Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
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Ogilvy names Clare Lawson as global president of Ogilvy One
Lawson is promoted from global chief client officer.
Dentsu Creative's global ECDs Darren Urquhart and Tom Smith depart
Moves follow departures of Sue Higgs and Caroline Pay.
YouTube's ad revenue for APAC grows by 9% in Q4 2024
Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.
Former Forsman & Bodenfors CEO Toby Southgate joins We Are Social as global CEO
Toby Southgate had left Forsman & Bodenfors last October as global chief executive.
Will axing fact-checkers on Meta shift media spend elsewhere?
Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
Omnicom responds to speculation over future of DDB brand
76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
Publicis knocked out of Jaguar Land Rover global marketing pitch
Accenture Song, Omnicom, Publicis and WPP have been battling for account.
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
Publicis Groupe’s global chief production officer James Morris departs
Morris joined the holding company in January 2024.
WPP Media appoints Stuart Bowden as strategy president of global clients
Bowden is promoted from global chief strategy officer of WPP Open Door, WPP's bespoke Amazon unit, and chief strategy and product officer at Wavemaker.
‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry
Oteh spoke at Campaign Live in her first UK interview since taking charge.
Amazon brands dominate consumers’ preferred ad platforms, finds Kantar
Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.
Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
RGA appoints Melissa Jackson Parsey as global chief strategy officer
Position has been vacant for more than a year after Tom Morton's departure.
Dept hires David Neal as global CFO as Mickey Kalifa departs
Kalifa departs after two years with the company.
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
WPP takes total ownership of T&Pm
Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.
Carlsberg Group appoints We Are Social as global social media agency
Account was won following a competitive pitch.
AKQA Group CEO Ajaz Ahmed resigns after 30 years
Ahmed founded the business in 1994. It was acquired by WPP in 2012.
We Are Social co-founder steps down after 16 years
Brett Marchand will be interim group chief executive.
WPP announces global partnership with Roblox
The move comes as Roblox is accused of failing to protect children from harmful content.
How important are agency brands?
Campaign asks adland’s brand marketers on the value of individual ad shops.
X transparency report reveals harmful content data
Elon Musk’s 'free speech' social platform discloses its content moderation practices.
Campaign Ad Net Zero Awards 2024 shortlist revealed
The international sustainability awards attracted entries from EMEA, UK, the Americas and APAC–with three shortlists from the latter this year.
Publicis Groupe buys Mars United Commerce for undisclosed sum
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
Burger King owner names first head of international media
The role at Restaurant Brands International for Burger King, Popeyes and Tim Hortons is contracted for one year.
‘It’s about tools and taste’: RGA's creative chiefs on creativity, tech and the return to independence
Tiffany Rolfe and Nick Pringle talk to Campaign about the critical relationship between creativity and AI.
Apple named Cannes Lions Creative Marketer of the Year
The tech giant has picked up the accolade for the second time.
We Are Social promotes Mobbie Nazir to global chief strategy and growth officer
Mobbie Nazir has been at the social agency for 11 years.
Mark Read: 'AI will unlock adland's productivity challenge'
AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.
Publicis scoops Coca-Cola media in North America
WPP has lost the account after a closed review.
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
Recently launched Google Ads tool to help advertisers monitor carbon emissions
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
Coca-Cola media business contract lies between Publicis and WPP
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’
Studio.One makes its debut with several ex-AKQA staffers.
Meta’s anti-trust trial would be a ‘win-win all round if Instagram were split’
But breakup of the company could lead to higher prices for advertisers.
Google faces $6 billion lawsuit in the UK for dominating search and ‘overcharging’ advertisers
Competition lawyer Dr Or Brook alleges Google has used its dominant position to charge overinflated ad prices.
Barclays hires global MD of brand, creative and media
Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.
Amazon Ads unveils self-serve TV ad format for brands
The format enables brands to run TV campaigns on live streamed entertainment platforms.
Will X's GARM lawsuit stop organisations calling out bad practice online?
Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.
Apple ad stages relay race featuring athletes with and without disabilities
Work was directed by Derek Cianfrance through Radical Media.
Greenpeace ad imagines world leaders running a race to cut plastic pollution
Campaign by We Are Social launches ahead of UN negotiations in November.
Apple’s ad follows 'underdogs' to Thailand to please client demands
Work casts Apple’s products as integral characters.
McDonald’s celebrates 50 years with nostalgic 1980s birthday party
The ad recreates the first UK McDonald's restaurant.
Samsung unveils its 'new era of AI TV' in immersive ad
Global campaign was created by BBH Singapore.
What next as Facebook and Instagram join Twitter in paid verification?
Meta Verified could 'undermine the core essence' of Facebook and Instagram, raising questions for creators and brands on the platforms.
‘The internet is worse for the environment than airlines’
This Ozone Day, digital marketers need to understand the impact of advertising on the environment, and what they can do to help.
The marketing horoscope—what kind of marketer are you?
It turns out that astrology is the reason you couldn’t focus last Thursday. Forget data scientists and AI modelling. Find out your perfect role and optimal productivity time based on the stars.
X/Twitter one year on: Site traffic is up 22.3%
X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?
Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?
China’s six largest social media platforms – and how to engage its users
From Little Red Book to Weibo, how can brands unlock the largest – and most varied – social media market in the world?
TikTok claims it's underrated by analytics, launches new measurement tool
After research suggesting TikTok ‘only gets 21% of credit for clicks’, the platform's new first-party data measurement tool aims to resolve the issues.
Pinterest rolls out prompt to close app during school hours
The goal is to remind students to stay present and avoid the distractions that come with constant scrolling and notifications.
Wikipedia parent set to pick Spin as social media agency
Shop will create social video campaigns for the online encyclopedia.
Samsung embarks on global CRM review
RGA previously held some of Samsung’s global CRM account, but it is understood that the agency has not worked with the brand in this capacity for over a year.
Klarna cuts marketing agency spend by 25% aided by AI
Its total sales and marketing spend have been lowered by 11%.
Activists 'hack' billboards to protest against Shell advertising
OOH campaign by Brandalism precedes Shell’s London AGM this month.
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
Manchester City and OKX launch NFT kits
Digital collectables campaign launched by crypto kit sponsor OKX.
RGA launches brand design consulting practice in EMEA
The service is already available in the US and Australia.
Volkswagen Group confirms global media agency deal details
The contract with OMG begins in 2025.
Campaign Podcast: How Barbie stays relevant after 65 years
Tech editor Lucy Shelley gets an exclusive tour of Barbie: The Exhibition and discusses how the brand is impacting pop culture after 65 years.
Listen in: How CMOs deal with imposter syndrome
Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?
YSL Beauty deletes all Instagram content in social media stunt
The blackout will end tomorrow by announcing a new look.
Malibu campaign gives famous artworks an AI makeover
The social media campaign created by Bodega aims to add a little ray of sunshine to the winter blues.
Netflix phases out Basic tier as ad options come up trumps
Netflix gives media companies a proper fight as ad business shows success on top of buying the rights to WWE’s Raw in $5bn deal.
Most marketers feel out of touch with customer data—what went wrong?
Despite a growing number of tools and user touchpoints, new research has found that 81% of marketers can’t access customer data to inform campaigns.
Was WPP right to give Elon Musk a platform at Cannes Lions?
Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.
Meta: AI will increase the 'need for agencies'
AI will open up new work and new business opportunities, according to Meta.
Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves
The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.
Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
The vice chairman of Ogilvy UK argues digital advertising is broken.
Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder
Wesley ter Haar likens media buyers to “early 2000s travel agents”.
VML chairman Mark Roalfe retires from adland after 44 years
Roalfe describes his career as a “lucky long adventure”.
Martin Sorrell: Tech platforms are encroaching on clients of large agencies
AI is changing relationships between tech platforms and clients, according to S4 founder.
Brandtech Group raises $115 million in AI funding
Jean-Marc Antoni will retire into a part-time advisory role.
Adobe unveils AI content creator for ad campaigns
Adobe announces partnerships with Microsoft and IBM.
Meta promotes Ian Edwards to UK head of agencies
Role was previously held by Nick Baughan.
Generative AI is shaking up creator marketing budgets
Research shows seven in 10 marketers will increase generative AI creator content spend this year.
Google turns 25: Can it still dominate the next decade?
Performance marketing owes a lot to Google. PMW speaks to ten marketers on Google’s origins, its impact on adland, and whether it will reign supreme in another 25 years.