Inside job: How Uni-China Group’s in-house team builds campaigns to take on the giants
"With the right brand strategy, David can fight Goliath,” says CMO Agnes Lung, as she turns Uni-China into a playground for smart campaigns that cut through.
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"With the right brand strategy, David can fight Goliath,” says CMO Agnes Lung, as she turns Uni-China into a playground for smart campaigns that cut through.