Martin Sorrell making 'excellent recovery' from surgery
Sorrell underwent surgery on Sunday (5 February).
Sorrell underwent surgery on Sunday (5 February).
Changes announced by Daryl Lee.
UK ad expenditure is forecast to hit £36.1bn in 2023.
Wacl has identified five areas for change in adland to help hit its target.
The CMO role has been resurrected after it was shelved in 2019.
Richard Nott joined then-WCRS (before it became Engine and latterly House 337) a decade ago.
Brent Koning launched EA's 'Fifa Ultimate Team Championship Series', which has accrued some 20 million participants.
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
Emma Willis, Jess Wright and Rachel Stevens to host ‘star-studded Disney100’ preview event in London.
Qatar is notorious for its bad human rights record and persecution of LGBT+ people.
FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.
AR-powered Mira joins four new colleague additions to scheme.
Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".
Intermediary has been carbon neutral since March this year.
Netflix ad tier is coming in early 2023, it said in July.
Jennifer Berry has spent 15 years at Publicis Groupe.
The incumbent agency was Bountiful Cow.
WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.
New structure and planned cuts to headcount will save $500m in annualised costs.
Jeremi Gorman and Peter Naylor leave to spearhead Netflix's first foray into advertising.
Industry figures give their views on whether a root cause of adland's worsening talent drain is 'the mental health hazard' of teams within holding companies 'fighting over the client budget'.
He spent a decade at Facebook and 'taught brands how to use social media'.
Next 15’s current share price values M&C Saatchi at about £233.7 million, marking a significant decline on the original £310 million valuation.
Rapper AJ Tracey will make an appearance at the opening ceremony.
Rebrand rolling out across markets in coming months.
Independent directors rejected bid from Murria, who is M&C Saatchi’s top shareholder.
Kay elevated to new post after less than a year at Publicis.
Meta said it was committed to 'meaningful transparency, while also protecting people's privacy'.
Half of LGBTQ+ people think brands should avoid stereotyping individuals, with traditional media worst at being inclusive.
ASA censures Chinese platform for Ad served programmatically via open marketplace.
Murria claimed she has written support from around 20% of agency shareholders.
LoopMe research also indicates that password sharing is prevalent among UK consumers.
Agency brands such as The Monkeys and Entropia will be dropped. Only Droga5 to continue.
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales.
Data will provide insight into consumer behaviour, attitudes, media and social media consumption and demographics.
Creative work under new agency will kick off with £7 million drive to attract overseas tourists.
The Advertising Standards Authority says transgressors have until 2 May to put their houses in order or face being reported.
Meanwhile, Ukrainian creatives will be welcomed free of charge.
Agency is working with Russian 'people, clients and partners to consider all options including transfer of ownership and divestment'.
Launch clients include Mayor of London and Kenwood.
Appointment extends Mars' WPP relationship to include Essence.
Appointments designed to expand Accenture Interactive's global leadership team.
Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.
Anderson adopts no-nonsense character from Netflix hit show.
Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.
Global campaign a a precursor for brand activations later in the year.
Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.
The two ads, a longer and a cut-down version both featuring the offending scene relating to parking sensors, were created by Spark22 and aired in February 2022.
The sport has been accused of becoming too staid and predictable. The 2022 season seeks to redress that.
BBDO, the incumbent, will continue to handle Germany.
Acquisition to help agency group expand further into e-commerce and tech, to account for 40% of business by 2025.
Review, which covers group brands including VW, Audi, Skoda and Seat, will kick off in 2022. PHD's contract expires in 2023.
Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business.
Business currently split between Spark Foundry, Starcom and Performance Media across brands including flagship brand, DWS and Postbank.
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.
Jenner will remain as Wavemaker global chief executive.
Johnson & Johnson to sell off its remaining 9.5% stake in Kenvue.
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
Organic revenue was up 2.4% in Japan.
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
Guardian ad chief has penned open letter to clients and agencies explaining rationale.
Group is forecasting 1-2% organic growth over course of 2024.
Adam & Eve/DDB CSO believes there’s an appetite from brands, agencies and consumers for work that’s ‘not afraid of selling’, 4Creative's Lynsey Atkin concurs.
Ad was created by The & Partnership, whose London offices were targeted by environmental demonstrators yesterday.
Chris Worsley joins WPP agency in new year.
Acorn-i will also continue to operate under its existing brand ID.
TBWA's EG+ have also been appointed to global production duties.
Nicole Hubbard Graham returns after setting up agency.
Two-fifths of marketers foresee jobs taken over by AI.
Campaign's question of the week elicits some good answers and a poem.
KFC says that every year, around this time, requests come in for turkey to be included on its menu.
More than 100 complaints received over 'Self-Esteem Project' campaign.
Unstereotype Alliance to assess race, disability and age representation in ads
Appointment extends Publicis Groupe's existing relationship with parent company Accor.
Spot was created by DDB Melbourne and UK media was planned and bought by Bicycle London.
The agreement follows speculation about deal.
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move people.'
Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks to operations role.
Jansen will take over the role in January.
Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
Daniel Fisher has led the creative on Ogilvy's global Unilever account since 2019.
Social’s climb continues, becoming the only discipline to experience year-on-year growth.
Irwin will depart at the end of the summer, when he will move away from a full-time career.
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%.
Octopus Group, acquired in 2021, is to be rebranded Publicis Pro.
This is the first time a Singaporean agency has been awarded a Grand Prix at the Cannes Lions.
Campaign also includes free 'Pint-chos' to protect pub-goers from spilled beer.
Bugaboo disrupted the buggy market when it arrived at the end of the last millennium. Now it is looking to 'make the future brighter'.
Eduardo Maruri ran Grey Europe. He was also a candidate for Ecuador’s presidency in 2023.
Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.
Group said it was outperforming both ad holding companies and IT consulting peers.
Joining the executive leadership team for the UK and Ireland, Diana Erskine will report to Chloe Hawking, chief executive of the UK and Ireland and president of EMEA.
The group made the announcement ahead of its Capital Markets Day on 30 January.
Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots.
CoreAI platform will mean 'everyone in Publicis will become a data analyst, an engineer, an intelligence partner'.
Sir Martin Sorrell noted a 'bifurcation between digital and linear' and insisted S4's business model 'remains strong and will recover'.
Trading update, ahead of April's 2023 full-year results, noted improved second half of year.
The repositioning comes after global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resigned.
More than half (51%) of Uncommon was acquired in deal last summer.
The three ads were seen by complainants in April 2023.
Annual report also reveals WPP chair Roberto Quarta will stay on longer than expected.
Alternative text helps people with sight loss gain a mental impression of a visual.
Shenda Loughnane was global MD at sister agency iProspect.
Global partner plans to take some time off before looking for her next role.
The insurance giant, currently working with a network of around 20 agencies, is consolidating its business into a single, global partner.
UK-based role reports to global CEO Guy Marks.
The holding company highlighted growth in India in Asia, while noting ongoing challenges in China.
The guide is designed to urge brands to continue producing ethically sound ads while emphasising commercial benefits of doing so.
The ad is the first work for the Ineos brand by Wonderhood Studios and Wavemaker.
Ad marks third in series by features director John Madden.
The incumbent was CBP London.
Publicis London will join a roster of agencies including Forsman & Bodenfors
Captiv8 will join forces with the group's Influential and Epsilon.
Its AI positioning has led to new business from blue chips, the group said.
First results under new group chief executive Zaid Al-Qassab.
Investigative podcast publisher Tortoise Media has made an offer to buy The Observer.
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
Ad features a rendition of Charli XCX's Boys.
TMS handled main promotional campaign, with supporting ads by Leo Burnett UK.
Campaign created by Wieden & Kennedy.
Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace.
Review spans group brands including VW, Audi, Skoda and Seat.
YouGov Stream's methodology calculated brand value based on factors combining audience figures, brand prominence and ad rates.
Gen Z are more likely than Gen X to prioritise inclusive workplaces when seeking jobs.
The move follows the resignation of Kelley to join IPG, with Komasinski now taking the reins of Dentsu's second-largest region after Japan.
it opens with offices in London, New York and LA.
Major bank pits familiar faces against each other.
Agency will also conceive and design brand’s live marketing.
The campaign was created by WPP's Wunderman Thompson UK.
Fatboy Slim said businesses are ‘losing out on some of the best talent to walk the Earth’ through under-representation.
MediaSense interviewed directors and C-suite ad professionals across the globe.
Archibald describes his new venture as 'best of both consultancy and agency expertise' with 'independent mindset'.
With all but four of last year's Grand Prix winners being purpose-themed, a debate arose around the loss of authenticity in 'made for award' campaigns.
Musk has previously said that he hates advertising but acknowledged that Tesla was often ‘preaching to the choir’.
Performance helped by new assignments from advertisers including Suntory, Marriott, Pernod Ricard and H&M.
UK agencies outperformed US operations.
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive.
New agency will be called VML and led by Jon Cook and Mel Edwards.
The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice.
Former Standard Chartered marketer and HSBC APAC CMO, Balaji will helm the marketing division at Lloyds', overseeing brands Lloyds Bank, Halifax and Bank of Scotland.
Campaign has compiled a summary of responses as war in Gaza Strip looms.
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017.
Salaries for permanent roles rose just 6% compared with last year, when they were up 10.2%.
Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic Arts.
Mendelsohn and Justin Osofsky given additional remits as a result of the upcoming departure of business officer Marne Levine this summer.
In unusual move, Omnicom buys two German agencies that already work with client.
This is the inaugural work by Lucky Generals following the agency's appointment in 2022.
TwentyFirstCenturyBrand's Jonathan Mildenhall and Neil Barrie spoke to Campaign about selling their business to new 'collective' Common Interest.
Results also reveal around 500 job cuts.
Launched by Anthony Freedman, a former Havas regional chair, Common Interest is targeting up to 10 acquisitions in next two years.
Survey was conducted among 1,200 advertisers and agencies.
Study quizzed 900 marketers from markets spanning the globe.
Essence Consulting is working with three non-agency clients on digital transformation projects.
Agency's founders no longer persons of significant control.
Twitter will share finalised new logo and branding in due course.
The branch will open on August 4th in London.
Practices span fast-growth clients, consultancy and B2B.
Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond to Musk killing off the blue bird?
Aimed at SMEs and agencies with minimal budgets and brands looking to create quick reactive campaigns.
Platform helps brands reach quality titles such as GQ, Time and Vogue.
Social network joins eBay and Amazon in ban.
The tool is based on research from Judith Baxter, published in 'The Language of Female Leadership', which found women are four times more likely to use language that downplays successes and undermines them.
Process takes place as Unilever considers selling off tea business.
He will work with Anna Hickey and Alex Altman.
'Refocus' will result in number of new roles across Mindshare and Neo.
Google and Twitter have both made moves to stem lies in political advertising.
Ad follows November's 'Holidays are coming' launch.
The teams will be based in four regional hubs: in London, New York, Singapore and Miami.
Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.
Hoare is set to leave vice-chair position after less than a year.
Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and Uber.
Financial Times has conducted thorough investigation into apparent breaches of privacy laws.
Roula Khalaf will become the paper's first ever female editor.
Dan Hagen to head Havas' Mx operating system.
WPP wins owner Beiersdorf's Eucerin and Hansaplast brands.
Amplifi UK CEO Pippa Glucklich is leaving along with Gyro chair Kate Howe, who is also DAN's executive director of creative, customer experience and commerce.
Nakamura's appointment is another sign of Tim Andree's 'one Dentsu' vision.
FMCG giant beat Wall Street expectations and sent shares up.
Unlike rival Unilever, the FMCG giant will continue to have relationships directly with agencies.
Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.
BuzzFeed has obtained recording of conversation between CEO and concerned staff.
Group's performance held aloft by strong results in Asia, Europe and Middle East.
Supermarket has suspended agreement with Chinese business behind charity Christmas cards until investigation concludes.
Fast-food chain describes reveal as 'Whopper of a secret'.
Asia-Pacific posted the strongest rate of growth, albeit from a modest base.
Weed retired from Unilever in May.
Those who spent the most time working with media agencies had lowest opinion of them.
Publicis' poor results and the market's reaction raise questions over the broader ad industry.
Organic growth was only up 0.4% in Asia-Pacific
Admission of error by social network comes just two months after previous mess-up.
But Zenith's latest forecast predicts Donald Trump's trade war with China will deliver a 1.1% hit to adspend growth.
Anna Bateson takes over as interim Guardian CEO.
There are no plans to fill the vacancy as the former APAC CEO leaves his post as executive chairman for UK and Ireland.
Creative review overseen by Virgin and intermediary Creativebrief.
Online-only event dubbed Cannes Lions Live.
Advice includes how to reduce emissions by eating plant-based meat alternatives and repurposing furniture to grow veg.
Taylor becomes first woman to hold Ogilvy's top creative position.
Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”.
Campaign comes on back of #BLM.
The first batch of Lions announced included the Print & Publishing, Outdoor and Design Lions.
Letter comes in a week during which racists took to social media to target England’s black players following the Euro 2020 final.
Campaigners argue that no identity equals no accountability.
Research from Kinetic also finds OOH trumps social media for impact.
Dubbed Abacus, the tool will eventually save about 12,000 hours of account exec admin time, according to the company.
Ad festival has been postponed until October.
Research group is optimistic of minimal hit on global adspend should virus be contained.
Pharma giant's media is handled by Starcom in many markets.
FMCG giant's CEO was talking during Q1 results call.
Steve Easterbrook, McDonald's newly-appointed chief executive officer, has said he wants to restructure and overhaul the business and will not "shy away from the urgent need to reset" the group.
MALAYSIA - Tragedy-struck Malaysia Airlines faces a business restructure that could have the carrier renamed, with Malaysia state-run investment firm Khazanah Nasional announcing it wants to buy the shares and delist the firm from the stock market.
Valentine's Day is upon us, so to get you feeling loved-up, here are the 10 most-shared romantic ads ever, ranked by total number of shares, courtesy of social video specialist Unruly.
GLOBAL - Oxfam is launching what it claims is its biggest-ever global campaign - backed by Hollywood star Scarlett Johansson and archbishop Desmond Tutu - which paints a positive picture of a future where there is enough food in the world to feed everyone.
GLOBAL - Apple chief Steve Jobs used yesterday's quarterly results to launch a tirade against PC manufacturers' plans to launch tablet computers, and the Google Android software that powers many of them.
GLOBAL - WPP Digital is investing US$5 million in Buddy Media, a Facebook management system used by some of the world's leading brands.
GLOBAL - Google has added location-based functionality to its core search engine to present consumers with a list of results and mapping relating specifically to their locality.
GLOBAL - YouTube co-founder Chad Hurley has resigned as chief executive of the video-sharing site but said he will continue to work for the company in an advisory capacity.
GLOBAL - News Corporation is making a last-ditch attempt to turn around the ailing fortunes of social media site MySpace with another revamp of the site.
GLOBAL - Sir Martin Sorrell has revealed WPP's best quarterly organic revenue growth for a decade with sales returning to the levels enjoyed in 2008, despite the group having 8 per cent fewer people.
GLOBAL - Google could receive a heavy fine for flouting privacy laws after it admitted on Friday to collecting people's private data, including email addresses and passwords.
WELLINGTON - A New Zealand ad proclaiming that 'there's probably no God' attracted just one complaint, several months after a similar campaign became the sixth-most complained about ad in the UK in 2009.
Global exposure and association with the Games’ lofty ideals appear an attractive prospect, but there are pitfalls to participating.
GLOBAL - Facebook's vice-president of global sales Mike Murphy has said that it more than quadrupled the number of its advertiser clients since the start of 2009 and claimed it has become "absolutely core to marketing campaigns".
GLOBAL - Facebook founder Mark Zuckerberg has responded to the barrage of criticism the site has received over its use of members' personal data, with a series of changes to privacy settings on the social media site.