Pepsi asks what’s real and what’s acting in two Super Bowl ads
Two spots, starring Steve Martin and Ben Stiller, focus on Pepsi Zero Sugar’s new and improved taste in a debate over what’s good and what’s just good acting.
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TBWA establishes a global design studio
The global network has pulled its design offerings into a centralized group as it leans into design as a differentiator.
CMOs at top brands have shorter tenures — but they’re rising to bigger roles
The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.
New Microsoft typeface aims to preserve a West African language
A newly digitized version of the Pulaar language alphabet is part of a larger cultural preservation and literacy project led by Microsoft, McCann NY and West African brothers Ibrahima and Abdoulaye Barry.
Advertising analysis shows Twitter is cashing in on anti-LGBTQ+ sentiment
A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.
The We ❤️ NYC campaign which didn't get much love
Brand creatives and New Yorkers alike wonder who truly owns a mark that’s become emblematic of the city itself.
Pepsi revives Derek Zoolander as its new spokesmodel
Ben Stiller reprises his role as Zoolander in a continuation of Pepsi’s "Great Acting or Great Taste” campaign, which debuted at Super Bowl LVII.