Campaign Asia

Havas reports 0.8% drop in revenue for 2024 as Asia Pacific grows organically

First set of results since Havas was spun off from Vivendi.

Creativity in crisis: Subjectivity and poor feedback stifle advertising

A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.

Together Group adds experiential tech shops to global offering

The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.

Mediahub global CEO John Moore departs

Moore has been with the media agency since 1997.

Nespresso picks Leo for creative account

McCann Worldgroup has worked with the brand for two decades.

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

Shareholder vote due to take place on 18 March.

Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

Cadbury marks birthday with 200 years of history in 60 seconds

'Yours for 200 years' campaign was created by VCCP London.

Jon Wilkins and Nik Studzinski to depart Accenture Song

The pair have been with Accenture since it bought Karmarama in 2016.

S4 sees growth slow in 2023 after losing key Mondelez contract

Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.

EssenceMediacom's new division to exploit 'burgeoning communications economy'

Creative Futures brings Creative Systems and Essence Experience together.

Kraft Heinz partners with Pernod Ricard on pasta vodka sauce inspired by Gigi Hadid

Company admits being 'predictably late to the party'.

Neuroscience study shows DOOH on social media 'unlocks significant value'

A neuroscience study has shown how digital out of home enhances social media campaigns.

Global ad revenue to grow by 5.9% as digital offsets headwinds: GroupM

Digital OOH, CTV and retail media fastest-growing channels.

Publicis Groupe joins content standards body

The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”.

Hamish Nicklin of Dentsu UK and Ireland departs

The group's chief executive of media across the UK and Ireland will leave the agency network next month.

Publicis Groupe buys out AI research joint venture

Publicis Sapient AI Labs was set up in 2020 in a three-way partnership.

Vegan charity ad showing blood and offal yoghurt banned by ASA

Ad made by Skylark Media ruled likely to cause serious and widespread offence.

S4 Capital reports 'difficult' Q3 as headcount drops by 9%

'Continued client caution' hits Q3 results.

Quarter of brands say their media agency model is 'unfit for future needs'

A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds.

Ebiquity warns of 'risk averse' ad market as clients cut budgets

Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.

Advertising Association forms AI Taskforce in UK

Due to meet for the first time this week to examine ethics and creativity gains.

YouTube blocks Russell Brand from receiving ad income from his channel

The platform claims the controversial comedian has violated their creator responsibility policy, following multiple allegations of sexual assault unveiled in a new documentary.