Omnicom consolidates creative agencies globally under Omnicom Advertising Group
EXCLUSIVE: Led by former TBWA Worldwide CEO Troy Ruhanen, OAG aims to scale innovation and knowledge sharing across the holding company’s creative networks.
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What brands can learn from Kamala Harris about going viral
As marketers struggle to navigate the right moment to latch onto online trends, they can look to Harris and her team as a blueprint.
Legendary copywriter Jim Riswold dies at 66
Dan Wieden’s first copywriter who was behind much of Wieden + Kennedy's most famous work, fought a 20-year battle with cancer.
Tech company creative fails underline value of agency perspectives
Recent work created in-house by tech firms has received backlash for not getting the tone right. Perhaps the external input of an agency team would help.
Media buyers eye new search opportunities in wake of Google antitrust ruling
All eyes are on Google’s next antitrust trial for dominance in ad tech in September.
TikTok CMO on leading one of today’s most influential—and controversial—brands
Kate Jhaveri caught up with Campaign US about the challenges and opportunities of leading a brand that’s setting the course of both marketing and culture.
IPG declines 1.7% in Q2 as tech pullback drags revenue
The holding company’s organic net revenue suffered as tech clients “weighed significantly” on growth and digital agencies continued to underperform.
Omnicom’s John Wren: AI cannot replace human “inspiration and genius”
The holding company CEO spoke to investors about recent AI investments during its second quarter earnings call, in which it reported 3.4% organic growth.
Under Armour names OMD global media AOR
The sportswear brand’s account was previously held by Publicis Media.
Campaign global forecast Q3 2023: Creative pitch marketplace across sectors
Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.
Simplification, responsibility, automation: GroupM’s approach to a changing market
EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.
Simplification, responsibility, automation: GroupM’s approach to a changing market
EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.
AI and offshoring underpin permanent revolution in holding company strategies
As the agency business faces economic uncertainty and reshapes itself for the future of work, holding companies are leaning into artificial intelligence and offshoring.
Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’
Sadoun talks through the holding company’s strong Q1 2023 results and gives insight into his strategy for the business, talent and more.
Publicis surpasses Omnicom as second-largest holding company by revenue
The French holding company said it has grown by nearly 50% since 2019 as its platform model pays off.
Omnicom grows 5.2% organically in Q1 but caution abounds
CEO John Wren spoke about economic uncertainty related to rising interest rates and shared more about the group’s RTO plans.
McCann Worldgroup brings on first chief audience architect
Nathan Brown joins from UM to infuse audience thinking across the network.
Nielsen gets its MRC accreditation back in the US
The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.
Omnicom’s John Wren on the future of work, the business and succession plans
EXCLUSIVE: Wren spoke with Campaign US about recent changes to Omnicom’s office return policy, his outlook on the business for the second half of the year and his vision for Omnicom’s future.
Marketers bet too big on the metaverse
It’s another cautionary tale of chasing the next shiny object.
The promises and perils AI-powered search
Tech columnist Kevin Roose’s New York Times column depicts the dystopian possibilities of generative AI in stark light — and the implications for brands are real.
Susan Wojcicki to leave YouTube
The YouTube CEO steps down after nine years at the helm of the world’s largest video sharing site and nearly 25 years at Google.
Mediahub joins Mediabrands with an eye toward global expansion
EXCLUSIVE: The media agency joins the IPG-owned media holding company after spinning out of MullenLowe in 2019.
Luxury advertising amid an economic downturn
With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?
Behind the rebrand of Northrop Grumman, the aerospace and defence company you’ve never heard of
Virginia-based Northrop Grumman is well-known in government circles, but it has been doubling down on its brand communications to attract new talent and investors.
Can Wunderman Thompson Health stay at the forefront of diversity and inclusion?
The shop's global chief creative officer and chief medical explore the intersection of creativity, technology and health.
Stagwell leans into media integration as it maintains double-digit growth
The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media.
The three factors driving Google’s cookie delay
Regulatory pressures, lack of industry enthusiasm and potential cost hits continue to delay the inevitable.
Will the ad industry benefit from Big Tech’s layoffs?
Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.
What happens when the great resignation collides with layoffs?
Continued volatility on the talent front meets a cooling of the ad market amid a tough economic outlook.
IPG organic growth slows in Q2 but remains strong over COVID period
Q2 earnings dropped just after news of a new leadership team at McCann Worldgroup.
Omnicom grows organically in Q2, but revenue remains flat
Growth projections slow as the holding company remains cautious in an unpredictable macroeconomic environment.
Digital agencies weigh on IPG’s 2023 growth forecast
Despite strong 7% y-o-y organic growth in 2022, Interpublic Group expects softness at agencies including R/GA and Huge to drag on 2023 performance.
The fragmentation of TV audiences
With the likes of Netflix and Disney+ bringing in advertising-supported subscriptions, Campaign examines the impact this will have on traditional TV advertising in different regions.
Omnicom grew nearly double-digits in 2022, but 2023 outlook is cautious
The holding company is seeing tailwinds from e-commerce, healthcare and media but remains cautious in its 2023 outlook.
Publicis takes Working with Cancer pledge to the Super Bowl
The initiative, which aims to raise awareness and support for people struggling with cancer in the workplace, will launch a consumer-facing campaign at Super Bowl LVII.
Agencies will feel impact of tech layoffs, but carnage won’t be as bad
Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.
Nielsen One Ads makes its debut, with support from ad buyers
Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers.
Jacquelyn Baker named CEO of Omnicom Commerce Group
EXCLUSIVE: The former VMLY&R Commerce chief experience officer replaces Sophie Daranyi, who is leaving to pursue opportunities in consulting and nonprofit work.
Brands: Make us proud
With so many brands disappointing and retreating this Pride month, companies have an opportunity to double down on their values and stand out.
Why Makers puts production at the tip of the spear
The global production network, operating in 173 countries, brings production to the top of the creative process and integrates it throughout.
Advertisers brace for turbulence at Snap, but welcome clearer focus
As the tech company goes through a mass restructuring the advertising industry expects short-term pain—but remains hopeful about Snap’s long-term outlook.
Andy Main to leave Ogilvy as Devika Bulchandani takes over as global CEO
Main joined Ogilvy from Deloitte Digital in 2020 and oversaw a transformation of the network; longtime McCann vet Bulchandani steps into his shoes.
DDB poaches Alex Lubar from McCann Worldgroup as global president and COO
The 10-year McCann veteran joins the Omnicom-owned creative network to bolster its global strategy.
Is the World Cup worth the investment for brands?
Between human rights violations, a corruption scandal and a global recession, the 2022 FIFA World Cup soccer tournament poses a tricky balancing act for advertisers.
Adland steps up urgency in climate messaging around COP27
Campaign asked ad executives and industry sustainability experts about how the messaging has changed at this year’s global climate summit—and whether adland has stepped up its role in fighting the climate crisis.
Twitter ad pause will have ‘little impact’ on media plans, ad buyers say
Social-media platform, which has witnessed a ‘massive drop’ in ad revenue, was already a minor platform on ad plans, according to media agency executives.
Midterm ads are angry, overspent and misinformed
Ads leading up to the U.S. midterm elections next week are not just negative, they are also misinforming, angering and exhausting the public.
Stagwell posts double-digit growth as holding companies buck downturn trend
The holding company joins WPP, Publicis, IPG and Omnicom in posting growth in Q3.
Uber launches an advertising division
The new team will be led by former Sizmek CEO and Amazon Advertising director Mark Grether.
Devika Bulchandani aims to inject a shot of vitality into Ogilvy
Bulchandani shares her global vision for the iconic WPP agency and her perspectives on talent, creativity, diversity and the agency business.
Omnicom brings on Andrea Lennon as first chief client officer
The Critical Mass vet will work on driving integration and innovation for the holding company’s top 50 clients.
Creatives reflect on legend Dan Wieden’s influence
Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old.
Preeya Vyas joins Wunderman Thompson as first global chief experience officer
Vyas will articulate and lead the agency’s global customer experience offer by working with disciplines across the group.
Hold the applause: Is award-winning purpose work making a real impact?
Brands continue to be recognised by big award shows for purposeful work, but these eye-catching ideas often end up having no impact on real people.
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.
The industry’s two-faced stance on climate change
Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.
Parody campaign in US tells women to “eff urself” as abortion restrictions tighten
The campaign by Women that Fight, a coalition of advertising creatives, takes the dystopian view that women can protect themselves from abortion restrictions by abstaining from sex – and using a sex toy instead.
Global forecast: Pharma and healthcare brands shift their ad strategies
Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.
Global forecast: The impact of the energy crisis on adland
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.
The NFL kicks off global review to consolidate its $400 million media account
The review impacts all of the pro football league’s current media agencies.
Brian Wieser to leave GroupM
EXCLUSIVE: The prolific industry analyst has been president of global business intelligence at the media buying giant for nearly three years.
MRM taps Diana Ceausu Caverly as global chief strategy officer
Caverly, who ran the General Motors account for parent McCann Worldgroup, completes MRM’s global executive leadership bench.
Here's Google's plan to to help advertisers manage rapidly evolving privacy regulation
David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.
Mediabrands, R&CPMK launch tool to integrate brands with premium content
UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.
Industry leaders announce coalition to fight bias in adtech
Cannes Lions 2022: Delta Air Lines, WPP, The 4A’s, the IAB, the Ad Council and other industry leaders back IBM in delivering an open source toolkit that enables the industry to use AI to mitigate bias in ad tech.
Dirty data practices are the industry’s open secret
A Campaign US investigation into WPP’s Choreograph proves there’s still much work to be done to clean up the data practices that run rampant in U.S. advertising.
Making global advertising’s talent pipeline open to all
In the second part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
Profit vs purpose: Advertising’s balancing act
In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
How a Ukrainian agency turned a Kyiv-based private school into a humanitarian project
When war broke out in February, Drama Queen helped private school Study.UA adapt into a free online school, now attended by more than 50,000 Ukrainian children.
GroupM sets parameters for new measurement partners in the US
The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
The Great Resignation hits CMOs
Recent high-profile chief marketer departures underscore the growing complexity of the job.
Lynn Lewis elevated to global CMO of Mediabrands as UM taps Joe DeMiero as US CEO
DeMiero joins from Publicis agency Hawkeye.
Dept acquires Raybeam, expands US data chops
The European digital agency has been on a growth tear in the US, which now accounts for nearly half its business.
Martin Sorrell: Flexible work 'will be more permanent than people think'
Sorrell deep-dives on the state of MediaMonks’ business, looks to Latin America for creative excellence and embraces more flexible, hybrid work.
NBCUniversal launches an identity platform
The solution will power personalized advertising across the media giant’s properties.
Why Bayer Consumer Healthcare's global CMO encourages marketers to push boundaries
Patricia Corsi talks about elevating creativity in a sector that has not valued this facet of marketing.
Are the glory days over for the platforms?
After poor performance in Q1 and an ominous note from Snap about cutting its forecast for Q2, investors are spooked by the outlook for the digital ad market.
Heineken sends RFI to creative agencies
The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.
Wunderman Thompson hires Josh Loebner as global head of inclusive design
The agency is doubling down on inclusive design as clients look to create more accessible solutions for consumers.
Global forecast: Automobile marketing and the rise of electric vehicles
EXCLUSIVE RESEARCH: As more governments around the world set targets to phase out petrol and diesel cars, automotive manufacturers have been forced to accelerate the move towards electric vehicles. Campaign explores how the auto industry is retooling its marketing to keep pace.
Major ad holding companies to fund staff travel for abortion access
Three of the ad industry’s largest agency holding companies have revamped their benefits packages to fund travel for women seeking abortions in the US, in wake of the Supreme Court’s leaked memo.
Mark Penn: Stagwell hits scale, ‘takes share’ from the holding companies
The new holding company is gaining ground with bigger clients and scaling internationally, Penn said on its Q1 earnings report.
Brazilian creatives call out Cannes Lions for lack of diversity in jury
Just one of the 24 Brazilian jurors selected for the 2022 festival are Black, despite half of the Brazilian population being Black.
Reprise names Jarrod Martin global CEO
Campaign US sat down with Martin and newly appointed Initiative global CEO Dimitri Maex to discuss leadership changes at IPG Mediabrands’ agencies.
IPG posts nearly 10% growth in Q1, updates 2022 forecast
The holding company has changed its reporting segments to emphasize “integrated, multi-agency services.”
War in Ukraine impacts Omnicom revenue, operating profit in Q1
The holding company still posted nearly 12% organic growth in the quarter.
Valeria Mares joins Mediahub to head up global comms planning
Mares joins from Wavemaker US as Mediahub’s first global comms planning lead.
BBDO's global CEO on lessons learned from remote training
After implementing a global remote training programme with Facebook and Google last year, BBDO's Andrew Robertson talks about successfully applying learnings to client campaigns.
Nielsen to sell to private equity for $16 billion
The embattled measurement company rejected a previous takeover offer.
Michelin names Ogilvy global CRM agency of record
The tire brand will leverage Ogilvy’s end-to-end experience offering across loyalty, mar tech and global delivery.
How Astound Commerce is supporting Ukrainian employees in wartime
The digital commerce consultancy has Ukrainian founders and close to 1,000 employees in the country.
Ralph Pardo to replace Scott Hagedorn as Omnicom Media Group NA chief
Hagedorn has been with Omnicom since 2004 but is leaving the company.
Huge adds Frisco Chau as global head of data and insights
The appointment will support global CEO Mat Baxter’s vision to put data at the centre of the agency.
IPG suspends operations in Russia
CEO Philippe Krakowsky cited failed ceasefire talks and escalating attacks on civilians.
Alex Lopez on redefining McCann Worldgroup's client work
The longtime Nike executime, now global chief creative officer and president at McCann Worldgroup, speaks about his first 100 days on the job.
Ogilvy hires Mick McCabe as global chief strategy officer
McCabe replaces Ben Richards, who left the agency in June to start a new venture.
Stagwell posts nearly 15% organic growth in 2021
The holding company closed out the year strong after completing its merger with MDC Partners.
On the ground in Ukraine: One agency shares its wartime experience
A week into Russia’s invasion of Ukraine, staffers at Kyiv-based ad agency Bickerstaff provide a window into daily life under fire.
FCB promotes two leaders to global C-suite
Bella Patel is promoted to global chief talent officer; Mark Jungwirth is named global chief financial officer.
VCCP launches global gaming offering – but don’t call it the metaverse
The agency is building games marketing into a core function for clients called VCCP+.
Havas Media Group promotes Greg James to new global transformation role
James will focus on improving and adapting the client experience for the future.
IPG earnings boosted by media, data, tech offerings
The holding company posted 11.9% organic growth in 2021, with Asia Pacific growing 9.7% organically.
Omnicom grew 10.2% in 2021 as pandemic impacts receded
Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.
The New York Times highlights subscribers in new campaign
The publisher is leaning into a subscription-first strategy after amassing more than 10 million paid users.
Norwegian Cruise Line sets sail with Digitas as global media AOR
Digitas will handle the cruise line’s media business in the U.S., Europe, Australia, Asia Pacific, Latin America and Brazil.
Three New Year's resolutions for agencies and clients in the pitch room
From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.
Ad execs share their holiday pitching horror stories
An early January pitch is an ad exec’s worst nightmare.
Tina Allan named global chief data and intelligence officer at FCB
EXCLUSIVE: She continues to infuse data and audience-driven intelligence into the creative agency’s processes and lead FCB Six.
DDB elevates Tomas Gonsorcik to global chief strategy officer
EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.
Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Is it possible to prioritise AI safety as much as innovation in a for-profit industry?
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
Omnicom Media Group’s Florian Adamski shares plans to ‘outgrow the market’
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Stagwell lowers guidance, projects negative growth for 2023
Q3 organic net revenue declined 7% YOY as the holding company was hit by a pullback from tech clients, among other factors.
IPG underperforms peers again in Q3: ‘Results did not measure up to expectations’
The holding company reported a 0.4% organic growth decrease year-on-year as it continues to face pressure from lower spending by tech and telecom clients and underperformance of its digital agencies.
How brands are responding to the Israel-Gaza war
Global companies are suspending operations in Israel and asking employees to work from home as they express support for teams in the region and Jewish colleagues around the globe. The complexity of the situation leaves business leaders and marketers again walking a geopolitical tightrope.
Alex Lubar named global CEO at DDB Worldwide
EXCLUSIVE: Former CEO and 38-year DDB vet Marty O’Halloran will step into chairman role.
Omnicom Media Group drives away with most of Uber’s global media business
The six month review concluded with Omnicom’s media network picking up the $600 million business in North America, Europe and Latin America.
GroupM sunsets Xaxis, Sightline and Finecast brands as Nexus reorganises
EXCLUSIVE: Nicola Lewis is elevated to global chief solutions officer in a new structure that aims to make Nexus and its performance solutions easier for clients to access.
RGA merges US and LATAM operations
EXCLUSIVE: April Quinn will oversee the region as Americas president in digital agency’s latest restructure.
Creatives defend Apple ad amid backlash
Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.
BBDO Worldwide chief creative David Lubars to retire
Americas CCO Chris Beresford-Hill will step into his role at the end of the year.
Lessons from 20 years of Dove’s Campaign for Real Beauty
On the 20th anniversary of the iconic campaign, Campaign asked industry experts why they think the platform continues to endure—especially during a time when inclusion is facing pushback.
Stagwell smashes new business records as costs rise in Q2
Revenue grew 6% year over year as the ‘challenger holding company’ won new clients such as Chevy and Cadillac.
Generative AI is here—but it’s not ready for prime time
The ad industry is experimenting heavily with gen AI, but deploying it widely on client work comes with too many liabilities.
Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face
Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.
IPG declines in 2023, targets flat 2024 as last year’s challenges continue
Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year.
Omnicom meets 2023 guidance, eyes investments in AI
CEO John Wren resists pegging a number to Omnicom’s AI investment after a series of announcements from his peers.
Volkswagen global CMO to depart
Nelly Kennedy departs amid a major media review and ahead of a big Super Bowl moment for the automaker.
PHD retains HP’s global media account
The retention continues a relationship that began in 2009.
Christian Juhl on GroupM reorg: ‘We need to be simpler to market’
GroupM’s global CEO chats about the network’s strategy to further simplify as part of parent WPP’s $160 million cost-cutting drive.
The male gaze and who decides what’s appropriate in advertising
Recent controversy over two Calvin Klein campaigns raises the question of who defines what constitutes objectification and what makes a great “big idea.”
10 questions for the ad industry in 2024
From generative AI to DE&I, here are the topics Campaign is investigating this year.
David Droga on moving from being a creative in business to building a business on creativity
The Accenture Song CEO speaks with Campaign about his vision for the company and where creativity plays a role.
The summer of female spending power
From Barbiemania to Taylor Swift’s Eras Tour phenomenon, the power of young, female spenders is in the spotlight this summer.
Stagwell latest holding company to be hit by tech pullback
The holding company’s organic growth dipped 5% YOY in Q2, prompting it to downgrade its full-year outlook and lay off staff.
WPP’s Mark Read on tech slowdown: ‘They're trying to get their margins back’
The holding company lowered its growth forecast as a pull back in tech company spending ate into its US and global growth.
Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
Campaign Chemistry: AKQA founder and CEO Ajaz Ahmed
Ahmed talks about 30 years at AKQA and how the agency stays ahead of the curve.
Ogilvy elevates Kent Wertime to oversee experience unit under Ogilvy One brand
EXCLUSIVE: Wertime will lead the new global division alongside his dual role as co-CEO of Ogilvy APAC.
Epsilon CEO Bryan Kennedy to retire
Former Conversant CEO John Giuliani will replace him as executive chairman.
Publicis Groupe wins Walmart $600 million media account
The win wraps the biggest US media pitch of the year.
Out-of-home sees digital opportunities in a post-lockdown world
CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.
Media by Mother hires Julie Lee as COO
Lee replaces Will Heins, who was a founding partner and COO at the agency before leaving to join You & Mr Jones media.
VaynerX hires Vanessa Vining as chief diversity officer
She will oversee diversity, equity and inclusion initiatives at the holding company.
Spotify ties Nielsen demos to audience measurement on podcasts
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers.
Mindshare shuffles leadership, reveals “good growth” positioning
WPP media firm’s new stance comes as clients and employees seek more sustainable growth.
S4 unites MediaMonks and MightyHive under new brand: Media.Monks
Media.Monks will offer clients one front door to walk in with flexibility to tap into capabilities and subject matter experts across the group.
MRM brings on Ogilvy’s Ed Kim to head up commerce division
The agency’s commerce practice grew more than 20% year over year in 2020.
Spotify’s podcast ad revenue skyrocketed 627% in Q2
Demand for podcasts is high on the platform as it opens up programmatic inventory and inks exclusive deals with big names.
‘A new future and a fresh start’: Mark Penn on MDC and Stagwell finally tying the knot
The combined company will have global revenues of $2.1 billion and be renamed Stagwell Inc.
Havas wins global brand and creative AOR for real estate firm JLL
The remit covers the Americas, EMEA and APAC.
Gucci owner Kering Group kicks off global media review
The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.
IPG posts nearly 20% growth in Q2 as economy rebounds
The holding company revised its full year growth expectations upwards.
Q2 earnings: Omnicom grows 24% organically off pandemic dip
Organic growth rose double digits across disciplines and regions, but will taper off as year-over-year comps weaken.
MRM, McCann Worldgroup launch business consultancy for top clients
T-Shaped will help the IPG agencies’ clients achieve growth through digital business transformation.
Eli Lilly moves global media brief to Zenith after nearly 20 years with OMD
The review concludes a two-decade relationship between OMD and the pharmaceutical giant.
Dentsu's iProspect wins Gucci owner Kering's global media account
Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business.
Index Exchange overhauls its platform and rebrands for the privacy era
The 17 year-old programmatic exchange has rearchitected its platform to solve for speed, cost and privacy.
Google consolidates global media account with WPP's Essence without a pitch
The tech giant has worked with Essence for years, but Omnicom Media Group has handled offline media.
Omnicom’s new media leadership leans into clean rooms and agency collaboration
OMG global CEO Florian Adamski and OMD Worldwide CEO George Manas sit down with Campaign US weeks into their new role for their first joint interview.
Huge elevates Mark Manning to global COO to implement transformation
The digital experience agency is rearchitecting its business strategy under global CEO Mat Baxter.
WPP wins majority of $4 billion Coca-Cola business
Coca-Cola described the new relationship with WPP as “unprecedented” in its breadth and depth, as well as for the industry “given its geographical scale and reach". Dentsu will have a media role in some markets.
Stagwell posts double-digit growth in first earnings after MDC merger
The newly combined holding company grew net organic revenue by 22.8% to $498 million.
A cinematic comeback
Q4 GLOBAL FORECAST: Cinema was one of the hardest-hit media channels during the height of the pandemic. Is it poised for a return to glory, or will the changes wrought by Covid be permanent?
Adland grapples with sustainability
Q4 GLOBAL FORECAST: Cop26 is prompting global action on environmental issues, but in the advertising sector, strategies for tackling the problems have so far diverged in different regions, including APAC.
YouTube 'slightly impacted' by iOS 14.5 changes
Alphabet revenues still soared 41% to $65 billion in Q3.
GroupM and Hogarth team up on global addressable content practice
The partnership between the two WPP agencies aims to bring more personalized creative to clients.
IPG maintains pandemic rebound with 15.7% organic growth
Organic growth in Q3 was up 10.7% compared with 2019.
Omnicom organic revenues rise 11.5% in Q3
The holding company projects 9% growth for 2021
Former Reprise CEO Tim Ringel launches a new holding company
There’s another new-age holding company on the block, and this one is promising to put people before shareholders.
Facebook promotes Nicola Mendelsohn to global advertising chief
Mendelsohn replaces Carolyn Everson, who left for Instacart in June, and will move to New York.
Remembering David Kennedy: Adland legend passes at 82
The Wieden+Kennedy co-founder’s legacy has profoundly impacted adland and creativity.
Ben Williams joins TBWA Worldwide as global chief creative experience officer
The longtime RGA global experience chief joins TBWA to merge creativity and experience.
Pinterest rolls out shopping features in social commerce push
The platform wants to recreate the mall experience online in a personalized way.
TripleLift and Amagi partner to bring programmatic product placement to life
The partnership allows TripleLift to insert brands programmatically in more than 400 episodes of CTV programming.
Are you ready for the challenge of the Tiktok universe?
We’ve been living in a social media-driven world for more than a decade, but a platform such as TikTok that completely changes the game for marketers only comes around every so often.
You & Mr Jones acquires data company DP6 in Brazil
DP6 will work closely with 55, another marketing data and technology company owned by You & Mr Jones that operates out of Europe, North America and Asia.
WPP nabs Beiersdorf global media strategy consulting brief
The owner of the Nivea brand continues to split media planning and buying among OMD, Wavemaker and Carat.
WPP fined $19 million by SEC over accounting and bribery claims
The holding company was fined for failing to ensure foreign subsidiaries, including operations in India and China, met internal accounting controls.
VideoAmp to kick off currency test with major holding companies
There’s a big opening in the US TV measurement space now that Nielsen is without MRC accreditation, and the sharks are circling in the water.
Stagwell merges ForwardPMX and Assembly into media powerhouse
The combination brings together 1,500 global employees and complementary skill sets.
MediaLink pulls the plug on CES 2022
Major brands, agencies and tech companies have canceled their in-person attendance in the past 48 hours due to fear over the Omicron variant.
Pitchapalooza: The biggest reviews of 2021
2021 was a bonanza year for pitches as marketers looked for future-facing agency models.
Microsoft to acquire AT&T’s Xandr
The sale marks the end of AT&T’s venture in the content and advertising business.
5 things the ad industry should ditch in 2022
As we contemplate a new year, the industry has made a lot of progress since the global reckoning of 2020 - but the work is just getting started.
Media.Monks' Wesley ter Haar on the future of creativity and hiring more "makers" to creative teams
The co-founder of the challenger network speaks of combining 24 companies across digital, content and data.
Nike set to kick off $1 billion global media review
All of the major holding companies are invited to pitch.
Publicis to let employees work abroad for six weeks every year
'Work Your World' is an initiative that allows Publicis employees to work from another city where the company has an office for up to six weeks every year.
Neil Heymann returns to Accenture after brief stint at Publicis’ Le Truc
The former Droga5 global CCO decamped to Publicis less than a year ago to open its New York-based creative collective.
Carat names new US CEO as Angela Steele moves to global Publicis role
Mike Law, formerly head of Dentsu media investment arm Amplifi, takes over Janaury 1, as Steele moves to an as-yet unnamed role reporting to Arthur Sadoun.
20 years later, adland reflects on 9/11
Industry executives remember that fateful day two decades ago.
Celebrity Cruises asks ‘Isn’t it time’ to get back out there?’
Cruise line hits the seas — and airwaves — after a 16-month hiatus, with $40 million dollar global campaign.
$3.3 billion Unilever media pitch wraps, WPP retains largest remit
The incumbent retained the account in major markets.
Media.Monks snaps up Taco Bell’s new ‘culture AOR’
Los Angeles-based Cashmere joins Martin Sorrell’s digital agency group.
Nielsen loses accreditation for national and local TV in the US
The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.
Why Peloton went all-in on its community for the Olympics
The brand worked with Adam&EveDDB NY to celebrate the Peloton community.
Hyundai reveals 2022 Tucson in biggest US launch ever
The spots feature Mindy Kaling, Jason Bateman and other stars
P&G campaign asks consumers to get sustainable
The brand spot highlights the CPG giant’s new sustainable products.
Anheuser-Busch moves from ads to actions
CMO Marcel Marcondes caught up with Campaign US on the company’s pandemic pivot and its brand campaign, ‘Let’s Grab A Beer.’
Reddit launches in-house agency to help brands tap into communities
KarmaLab will offer workshops and insights for brands from Reddit users.
DDB reveals global 'Unexpected Works' repositioning
The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.
72andsunny lands United Airlines global creative account
The airline put its creative account up for review in February.
Software giant SAS launches biggest brand campaign in 20 years
The analytics company is building awareness as competition heats up.
MDC Partners organic revenue drops but profits rise in Q1
Healthcare, consumer products and financial services drove growth.
VMLY&R boss Jon Cook opens up on DE&I
The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design.
Philips drops incumbent Dentsu from global agency review
Carat retained the domestic appliances business, which was sold to PE firm Hillhouse Capital in March.
Privacy wars heat up on Apple and Facebook earnings calls
Facebook says the update will start impacting its business in Q2.
WPP refuses to pay final long-term bonuses to ex-CEO Sorrell in new clash
Agency giant claimed Sorrell was responsible for “disclosure of confidential information” to the media.
TV consortium OpenAP launches an identifier for TV planning, measurement
OpenID will allow advertisers in the US to use a single audience definition across major TV networks.
IPG returns to growth globally, with 3.4% lift in APAC
While it was flat in the US, the holding company saw increases in every other region as clients showed more optimism.
WPP launches new global data consultancy Choreograph
The new GroupM company will pull data and technology resources from across the holding company to create privacy-focused solutions for clients.
Publicis Groupe beats out WPP for Stellantis global media account
The holding company will take over media duties for the global automaker in the US, Canada and Europe.
Why indie agencies are prioritising strategy
The pandemic forced agencies to embrace business thinking as entire industries shut down, according to a report by Agency Futures Index.
DoubleVerify goes public at $4.2 billion valuation
The adtech company IPOs as brand safety problems persist.
Omnicom organic revenues slide 1.8% in Q1
But the holding company rebounded after a 9.6% organic year-over-year growth decline in Q4 last year.
Expedia rebrands as consumer travel needs change
The brand wants to be the “ultimate travel companion.”
MDC Partners brings on S4 account director Rebecca Routs as global client lead
The holding company is doubling down on global growth under CEO Mark Penn.
Wavemaker swipes right on Bumble’s global media business
The dating app owner has selected Wavemaker as its global media agency of record.
Publicis Groupe plots return to the office, with help from Marcel
The holding company is reimagining what getting back to work will look like.
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing.
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
Twitter: Performance is our ‘number one’ focus in 2021
The social media platform is doubling down on direct response advertisers.
TikTok and Mediabrands launch global creator partnership
The platform will host creator camps for IPG's Mediabrands agencies and clients to better understand how to connect with its audience.
John Shea named CEO of Octagon Sports and Entertainment Network
Longtime CEO Rick Dudley will become chairman of the IPG DXTRA agency network.
Facebook puts $750 million global media account up for review
Mindshare and Dentsu are the incumbents.
AKQA vets launch new global agency, Said Differently
Founded by Rachel Barek and Brian Skahan, this agency staffs accounts with experienced principals and leans into flexible talent.
Why Omnicom Media Group is separating ‘activation’ from ‘investment’
The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.
Crowdsourced Facebook comments set the lyrics to a new punk song
The tech giant collaborated with BIPOC female punk band Meet Me @ The Altar on a new single, “Hit Like a Girl,” for Women’s History Month.
Child porn survivors wish Twitter ‘Happy Birthday’ in chilling PSA
The campaign by Mischief @ No Fixed Address and No Fixed Address aims to raise awareness about child pornography on Twitter.
Ogilvy nabs Absolut global creative account from BBH
The creative agency will lead global strategic and creative duties for the Pernod Ricard brand.
iProspect repositions globally as full-service media agency
The agency unveiled its go-to-market after merging with Vizeum in November.
The industry responds to Google’s dismissal of identifiers
The announcement that Google will not support user-level identifiers sent shockwaves across the industry this week.
Google shatters hopes of replacing cookies with independent identifiers
The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech.
MDC’s Mark Penn: “CMOs are in ‘get back to business’ mode”
The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.
Omnicom organic growth declines 9.6% in Q4
Revenues for 2020 were down almost 12% globally after a tough year.
News Corp strikes historic deal with Google to get paid for news
The longtime Google antagonist has inked a deal for “significant payments” from the tech giant for articles in the Google News Showcase.
Slack hands global media AOR to Mediahub
The workplace messaging app, recently acquired by Salesforce, spent more than half of its fiscal Q3 revenue on sales and marketing.
Why 2021 will be a year to watch for pitches globally
CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.
Super Bowl ads missed the mark on diversity
The industry’s male dominance was on display during this year’s game.
IPG organic revenue down 4.8% in 2020, but it expects 2021 bounce back
Q4 revenue's dip was slightly steeper than Q3 due to a heavy reliance on project revenue. Asia recorded the steepest decline in organic revenue in the quarter, down 17.4% year-on-year.
MDC plans global expansion through affiliate program
The holding company is identifying acquisition opportunities through a global partnership strategy.
Unilever to end Facebook and Twitter ad boycott
The CPG giant stopped advertising on Facebook’s apps and Twitter during the #StopHateForProfit boycott in June.
Why Carat is putting emotional intelligence at the core of media buying
US CEO Angela Steele and global CSO Sean Healy dive into the media agency’s repositioning and new planning process, “designing for humans.”
Zenith wins Hulu’s US media account, expanding Disney relationship
The account was transitioned from incumbent UM without a review.
CP+B vets unveil global network for creatives
Jay Gelardi and Russell Heubach have launched Gypsy, a network of global creative talent capitalising on remote workers and the many layoffs from the big holding companies.
Twitter selects DoubleVerify, IAS as preferred brand safety partners
The partnership is Twitter’s first third-party integration to measure brand safety on the platform.
Mindshare elevates Adam Gerhart to global CEO
Gerhart will replace Nick Emery, who was ousted in October for inappropriate behaviour.
United Airlines puts global creative up for review
Incumbent Dentsumcgarrybowen is invited to participate.
Epsilon elder fraud case raises questions for holding companies
The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.
Coca-Cola kicks off $4 billion global creative and media review
The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.
McCann global CSO Suzanne Powers promoted to global president
Powers will remain in her role as global chief strategy officer while taking on the expanded president title.
Nielsen to overhaul flagship currency by 2024, but change will be slow
The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.
Worst-case scenario averted: Forecasters find adspend drop gentler than expected
Robust digital spending fuelled by small businesses propelled growth, leading GroupM, Magna and Zenith to revise their forecasts upward.
Visa appoints Wieden + Kennedy, Publicis Groupe to global creative accounts
Incumbents BBDO and Saatchi & Saatchi missed out on the US$200 million creative accounts.
GroupM launches data ethics tool
The new tool, developed with feedback from Unilever, helps marketers determine whether using a certain dataset in a given context is ethical.
Facebook tests topic exclusions for brands
The brand safety update will allow advertisers to block content associated with broad topics such as “crime and tragedy” or “news and politics.”
Spotify’s 2020 wrapped campaign is all about gratitude
The streaming platform unveiled its famous year-end campaign this week as an homage to the hard-hit music industry.
Mastercard on the enduring relevance of 'Priceless'
The 23-year-old brand platform has evolved over time, especially during the pandemic.
Home Depot taps OMD for media, narrows creative pitch after Richards Group fallout
Carat, which held the account since 2011, lost the media business; BBDO and Leo Burnett are in the final running for the creative account.
Two senior PHD execs in The US are leaving for Initiative
Stacy DeRiso will become president of Initiative U.S., and Will Wiseman will head up strategy.
Budweiser to sit out Super Bowl to support vaccine awareness campaign
The beverage giant will forgo a big game spot for the first time in 37 years.
NBCUniversal shakes up ad sales department in “commitment to advertisers”
The new reorg includes tapping Josh Feldman as the first-ever global CMO for its advertising and partnerships group.
Corona Beer launches content studio and first original series
The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.
Ogilvy hires Steve Soechtig to lead global experience practice
Mark Read, CEO of parent WPP, wants to grow its overall revenue from experience, technology and e-commerce from 25% to 40% by 2025.
Why brands should advertise during the U.S. inauguration
Unpredictability aside, brands should support the democratic process and quality journalism.
How BOND broke into politics to create iconic art for Biden campaign
The Hollywood creative shop was behind the campaign and victory images for Joe Biden and Kamala Harris
McCann North America president Devika Bulchandani to leave for Ogilvy
Bulchandani has been with McCann since 1997. She will become CEO of Ogilvy in North America and global chair of advertising.
YouTube opens up more inventory for direct response advertisers
The platform is making direct response ads available in its Watch Feed on creator content outside of its partner program.
Mother launches a media agency in the U.S.
The agency aims to drive with strategy rather than join a race to the bottom.
McCann Worldgroup’s Rob Reilly to join WPP as global CCO
WPP is recommitting to creativity with the new hire.
Philips puts $300 million global integrated account up for bid
The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.
You & Mr Jones raises $260 million
'Brand tech' company has hired NBA’s Paulette Forte as its first chief people officer to manage headcount growth.
McCann names Chris Macdonald CEO and chair, Harjot Singh global CSO
McCann Worldgroup CEO Bill Kolb said the moves are about bolstering the strength of the integrated agency’s individual brands.
Advertisers pause media spend in wake of Capitol Hill riots
Brand safety concerns abound as the US reels from Wednesday’s chaos.
TikTok links up with Horizon Media in first US agency partnership
The arrangement is a nod to the platform’s growing importance to US brands.
McCann’s Harris Diamond on agencies: “We make ideas, and keep those ideas alive”
The McCann Worldgroup chairman and CEO announced his retirement last month.
VMLY&R picks up creative AOR wins from AstraZeneca
The WPP agency will run North America creative for the pharma giant’s flu vaccine, FluMist, and a new autoimmune medication that will launch this year.
BBDO CEO Andrew Robertson skills up agency during a pandemic
Despite the hecticness of COVID-19, BBDO doubled down on employee training on Facebook and Google remotely this year.
S4 Capital picks up two US agencies
Performance agency Metric Theory will merge with MightyHive and integrated agency Decoded will merge with MediaMonks.
Lululemon picks Droga5 as creative AOR
The agency will work with the athleisure company to launch a new brand platform.
JPMorgan Chase consolidates $400 million global media account with WPP and Dentsu
The review, kicked off in late September, spanned the financial services giant’s offline media buying business in the US, Northern Europe and Asia, and was supported by MediaLink.
Why Spotify’s Megaphone acquisition will scale targeted podcast ads
The streaming audio giant dropped US$235 million on the podcast advertising and hosting platform.
Mediabrands launches global content studio
The media agency network is consolidating its capabilities across branded, original and dynamic content in 12 markets.
TikTok challenger Triller keeps momentum strong through music
After the TikTok ban that never was, Triller - “the MTV of this generation” - is leaning into its ties to the music industry to stand out. But the competition is fierce.
Amex consolidates creative with Dentsu, cutting creative ties with Ogilvy
The credit card provider is expanding its relationship with to five more international markets, officially ending a 50-year-plus creative relationship with Ogilvy.
GroupM creates two global platform-oversight roles
The media group promotes two in a nod to its global focus on building relationships and expertise across platform giants such as Facebook, Google, Adobe and Salesforce.
Inside BBDO’s grassroots DE&I initiative
Agency-wide initiatives are often top-down, but Omnicom’s BBDO New York is taking a cue from its employees when it comes to diversity, equity and inclusion.
US IPG agency Deutsch splits into separate NYC and LA agencies
Leaders say two Deutsches means less client overlap and more leeway to lean into regional cultures -- and proves clients still care a lot about conflicts.
Digital ad fraud will hit $35 billion this year
A study by ad fraud verification company Cheq finds the amount of money lost will overtake credit card fraud in 2020.
Reprise launches global ecommerce group for Mediabrands
The group will combine 250 ecommerce experts across the world to develop and deploy modern retail strategies for clients.
Omnicom ends voluntary pay cuts as Q3 results improve
Publicis and WPP have already phased out pay cuts.
Philippe Krakowsky to succeed Michael Roth as IPG CEO
Krakowsky will take the helm effective January 1 and Roth will move into the executive chairman role
& The Network launches as global indie agency collective
The group, assembled by former Grey global creative chairman Per Pedersen, aims to bust the silos of legacy holding groups with a new agency-owned model.
Edelman launches intelligence unit to bring data to the fore of comms
The new unit, DxI, will be led by former Wunderman Thompson chief data officer Yannis Kotziagkiaouridis.
The North Face returns to Facebook with inclusive outdoors push
The testimonials, filters and GIFs will run on Instagram, marking a return to the platform for The North Face, which was the first to join the Facebook ad boycott earlier this year.
#MeToo movement finds unlikely ally in fight against sexual violence: blockchain
The social justice group teamed up with FCB Six to launch a platform that helps people get involved in the movement and records their participation on a digital ledger.
Harris Diamond to retire from McCann Worldgroup
The longtime chairman will be replaced by Bill Kolb at the end of the year.
Google Analytics overhaul emphasises machine learning and privacy
The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
Havas Media Group launches global e-commerce practice
The group, called Havas Market, will help clients navigate the evolving path to purchase.
Wunderman Thompson hires Ezinne Okoro as global diversity chief
The former Viacom and H&M exec will shape the global WPP agency’s approach to diversity, equity and inclusion across 90 markets.
Google updates ad buying tools to simplify campaigns
The ad giant announced product updates that include more real-time insights and the ability to buy and optimize media across Google properties using machine learning.
Wavemaker wins Pernod Ricard US media account
The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.
W2O acquires Starpower to expand influencer marketing chops
The tie-up gives W2O a strong foothold as influencer marketing becomes a central strategy for healthcare brands.
US networks drop deepfake democracy campaign at last minute
The activation by former BBDO CCO Greg Hahn’s agency Mischief @ No Fixed Address was scheduled to air during Tuesday’s US presidential debates.
MDC Partners is latest holding company to centralise tech strategy
The network is launching a global technology group to support its agencies and enable more collaboration.
JPMorgan Chase puts global media account up for review
The offline media account is worth $218 million, according to COMvergence, while the financial services giant handles its $200 million digital account media in-house.
Global Alliance for Responsible Media defines ‘harmful content’ across platforms
The announcement marks a first major step by the brand-led alliance in tackling misinformation and hate speech on social media.
R/GA appoints new global CCO and CXO
Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.
Hoka One One sprints to FCB as first AOR
The running shoe brand is looking for a big idea as it's on track to become a billion-dollar business.
Ogilvy’s Devika Bulchandani on managing through change
The global chair of advertising and North America CEO talks about her first few months at the WPP firm after 25 years at McCann.
Carolyn Everson is leaving Facebook
The global ad chief departs after a decade with the company.
Publicis Groupe acquires CitrusAd as the retail media space heats up
The retail media platform will live under Epsilon.
VaynerNFT launches with Budweiser as flagship client
The consultancy under Gary Vaynerchuk’s media empire is his biggest bet yet on the future of nonfungible tokens.
Ogilvy global strategy chief to depart
Ben Richards is stepping down to start a new venture after a decade with the agency.
IBM CMO is taking ‘a completely new approach’ to B2B marketing
Carla Piñyero Sublett talks about her vision for IBM as it spins off its infrastructure services business.
McCann Worldgroup, MRM add chief growth officers
Marcy Samet was promoted to global chief growth and development officer of McCann Worldgroup, and Maggie Connors joined MRM as global chief growth officer.
Cannes Lions: Carrefour, Marcel Paris take Creative Business Transformation Grand Prix
AB InBev, Draftline and The Big Issue, LinkedIn and FCB Inferno snagged creative ecommerce Grand Prixs. Swiggy Instamart and Dentsu Webchutney pick up only APAC award.
Cannes Lions: AB InBev’s Richard Oppy on the brewer’s award-winning work
AB InBev’s 'Contract for change' for Michelob Ultra, scooped up multiple Gold Lions and a Grand Prix for PR.
Cannes Lions: City of Chicago, Telenor Pakistan scoop media Grand Prix
Volkswagen UK, HSBC UK and AB InBev USA among Gold Lions winners.
Behind the scenes: Media Lions jury chair Philippa Brown on this year’s crop of entries
The CEO of PHD Worldwide talks about major themes from this year’s Media Lions shortlist.
Bayer kicks off $800 million global media review
WPP’s Mediacom held a majority of the account, along with PHD in certain markets.
Eli Lilly kicks off global media review
The pharmaceutical giant has been with OMD for almost two decades.
Cannes Lions responds to DE&I controversy
The organisation formally apologised to former dean Abraham Abbi Asefaw and committed to further improvements.
Philips wraps global review, picks Omnicom for creative, media and comms
One holding company wins creative, media and comms as the global health technology company consolidates its $300 million integrated account.
Forsman & Bodenfors hires Toby Southgate as global CEO
The former McCann Worldgroup chief growth officer joins F&B to drive global expansion.
Cigna consolidates global marketing business with IPG
The network is creating a bespoke agency for the health insurance giant.
FCB Global taps Omnicom vet Tina Allan for new data science role
Allan will unite the network’s data science capabilities globally.