True

Agency Report Cards 2024: We grade 25 APAC networks

Analysis News Advertising Marketing Creativity DEI ESG Climate Action UN SDGs

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

White Ribbon Alliance campaign calls on UN to tackle women's health

The Work Advertising Marketing UN SDGs

The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their lived experiences and demands for better healthcare.

We all have a collective responsibility to make progress on sustainability

Opinions Advertising Marketing ESG UN SDGs Analysis

To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.

How UOB reduced its ad emissions without compromising on attention time

ESG Climate Action UN SDGs

UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

How businesses in China should balance prosperity and ESG

Opinions Marketing ESG UN SDGs Analysis

SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.

Agency Report Cards 2023: We grade 31 APAC networks

Analysis News Advertising Creativity DEI Climate Action UN SDGs

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Eighteen PR firms and ad agencies working on COP28 also working with fossil fuel polluters: Clean Creatives

News Advertising ESG Climate Action UN SDGs

Clean Creatives claims that the UAE could not have hosted COP28 if not for the fossil fuel greenwashing provided by advertising and PR agencies

Coca-Cola, Danone, and Nestlé in greenwashing row

News Advertising Marketing ESG Climate Action UN SDGs

Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.

WPP and IPG lead Asia's F-list with the most fossil fuel contracts

Analysis Data Advertising ESG Climate Action UN SDGs

The Asia-focused report by Clean Creatives lists 103 fossil fuel contracts by 72 advertising and PR agencies.

Why brands should stop working with PR agencies that consult for fossil fuel

News Opinions Advertising Marketing DEI Climate Action UN SDGs

Vero's Brian Griffin urges brands to provide PR agencies the motivation they need to drop fossil fuel clients.

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created

Analysis News Advertising Technology ESG Climate Action UN SDGs

In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.

Generative AI's hidden carbon cost: What marketers should know

Analysis News Advertising Marketing Technology ESG Climate Action UN SDGs

The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?

Why oil and gas companies are tapping influencers to clean up their image

Analysis News Advertising Marketing ESG Climate Action UN SDGs

Fossil fuel giants like Shell and BP are leaning on influencers to promote their green initiatives and rewards programs as ad giants address their role in the climate crisis.