Kian Bakhtiari

How brands can authentically connect with Gen-Z Muslims

How brands can authentically connect with Gen-Z Muslims

Muslim communities feel unseen, misrepresented and stereotyped. New in-depth research offers lessons for brands to connect with this group’s younger generation.

Three post-pandemic Gen Z behaviour trends to watch

Three post-pandemic Gen Z behaviour trends to watch

How are young people adapting to the post-Covid world?