Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.

PHD climbs to the top of the table with major wins, including Marico, while Wavemaker makes the biggest leap, and Carat slides.

EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.

Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.

EXCLUSIVE: A new Carma report finds strong media sentiment buoyed by innovation, R&D, and the appeal of its CEO’s rise.

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Chapter 1 of Campaign Red's Global Awards Rankings report sifts through nearly 3000 awarded campaigns to find the top performers. Available to Knowledge Tier subscribers.

Chapter 1 of Campaign Red's Global Awards Rankings report sifts through nearly 3000 awarded campaigns to find the top performers. Available to Knowledge Tier subscribers.

Outside the top 10, independents continued to show momentum across Australia, US and UK.

Campaign Red’s Global Awards Rankings 2025 out now.

Campaign Red’s Global Awards Rankings 2025 out now.

Outside the top 10, independents continued to show momentum across Australia, US and UK.

Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.

With recent wins including ServiceNow and Old Persons Advocacy Network, Nunn Media just scrapes inside the top 20, the only contender from APAC.

CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.

CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.

The launch of the iPhone 17 series, Chanel's cruise 2025/26 show and Decathlon's Mega Sports Fest led to the strongest spikes in consumer ad recall in September.

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

Initiative rockets 75 places in a single month, as Dentsu agencies close in on Publicis in the top five.

Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.

Initiative's split includes the US$226.4 million EMEA business.

Qualtrics’ Southeast Asia strategist Irene Ng warns that brands are mistaking AI adoption for AI acceptance and it’s costing them trust. While 68% of Singaporeans believe AI can make life better, barely 40% believe companies will use it responsibly.

Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov research finds.

Nunn Media jumped into the September rankings after reporting earlier wins including ServiceNow and from the Old Persons Advocacy Network.

Kantar’s Media Reactions report places Amazon, Twitch and Prime Video in three out of the top five consumers’ preferred ad spaces.

Lower costs, visa-free access, and FIT travel bump the rebound in Chinese outbound tourism, with spending set to hit US$250 billion.

Shoppers' abandonment rates remain high as 48% of consumers turn to AI agents to secure better deals and filter choices, posing challenges to brands trying to win the digital shelf.

Users are turning to the platform for instant answers, how-to advice, and writing help. Non-work-related messages are up 53% YoY on the platform.

What started as a humble $500 million industry in 2021 will explode to $16.2 billion by 2030, with advertising set to drive more than half the pie.

Dentsu X leapt 36 places in a single bound, Mediahub muscled its way into the top six.

Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.

Starcom climbs to the top of the table with major wins, including Mars, while Zenith posts the biggest leap, and FCB debuts in the top 20.

Nearly three in four in Singapore are using AI tools to guide their festive shopping experience, from tracking prices to picking gifts, according to Integral Ad Science’s annual report.

TOP OF THE CHARTS: KOL marketing in the Mainland will exceed $14 billion by 2027, but platform creator dynamics are markedly different; understanding them is key to ROI.

GCash’s dominance in the Philippines has secured its spot as Southeast Asia’s top financial brand for the second consecutive year.

Vietnam Airlines retains its top spot as Southeast Asia’s top travel brand in 2025. Check out Campaign’s exclusive insights from its research with Pureprofile.

Samsung is still king of Southeast Asia’s electronics scene in 2025, leading with a rising brand score and solid footing in Indonesia, Thailand and the Philippines.

Meanwhile, brands in Asia-Pacific seek out social media agencies.

As brands invest in AI tools to engage with consumers, a recent Twilio media briefing in Hong Kong says 60% of people don’t believe brands act in their best interest when it comes to their data.

TOP OF THE CHARTS: AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.

Indonesian halal beauty brand Wardah retains its crown as Southeast Asia’s top beauty brand in 2025, narrowly beating global giants like Dove and Vaseline.

Thai hot pot giant MK Restaurant has surged to the top spot as Southeast Asia’s most beloved food brand in 2025, outpacing global powerhouses like KFC and McDonald’s.

See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.

Meanwhile, three agencies join the individual media agency rankings.

The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.

Vietnam’s 2025 brand landscape is dominated by tech giant Samsung, which outperforms rivals across customer service, loyalty, and purchase frequency to take the crown.

Despite a 6% jump in time spent, gaming's ad dollars remain missing in action.

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.