Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
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Rising coffee prices force APAC consumers to rethink their rituals
As coffee prices soar, a cultural shift is brewing across Thailand, Singapore, and Australia. New data from YouGov finds how these nations are grappling with rising prices—some are cutting back, others are holding on to their daily fix, while many are opting for cheaper alternatives.
Unpacking Indonesian shoppers' views on experiential marketing
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
Social isn't one audience: Heavy and light users don’t see the same ads
EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.