Emirates and Fox Media put a new spin the travel diary

The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.

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How do you take the world's largest airline, and plot an even bigger marketing campaign?

Fox Media chose to get intimate with Emirates' identity, featuring the airline's staff travel diaries that ultimately reached 361 million households across 95 countries. Check out the full video above.