Barbie Dapul: How does Globe leverage digital for its purposeful marketing campaigns?

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative. 

If there is one thing Barbie Dapul understands, it’s that knowing when to digitalise is as important as knowing how to. With a keen understanding of lock-down needs during COVID-19, she created a campaign ‘Nasa loob ang Galing’ to encourage people to bring joy to their everyday lives amidst the indefinite changes of a challenging 2020. She also oversaw the setting up of a content portal to educate Filippinos to entertain, shop and learn online. 

Watch the video to learn more.