Netflix posters will reflect real-time pollution to promote Toxic Town series
The digital posters will use measurements of the air quality around them.
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Electronic Arts appoints GroupM to global media account
T&Pm was the incumbent on the account.
'We know that we have to be simpler': Brian Lesser lays out GroupM plans
Lesser spoke to investors at WPP’s annual results.
BBC launches review of $76 million media planning and buying account
Incumbent Havas Media Network has handled the account ever since 2015.
Amazon Advertising boss on ad tiers: 'I don’t think about the competition'
One year on from the debut of Prime Video Ads, how has the streaming service fared in the media landscape?
The Guardian names Imogen Fox as global chief advertising officer
The mandate covers leading advertising teams in Australia and the United States, apart from the UK.
Martin Sorrell: 'The role of a CMO has got easier'
The former chief executive of WPP spoke at CES 2025.
Cindy Rose’s WPP review points to 'deep and bold restructuring': analysts
Rose’s said that a strategic review was underway following WPP’s Q3 results for 2025, in which she called WPP’s recent performance “unacceptable”.
Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Asia-Pacific recorded a growth decline of 7.4%.
Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'
Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.
Publicis upgrades annual forecast as ‘double-digit’ UK growth powers Q3
Global growth of 5.7% is likely to outpace its competitors.
Emirates appoints global media agency
All six networks were invited to pitch earlier this year.
‘The weather is changing’: How much should publishers fret about Google AI Overviews?
From regulatory complaints to lawsuits, news publishers are sounding the alarm about the potential impact of AI summaries on their revenues.
Aldi appoints Publicis as global media agency
The win is understood to cover all the markets in which Aldi operates.
S4 Capital revenue declines by 12.7%, headcount drops 8.9%
The company also downgraded its net revenue forecast for the year.
WPP hires AKQA global CEO from Accenture
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
WPP's 'pretty grim' profit warning: stock market analysts react
Analysts assessed whether further downgrades will be a broader industry issue.
TikTok commercial lead: 'We don't want to take the role of an agency'
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
Scrutiny over media trading will be a top story in next year, Campaign editors say
Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Global CEO of WPP Media’s Nexus departs
Bidon has been global chief executive at Nexus since April 2022.
Mark Read: 'People are happier when they’re in the office'
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
WPP launches data solution Open Intelligence
The network is calling the solution the advertising industry’s 'first large marketing model'.
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
Volvo shortlists three in global media review
According to COMvergence, Volvo spent $448.7 million on media globally in 2023.
Dentsu forecasts global 5.9% increase in adspend in 2025
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
Will the Coca-Cola ad deter brands from using AI in film?
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
AKQA global marketing chief Sam Kelly departs
Kelly's exit follows that of founder Ajaz Ahmed in October.
Ebiquity names chief executive following Nick Waters' exit
Waters will remain with the business until January 2025 to ensure a smooth transition.
Mars launches global agency review
The review encompasses all its agencies, bar creative.
Gaming giant Electronic Arts reviews global media account
Account is currently handled by T&Pm.
Havas net revenue declines by 0.5% in Q3 2024
Parent company Vivendi declined to provide the agency’s organic growth figure.
Kellogg's owner appoints European media agency
Scope will cover 28 markets including the UK, Italy, France, Spain and Germany.
Carat names global managing director
She will oversee the people, brand, financial and product processes for Carat's global teams.
Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
'Fragmented' media landscape and associated 'cost structures' have shifted.
Amazon splits global media between GroupM and OMG after a decade with IPG
Account is estimated to be worth $5 billion.
EBay appoints global media agency
EssenceMediacom was the incumbent.
WPP acquires InfoSum to drive AI-based data offer
Brian Lesser, currently global chief executive of GroupM, joined from InfoSum in September 2024.
Four networks to pitch for global Mars account
Campaign understands the process is at the RFP stage.
Emirates launches review for its $126 million global media account
The account is currently handled by IPG Mediabrands.
Six agencies pitch for Emirates' $126 million global media account
IPG is the incumbent.
TK Maxx reviews global media account
Mindshare is the incumbent.
Ads next to 'brand unsafe' content deliver stronger results, research finds
Brand lift of 40% on 'unsafe' content was observed versus 18% on 'safe' content.
Is a four-day working week viable for adland?
A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.
Interpublic reports $94 million loss for Q1 2025
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Campari Group launches global media review
Incumbent on the account is Group M.
Omnicom Media Group consolidates influencer capabilities under Creo brand
Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.
Havas reports 2.1% increase in organic growth for Q1 2025
The group expects a 2% growth in organic net revenue compared with 2024.
How have the US tariffs impacted the 'big six' holdcos' stock market performance?
Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.
Michelin appoints media agency to $89.5 million global account
The appointment follows a competitive pitch.
'We can’t see brands ever returning': Agency leaders on advertising with X
Brands including Disney, Apple and Comcast left the platform in November 2023.
Google and Meta accused of 'secret deal' to target teens with ads
Ads broke Google's own rules against targeting under-18s.
Volvo launches review of global $448 million media account
Mindshare has been the incumbent for 25 years.
WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles
China's Q2 revenues declined by 24.2%, impacting overall Asia-Pacific performance.
US judge rules that Google acted illegally to monopolise online search
A US judge has declared Google a "monopolist" in a landmark ruling, finding the tech giant guilty of illegally stifling competition in the online search and advertising market.
Ikea tells viewers 'Do try this at home' in global campaign
It is the first campaign since Ikea Retail awarded its global brand account to McCann.
Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
Gary Vaynerchuk: Facebook Reels is 'most underused medium for reach
The VaynerMedia founder tells Campaign the platform has a "huge" younger audience that is being overlooked.
Independent bets on ecommerce deal with gambling company
In contrast, The Guardian recently banned gambling ads.
Carlsberg appoints global media agency to $229 million account
Shortlist comprised Wavemaker Global, iProspect and Zenith.
Collective World launches 'green' media agency
Agency admits 100% carbon neutral media will "take time" and won't happen immediately.
Lebanon's Annahar newspaper wins Print and Publishing Grand Prix at Cannes Lions 2023
The campaign fought against press suppression in the Middle East has won for the second straight year.
Skinny wins Grand Prix for Radio and Audio at Cannes Lions 2023
Colenso BBDO swipes the Grand Prix for its Skinny ‘Phone It In’ campaign, which includes three executions ‘Strip Club’, ‘Lawyer’ and ‘Ad Agency’. The agency also picked up one Silver Lion and one Bronze Lion for Skinny ‘Phone It In.’
Why has Vice not found the right support from advertisers?
Media investors cited brand safety concerns and a lack of USP.
WPP acquires sonic branding agency Amp
Company will join Landor & Fitch’s brand design offering.
Meta’s Steve Hatch named as CEO of YouGov
He succeeds Stephan Shakespeare, who becomes chair.
Netflix set to appoint U.K. media agency
Incumbent Wavemaker was knocked out earlier in the process.
Danone set to appoint global creative agency
Review includes FMCG giant's plant, dairy, and water brands.
Coke signs up Gigi Hadid to put fizz into mealtimes
Ad is the latest in Coca-Cola’s “Real magic” brand platform.
WPP's Mark Read sees pay package surge
The holding company's resurgence has resulted in a near-doubling of Read's compensation.
Cannes Lions names creative marketer of the year
Award honours brand that has developed a reputation for creative marketing
Premier League blows final whistle on creative pitch
Result follows a competitive pitch between Bartle Bogle Hegarty, Wieden & Kennedy London, Havas and Pablo.
Time Out Media appoints global chief executive
The role spans North America, the UK, Europe, APAC and the global franchises
Dentsu strikes up Pinterest partnership in UK first
First wave of clients to trial the programme includes home improvement retailer Wickes.
IPG Mediabrands' Reprise appoints global head of social
Jason Cotrina-Vasquez has previously worked for Mindshare and OMD UK.
Martin Sorrell: 'Impact of AI underplayed' and 'a danger signal for holding groups'
Sorrell was speaking at Campaign's TV Advertising Summit.
Wavemaker wins $50m global tech marketplace account
The appointment follows a competitive pitch.
Havas Media Group UK appoints CTO and COO
The promotions follow a string of acquisitions last year.
Iris mourns 'inspirational' co-founder Sam Noble
Former strategy chief and deputy CEO dies of bowel cancer at 47 years old.
WeAre8 launches self-serve ad-buying engine
Eponymous app rewards users financially for watching ads.
Should we be judging agencies on pitch wins?
New business is the easiest metric by which to judge an agency, but is it the healthiest?
'It's home': how brands are reacting to England's Euro 2022 victory
England’s Lionesses grab the spotlight after historic Euro 2022 win.
Diageo vows to keep marketing through 'challenging times'
Drinks behemoth tells investors that increased marketing spend has delivered strong growth.
UK adspend rises by nearly 30% in Q1 2022
Inflationary pressures are expected to affect growth in 2023.
Uefa and Pepsi Max line up Becky Hill for show at Women’s Euro final
Parent company PepsiCo has an extensive relationship with women’s football.
Dentsu commits to tackling ageism with 55/Redefined partnership
The partnership means the agency has committed to certain actions to support over-50s in the workplace.
Unilever hikes adspend by €500m and vows to keep investing in 2023
The consumer goods company also warned that prices for consumer goods would continue to rise.
New-business appointments in U.K. declined 18% year-on-year: AAR report
AAR’s New Business Pulse report compiled data from completed reviews in 2022
Mindshare names global Unilever account lead
Ailsa Lochrie was most recently chief commercial officer, EMEA.
Saatchi & Saatchi unveils new twist on 'Pregnant man' ad for anniversary of Roe vs Wade
This is the second time the agency has brought back the famous ad.
Adland inaccessible to young, diverse talent, VCCP study finds
Research identified six barriers to young people from diverse backgrounds applying to work in the industry.
Data scraping: what is it and why should advertisers be concerned?
Campaign UK talks to leading spokespeople on the issue.
Cannes Lions reveals 2023 jury president line-up
Publicis Groupe's Amrita Randhawa, Dentsu Japan's Yoshihiro Yagi and Wunderman Thompson's Justin Peyton to serve as presidents from Asia.
Clean Creatives pitches in on anti-Shell movement
Group released a guide on pushing back against agencies pitching for the Shell global media account.
Shell launches global media review, prompting protests at incumbent WPP’s offices
Extinction Rebellion targets energy giant over its pitch.
Carlsberg shortlists three agencies for global media account
IPG's Initiative was appointed in 2017, replacing OMD.
Fidelity International appoints global media agency
Appointment follows a four-way competitive pitch.
Adland should scrap CVs and salary questions to attract diverse talent
By removing traditional approaches to recruitment, the ad industry can mitigate unconscious bias, Brixton Finishing School founder Ally Owen argues.
'Wreck the brief': Creatives protest fossil fuel advertising outside WPP offices
Activists will be handing out a satirical pamphlet with tips and tricks on sabotaging briefs for fossil fuel clients.
PayPal launches global review of media planning and buying account
The review will be led out of the US.
Pinterest appoints VP of global business marketing from Meta
The new vice-president of global business marketing will report to chief marketing officer Andréa Mallard.
Warc: adspend to slow significantly in 2023
Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.
France bans fossil fuel ads
The move follows similar bans in other European jurisdictions. Some industry experts compare fossil fuel advertising to cigarette ads, as voices in the UK contemplate similar action.
Podcast Day 24 opens for registration with backing from Campaign and PodPod
Conferences will take place in London, New York and Sydney.
Capgemini acquires 23red to boost creative capabilities
This is the second creative acquisition for Capgemini after buying Rufus Leonard.
Meta launches VR experience with Sir David Attenborough
The event takes place from 29 November to 4 December at Westfield, White City.
Shelter shows reality of homeless children this Christmas
The campaign has been created by Don't Panic.
HSBC to launch global media agency review
Incumbent PHD won the account in 2018.
Nearly a quarter of independent agencies report cut in client budgets
A poll by the Alliance of Independent Agencies showed that some independent shops are feeling the pinch.
Matt Adams to depart as Brainlabs global COO
Adams joined the agency in January 2020 from Havas Media Group.
Sky Broadband sponsors David Beckham’s Guild Esports
Initial partnership lasts for three years.
Ford undergoes internal brand transformation
Car marque aims to 'connect emotionally with consumers' with new brand positioning.
Coca-Cola leads carols in Piccadilly Circus to mark return of 'Holidays are coming' ad
Brand first held this event in 2019, and returns for the second time.
Philips Domestic Appliances appoints creative agency
Appointment follows a three-way competitive pitch.
Balenciaga pulls campaign and apologises after backlash
Holiday gift campaign was shot by photojournalist Gabriel Galimberti.
Nielsen report: Advertisers aren’t spending enough money
Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
Will the Greenpeace protests at Cannes stop agencies working with fossil fuel clients?
The environmental campaigning network ramped up its activism at the festival this year with a three-pronged attack.
Should the pitch process end at chemistry meetings?
After Mother and TBWA\London called for the process to end after chemistry meetings, Campaign asked others for their opinion on this contentious topic.
Accenture Song and Coinbase win Direct Grand Prix for 'Less talk, more Bitcoin'
Worldwide, DDB was also a big winner, with branches based in the US, Brazil, Peru, and New Zealand scooping eight awards between them.
Mini and Fender hit the road for Meta's Horizons Worlds
Both virtual reality worlds make debut at Cannes Lions.
Cannes Lions 2022: Number of entries from India grows fastest
While overall numbers were down compared to pre-pandemic levels, Organisers said there was a 'good bounceback' because 2021 numbers covered two years after the 2020 festival was cancelled.
More than a quarter of ethnic minority women say they are portrayed negatively in ads
Research from the Unstereotype Alliance shows invisibility is also a prominent issue.
UK Chancellor launches crackdown on 'misleading' cryptocurrency ads
Cryptocurrency will be held to the same advertising standards as stocks, shares and insurance, government decrees.
AnalogFolk Group launches global behavioural consultancy MindWorks
MindWorks will apply behavioural economics to marketing strategy.
Unilever has 'lost the plot' over sustainability messaging, says major shareholder
British fund manager Terry Smith said FMCG company should be "focusing on the fundamentals of the business" rather than defining the "purpose of Hellmann's mayonnaise".
Carat bolsters strategy with pair of senior hires
The roles are new to the Dentsu-owned agency.
Dentsu International recruits global COO from Accenture
Nnenna Ilomechina will join the business in May this year.
We Are Social appoints global CSO
Creative agency has made two key promotions within its strategy team.
Publicis Groupe buys software engineering firm Tremend
Tremend will serve as the newest global delivery centre for Publicis Sapient.
Dove launches '#DetoxYourFeed' campaign to demonstrate harm of toxic beauty advice
The first video features teenage daughters and their mothers.
Persil plays dirty with hoax campaign
The campaign roped in video influencers to convince audiences they were watching a trailer for a new game.
Brainlabs goes for global growth with strategy change
APAC a firm part of chief executive Daniel Gilbert's plans for the future, following the agency's deal to buy Fanbytes.
Adland reacts after Google rolls out further ad controls for users globally
YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.
VCCP launches first global marketing campaign for Sage
The campaign aims to reflect the new requirements of SMBs.
Airbnb opens up the Moulin Rouge windmill for overnight stays
A room within the windmill has been decorated to transport guests back to the 19th century.
Google blocked 3.4 billion ads and suspended 5.6 million accounts in 2021
The company also took action against Russian state-funded media.
Randstad appoints Havas Creative as first global creative agency of record
The appointment follows a four-way competitive pitch, which lasted for six months.
Snap launches dedicated AR shopping space
The launch follows news of a huge rise in investment in search shopping ads.
BBH marks 40th year with global short film competition
Four filmmakers will be commissioned across the UK, US and Asia.
Ukrainian creative platform calls for briefs
E!Creative, under ElloWorks at Talenthouse, has been created so Ukrainian creatives can still earn money from their skills and work.
Jerry Buhlmann joins Dept as chairman
Buhlmann was previously chief executive of the Dentsu Aegis Network.
iProspect appoints global chief client strategy officer
Josh Dwiggins is named to a new role for Dentsu's performance-oriented media agency.
Should employers support their employees’ side hustles?
While employers’ support may encourage loyalty and innovation, what is the potential impact on mental health?
Klarna appoints MediaCom as global media agency of record
The appointment follows a competitive pitch.
Scholl appoints lead global creative agency following competitive pitch
Iris will be responsible for steering a 'customer reappraisal' of the brand.
'We're in uncharted territory': WFA chief on big brands pulling out of Russia
The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign.
'Independent news': initiative uses programmatic ads to bypass Russian censors
A team of more than 20 digital marketing experts have created the ads, which lead locals to responsible news outlets.
‘The future is freelance’: what is the secret to retaining entry-level workers?
After the year of 'The Great Resignation' and companies seeking to diversify their talent pools, how can agencies hang on to their new entry-level recruits?
Mediahub becomes first digital AOR for Dulux owner AkzoNobel
MediaCom lost pitch for digital remit in all markets except China.
Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti
The film transforms children’s fantasies into tangible scenes for the viewer.
Jessica Alba returns in Mother’s latest 'Dubai presents' film trailer
Zac Efron also features in series of trailers by Mother and Dubai Tourism.
British Gas seeks to demystify sustainability with jargon-busting campaign
The campaign aims to champion the mundane changes people can make to live more sustainably.
Coffee hunk wars: Pitt takes on Clooney with role in De'Longhi campaign
The campaign will run until the end of 2021.
Asos appoints global media agency
There was no incumbent for the account.
Global chief strategy officer leaves R/GA
Tom Morton has worked at the agency for eight years.
ITV puts its cards on the table in Rugby World Cup campaign
ITV is the sole broadcaster of the sports event this year.
TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Ubisoft launches global media review
Group M has worked on the account since 2015.
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
David Wilding joins EssenceMediacomX
Wilding was previously senior director of planning at Twitter, which is now known as X.
One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Group M partners Amazon Ads on creator-led content
Offering has been developed by The Goat Agency.
Allianz shortlists three networks for global media account
Mindshare is currently the incumbent in the UK.
Is three days a week in the office the sweet spot?
This year’s Faces to Watch revealed that hybrid working was “very important” to 69% of rising talent.
YouTube brings back 30-second unskippable ads to the UK
Slots designed to appeal to viewers in 'leanback viewing mode.'
Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.
Brainlabs eyes global expansion with new private equity investment
The digital agency founded in 2012 has grown by 800% since Livingbridge’s investment in 2019—including launching across Latin America and APAC.
HSBC picks Omnicom Media Group as global media agency
Campaign first reported on the review in October 2022.
Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO
The appointments follow the arrival of new chief executive Cindy Rose on September 1.
Aldi set to conclude $870 million global media review
The pitch is understood to span all Aldi markets worldwide, including Australia and China in APAC.
Dentsu appoints bankers to seek buyers for international business
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
OpenAI appoints agency to global media account
Omnicom shop PHD will handle the global media buying and planning for the ChatGPT parent.
Do LinkedIn pitches set a dangerous precedent?
A number of brands have kicked off pitches on the platform over the past year, but is it actually a smart move from marketers?
Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership
The campaign was created in collaboration with Adam & Eve/DDB.
Sue Unerman to depart EssenceMediacom X after 34 years at Group M network
Unerman is currently chief transformation officer at EssenceMediacom X.
The Financial Times appoints lead creative agency for key 2024 campaign
The Brooklyn Brothers previously created hero campaigns for the FT.
Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.
Ebiquity predicts 'more positive' advertising outlook for 2024
Media consultancy's revenue jumped 7% year on year in 2023.
Date revealed for Havas spin-off vote as revenues rise
Parent company Vivendi says move would “unleash the development potential” of the brand.
EBay reviews global media account
EssenceMediacom is the incumbent.
Vivendi set to list Havas as H1 results revealed
Announcement included in financial report, which shows Havas grew by 3.4%.
JCDecaux grows 'above expectations' in H1 2024
All geographies showed positive organic growth, including Asia-Pacific. The gradual recovery of activity in China, which remained well below pre-Covid levels, continued with a double-digit organic revenue growth rate.
Publicis upgrades global forecast after 'better than expected' H1
Publicis Groupe’s organic growth rate was 5.6% in Q2 2024, with Asia-Pacific growing by 7.7%.
Jellyfish appoints global chief financial officer
Chris Lee is stepping down from the role.
How exclusionary are industry networking events?
Industry relationships are often forged on the golf course and in the pub.
TV media inflation predicted to bounce back in 2024
Globally, TV inflation sits at 3%. A challenged economy and the cost-of-living crisis led advertisers to spend cautiously in 2023.
Polaroid appoints global media agency
The Aperto Partnership managed the review.
Female and working in media investment? Practise your golf swing
Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?
Global chief financial officer departs Dentsu after 20 years
A string of senior executives from outside Japan have departed after Wendy Clark and Jacki Kelley left.
Dentsu UK and Ireland to cut 2% of jobs
Campaign understands that the restructuring is not motivated by cost-cutting but is designed to enable Dentsu to hire in the right areas for future growth.
Unilever launches global media review
WPP’s Mindshare is the incumbent in the UK, US and other major markets.
Golf body the R&A hires ad agency to attract more women to the sport
The appointment follows a competitive pitch led by Ingenuity.
EBay shortlists three agencies in global media review
The review began in April.
IOC launches next phase of Refugee Olympic Team campaign
Campaign has been created with Gravity Road.
Dentsu rolls out global innovation proposition and names president
Dentsu Lab Tokyo was established in 2014.
Retail is fastest-growing digital media channel globally, Group M report reveals
It is expected to represent 15.1% of global ad revenue this year.
Sharpest ever decline of linear TV viewers in 2022
For the first time, there has also been a significant decline in older audiences (65 and over) watching daily broadcast TV.
Mindshare appoints new global chief investment officer from Publicis Media
Appointment follows departure of James Parkinson as global chief investment officer.
Where does 'Barbenheimer' leave cinema in future media plans?
Media buyers think the movies' success could reignite advertisers' interest in the medium.
Hootsuite acquires social listening platform Talkwalker
The deal will combine Hootsuite’s publishing and analytics with Talkwalker’s consumer intelligence.
Dove and Ogilvy highlight impact of anti-ageing skincare trend on 10-year-old girls
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
Oatly hires global media partner
PHD was the incumbent on the account.
Spark Foundry UK names new chief executive as Pete Edwards departs
Edwards joined Spark Foundry in 2019 as chief client officer.
Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.
Lush departs social media (again) until digital giants clean up their act
Lush departed social media before, back in 2019.
Amazon celebrates gift of kindness in anxious times with global Christmas ad
Ad created by Lucky Generals.
CMO of Mandarin Oriental steps down after 30 years with company
Jill Kluge will continue in a part-time capacity as brand advisor for hotel brand.
VCCP launches content creation studio Girl & Bear
The studio will offer clients content production services across eight markets, including London, New York, Sydney and Shanghai.
UK ad watchdog finds alcohol ads could be targeting children on social media
ASA report used data from Facebook, Instagram, Snapchat, Twitter and YouTube.
Burger King launches tasty, garnish-printed shirt with new work by BBH
The garment is designed to hide any spillages from eating the chain’s messy burgers.
Adam & Eve/DDB’s Richard Brim lined up as next D&AD president
He will succeed Rebecca Wright, who is inaugurated as president today.
Cadbury installs real-life Aussies on billboards to promote Caramilk
The out-of-home campaign tells people to 'Just ask an Aussie' why Caramilk became so popular in Australia.
Wavemaker appoints global investment and HR chiefs to 'diverse' leadership team
CEO Toby Jenner's revamped leadership to be completed with 'imminent' appointment of global chief transformation officer.
MSQ acquires design agency Elmwood to deliver multi-platform experience
The design agency will merge with MSQ's existing brand design agency, Holmes & Marchant, creating a new entity under the Elmwood name.
S4 Capital ‘growing in line’ with tech giants as it upgrades forecasts for third time
Gap between Sorrell’s firm and legacy players is increasing, analysts say.
Abba picks TMW Unlimited for strategic marketing of first ‘Voyage’ in 40 years
The creative agency will work with Abba’s in-house marketing team on 'revolutionary' concert comeback.
Women’s Aid highlights coercive control through mock fashion campaign
The UK charity's campaign aims to raise awareness about coercive control, an under-recognised aspect of domestic abuse.
Diamond company De Beers appoints Havas to global media account
The appointment follows a competitive pitch.
Facebook creative chief Mark D'Arcy departs after a decade
D’Arcy is one in a series of recent senior departures from the social media giant.
Unilever's Sure launches emotive global campaign to challenge stereotypes
The ad includes people who have faced judgment for defying society’s idea of an athlete.
David Droga becomes CEO and creative chairman of Accenture Interactive
Droga5 founder takes over as Brian Whipple retires.
More than 150 ex-Dentsu employees plan legal action for data breach
Former Dentsu staff say they were never contacted after the breach and are unsure what data was leaked, with some questioning why the company retained their information more than a decade after they left.
Cindy Rose’s WPP review points to 'deep and bold restructuring': analysts
Rose’s said that a strategic review was underway following WPP’s Q3 results for 2025, in which she called WPP’s recent performance “unacceptable”.
Dyson launches review of $500 million media account
Publicis Media handles the Dyson account in mainland China and Hong Kong.
Dentsu leak compromised LNER customer data
Campaign initially reported on the leak in October.