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Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover August 18 through August 22, 2025. Catch up on past people moves and business wins. |
Adobe Japan appointed Louise Neale as head of marketing last month. Her mandate includes driving Adobe Japan's digital media business in integrated and growth marketing, PR and communications, social media and engagement, and retention marketing. Prior to the role, Neale served four years as marketing director at Disney+ and spent two years with Netflix in brand marketing. With nearly two decades of experience, her expertise lies in digital and programmatic strategy and direct-to-consumer marketing. She will report to global CMO Lara Balazs.
AKQA Australia has elevated Rodney Greenfield as executive director of AI and data, where he will oversee AI strategy in marketing, customer experience, and business transformation. With more than 25 years of experience, he previously served for five years as technical director at the agency.
PR and communications agency LaunchLink Communications has expanded into Singapore. Fazirah Sa’im has been appointed as senior advisor for Singapore. Sa'im joins LaunchLink with over a decade of experience in PR, including leading integrated communications programmes for corporate and technology clients at global agencies such as Edelman and Golin.
Affinity, a Sydney-based independent agency, has appointed Matt Batten as executive creative director. Moving from his role as ECD at Five by Five Global, Batten brings over two decades of global experience across integrated campaigns, digital, CRM, experiential, and tech-led innovation.
Havas Media India has appointed Sonal Jadhav as managing partner, West. She will be based in Mumbai and will report to Uday Mohan, COO, Havas Media & Havas Play India. Jadhav joins from Mindshare, where she served as principal partner, client leadership. Before that, she had held leadership roles at Wavemaker and at Mindshare Fulcrum.
Manulife Philippines has appointed Adnelle Valeza as its new chief of staff, strategy, and transformation. She also joins the insurance company's executive leadership team. Valeza brings nearly three decades of international leadership experience in transformation, technology, and distribution, having worked across both large corporations and start-up environments.
Droga5 ANZ, part of Accenture Song, has been appointed the new creative and strategic partner for the University of Auckland, New Zealand’s leading university. The partnership spans marketing strategy, creative development, and brand storytelling across Aotearoa and key international markets.
Creative innovation company RGA has announced three senior appointments to accelerate its growth and innovation agenda in Australia.
- Ben Martin joins as group technology director. Most recently, he led frontend development at Deloitte Digital. His background also includes digital leadership roles at Tesco UK and Coles Australia.
- Abigail Kwek joins as group strategy director. Kwek brings over a decade of strategy experience across APAC and global markets, with a focus on CX, brand, and connection strategy.
- Kerry Peterson joins as group director, production. She previously led the delivery team within the digital experience practice at Merkle, with 15 years of experience across project management and business analysis.
Tourism Fiji has appointed Havas Red to lead its PR and influencer activities in Australia, following a competitive pitch. With Aussie travellers accounting for almost 50% of all visitor arrivals into Fiji, Havas Red joins sister agencies Havas Host and Havas Media in forming the destination’s Australian agency village. Havas Red’s remit includes creative PR campaigns, media relations, influencers, and brand partnerships.
Global independent agency, Milk & Honey, has been appointed by Impact Hub as the regional public relations partner for the Bayer Foundation Women Entrepreneurs Award 2025 in Asia- Pacific, following a competitive pitch process. Impact Hub, a global network focused on enabling social innovation, is a key partner for the Women Entrepreneur Award. Impact Hub has selected Milk & Honey as an agency that shares its values, champion women who drive change and tells powerful stories that move audiences.
Pinterest has named The Hoffman Agency as its PR agency of record for APAC, which includes Singapore, Japan, Korea, and India. Through the agency, Pinterest aims to share insights on its user base and strategies for brands to capitalise on trends on the platform.
Tony Zameczkowski has joined Disney as senior vice president and general manager, direct-to-consumer (Disney+), APAC, where he will oversee the growth and development of the streaming platform across the region. Bringing more than 25 years of experience in media, entertainment, and technology, he previously held senior regional leadership roles at YouTube and Netflix. He will report to Luke Kang, APAC president, and Joe Earley, president, direct-to-consumer, Disney Entertainment.
FCB Neo has appointed Binay Mehra as senior vice president following his three-year tenure as vice president at Leo Burnett India, where he led award-winning campaigns at Cannes Lions for Lay's. With over 17 years of experience in advertising, he's shaped campaigns across food, beverage, fashion, sports, real estate, and politics. He previously held senior roles at Saatchi & Saatchi, Dentsu, and Wunderman Thompson.
Ebiquity has appointed Deanson Lee as general manager for Southeast Asia, leading intelligence-led media performance solutions. He joins from Havas Media Group, where he was managing director, Digital Havas Media Group Singapore, and managing director, Arena Media Singapore. Bringing over 15 years of experience in advertising and digital marketing, he started his tenure at Havas as senior digital manager in 2015 before returning as digital director, a role he took on for three years. After a year-long tenure at Nestlé, he returned to the agency as executive director, digital strategy and client solutions, in 2021.
The Trade Desk has named Helen Lee as head of agencies, APAC, where she will partner with agencies to co-create solutions and drive growth for the Open Web. With more than two decades of experience in strategic partnerships, she joins from LinkedIn, where she spent three years in agency partnership and development. She announced the move on LinkedIn.
OneDigital has appointed Leah Balter as executive general manager after Nicole Sheffield stepped down as managing director. With strategic expertise in ecommerce, supply chain, technology, and digital, she was previously chief transformation officer at Wesfarmers and Bunnings.
22feet Tribal has named Anvita Arora as vice president and head of Mumbai, responsible for driving business development and brand expansion. She returns to the agency after previously serving as business lead and client solutions director, working with brands including Spotify, Bumble, and Netflix. Shyam Nair also returns to the agency as executive creative director, having earlier served as creative lead. She also held copywriting and creative leadership roles at J. Walter Thompson and MullenLowe.
iProspect has promoted Maureen Doris Cheung to head of SEO and will lead search engine optimisation strategy after serving nearly five years as client partner. With over 14 years of experience in SEO and paid media content, she previously worked with Paddy Power Betfair, Starcom, and Pattern International.
Dept India has announced Rohit Shukla as head of data practice, leading scalable customer data platform solutions and data-driven decision making. With over 17 years of experience in data analytics, his career include stints at Verticurl, Accenture, Adobe, and IBM. The agency also named Nitin Kediyal as head of commerce practice, where he will oversee e-commerce initiatives, progressive web apps, and Adobe Journey Optimiser. In this role, he is tasked with strengthening commerce capabilities, fostering innovation, and creating customer-centric digital solutions for global clients.
Coty has elevated Scarlett Chan as regional marketing director APAC after serving over four years as marketing director, Hong Kong and Taiwan, In her previous role, she led the prestige and consumer division, working with brands like Gucci, Burberry, and Chloe. She has held brand and marketing positions at Procter & Gamble, Shiseido, and L'Oréal. She announced the promotion on LinkedIn.
Sight has appointed Andrew Larvin as head of experiential and creative strategy, leading brand storytelling and crafting brand stories. With over 13 years of experience in experiential marketing and product launches in APAC for global clients like Binance, Netflix, and Nike, his creative career spans roles at Jack Morton and George P Johnson Experience Marketing.
Pickup Coffee has elevated Francis Flores as global managing director after over a year as the coffee chain’s president and country CEO. Drawing on his extensive international experience, he will spearhead market growth and expansion, starting with Mexico, the chain's inaugural market outside the Philippines. With over three decades of experience across sales, marketing, and business management, he was previously global brand chief marketing officer at Jollibee, where he spent over 14 years across various roles. He started his career at Unilever, where he began as a marketing trainee and rose to regional brand director of Axe Asia before leaving the company in 2007. He announced the promotion on LinkedIn.
The brand also announced several new appointments, including Rami Chahwan as country president and CEO, Philippines, while also continuing in his role as chief operating officer. Reporting to Flores, Chahwan previously led the development of the brand's local operations and support systems. He held senior leadership roles with Domino's Pizza Indonesia, Popeyes Philippines, and Tim Hortons Philippines.
Rommel Medina, chief financial officer, has been appointed to lead the chain's global finance, where he will oversee financial processes, standards, and reporting across all markets. Co-founder Miguel Macaalay will oversee global product innovations, focusing on product consistency, taste excellence, and innovation across markets.
Accenture Song ANZ has announced Fabio Buresti as managing director of customer strategy and design and digital products lead, where he will oversee design, digital product innovation, and brand strategy under a linked strategy function. With over 20 years of experience in brand, product, and customer strategy, he will also spearhead design and digital offerings across Song and Droga5 ANZ. Prior to Song, he held strategy roles in Saatchi & Saatchi and Droga5 ANZ. The news comes days after Song announced a leadership reshuffle in the region, with Junichiro Kurokawa, the firm's Japan lead, being named the APAC lead, and Simone Morandi, Song’s Singapore-based Southeast Asia lead, took over an expanded remit as Asia Oceania lead and SEA lead. All the details can be found here.
Independent creative agency Bullfrog has named Kim Anderson, former head of marketing at the FIFA Women’s World Cup, as its new chief executive. Anderson steps into the role following the departure of founder Dalton Henshaw, who launched Bullfrog in 2020 at age 26, just as the Covid pandemic began.