Campaign Asia-Pacific unveiled the Japan/Korea AOY 2025 winners at a live ceremony in Tokyo on November 25. Below is the full list of winners; an analysis of standout performances and regional takeaways will follow tomorrow.
| AGENCY CATEGORIES | |||
| Category | Award | Agency | Market |
| Japan/Korea Social Media Agency of the Year | Gold | Beacon Communications | Japan |
| Japan/Korea Specialist Agency of the Year | Gold | TBWA\Media Arts Lab Tokyo | Japan |
| Japan/Korea Specialist Agency of the Year | Silver | Hoffman Agency Korea | South Korea |
| Japan/Korea Specialist Agency of the Year | Bronze | IPG Health Japan | Japan |
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Japan/Korea Talent Development Programme of the Year
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Silver | TBWA\HAKUHODO | Japan |
| Bronze | Publicis Groupe Japan | Japan | |
|
Japan Creative Agency of the Year
Korea Creative Agency of the Year |
Gold | TBWA Hakuhodo | Japan |
| Silver | Beacon Communications | Japan | |
| Gold | Innocean | South Korea | |
| Silver | Leo Korea | South Korea | |
| Bronze | TBWA Korea | South Korea | |
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Japan Digital Innovation Agency of the Year
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Gold | Accenture Song Japan | Japan |
| Silver | Dentsu Digital | Japan | |
| Korea Digital Innovation Agency of the Year | Silver | TBWA Korea | South Korea |
|
Japan Media Agency of the Year
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Silver | TBWA Hakuhodo | Japan |
| Bronze | Publicis Media | Japan | |
|
Korea Media Agency of the Year
|
Gold | Zenith | South Korea |
| Silver | TBWA Korea | South Korea | |
| Bronze | Carat | South Korea | |
|
Japan PR Agency of the Year
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Gold | PRAP Japan | Japan |
| Silver | The Weber Shandwick Collective | Japan | |
| Bronze | Platinum Inc. | Japan | |
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Korea PR Agency of the Year
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Silver | The Weber Shandwick Collective | South Korea |
| Bronze | Hoffman Agency Korea | South Korea | |
| Japan/Korea B2B Marketing Agency of the Year | Silver | Custom Media | Japan |
| Japan/Korea B2C Marketing Agency of the Year | Silver | Carat | South Korea |
| Japan/Korea Best Culture | Winner | TBWA\HAKUHODO | Japan |
| Japan/Korea Best Place to Work | Winner | Publicis Groupe Japan | Japan |
| Japan/Korea Agency Marketer Partnership of the Year | Gold | Special | Uber (Japan) |
| Japan/Korea Brand Design Agency of the Year | Bronze | Landor Tokyo |
Japan/Korea (Japan)
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| Japan/Korea Brand Experience Agency of the Year | Bronze | AKQA |
Japan/Korea (Japan)
|
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Japan/Korea Consultancy of the Year
|
Gold | Accenture Song Japan | Japan |
| Silver | TBWA Korea |
Japan/Korea (South Korea)
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| Japan/Korea Content Marketing Agency of the Year | Bronze | Custom Media | Japan |
|
Japan/Korea Integrated Marketing Agency of the Year
|
Gold | McCann Worldgroup | Japan |
| Silver | Publicis Groupe Japan | Japan | |
| Bronze | TBWA KOREA |
Japan/Korea (South Korea)
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| Japan/Korea Customer Engagement Agency of the Year | Bronze | Relativ* | Japan |
|
Japan/Korea Data Analytics Agency of the Year
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Gold | Accenture Song Japan | Japan |
| Silver | Beacon Communications | Japan | |
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Japan/Korea E-Commerce Agency of the Year
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Gold | Accenture Song Japan | Japan |
| Silver | UM | South Korea | |
| Japan/Korea Event Marketing Agency of the Year | Silver | TBWA Hakuhodo | Japan |
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Japan/Korea Independent Agency of the Year
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Gold | CREATIP | South Korea |
| Silver | Team Cookie | South Korea | |
| Bronze | PUSH | Japan | |
| Japan/Korea Performance Agency of the Year | Silver | CREATIP |
Japan/Korea (South Korea)
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Japan/Korea Production Company of the Year
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Gold | DISCO | Japan |
| Silver | Prodigious Japan | Japan |
| Japan/Korea CSR Achievement of the Year | No Shortlist No Award |
| Japan/Korea Boutique Agency of the Year | No Shortlist No Award |
| Japan/Korea Influencer Marketing Agency of the Year | No Shortlist No Award |
| Japan/Korea Programmatic Agency of the Year | No Shortlist No Award |
| Japan/Korea Market Research Agency of the Year | No Shortlist No Award |
| Japan/Korea OOH Agency of the Year | No Shortlist No Award |
| PEOPLE/TEAM CATEGORIES | ||||
| Category | Award | Winner | Agency | Market |
| Japan/Korea Account Person of the Year | Winner | Juri Itsuki | TBWA\HAKUHODO | Japan |
|
Japan/Korea Agency Growth Leader of the Year
Japan/Korea Agency Head of the Year |
Winner | Kijung Kelly Kwon | Hoffman Agency Korea | South Korea |
| Winner | Kijung Kelly Kwon | Hoffman Agency Korea | South Korea | |
| Commendation | Wataru Uchida | TBWA\HAKUHODO | Japan | |
| Japan/Korea AI Person of the Year | Commendation | Kitae Lim | Team Cookie |
Japan/Korea (South Korea)
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Japan/Korea Creative Leader of the Year
|
Winner | Jung A Kim | INNOCEAN |
Japan/Korea (South Korea)
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| Commendation | Kyoko Yonezawa | TBWA\HAKUHODO | Japan | |
| Japan/Korea New Business Development Person of the Year | Winner | Yosuke Kawashima | Landor Tokyo |
Japan/Korea (Japan)
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| Japan/Korea Strategic/Brand Planner of the Year | Winner | Daisuke Tanaka | TBWA\HAKUHODO | Japan |
| Japan/Korea Young Achiever of the Year | Commendation | Yuta Hagi | TBWA\HAKUHODO | Japan |
| Japan/Korea Young Business Leader of the Year | Winner | Leehyoung Yang | Team Cookie |
Japan/Korea (South Korea)
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| Japan/Korea Young Creative Person of the Year | Winner | Shohei Oishi | TBWA\HAKUHODO | Japan |
| Japan/Korea Agency Head of the Year | Winner | Kijung Kelly Kwon | Hoffman Agency Korea | South Korea |
| Japan/Korea Agency Head of the Year | Commendation | Wataru Uchida | TBWA\HAKUHODO | Japan |
| Japan/Korea Channel/Engagement Planner of the Year | No Shortlist No Award |
| Japan/Korea Corporate Communications/Marketing Team of the Year | No Shortlist No Award |
| Japan/Korea Producer of the Year | No Shortlist No Award |
| BRAND CATEGORIES | ||||
| Category | Winner | Brand/Person | Agency/Brand | Market |
| Japan/Korea AD Campaign of the Year | Gold | Uber Eats | Special | Japan |
| Japan/Korea Brand of the Year | Winner | Uber Eats | -- | Japan |
| Japan/Korea Marketer of the Year | Winner | Ally Doube | Uber Eats & Uber |
Japan/Korea (Japan)
|
| Japan/Korea AI AD Campaign of the Year | No Shortlist No Award |
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