The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.

Kingdom Digital’s Sook Yan Yee shares her favourite projects, childhood dreams, creative quirks and the power of simple, heartfelt visuals.

For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the region's most defining work.

He dropped out of college and was unemployed before discovering advertising. Now, as creative director at Dentsu Creative Philippines, he deplores ‘half-assery’ and thrives on helping lost young creatives find their way.

The campaign is fronted by Olympic sprinter Su Bingtian.

She grew up inspired by black and white TVCs. Now, the group creative director at Hakuhodo Vietnam turns bold, contemporary ideas into innovative campaigns, night owl hours and all.

The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger... transformation.

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

Chapter 1 of Campaign Red's Global Awards Rankings report sifts through nearly 3000 awarded campaigns to find the top performers. Available to Knowledge Tier subscribers.

Havas China’s senior art director and creator of the award-winning 'Book of Nature', draws storytelling inspiration from music and art and advises kids to swap Harry Potter for painting and guitar lessons.

Chapter 1 of Campaign Red's Global Awards Rankings report sifts through nearly 3000 awarded campaigns to find the top performers. Available to Knowledge Tier subscribers.

Havas China’s senior art director and creator of the award-winning 'Book of Nature', draws storytelling inspiration from music and art and advises kids to swap Harry Potter for painting and guitar lessons.

In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.

Whether he’s helping people send personalised Hari Raya songs or creating stories that simply make someone smile, Dentsu Malaysia’s creative director believes the work should feel real.

For more than four decades, he was the face of Ogilvy India—and the unmistakable voice of Indian advertising.

Refreshed categories honour design, cultural connection, and creator-driven storytelling, alongside a week-long celebration of creativity ahead of the March 2026 ceremony.

Final entry deadline is 23 October.

Why great things happen when agencies and clients get sweaty together

From original local soundtracks to emotional narratives about family, here's a collection of standout campaigns from India, Malaysia, and Singapore that celebrate Diwali.

She packed her bags in the middle of the pandemic and took a leap of faith for a job in Japan. Now, the art director at indie agency UltraSuperNew turns pop culture into ultra super fun ads.

Havas was appointed as the brand's creative agency in December 2024.

Majority of staff affected as the agency takes this step just six months after regaining independence from parent company IPG.

Two creative directors of global agency Forpeople share lessons in working with Chinese clients, ditching past assumptions to strike a balance in design expression for premium brand experiences.

Clean Creatives’ Duncan Meisel hits back at claims the F-List is “flawed,” arguing that cutting fossil fuel clients is both ethical and smart business.

A pep talk for creatives in the age of authoritarianism.

A self-professed night owl and ‘unclockable’ extrovert, the associate creative director at Mango Myanmar Group turns midnight inspiration into campaigns.

India led the awards sweep, clinching 33 out of 81, while four of Ogilvy's offices across Mumbai, Vietnam, Singapore, and Sydney took home Golds.

She honed a unique style, drawing on Paint after school in her architect dad's office. Now, the motion graphic designer at Vero Bangkok weaves artistry into every animation.

From smokin’ hot results for a Filipino BBQ brand to making life not just good, but great for LG, to delivering ROI gold on an Olympic campaign, Min Roldan’s work has delivered big time for brands.

Standing up for marginalised voices, Léon Bristow’s determination to bring greater recognition to others has led others to bestow greater recognition of his own exceptional artistic talents.

Artist, entrepreneur, inventor, author and teacher, Kimming Yap has crafted an extraordinary career for himself and others… all by design, but always ready to pivot.

From launching Egghead to shaping brand strategy at Horizon Holding, Adam Mulyadi has built his career on one clear belief: great branding is part creativity and part real business impact.

Yuhei Ito’s extraordinary design vision thrives in transforming societal challenges into sustainable solutions.

Ingenuity+ is managing the process.

In a candid chat, Miniso’s CMO breaks down the push for original characters, why its supersized stores are hitting their stride, and how Miniso is reinventing itself from bargain retailer to lifestyle destination.

Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.

Distracted in school and repeatedly lost toys and games to confiscation. Today, Marcus Quek gets hired for the same restless creativity that once got him into trouble.

Created for New Balance and São Paulo FC, Followers Store won a Bronze Lion in this year’s Cannes Lions International Festival of Creativity.

McDonald’s Taiwan spent months training kung fu masters and cast for a 3-minute-16-second film—all to sell fries. CMO Cindy Lin and creative partner Leo talk exclusively to Campaign.

The MullenLowe copywriter calls herself all-or-nothing. Luckily, that applies to both scuba certifications and cracking briefs under pressure.

Less chores means more time to unwind. Samsung's AI Home promises to handle the errands and literally everything else.

"With the right brand strategy, David can fight Goliath,” says CMO Agnes Lung, as she turns Uni-China into a playground for smart campaigns that cut through.

She spent her childhood staring out of car windows in Manila, sizing up every billboard and imagining herself on the team that made it. Today, as a copywriter at Ogilvy, this creative carries that same wide-eyed curiosity into every brief.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.

Once convinced he needed a suit to impress the suits, the Happiness Saigon concept provider now rocks baggy clothes, steals Aussie accents and shares how Severance keeps his creativity sharp.