IN PHOTOS: DigitalMediaWorks 2013 in Beijing
2013's first installment of Campaign China's biannual digital workshop drew more than 40 young delegates yesterday in Beijing. During the full-day course, participants rolled up their sleeves to develop a hands-on media solution to a real-life brief from client Anheuser-Busch InBev. Jean Lin, APAC CEO of Isobar, hosted the event, together with four speakers and five mentors, as well as representatives from sponsors Tencent, HDTMedia and FTChinese.com.
by Staff Writer