Campaign Red examines how a merged Omnicom-IPG compares to the remaining 'big four'.

Agencies say the majority of briefs land on their desk unclear, unfocused, or rewritten by committee. These traps sabotage marketing efforts from day one.

Baliprod Films, Six Inc Tokyo and Colenso BBDO Auckland shine in Campaign Red’s analysis of 10,000 awards over the past three years reveals which campaigns were most lauded by global juries.

As layoffs reshape the creative industry, redundancy is now a commercial reality. Recruitment director Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.

EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.

PHD climbs to the top of the table with major wins, including Marico, while Wavemaker makes the biggest leap, and Carat slides.

Accenture Song and TBWA clinched multiple wins at the 2025 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.

The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.

While critics mock WPP for outsourcing its own transformation, marketing advisor Ivan Fernandes argues it reframes the narrative from a company 'lost in transformation' to openly rebuilding in full public view.

SOUNDING BOARD: Despite cheaper renewables and mainstream net-zero, emissions are up 65% and extreme weather cost $1.5 trillion last year. With COP30 in the Amazon, the ad industry faces mounting scrutiny over fossil-fuel work and its widening credibility gap.

The world’s most coveted advertising trophies are meant to reward the best creative ideas. But behind the glitz and glamour, the game certainly has its challenges.

The AI chatbot’s failings have called for more regulation and safeguards from tech companies and governments alike, as scrutiny over its harmful responses mount.

“When every party starts to look the same, design becomes one of the few levers left to stand out,” says Éric Blais in his latest Free to Disagree column.

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

“When every party starts to look the same, design becomes one of the few levers left to stand out,” says Éric Blais in his latest Free to Disagree column.

In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

The era of flying in global execs to read HQ-approved scripts at CIIE is done, says We. Red Bridge. Impact will belong to brands that champion China’s story, back local talent and show up to partner more, perform less.

Campaign Red’s Global Awards Rankings 2025 out now.

Campaign Red’s Global Awards Rankings 2025 out now.

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

The era of flying in global execs to read HQ-approved scripts at CIIE is done, says We. Red Bridge. Impact will belong to brands that champion China’s story, back local talent and show up to partner more, perform less.

Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.

Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.

Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

Enter now for the 10th edition of this acclaimed awards, honouring the best in events and marketing.

Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, argues We Are Social’s chief executive.

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their 'barbell marketing approach' to loyalty.

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.

What began as scrolling fodder has exploded into a blockbuster content business. At IAB Hong Kong's recent event, experts showed how marketers are moving quickly to reach global audiences through the format.

What began as scrolling fodder has exploded into a blockbuster content business. At IAB Hong Kong's recent event, experts showed how marketers are moving quickly to reach global audiences through the format.

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.

The marketing industry has been quietly eroding its own foundation – its people. While we obsess over tools and tech, the talent pipeline that fuels innovation is running dry.

CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.

After a 25-year-old autistic man in the Philippines was attacked over noise on a bus, the Jayme HQ has launched a microsite to teach Filipinos about sensory sensitivity and make daily spaces more inclusive.

APAC slips 3.7% after strong H1 gains.

Why great things happen when agencies and clients get sweaty together

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

Dentsu X and Known join the league as established players make moves.

Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid life as it was in lockdown.

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.