adam & Eve/DDB.
Coca-Cola holiday offers simple message of festive joy and inclusion
Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down.
Advertisers sign open letter calling out tech platforms for climate misinformation
The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.
Watch Disney's heartwarming film about a blended family
The 3.5-minute Christmas film about a family with Filipino roots is destined to play in global markets, complete with 12 local-language versions of its soundtrack song.
Boycott or not to boycott: how agencies should work with high-carbon clients
With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?
Restaurant chain unleashes vengeful kaiju upon London
How UK eatery Wagamama and agency Uncommon created a pissed-off, rubbery...vegan?
Behind the scenes: Megaforce on shooting the John Lewis Christmas ad
Clement Gallet and Raphaël Rodriguez talk Campaign through the making of this year’s John Lewis Christmas campaign.
M&S removes Christmas social post after image likened to Palestine flag
The image was an outtake from retailer's Clothing and Home Christmas ad by Mother London.
Jordan invites local ballers to ‘greatest pickup game’ with Michael Jordan
Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on a makeshift court in a disused bank.
Lego's 'playable' action movie shows parents the value of play
Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.
Epic Bet365 film sees an average throw trigger curling mania
Never ordinary' shows any sport can feel as epic as the Premier League.
'Offensive' Wuka period ad continues to air despite 295 ASA complaints
The TV ad, which demonstrates Wuka's leakproof range of reusable underwear, includes blood clots and period bleeding in the shower.
Apple captures mortifying moment health data is shared without consent
The funny global campaign highlights the importance of health data privacy.
Sony entices new players with global #LiveFromPS5 campaign
Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank.
‘Not afraid to change decisions’: ASA on reversing FKA twigs ‘objectification’ ruling
The ad, however, remains banned for being unsuitable for display in an untargeted medium.
Perrigo hires VML as global strategic and creative partner
The appointment marks the first time the pharmaceutical company has hired a single agency partner to work across 45 global and regional brands.
‘More than just clothes’: Vanish builds on autism awareness work
Havas London created the campaign, which coincides with the beginning of World Autism Acceptance Month.
Listerine and Aveeno owner reviews global creative account
Kenvue was spun off from Johnson & Johnson last year.
Pringles reviews global creative account
Grey Group has worked with the Kellanova-owned brand for 27 years.
Apple iPhone battery ensures karate kid's efforts are recorded in new ad
TBWA\Media Arts Lab, Apple’s dedicated agency, created the campaign.
Protests to Palais: Extinction Rebellion on taking the fight inside Cannes Lions
The organisation has shifted its strategy from nonviolent civil disobedience to corporate activism.
Climate activists stage anti-greenwash protest outside Wunderman Thompson
A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.
Netflix stages orchestra experience for 'Queen Charlotte: a Bridgerton story'
The streaming service hosted two pop-up events in Liverpool and London.
Levi's sound system experience pays homage to 150 years of 501s
The experience brings to life the jeans brand's association with soundsystem music culture, by connecting its 501s line with bass culture in the UK.
How is adland helping staff on their fertility journey?
Industry leaders in UK reveal how they’re supporting employees with life-changing benefits.
Is it up to adland to save the planet?
Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
New Unilever CEO downplays purpose and hikes adspend
Hein Schumacher says purpose is not relevant to every Unilever brand.
Masturbation and the big C: Girl vs Cancer provocatively tackles rarely discussed issue
Bartle Bogle Hegarty created the campaign.
Oatly on daring ‘big dairy’ to show off its climate hoofprint
Oatly’s creative director Michael Lee discusses the fight to make climate labelling mandatory.
AI paints two futures - climate action or not - for WWF exhibition
The series of 20 Romanticism-style paintings uses artificial intelligence to imagine what could happen if society doesn’t act on climate change.
Google creates ‘full-body’ experience to show its design is ‘shaped by water’
The immersive experience takes place during Milan Design Week.
Nurofen packaging reflects everyday dismissals women in pain receive
The campaign marks the second stage of the painkiller brand’s 'See my pain' initiative.
How can adland protect diversity budgets in tough times?
Campaign asks industry leaders in the U.K. how to ensure DEI commitments stick as the economic situation gets stickier.
Plastic-vomiting washer highlights Smol's eco-friendly packaging
Created by Mother London, the campaign marks the household cleaning brand's biggest-ever marketing campaign.
Irish agency recreates The Banshees of Inisherin as 8-bit arcade game
The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.
Should adland feature an 'automation-first' mindset?
Campaign UK poses the question to the industry and ChatGPT itself.
Unstereotype Alliance finds intersectional advertising deepens ties with brands
Report produced with support from Lions and conducted by Ipsos.
Uncommon relights Quaker Oats fire with campaign to end child food poverty
'The fire inside' marks the start of a new direction for Quaker that puts brand purpose at the heart of its upcoming activity.
Gigantic cake stirs up hype for new season of 'Bake Off'
The 78-foot cake in Glasgow is just one of several clever and fun parts of a Channel 4 campaign promoting a new season of the popular cooking show.
Menopause in adland: 'I thought, I can’t do my job anymore'
The vast majority of agencies have a menopause policy, but do they really go far enough?
Leo Burnett and McDonald's reject charge of plagiarism over number-plate ads
Art director Zed Anwar’s One Minute Brief work appeared on social four months ago but Leo Burnett UK says it presented the idea internally in January and to McDonald’s in February.