Campaign Asia

APAC agency rankings: Mindshare's wins help narrow gap with Zenith after PepsiCo switch

Meanwhile, WPP agencies continue to dominate the creative league.

Forsman & Bodenfors wins Mandarin Oriental global integrated pitch

The hotel group will retain a relationship with London Advertising, though F&B now becomes its lead creative and brand agency, with fellow Stagwell agency Assembly as media partner, replacing Spark Foundry.

Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment

Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.

Top exits and entrances of 2022

YEAR IN REVIEW: Our annual recap of marcomms leaders who stepped into new roles or logged out of their existing jobs.

Mindshare retains Nike media account in China

Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.

Ogilvy repeats APAC network triple-play at AOY awards

Mindshare reclaims top APAC media network from UM; Publicis Groupe wins APAC best culture and talent development awards; while IPG Mediabrands takes top programmatic and performance wins.

TBWA CEO redefines objectives for a new era

Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.

Sadoun hits out at 'childish' Sorrell in row over Publicis staff bonuses

Publicis Groupe chief's sharp defense of its 'cost of living' bonus for employees comes after Sorrell claimed the payout merely attempted to make up for lost incentives during Covid.

Sorrell: Clients still placing cautious, selective bets amid global instability

The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.

Dentsu Group outlines new global management structure

A 'globally diverse' integrated leadership team will now run the company as part of Dentsu's stated desire to bring Dentsu International and Dentsu Japan Network closer together.

How gaming communities insist on smarter marketing

GAME CHANGERS 2022: Averse to traditional brand messaging, gaming communities are forcing brands and publishers to relate to them on their terms if they want success.

OMD’s new leaders on priorities for the business

Business transformation services, digital and performance marketing, developing talent and applying Asian innovation are all areas of focus, say its global and APAC CEOs.

David Droga: Accenture Song to step up innovation investments in Southeast Asia

This will involve more strategic acquisitions in future-facing businesses, more studios and organic growth, the CEO and creative leader says.

Behind the 'overly successful' launch of Trust Bank in Singapore

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

Suntory Beverage & Food calls media review in APAC

The $65 million account is spread across multiple markets involving beverages and health supplements.

Stagwell adds 11 new company partners to growing global affiliate network

The announcement underscores Asian growth plans, tapping new media, content and commerce capabilities in APAC while adding new partners in the UK and Italy.

"Part of our secret sauce is being a minimum viable network": VCCP CEO

International CEO Julian Douglas on the independent agency's Asia expansion, how it balances size and scale, and carving out a 'sweet spot' for top talent.

The many misunderstandings of using AI in creative work

SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.

Dept unfazed by concerns over growing too big, too fast

The leaders of the challenger digital agency network say their Asia growth plans remain on track, expecting up to 500 employees in this region by year’s end.

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.

Hakuhodo and DAC launch H+ to create a new Asia-wide digital network offering

H+ aims to grow digital revenue outside of Japan, satisfy client needs and further integrate Hakuhodo DY's overseas holdings.

Why Pepsi is focusing on food in its largest Asia-wide campaign this year

The F&B giant’s brand marketers explain how their latest multi-phased campaign reinforces a global brand locally, attempts to help Covid-hit communities and reaches GenZ all at the same time.

PepsiCo awards Southeast Asia media mandate to Publicis

The F&B giant has now largely completed an historic media agency transition across Asia, parting ways with decades-old WPP partnerships.

Midas Private Equity buys Korean brand commerce firm Boost Lab

The Seoul-based private equity firm continues to build its marcomms portfolio as part of a broader expansion plan.

General Electric unveils brand names as it plans split to three new future companies

REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.

Philippines-based Unilab switches to OMG as media agency of record

Mediacom had previously held the pharma company's media account since 2016.

Merlee Jayme on her 'marriage' and divorce with Dentsu

As her tenure with the agency network draws to a close, Dentsu's APAC creative chief reflects on her career of lessons learned and what lies next.

What Publicis' Natalie Lam is looking for on the Lions print & publishing jury

CANNES LIONS JURY PERSPECTIVES: The chief creative officer for Publicis Groupe APAC & MEA also shares what she wants to immerse herself in at Cannes and who she wants to meet.

Making global advertising’s talent pipeline open to all

In the second part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.

What TBWA Hakuhodo's Kazoo Sato is looking for on the music jury at Cannes

CANNES LIONS JURY PERSPECTIVES: The new chief creative sustainability officer at TBWA Hakuhodo and TBWA Asia also shares what he wants to hear at Cannes and who his personal 'Obi-wan Kenobe' is.

Winning MediaWorks team doubles down on trust in choosing media

Campaign Asia-Pacific recently hosted its annual four-day online training experience for 37 young media professionals.

L'Oreal Malaysia switches media agency partner

Zenith's bespoke OneL'Oreal team wins the Malaysia media remit from Wavemaker, just months after it took over the performance agency ecommerce mandates.

Cheil invests in Korean metaverse company EVR Studio

Cheil's largest investment in Korea, EVR develops metaverse content with proprietary tech, including virtual spaces and digital versions of humans, including top Korean celebrity Kim Soo-Hyun.

Talent crunch dominates APAC brand marketing challenges

Short talent supply, mismatched skills, and limited headcount are three of five top challenges facing brands and agencies, says exclusive research from Campaign Asia-Pacific, Forrester and the WFA presented at Campaign360.

The Huddle Room restructures leadership, creates new data-led units

Independent agency in the Philippines reassigns founding leadership group to reposition as a ‘growth agency’ with new data-led creative and data management teams.

David Droga: Keeping Droga5 is not personal

The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct.

OMD hires Charlotte Lee from Mindshare as new APAC CEO

The former Mindshare APAC MD will head up a fresh OMD regional leadership team with David McCallen as CSO and Matthew Ho as CCO.

Cheil to steer digital business toward metaverse offerings

The South Korean-based agency held a briefing session Thursday with securities analysts.

Publicis defends Singapore whole of government master media agency account

Publicis' media team led by Starcom has held the SGD $80 million account since 2018. GroupM and OMD were among those vying for it during the most recent review.

Edelman’s United Entertainment Group to launch in Asia Pacific

APAC hub to be led out of Sydney by creative entrepreneur Si Philby.

Korean performance-agency deal signals new private-equity entrant in Asian marcomms

WPP’s former Korean chief teams up with ex-Goldman Sachs leader as Midas Private Equity acquires leading independent Mirae I&C, with ambitious plans to expand in Asia.

L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets

Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.

Luke Nathans joins B2B firm Kingfisher as CMO

The former APAC CEO of Iris will work with global telcos to provide a more consumer-friendly offering to upgrade mobile phones.

Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.

How a virtual human's artwork was both created and sold at a Hong Kong auction

INSPIRATION STATION: The generative, data-driven NFT artwork 'Drowning in Love', attributed to virtual human named MonoC, sold for $24,000 this week.

Dentsu posts stronger 2021 earnings than expected

Transformation and ecommerce services helped boost underlying profit 44% as Dentsu sets aside a new fund for acquisitions.

Brands and the Beijing Winter Olympics share a common vision: Get through unscathed

How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China.

Forsman & Bodenfors to combine with 72andSunny in Singapore

Combined agency will operate as Forsman & Bodenfors led by Po Kay Lee while 72andSunny leaders Ida Siow and Johnny Tan will move on to new opportunities.

Levi's tries OMD China on for size to handle its media

The account was previously held by Dentsu X.

Jung von Matt launches third Asian shop in Seoul

Bill Yom, former head creative at Cheil, will lead JvM Hangang as managing director and chief creative.

Stagwell brings Coconuts Media into its global affiliate network

In a potential precursor to acquisition, the publisher will collaborate with Stagwell agencies on client pitches and media offerings across Asia-Pacific as part of its regional growth strategy.

'Somebody needs to start. Japanese women want to talk about things that matter'

Members of the Gerety Awards Japan jury say more balanced gender representation in the industry would allow more stories to be told that women can relate to.

GroupM's Ashutosh Srivastava on creating a sustainable agency ecosystem

The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.

Top exits and entrances of 2021

YEAR IN REVIEW: Our annual recap of marcomms leaders who stepped into new roles or logged out of their existing jobs.

TBWA Asia goes deep into the metaverse with Altava Group win

New global startup client connects luxury fashion to a metaverse marketplace involving, avatars, apps and NFTs, but also a bigger vision to continually challenge the agency.

Ogilvy dominates APAC network awards at Campaign AOY

UM repeats as Asia-Pacific's Media Network of the Year while Wavemaker's Gordon Domlija takes Agency Head of the Year.

Samsung names new CEOs, merges mobile and electronics

This is the most significant leadership shuffle at the consumer electronics giant since 2017.

Five ways marketers and agencies can work better together

Six mentors from Campaign’s upcoming MarketingWorks event meet to strengthen collaboration between agencies and brands.

New Forsman & Bodenfors CEO eyes new phase in its growth ambitions

Emboldened by the Stagwell-MDC merger, Toby Southgate wants to see F&B get bigger and better, but not at any cost.

So you want to market your brand through esports?

GAME CHANGERS: Here's what motivates most brands and what the successful ones do.

Manulife consolidates global creative and media with Dentsu

This is the first time the insurer has chosen a single agency network to tell its brand story globally

Asia-Pacific CMOs struggle to align staff with new marketing challenges

Marketing teams have not kept up with overwhelming needs for flexibility and agility, according an exclusive look at new research from Neon Leaders.

YoeGin Chang leaves SK-II for global role at La Mer

After 13 years of marketing in Asia, the member of Campaign Asia-Pacific's Power List will be relocating to New York.

Hiroshi Igarashi to succeed Toshihiro Yamamoto as Dentsu Group CEO

Igarashi will take on the role of president and CEO effective January 1, 2022. Tim Andree to become non-executive chairman.

Adidas hands Gen Z creators an open brief

INSPIRATION STATION: The sportswear brand opens a safe space in Melbourne for Gen Z artists and designers to experiment creatively with few restrictions. The results? Unique.

SK-II channels Andy Warhol in Pitera Essence collaboration

'Broadcast Your Beauty' campaign for Asia by Forsman & Bodenfors taps into Warhol's blurring of mass media, art and commerce ahead of the world's largest shopping festival on 11.11

Zendesk to buy SurveyMonkey and its parent company Momentive

Combination aims to form a new customer-intelligence company combining feedback and service.

LG Signature takes inspiration from Sydney Dance Company

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

GrabFood versus GoFood: The rivalry only escalates in Indonesia

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

Indonesia’s top 100: Affordable and accessible home products gain while unhealthy foods get binned

Korean brands stay on top while Nestle, Coke and Nutella take a hit.

Indonesia’s top local brands: Inclusivity and community help propel strongest gainers

Indofood and Gojek remain tops, but Wardah, Telkomsel, Tokopedia and Eiger take largest leaps as truly Indonesian brands.

TikTok pushes apps to broaden marketing efforts beyond downloads

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

Finding the lost love between marketing and procurement

While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.

IMG retires Mailman sports digital marketing brand

The Asian-based team will continue operations as the backbone of IMG’s global digital business, just as the NBA and other top sports billings return to China.

Why Airwallex takes up sports to challenge B2B marketing norms

The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.

Blackstone targets Japan in its first major overseas marketing push

EXCLUSIVE: The world’s largest alternative investment firm taps its deep roots in Asia, positioning CEO Stephen Schwarzman as a trusted partner in times of change.

How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.

How JBL's brief to prove sound superiority brought gaming to the visually impaired

‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ Havas team chose to pioneer gaming accessibility for a new audience and brand alike with JBL Quantum Guide Play.

Why McCann’s global chief creative wants more work from an ‘open kitchen’

Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.

VML’s chiefs on new super-agency, redefining creativity and making cost savings

Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.

Salary survey: Agency pay suffers from top-heaviness, wild divergence across APAC

Campaign asked agencies to provide their salary averages in APAC. The emerging evidence points to wide disparity across the region, but consensus on underpaying entry-level staff.

Sulwhasoo puts its innovative side on display in latest campaign

The work by Jung von Matt highlighting its ginseng berry product doubles as the second phase of a wider brand campaign, melding heritage and modern science for new consumers, says marketing director Sun Young Lee.

Cathay Pacific romances travellers with food in new global campaign

VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.

Dept taps spatial tech to grow client base in Asia-Pacific

With few splashy pitch wins to speak of, the Carlyle Group-backed firm is content to steer its APAC acquisitions to solving product and tech solutions for clients as it edges closer to taking the company to market. Campaign sits down with Dept's leaders to find out more.

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO

After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.

Publicis Groupe acquires AKA Asia

The Singapore-based communications agency will work alongside MSL as part of the Groupe’s Influence practice.

Why BBDO chief Andrew Robertson sees such value in humour

SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

The award-winning creative director joins AKQA from TBWA Hakuhodo in a bid to connect the WPP design-led innovation agency more strongly to Japanese culture.

Wavemaker chiefs vow client-centricity while consolidating product

CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.

Helping Santa stay undetected from surveillance tech this Xmas

INSPIRATION STATION: As surveillance technology encroaches on the secretive nature of Santa's annual mission, creative agency Amplify has designed special suits for St. Nick to avoid detection in key cities around the globe.

Wesley ter Haar on the difference AI makes to creative content

MediaMonks' bearded boy wonder celebrates the power of creative scale through AI while looking back at his company's humble roots inspired by the Wu-Tang Clan.

Dentsu cuts jobs in China as it realigns to new structure

The significant changes to the agency's talent roster in China are part of Dentsu's new global strategy.

'Special' night prevails over Motion Sickness at Campaign's ANZ Agency of the Year awards

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

Klick Health expands in APAC, acquires Ward6 Singapore

Deal brings together two independent health marketing agency majors, globally and locally.

Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.

Why Gut’s Singapore office means so much to the challenger agency

The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult' creative culture.

Google to roll out ads in AI Overviews in seven APAC markets later this year

The English-language ads, which will be available in Singapore, Malaysia, the Philippines, Indonesia, India, Pakistan and Australia, come as brands seek to tap shifting user behaviour from regular search engines to AI queries.

Adobe’s APAC CMO: ‘There is a balance between automation and creativity that is really important’

Duncan Egan weighs-in on how much AI should be relied upon and how his own B2B marketing role is changing as a marketer to marketers.

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

The Asia-Pacific CEO of Publicis Groupe is still bullish on China, unfazed by scaled rivals and sees a new future for creative through media.

Hilton readies ‘connected story’ in latest Asia expansion push

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

The value of language in an AI-generated marketing world

Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is betting on the longevity of human-generated creative communications as he launches a new practice in Asia.

Southeast Asia's top 50 brands for customer experience

Customers ranked Samsung and Shopee at the top of their list through an extensive research survey from Milieu Insight in partnership with Campaign. Check out the other 48 brands on the list.

Campaign global forecast Q3 2023: Creative pitch marketplace across sectors

Despite factors such as a challenging economic outlook, advertising new business is expected to be buoyant in Q3, with retail, media and travel just some sectors predicted to witness plenty of pitches. Campaign looks at what drives activity in these areas in the UK, US and Asia-Pacific.

2023 APAC agency rankings: Publicis Groupe, GroupM bolster creative and media leads

OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.

Google disputes claims of misleading video ad placement

In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.

Campaign at Cannes 2023: What the creative strategy jury saw in the work

Accountability and proof of effectiveness in the work are on the rise and so is humour, says jury president Amrita Randhawa in an interview with Campaign at Cannes.

The Philippines' top brands for customer experience

The Philippines list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

Campaign at Cannes 2023: Interview with S4 Capital chairman Martin Sorrell

S4 Capital chairman Martin Sorrell sits down with Campaign to discuss AI's impact on media agencies, the changing face of Cannes Lions, and why he keeps a strategic eye on the big picture.

Campaign at Cannes 2023: How the creative business transformation jury chose its winners

"Work that defines change and transformation doesn't have to tear everything apart... It's about looking inward, looking at what you already have, and then doing something with it that's hugely powerful," says jury president Justin Peyton in an interview with Campaign at Cannes.

Campaign at Cannes 2023: CMO interview with Patricia Corsi, Bayer

Campaign Asia-Pacific speaks exclusively to Bayer's global CMO Patricia Corsi on Cannes, creativity and cultivating innovation in consumer healthcare.

Campaign at Cannes 2023: How the gaming jury chose its winners

Australian juror Claire Waring tells Campaign about the pressure, decision-making, and diverse work that made being part of an inaugural jury so interesting.

On the ground in Cannes: Editorial director's diary

Campaign Asia-Pacific's Robert Sawatzky shares his navigation of the Palais, the yachts, the Croisette, the beach houses, the rosé and all the interesting industry people he meets along the way.

Singapore's top brands for customer experience

The Singapore list follows the top 50 CX brand rankings across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

Top independent health agency opens in APAC

Klick Health opens regional hub led by former Ogilvy Singapore managing partner Mitchell Tan.

Wavemaker names Sindhuja Rai as its APAC CEO

Rai will join in September from Mondelēz International, where she currently leads media investment, filling the role vacated by Gordon Domlija.

Thailand's top brands for customer experience

The Thailand list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

Vietnam's top brands for customer experience

The Vietnam list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

Malaysia's top brands for customer experience

The Malaysian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

Indonesia's top brands for customer experience

The Indonesian list follows the top 50 CX brand ranking across Southeast Asia revealed at Campaign360, in partnership with Milieu Insight.

A marketoonist’s hard truths about the industry

From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.

Singapore campaign encourages more people to naturally identify as caregivers

A new campaign and film series from TSLA for the Agency for Integrated Care wants everyday caregivers to recognise their role, so they can ask for help.

2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads

Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.

Valerie Madon joins McCann Worldgroup as SEA chief creative

Madon, who has held lead creative posts at VMLY&R, Havas and Meta, starts in the newly-created role mid-May.

Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness

CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.

2023 APAC agency rankings: Carat surges on China wins

Carat and Starcom make the biggest gains on the media table, while on the creative side Ogilvy cuts into Publicis Groupe's big lead and FCB takes a big leap forward.

What Southeast Asia’s best video ads are telling us

Seven lessons learned from judging the region’s best long and short video ads for the YouTube Works SEA Awards unveiling in Jakarta this week.

Talent show: How Mash's new executive drag queen is busting work myths

TEXTING WITH CAMPAIGN: In a new role promoting creative talent, Genie Gurnani explains why agencies should celebrate creatives at all levels, what it takes to build a diverse team, and how bringing your true self to work is just good business.

Hakuhodo wins global creative and branding remit from Arçelik Hitachi Home Appliances

The win by Hakuhodo First out of Bangkok, supported by H+, covers 65 markets worldwide.

GroupM restructures Asia-Pacific leadership

Ashutosh Srivastava’s role as APAC CEO will conclude at the end of April, with sub-regions reporting directly to the global leadership team

BBDO CEO Andrew Robertson on technology, the new brand work and where the magic lies

In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities to create magic.

Why APAC is more than a 'sideshow' for holding companies

The CEOs of top advertising holding groups in APAC respond to a recent Campaign column suggesting the region is losing importance for their global parent companies.

2022 APAC agency rankings: Zenith and Ogilvy finish atop new business leagues

Campaign AI data suggests 2022 was a slower year for new business in APAC, with total win revenue dropping 21%.

Gordon Domlija, his dog Harvey, and his exit from Wavemaker

Domlija has posted on LinkedIn about the return of his family dog, Harvey. Domlija's response to the dog's treatment during their recent move to Singapore led to his exit as APAC CEO of Wavemaker.

Dentsu's organic growth slips in 2022 on flat revenue in its home market

Covid-related weakness in China offset resilience in European markets during the second half of the year.

Suntory Beverage & Food Asia Pacific consolidates media with OMD

For the first time, Suntory's non-alcoholic beverage and supplement division has awarded full media planning and buying to a single agency in eight APAC markets.

Nielsen appoints new APAC president

The media analytics company taps Disney's former regional leader and past Singapore IMDA board member Rob Gilby to lead APAC growth.

Dentsu defends Stanchart global media review, wins five-year extension

EXCLUSIVE: Client cites sustainability commitments in renewing the bank's remit for media planning, buying and strategy across global markets.

Publicis Media brand enters Pakistan after winning $19 million Nestlé account from Wavemaker

New CEO Benish Irshad intends to run the media agency network differently—representing a new diverse generation of talent.

Unilever media chief David Porter to retire in 2022

The media reform advocate and Unilever VP of global media for APAC and Africa will step down in February but hopes to stay connected with industry bodies.

Eugene Cheong joins DDB Asia to be creative chief

One of the most awarded creative leaders in Asia, the former Ogilvy APAC CCO had launched his own shop nearly a year ago.

Communicating by the moon

INSPIRATION STATION: Fred & Farid Shanghai develop a new moon-inspired typeface to celebrate this week's Moon Festival.

Sexual harassment 'rampant' in the ad industry and has been ‘covered up’: Philippines women's organisation Gabriela

A surge of new reports from women in the Philippines ad industry—including five against Herbert Hernandez—depict a culture of sexualisation that normalises workplace harassment, a lack of policies to prevent or deal with cases, and alarming reports of agency coverups.

Singtel calls closed media pitch

OMD has been Singtel's media partner since 2018.

McCann Worldgroup CEO Daryl Lee: Creative shouldn’t cede attribution and measurement of brand performance to media agencies

A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

SK-II CEO on marketing activations, storytelling, AI and more

Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing.

Alibaba doubles investment in sales and marketing as Q1 profit slips

Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.

Wavemaker CEO looks to 'strongest region' Asia for a third of future business

Toby Jenner tells Campaign why the agency reinstated APAC-level leadership, why China shouldn’t be ringfenced and how internal changes are expected to pay future dividends.

Capgemini Invent rolls out Frog Design across APAC

Rapid scaling of the consulting giant’s brand experience arm signals its ambition to compete with the likes of Accenture Interactive in the region.

Ex-Landor colleagues team up to create new wordplay game

INSPIRATION STATION: Creative strategy trio put their skills to work for a new kind of pitch and campaign to get an original wordplay card game off the ground.

‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under Covid

Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.

Japan sticks to its favourite local brands through the pandemic

JAPAN’S TOP LOCAL BRANDS: Toyota remains tops for the fourth straight year with no change whatsoever to the top five. But Rakuten, Mitsubishi and Nissan make big gains.

Unconventional Olympics allow Japan’s favourite local brand to focus on civic duty over sponsorship

The Summer Games were not what lead sponsor Toyota had counted on, but nonetheless the automaker endeared itself to Japanese by focusing on bettering society, say in-market commentators.

Is regional agency leadership still necessary?

SOUNDING BOARD: More agency networks are replacing APAC CEOs with international-level oversight. What's driving the move? And how important is it, really, for clients and networks to have regional leadership?

How Alpine imagery is helping Heineken engage Asian consumers around wheat beer Edelweiss

The global director of international beers at Heineken on the launch of Edelweiss in Asia, and why Asian consumers are drawn to the fantasies evoked by mountain imagery.

Havas brings in Jeeyoung Kwak as Korea CEO

Until recently she had been COO at McCann and was previously GM at Mindshare and GroupM in Korea.

Designing the world's most hygienic voice-controlled toilet

INSPIRATION STATION: TBWA Hakuhodo chief creative Kazoo Sato has designed and developed 'Hi Toilet', a non-contact public loo in Tokyo's Shibuya district.

Unmasked: Exposing the issues around mask misuse

INSPIRATION STATION: How a design student is creatively drawing attention to the ABCs of why masks aren't being worn properly in India.

Out-of-home sees digital opportunities in a post-lockdown world

CAMPAIGN MEMBER EXCLUSIVE: Global outlook sees rebound in OOH in 2021 with increasing progress on integrating connected technology.

Dentsu turnaround continues in Q2 driven by healthier margins

All regions contribute to year-on-year recovery with the international business improving the most.

Asia’s top brands for best connected experiences

ASIA’S TOP 1000 BRANDS: Device makers and platforms dominate, but even consumer goods brands are competing to deliver more seamless and integrated digital experiences.

About Schmitt: Why Grey’s new global chief creative preaches a business-first mindset

After joining from FCB last month, Gabriel Schmitt tells Campaign how he intends to make Grey a creative powerhouse once again.

Dentsu X doubles size in China by integrating &c agency

Michael Zhang, former chief of ‘Merkle&c’ becomes new CEO of Dentsu X China.

Isobar India tests scaling of media-rich ads via blockchain

Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.

Isobar India tests scaling of media-rich ads via blockchain

Campaign for Ceat Tyres tested the impact of running large-scale ads on a public ledger using UK-based platform AdsDax.

Sean O'Brien, Kristian Barnes, Sunil Yadav no longer at Dentsu Aegis

Three more high-level DAN executives are now known to have left the network following a major restructuring of media operations.

Agency Report Cards 2018: We grade 43 APAC networks

Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.

Why we've changed the way you access Campaign Asia-Pacific

Our registered users now get a wider sample of our best work, but will need memberships for regular access.

OMD and Wavemaker split Daimler's media business in China

OMD wins Daimler's locally-produced auto business while Wavemaker retains the foreign import business.

Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

Global markets rout continues to pound holding companies

Global recession fears over the COVID-19 pandemic continue to crush markets worldwide as Dentsu and Hakuhodo shares continue to fall in Tokyo trading on Friday.

What will China's 'new normal' look like?

TOP OF THE CHARTS: The recent boost to live-streaming in China may have legs, says a Dentsu Aegis Network report looking COVID-19's short and long-term impact on marketing.

How to overcome this industry’s mid-life crisis

Mediacom global strategy officer Matt Mee looks to new systems, effectiveness research and human-centricity as guideposts to surviving marcomm's middle-aged malaise.

More than a third of Singaporeans have no trust in influencers

Exclusive YouGov research shows impact of virtual influencers is even less, as 60% say they have no influence at all.

Digitas global chief lays out huge 2019 APAC expansion goal

Agency to double its presence in Asia-Pacific to 13 markets by the end of this year, says global president Michael Kahn.

Publicis Groupe appoints new CEOs in Japan and Korea

Gareth Mulryan relocates from Singapore to Japan while Nicole Roe is promoted in Korea.

OMG names CEO for China

The promotion of Claudine Kwek fills a role left vacant by Doug Pearce in 2018.

Coronavirus response benefits Watsons: YouGov

Watsons has seen a rise in YouGov's customer sentiment, recommendations and brand buzz metrics in Hong Kong since it began responding to the outbreak last month.

The job of building Wunderman Thompson

Leadership duo Mel Edwards and Tamara Ingram open up on their split roles, hiring Annette Male from Digitas to lead APAC, and Asia’s importance.

IBM CMO: With great technology comes great responsibility

“In many ways, Watson was the brand that introduced AI to society,” Michelle Peluso says.

DAN restructures regional media agencies, cuts jobs

Dentsu Aegis Network media agencies will no longer have APAC CEOs, instead forming three holding company-level working groups.

Isobar Taiwan absorbs CRM data agency AAA

Move aimed at bolstering Isobar's end-to-end data consulting offering.

AdColony and Lifesight team up to boost location data offerings in APAC

Partnership creates location data-rich platform in Asia-Pacific closer to similar offerings in Europe and the US.

Edelman APAC vice-chair Rupen Desai departs

Former MullenLowe Asia-Pacific leader to leave post in March, after just two years.

Publicis Groupe names new China CEO of media and digital

Cary Huang previously led the Chinese operations of Kinetic, GroupM OOH and IPG Mediabrands.

Dentsu Aegis Network replaces APAC media leader

Prerna Mehrotra replaces Audrey Kuah, who will leave the network by the end of March. SK Biswas also leaves the business to return to India.

Expect greener ideas from WPP in 2020

Growth and marketing chief Laurent Ezekiel is schooled in sustainability…literally.

40 under 40 2019: Asia-Pacific's top rising talent

From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2019.

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

Big brands: look around you, see what challengers are doing

CANNES IN SHORTS: At the launch of PHD's new book, Overthrow II, co-author Malcolm Devoy explains how big established brands ought to react to purpose-driven challengers in their category.

Innovation Jury President: “Asia has the possibility to be stronger”

CANNES IN SHORTS: Bill Yom says while Asia only picked up a bronze, the region has all the elements needed to do better

Oatly chief creative: Not liking advertising is a good start

CANNES IN SHORTS: Oatly's chief creative officer doesn't like marketing, advertising, brands or selling things. But he wants to fuel a sustainability movement around plant-based milk and make people smile.

Chris Hirst: Less bullshit please

CANNES IN SHORTS: The global CEO of Havas Creative says consumers don't mind being pitched but simply want it done honestly.

FCB denies closure of Singapore office

Social media posts had suggested the agency was closing its doors by the end of this year.

Nick Law: "Creatives need to step up"

CANNES IN SHORTS: The global chief creative officer at Publicis Groupe tells Cannes Lions that creatives can't hide behind the big idea, but need to become masters of media and step up as business partners.

MediaMath’s open strategy in Asia

MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.

Taptica forms new China subsidiary, plans expansion

Mobile ad platform names new Beijing GM and is set to open a Guangzhou office

Marketing must solve business problems to maintain its value

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.

SCMP: In-house data team critical for our advertisers

VIDEO: Elsie Cheung, SCMP's chief operating officer weighs-in on publisher value for advertisers, in-housing data teams and the importance of ad placement for brand safety in this exclusive video from Campaign360 in Singapore.

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

Publicis Media global chief: “We're being much more called to account”

VIDEO: Steve King weighs in on media agency value, in-housing integration and specialisms in this exclusive video from Campaign360 in Singapore.

The top 10 exits and entrances of 2018

What a year it's been for agency leadership changes.

2019 Cannes jury presidents list is tone deaf to global diversity calls

24 of 27 upcoming Cannes jury presidents this year now work in the US or UK.

Starcom chief: “Nobody wants to work with a cloud over their head”

Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.

Cheil Greater China gears up for Volkswagen

Beijing-led team was named one of VW's three global ‘powerhouse’ agency holding companies.

And now for some brutal honesty about ‘digital transformation’

Money and lives are being wasted on weak, ineffective plans dressed in jargon by insecure stakeholders, says one honest veteran who is tired of hearing platitudes.

Zenith Malaysia splits in two, ends franchise structure

Local operations rebranded as Invictus Blue

Australian marketers less compelled to use diverse campaign images than others

But Germans do even worse in a Shutterstock survey comparing marketers in the US, UK, Australia, Brazil and Germany.

Consumerisation of healthcare in Asia is opening new doors for brands

By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

VMLY&R reorganisation taking shape in Asia

Former Y&R leaders Chris Foster and Andrea Conyard will not be part of the newly merged agency.

IAB Singapore expands to form IAB SEA+India

Local associations to advise the industry body's Singapore-based regional board

InMobi eyes monetising more global telco data with Pinsight Media deal

Marketing tech firm says it's capable of extending new offerings worldwide.

Asia’s financial crises and recessions

The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.

SPH media revenue drops 10% over the past year

But digital subscriptions at the Singapore media publisher are on the rise.

Brands can play with our emotions...and memories too

BBC StoryWorks study finds links between emotions, memory and brand influence.

Why MediaMath’s open-letter warning to media suppliers is significant

Programmatic platform’s vow to kick out players who game auctions is a rare attempt at industry self-regulation.

J&J preaches what it practices on holistic health

Ex-marketer leads opening of Human Performance Institute in Asia, with aim to help stressed-out workforces.

Mark Tutssel: Creativity "should not be compromised by numbers"

Leo Burnett's executive chairman and global chief creative expounds on agency brands, on how creative and business goals are linked, and on the state of Asian creativity.

Dentsu Aegis Network buys Branded

Live media events company behind ‘All That Matters’ and ‘It’s a Girl Thing’ festivals joins MKTG in a bid to scale up.

Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia

The world's largest food and beverage company launched a media review earlier this year

Clients said "take the Sorrell offer": MediaMonks CEO

MediaMonks CEO shares his new ambitions with the backing of Martin Sorrell and public money.

Surprise me! Chinese consumers want more than brand consistency

“Nothing is too crazy” in the Chinese consumer market "circus", where successful brands push creative boundaries, says JKR’s René Chen.

How Fearless Girl was nearly Fearless Cow

McCann’s global creative chairman Rob Reilly tells the behind-the-scenes story of the little girl who took on Wall Street, but could have been a cow taking on Silicon Valley.

Chris Foster’s bid to revive Y&R

The Asia president's blueprint involves heavy lifting on talent and culture, along with new regional hubs and future acquisitions.

BBC News fights back against last click attribution

New global study and ad tool is aimed at countering a “dumb” metric.

Brands, I’m part of your marketing team: Alibaba CMO

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

Watch: Lessons from China's Singles Day

Fresh groceries, better logistics, stronger branding entertainment are helping the 11.11 shopping festival overcome consumer fatigue with the event, says AdMaster COO, Calvin Chan.

Five decades of celebrating the industry—and holding it to account

Highs, lows and everything in between: Campaign continues to be adland’s faithful companion and record-keeper.

VIDEO: Biggest challenges to brand loyalty in China

At Campaign's Brand Summit China in Shanghai, four marketing and advertising veterans weighed-in on overcoming the obstacles to building brand loyalty.

This Blood's for You: Campaign on Campaigns

Budweiser led Brand Summit China delegates in Shanghai through its strategy in targeting Halloween for a major marketing push.

My new job so far: Susana Tsui

The CEO of Dentsu Aegis Network China shares early highlights including DAN Programmatic, leveraging Merkle, partnering with iFlytek, BAT, the next Carat China CEO & more.

How to survive a Trump tweet attack

Global brands are being challenged by the Trump administration like never before, but there still are ways to influence the White House, says Finsbury's North American president.

Facebook rolls out Watch video platform to Asia-Pacific

Ad Breaks program expands to ANZ now and Thailand in September, sharing revenue with publishers and creators.

HubSpot to hire 100 more in Singapore

An expanded APAC HQ aims to employ 250 staff by 2021.

Mars, Apple, Omnicom, Jung von Matt lauded in Cannes Global Creativity Report

Sydney's Cummins&Partners and History Will Be Kind are among the newcomers to the top 20 independent agencies in the Cannes Lions 2018 rankings of awarded brands and agencies.

FCB names chief creative as new international chief

Luis Silva Dias is promoted to CEO of FCB International as Sébastian Desclée heads up new global content arm.

Tencent Mind: Marketers promised 'fun times'

The Chinese media giant walked marketers through its content offerings at its event yesterday in Shanghai.

Consumer loyalty and growing individualism pose challenges: Brand Summit China

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

HackerAgency China Becomes FCB Beijing

CRM and digital specialist to become more fully integrated into FCB’s China offerings

The Monkeys hold off Clemenger BBDO in Australia

UM Australia wins top media agency while in New Zealand Colenso BBDO and FCB Media take the creative and media golds, respectively.

Spring festival an emotional rollercoaster for Chinese consumers: Alimama

New research shows role of mixed feelings in rising middle-class consumption patterns.

Terry Savage to leave Cannes Lions after 33 years

The festival chairman will depart after the 2018 event.

Digital, big events driving global adspend gains: Magna

Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook

Harrods scales up on Asian appeal

London’s highbrow retailer reaches out to Asia through print, digital and KOLs to retain its largest customer base.

Checkered response: F1's new logo

Asia's sports marketers and design chiefs weigh-in on Formula 1's controversial new look

Australian lamb ad banned after review

An independent reviewer has found "substantial flaw" in an earlier decision that allowed Meat & Livestock Australia's ad to continue running.

Even robot-makers don’t market on autopilot

Customer feedback, constant product development and flexibility are key, according to Shenzhen’s coding education startup, Makeblock.

What's on a restaurant's marketing menu?

Restaurants are facing stiffer competition in cities across Asia with customer bases that aren't easy to reach on just one platform or two. So what are modern marketing methods of getting diners in the door?

Philippines' top 100 brands for 2018

Consumer goods and local brand favourites rank more highly in this growing market, though big electronics names still dominate

Localised HSBC hexagons land in airports around the world

Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.

Huawei’s new global corporate brand swagger

‘Beacon of light’ imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.

Xiaomi's poor IPO may have little bearing on its consumer brand equity

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

Then and now: My first job in advertising

Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.

Samsung CMO vies to make her brand more human than Apple

Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.

Your quintessential guide to what happened at Cannes 2018

APAC wins, festival highlights and hot topics, all in one place

Wondering where the Lions are

Cannes needs more Asia in its juries before we deride the region’s creative output.

The Economist plans push for Australian readers

CMO Michael Brunt remains unswervingly set on growing profits through circulation, not advertising.

BBC.com launches section ‘Designed’ to lure luxury advertisers

But no Asian advertisers yet signed on for launch.

BBC.com launches section ‘Designed’ to lure luxury advertisers

But no Asian advertisers yet signed on for launch.

From corporate to startup

How Bessie Lee’s career has changed since leaving WPP.

How the world met 'Graham'

Clemenger BBDO led a packed Spotlight Stage at Spikes through its much-lauded campaign from conception to execution.

3 things automation can and cannot do to reshape PR

How far can companies like SumoStory go to bring technological efficiency to the practice?

Sports marketing in Asia: "It's not the future, it's now"

Social livestreaming, drones and eSports may be poised to take off, but with the next three Olympic games all set in this region, traditional sports sponsorships and local events still promise big growth potential for larger brands, says global agency CSM.

Wall Street Journal to stop print in Singapore along with Hong Kong

Newspaper readers have until October 6 to convert subscriptions to online digital packages.

The old refrain: stereotypes about ageing employees

Are older workers really as technologically inept and resistant to change as they're made out to be?

Cannes juries grapple with new categories

Jurists in the brand new Social & Influencer and Creative Ecommerce categories open up about the challenges in balancing creativity and effectiveness

Ogilvy opens Shenzhen office

Angela Chou named managing director of new hub in 'China's Silicon Valley'

Twitter CMO: We offer brands a first-mover advantage

Leslie Berland's #HereWeAre initiative dovetails with her message for brands to build purpose on Twitter.

Vizeum gets new APAC CEO as Kristian Barnes steps up to DAN client role

Duncan Pointer is the new APAC CEO at Vizeum, as Kristian Barnes takes on a new group-level client role.

What CMOs are thinking in Cannes

As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.

Weber Shandwick's health check

As the pace of growth slows, the PR juggernaut eyes the health business in Asia as a growing opportunity.

'NewCo' will scrap regional offices: Castree

Maxus APAC CEO moved to new global role in London; new GroupM company name will not begin with ‘M’

Dentsu talks new business of creativity

Dentsu’s top creative chiefs explain their pivotal role in helping to find innovative business solutions for clients.

"What about poor men?" Cannes panel gets stuck into gender debate

A Cannes Lions panel determines masculinity itself is not under threat, just the outdated notions of it.

Upwardly mobile: the brands scoring phone users' attention

Which of Asia’s Top 1000 brands do consumers deem the most mobile-friendly?

Trade Desk CEO: IPO funds will fuel Asian expansion

Jeff Green predicts Asia will become 100% programmatic before the US.

Behind Accenture Interactive’s Chinese growth ambitions

A string of acquisitions may soon enable Accenture Interactive to connect the dots on marketing services for Chinese clients.

Xiaomi takes over as Asia’s top Chinese brand

Lenovo tumbles from its perch.

Amazon and Lazada click with consumers

Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.

'NewCo' leadership takes shape in SEA

MEC chiefs in Thailand, Philippines, Malaysia, Vietnam and Indonesia to lead newly merged agency with Maxus in their markets, while Singapore to be led by local Maxus leader.

New OMG APAC CEO Tony Harradine shares key priorities

Bigger roles for Annalect and Hearts & Science ahead, along with more consultancy-type work and more attention to local clients to grow business.

FCB rejigs China leadership

CEO Edward Bell heads to Cathay Pacific.

CPG brands need to get e-commerce right quickly: R3

Global brands face online headwinds. White paper lays out strategy suggestions for CMOs.

Direct from Cannes: Reporter's notebook from the festival

Videos, quick takes, and links to full coverage by our editors on the Riviera.

In Cannes, the second-guessing begins

Festival organisers form committee in response to Publicis’ move to pull out of awards next year.

Conglomerates and local brands maintain their grip

Local brands hold nine of the top 20 spots in the ranking of South Korea's top brands.

How a simple charm bracelet outshone technology in Cannes

Pharma jury president: "we called it the ultimate wearable."

OMG wears Hearts on its sleeve

By signalling the entry of Hearts & Science into Asia, Omnicom Media Group is laying out a very different regional growth strategy from GroupM.

OMG seeks new China CEO

Succession-planning underway for Doug Pearce, who will become non-executive chairman as of 15 July.

Accenture Interactive snaps up independent Chinese digital agency HO Communication

Purchase of Shanghai full-service agency with expertise in omni-channel consumer engagement is part of "aggressive" mainland growth plans.

Welcome to Asia's Top 1000 Brands 2017

Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.

Standout storylines from the Top 1000 Brands research

There are dozens of storylines swirling in this year’s survey. We select four big ones.

Loyalty is the ultimate goal in battle for consumers’ hearts

Brand relationships are not what they used to be, but our Top 1000 survey reveals the factors that keep customers faithful to their favourite names.

Digital revenues up, but profits down at Dentsu

Both Dentsu Inc and Dentsu Aegis Network are earning more from digital, but challenging markets, Japanese work reforms and planned investments weigh on Q1 profits.

DAN buys Novus Singapore

Will merge the content marketing firm with John Brown Media.

Maxus will live on in India: Mark Patterson

The rest of MEC's and Maxus' Asian operations will merge, with layoffs expected, according to GroupM's APAC head.

ADK reaches settlement over Gonzo deal

Faulty accounting had been discovered at the Japanese anime studio after ADK bought it last summer.

“I love a good crisis”: Bill Wohl’s busy week with 'WannaCry'

If you sell data recovery, you too must be ready for a ransomware outbreak.

Architect Jean-Michel Gathy on designing bespoke luxury event spaces

"We’re not designing convention centres, we’re planning hotels which have smaller venues for first-class events."

Thoughtful Media fires three of its senior management team, alleges fraud after Vietnam and Thailand audit

LA-based multinational network accuses Mark Ingrouille, Le Ngoc Linh and Tran Trung Kien of fraud, embezzlement, breach of contract, and breach of duty. Ingrouille refutes allegations.

You've got the CEO's ear... and nose too

Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.

APAC agency M&A growth lags global feeding frenzy

While global acquisitions soar 126% in Q1, Asia has seen fewer deals, according to R3’s latest tables.

ComScore: You’re free to measure viewability…literally

Free self-service tool to measure how display, video and mobile ads are actually viewed.

Ogilvy 'S_HIFTs' toward digital transformation services in Asia

Ogilvy & Mather teams up with IDC and DHR International in Asia Pacific to help clients deal with digital disruption.

Woohyun Nam named CEO of DAN Korea

Current Korea chief Yoshihiro Nagai returns to Dentsu Inc. in Japan

Digital360 China: Key takeaways

Key insights, quotes, comments and photos from the Digital360 China conference on digital marketing in Shanghai.

Ogilvy APAC chairman Paul Heath quits agency

Will leave by end of April to launch Brazilian startup

YouTube brings in 3rd party brand safety reporting

Google's expanded ad policy now includes a new “dangerous and derogatory” setting that aims to keep more brand advertising away from offensive content

DBS and Visa top Singapore fintech lab ranking

R3 visited eight labs as part of Singapore’s first Fintech Festival

The APAC adland gender gap: Scope, causes and cures

We hope this in-depth exploration will illuminate key issues surrounding gender inequality in marketing and communications in Asia.

Quartz: The future is friendly

Jay Lauf is on a mission to prove that quality digital journalism can succeed with ads that are tolerable. He’s also putting bots to work and hiring many more humans too.

Monocle, at 10, looks to Asia for growth

Ten years in, Tyler Brûlé continues to evolve Monocle by instinct, taste and opportunity, spurning social media in favour of print and radio, and finding his own niche with advertisers.

MasterCard's APAC marketing chief resigns

Sam Ahmed led the credit-card company's regional marketing efforts for the past three-and-a-half years.

Resonance China to merge with Skye Media

Deal will create independent Chinese social-media agency of a scale that may raise eyebrows at large holding companies.

Secrets to a steady (client-agency) relationship

What makes some client-agency relationships healthier than others? We invited them to share their feelings.

So you think you know video?

Five dos and don’ts for brand-video strategies, from video-production company Chimney Group.

The commoditisation of media, and how to combat it

The ‘commoditisation of media’ means different things to publishers and agencies, but their strategies to fight it are remarkably similar, which could spell more competition ahead.

7-Eleven taps coffee culture to froth its image

A multimillion Hong Kong dollar campaign for a new premium brew blends outdoor, print and social media in Hong Kong and Macau.

Bose names WPP group as global agency

Group of WPP agencies to handle creative, media and digital roles.

Manulife tipped to consolidate its APAC creative business

The insurer currently works with a mix of agencies throughout the region.

DDB's Wendy Clark on bravery, being underestimated, and belief

DDB's global head discusses three pillars for agency success.

Communication choices have repercussions: CLSA's Simone Wheeler

"Look, sometimes you've just got to be pragmatic."

Making people "fit" is team-building done wrong

Ogilvy's APAC managing partner and head of social discusses how embracing a diverse workforce means not forcing employees to 'fit'.

Day 3 Cannes live lowdown: breakfasts, breaking news and more

With the Festival well underway and plenty of Lions to celebrate, our editors wrap up the essential need-to-knows from the Croissette.

Live at Cannes: news and views from day two

Campaign editors Robert Sawatzky and Matthew Miller bring you their editorial assessment of the latest at Cannes 2018.

Live from Cannes: our editors bring the news from the beach

Campaign Asia editors Robert Sawatzky and Matthew Miller deliver their first impressions of the scene at the Cannes Lions. Sunglasses essential.

The Washington Post: being owned by Jeff Bezos 'allows us to think long term'

EXCLUSIVE: The Washington Post's new chief revenue officer Joy Robins talks to Campaign about the future of media, innovation under Jeff Bezos, and the Post's attempts to build a digital ad network to rival the big platforms.

Cathay Pacific retires 'Cathay Dragon' brand

The move comes as part of a wider restructuring for the Hong Kong-based airline that will see 8,500 job roles eliminated.

GroupM APAC chief executive Mark Patterson to leave Asia for global COO role

Promotion to a New York-based role is part of a global leadership realignment announced by global CEO Christian Juhl.

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

The world's best packaging design from Asia-Pacific

INSPIRATION STATION: China and Japan won big at this year's Pentawards—the world's leading awards for packaging design. Have a look at winning work out of APAC.

Dentsu eyes more simplified, coordinated offering in APAC after rebranding

Focus to be placed on business lines and skill sets above agency brands, says CEO Ashish Bhasin.

APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as organic growth declined.

GroupM names new CEO for Northeast Asia

Michael Beecroft, currently Mindshare's chief investment officer for APAC, will take up a new role for GroupM leading Japan and Korea in the new year.

Skip the cheesy jingles with these unique Japanese tunes

INSPIRATION STATION: Two years in the making, music agency Syn has just released a new collection of modern Japanese music for commercial licensing. Enjoy a sampler.

Google to pay out over $1 billion to news publishers for licensing fees

Biggest financial commitment to date will involve select global publishers who use Google's News Showcase product, initially on Android.

Accenture’s former global media auditing chief launches new firm to regain clients

Maximise Media Management led by CEO George Patten will have a presence in Singapore, UK, China, US and the Middle East.

Jean Lin takes on expanded Dentsu Aegis Network role

Isobar global CEO now takes charge of DAN Creative, following the exit of Dick van Motman.

Global creative CEO Dick van Motman leaves Dentsu

He now becomes an advisor to Tim Andree with immediate effect and will leave DAN by the end of the year.

Three recovery lessons from Campaign Connect that still hold up

FRONT STAGE PASS: Campaign members can hear selected insights from our Campaign Connect forum on the state of our industry, post-pandemic.

Connie Chan leaves WPP to lead OMD China

As the new CEO of OMD China, Chan fills the role vacated by Aaron Wild just over a year ago.

Sustainability and brand success go hand in hand

ASIA’S TOP 1000 BRANDS: Many of the brands voted to have the best record on sustainability are also top brands overall. That’s no coincidence, say observers.

Snapworx buys out Mobext Philippines from Havas, launches new agency

Newly created Xiklab Digital becomes one of the largest Filipino-owned digital creative agencies, with roughly 100 staff.

Singapore's Bigo Technology awaits clarity after being hit by Indian app ban

Video apps 'Bigo Live' and 'Likee' are being removed from India's Google Play and App Store.

Jon Cook: ‘I was scared we would mess up an iconic Y&R or VML’

Nearly a year after the merger, VMLY&R’s chief executive reflects on progress so far, on comparing notes with Wunderman Thompson and on applying lessons from China.

Integral Ad Science chief: 'I want to be sure we're making the right bets'

Six months into her new job as global CEO of IAS, Lisa Utzschneider is rolling out new offerings swiftly in a bid to push the pace, but says she still sleeps well at night.

World advertisers lack consensus on withholding social media ad spend over hate speech

TOP OF THE CHARTS: Largest share of WFA members remain undecided about whether to pause spend, even though a majority have had conversations with the platforms about hate speech.

Dole seeks partners to help deliver new brand promises on health, sustainability

In an interview with Campaign, global CMO Rupen Desai unveils major brand pledges and reveals it will be seeking new agency partners in APAC and Europe to help spread the message.

OMD wins Lindt & Sprüngli media account in China

OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.

TikTok defends its user privacy and security measures after India ban

TikTok India head said app would never share information with the Chinese government and will meet with concerned Indian government stakeholders.

Cheil and TBWA-related agencies shine in Japan/Korea AOY awards

TBWA Hakuhodo and TBWA Korea combine for 11 awards, but Cheil strikes the most gold, Accenture Interactive shows strength in Japan and UM retains top media honours.

Programmatic DOOH advertising lands at Hong Kong airport

JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.

Vivaldi's Four Seasons reimagined for 2050 with climate data

INSPIRATION STATION: AKQA and Jung von Matt incorporate weather data and forecasting into Vivaldi's renowned score to make the impact of climate change audible for symphonygoers.

Monolith marketing

INSPIRATION STATION: In India, air cooler-maker Symphony leverages global intrigue around these sculptures to promote discussions about nature and sustainability.

Dentsu Mcgarrybowen shuffles global chief creative and strategy roles

Global CCO Ned Crowley and global CSO Jennifer Zimmerman will move to part-time consulting roles as the agency reorganises to a new 'simplified' structure.

Media Path acquires ex-Accenture media management upstart Maximise

George Patten, former chief of Accenture Media Management, becomes global CEO of Media Path in a bid to challenge Ebiquity amid growing media auditing competition.

How brands are nudging customers on sustainability issues

ASIA'S TOP 1000 BRANDS WEBINAR: Consumers may approve of brand action on sustainability, but it's up to brands to take the action, as we learn in this session featuring marketers from DBS, Foodpanda and a research lead at Nielsen.

Huge wins SK-II global CRM business

Following a competitive pitch, the IPG boutique agency will lead the skincare brand's global CRM communications mandate out of its Singapore office.

Here come the brides

INSPIRATION STATION: Wavemaker is marrying India's largest wedding exhibition with Australia's largest wine brand for a virtual event this weekend, where incredible outfits steal the show.

The coolest spray cans around

INSPIRATION STATION: What do you get when an Indonesian street artist melds Japanese Daruma dolls with spray paint cans?

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

Long overdue changes are finally taking hold

MEMBER'S NEWSLETTER: Asia-Pacific was slower to react to the death of George Floyd, but outdated racist symbols and attitudes are finally being challenged, if not yet fully changed.

Who's driving brand recognition in Asia-Pacific's automotive sector?

ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.

Dentsu drops 'Aegis': DAN is rebranded as 'Dentsu'

The move unites tens of thousands of global employees under a single Dentsu brand; the former Dentsu Aegis Network will be known officially as Dentsu International.

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

IPG rolls out new martech company Kinesso in Asia

New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.

Red Lobster’s largest shareholder talks marketing shift, Asian expansion

With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.

Dentsu creative: Ill-conceived purpose campaigns are ruining the industry

Consumers are calling bullshit on cause-based work that isn't authentic, and so should award jurors, according to Dentsu's Toshihiko Tanabe.

Havas Group restructures Asia-Pacific leadership

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

Japan’s top 100: Global brands muscle in on traditional names

ASIA'S TOP 1000 BRANDS: Panasonic remains tops, but greater marketing power and localised products are helping multinationals displace more complacent local brands.

Japan’s top local brands: Toyota, Sony still tops but retailers surge

ASIA's TOP 1000 BRANDS: Uniqlo steals third spot while Muji and Aeon are among the biggest local gainers.

Global food and beverage giants nibble away at Japanese brands

ASIA's TOP 1000 BRANDS: To meet changing lifestyles, multinationals are adding healthier portions of adspend, marketing strategy and product innovation to their recipe for success.

Facebook CMO Antonio Lucio steps down

He cites 'challenging year' and desire to focus full time on diversity and inclusion.

The gameplan for football brands: more China, India, women and tech

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

An absurdist exaggeration with industry parallels: Superson's Antti Toivonen on his TIFF film entry

Five questions for Antti Toivonen, the head of Singapore creative agency Superson. His most recently written film, 'Are You Hungry' is headed to the Toronto International Film Festival.

Gojek marks unified brand launch with first multi-market regional campaign

New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.

Fair and free markets go out the window in America’s TikTok grab

The sad implication of the TikTok saga is that it snuffs out the faint hope that we might see a truly global digital ecosystem.

Microsoft deal to buy TikTok in US would include ANZ and Canadian markets

A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.

TikTok latest: As Microsoft meets Trump to pursue US buyout, the app faces Australian investigations

Over the weekend, Microsoft's CEO met US President Donald Trump who has vowed to ban the Chinese-owned app in the US, while Australia says it's investigating TikTok's security risks.

W+K chairman lets loose on holding companies in staunch defence of independence

“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.

Welcome to Campaign Wake-Up

Catch up on global industry news to start your day.

Indonesia’s top 100: Korean electronics, global brands still dominate

ASIA's TOP 1000 BRANDS: LG joins Samsung at the top, while domestic brands make quiet gains lower in the ranking.

Indonesia's top local brands: Indofood comes out on top

ASIA's TOP 1000 BRANDS: Export pride and clever marketing help Indomie and its parent company replace Gojek as the best local brands.

Indonesia’s unicorns face growing pains

ASIA's TOP 1000 BRANDS: Once-bright digital stars Gojek, Traveloka, Bukalapak and Tokopedia all slipped this year in our Indonesian brand rankings, with Covid now posing new challenges.

Dentsu Aegis Network acquires Chinese ecommerce agency EBP

iProspect China scales up, growing to more than 200 staff from roughly 120 currently.

Mongolia: from ore mining to data mining

In Ulaanbaatar, AI engineers are quietly laying the groundwork for a new technology-driven economy in tandem with an emerging digital marketing scene.

Why Verizon Media says its closer to playing offense

EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.

Campaign Asia reveals gender audit results

We’re still hearing from, seeing and reading about far more men than women in our coverage. Time to take responsibility.

DBS goes clubbing on Fortnite

Singapore bank taps TSLA to recreate iconic Zouk nightclub as high cashback credit card courts clubbers and gamers at the same time.

Starcom wins Ferrero's China media mandate from Carat

Account estimated to be worth RMB $200 million or more in billings.

Dentsu slashes profit forecast, cuts international jobs as woes deepen

Australia, China and Singapore are among markets facing an 11% cut in headcount in response to challenging markets. Dentsu shares traded down 5% today.

OMD adds to APAC Beiersdorf media duties with South Asia wins

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Ogilvy edges Mindshare as top titan in AOY APAC Network awards

Media agencies UM and Mediacom split top APAC employee awards with a pair each.

The top 10 exits and entrances of 2019

Our cheeky annual look at APAC leadership changes was brought to you in 2019 by the letters D, A and N.

APAC's leading ad spend growth in 2019 will cool next year: Magna

APAC outpaced the global ad market's 5.2% growth in 2020, but will only slightly beat the 5.7% growth Magna predicts globally for 2020

Cheuk Chiang joins Dentsu Aegis Network to lead Greater North

Former OMG APAC chief to head up DAN operations in Greater China and Korea.

Moving DEI beyond boxes and spreadsheets

CAMPAIGN LEADING CHANGE: When creating inclusion initiatives based on data, we have to consider the human experiences of those who we hope will benefit, according to Mediabrands’ global chief cultural officer Hermon Ghermay.

How companies can address mental-health concerns in the pandemic

Taking time for casual conversations and stress breaks can add support and help de-stigmatise mental-health challenges.

AKQA promotes Hideaki Hara to lead its Japan business

Appointment part of leadership transition following Sam Sterling's promotion late last year

Telkomsel calls digital review

Indonesia's largest mobile service provider has put its incumbent digital agency on notice as it prepares a multi-agency pitch.

PHD steers in SAIC Volkswagen media account

Three-year deal consolidates both Volkswagen and Skoda brands from the joint venture under PHD, adding to its VW global business.

Rochelle Chhaya takes helm of OMG Thailand

Promotion sees APAC COO of OMD return to Thailand to run operations at the Omnicom Media Group level.

What Covid spawned: More agility, cooperation and consumer connections, say APAC leaders

CAMPAIGN CONNECT: A year of pain for many has yielded beneficial shifts to the way marketing is done in Asia-Pacific, according to leaders from Mondelez, GroupM, Cathay Pacific and Accenture.

Why Chow Tai Fook sees opportunity in rural China and lower-tier cities

The jewellery retailer sees very similar online consumption trends in rural and urban customers, and says rural stereotypes are oversimplified.

Subway taps new agencies across five Asia markets

PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.

Not your ordinary photo booth

INSPIRATION STATION: Korea's acclaimed 'Life Photo Studio' now allows Hong Kongers to strike a pose in 30 different photo booths to fit any mood.

PHD China wins Shanghai Jahwa media planning

New mandate shifts entire portfolio of beauty and wellness brands from MediaCom and Spark Foundry following multi-agency pitch.

VMLY&R clusters Malaysia and Indonesia under new CEO

Kenni Loh will lead the newly-paired markets from Kuala Lumpur.

The X factor: Why agencies want to lead in ‘experience’

When asked to describe what they do, more agencies are describing themselves as providers of ‘experience’. What exactly does this mean?

How performance marketing and brand-building can get along just fine

Dentsu’s APAC media chief outlines the prospects for the new iProspect.

After dismantling its regional structure, how committed is Havas to APAC?

Incoming boss Alberto Canteli, based in Dubai, vows to ‘be a coach and not a striker’, relying heavily on teams on the ground and plenty of travel going forward.

Luke Nathans leaves Iris after 12 years

The APAC CEO will not be immediately replaced at the Cheil-owned agency network.

The art of household clutter

INSPIRATION STATION: Chinese pop artist Li Bangyao's Bangkok exhibit gives us pause to consider what happens to the value of household objects over time.

Mars CMO credits long-term commitment for its creative success

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.

This BMW China spot is right for the times

An uplifting Juice Network Beijing ad shows how the right brand messaging can succeed during the COVID-19 crisis with minimal production.

Hyundai Motor replaces CMO

Hyundai's head of product and former BMW marketer Thomas Schemera takes over CMO role from Wonhong Cho to better align marketing with new product launches.

Dentsu's 'brave new normal' creative trends for 2021

SPIKES ASIA X CAMPAIGN: Dentsu McGarrybowen global president Merlee Jayme spots five key creative trends for an increasingly virtual and socially distanced world.

Channeling pandemic headwinds into effective marketing tailwinds

SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.

The secret to better brand collaborations with artists

SPIKES ASIA X CAMPAIGN: Warner Music’s brand partnerships lead and singer-songwriter Nathan Hartono look at how to create win-win scenarios for brands and artists.

Telstra brings The Australian Ballet's rising stars to the small stage

INSPIRATION STATION: Watch how R/GA and Telstra illustrate the pandemic's impact on the arts, with a unique twist to The Australian Ballet's Rising Star and People's Choice Awards.

Havas acquires Singapore independent BLKJ

Formation of BLKJ Havas, run by existing BLKJ management will become Havas Group Singapore's creative offering.

How Jollibee's Arline Adeva gauges effectiveness

Ahead of the Tangrams shortlist and winners announcements, we ask the 2021 jury member how she gauges effectiveness in her own work at the Filipino fast food giant and in the campaigns of others.

Why 2021 will be a year to watch for pitches globally

CAMPAIGN MEMBER EXCLUSIVE: Expect a surge of pitching in Asia-Pacific, says R3, with more integrated pitches in EMEA and more indies at the table in the US.

Publicis Media China CEO Cary Huang exits

Leader had only joined Publicis from GroupM one year ago.

Top exits and entrances of 2020

YEAR IN REVIEW: Our annual recap of who strode through the doors to new corner offices and who slipped out the exits.

Droga5 launches in Asia with new Tokyo office

Accenture Interactive's global expansion plans for Droga5 also include new offices in China and Brazil later this year.

The complex way forward to respecting privacy in APAC marketing

After so much distrust, industry experts discuss whether APAC consumers are likely to consent to a fairer value exchange, or whether non-PII based contextual solutions will become the dominant way forward.

NTUC FairPrice pivots its messaging toward ‘realistic optimism’

New ‘Lift Up Everyday’ campaign from Iris celebrates small positive self-improvements in trying times, as Singapore's top local brand targets both budget-minded and aspirational shoppers.

Nikko Asset Management awards digital remit to Huge APAC

Japanese-based funds manager selects IPG’s digital experience agency as its Tokyo office brings in a new creative director.

Top 5 in 5: Moves that earned the top brands their spots

ASIA's TOP 1000 BRANDS: Samsung remains Asia’s top brand for the 10th straight year, while four of its closest consumer electronics competitors round out the top five.

Vishnu Mohan sets up Avyan Holdings and invests in Philippines-based agency

Former Havas APAC leader takes a stake in Castle By The River with the aim of expanding regionally.

Facebook tweaks content policies as ad boycott grows, shares drop

Facebook chief Mark Zuckerberg prohibits a wider range of hateful content in ads, will label controversial posts deemed 'newsworthy' and ban more posts spreading voter disinformation.

Philippines' top 100 brands: Big FMCG brands, airlines ride economic growth

Big electronics and FMCG still rule, but Shopee's surge and McDonald's rise make for interesting storylines.

Mobile looms larger among Filipinos' favourite local brands

Comfort foods remain tops, but the prevalence of handset brands and service providers among the Philippines' strongest local brands shows mobility matters.

'Pinoy pride' and celebrity propels Filipino fashion brands

Bench and Penshoppe have found winning formulas to keep global fast fashion competitors at bay.

Kim Douglas leaves Publicis Sapient

VP and managing director of Publicis Sapient in Singapore has left the business after nine years.

Publicis Groupe forms North Asia region led by Jane Lin-Baden

Managing partner of Publicis Groupe APAC expands her remit yet again, now taking direct responsibility for Greater China, Japan and Korea.

The ultimate post-Cannes 2019 breakdown

APAC wins, festival highlights and hot topics, all in one place.

Still wondering where the Lions are

Asia-Pacific’s poor showing at the 2019 Cannes Lions might reflect a broader East-West disconnect in the global marketing industry. But it’s not time to give up.

Seven questions for Gordon Domlija on COVID-related media shifts

Wavemaker's APAC president and China CEO weighs in on China's recovery-mode disconnect from other markets, how livestreaming is democratising retail and much more.

Mandate for Change: the mandate has changed

Two years after APAC media agency chiefs signed a pledge to improve gender equality, most networks are focusing efforts on broader inclusion initiatives.

What Dentsumcgarrybowen aims to accomplish

The leaders behind Dentsu Aegis Network's newly formed global creative agency explain its rationale and their vision for Asia.

WPP wins Unilever media duties in China

Mindshare and PHD have wrestled for the account for years, but Unilever now says it prefers to work with holding companies over individual agencies.

Locked out of bars, how Heineken and Tiger Beer are adapting during COVID-19

The brand director of Tiger and Heineken in APAC explains how the beer brands are aiming to contribute, not just communicate, during the crisis.

Hakuhodo takes control of Taiwanese agency group Growww Media

Addition of five agency brands including United Communications Group and Interplan adds 711 new employees and substantial marketing and activation capabilities.

Eyeota and YouGov expand data partnership into APAC

YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.

Predictive marketing: It’s no crystal ball

Yet even closer to the ‘Magic 8’ ball, it is nonetheless the future for brand marketers. And it’s full of numbers.

Aaron Wild resigns from OMD China

Wild served in leadership roles in China for both PHD and OMD over the past eight years.

Dentsu Aegis’ next chapter involves much more Dentsu

EXCLUSIVE: DAN’s new APAC chairman Takaki Hibino outlines his vision to bring Dentsu Aegis closer to Dentsu Inc., and explains why no one should fear it.

Nick Waters to become new CEO of Ebiquity

Former APAC chief executive of Dentsu Aegis Network to head up the London-based media audit and measurement consultancy starting in July.

How to succeed in communications globally

Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.

Freelance-based agency Superson launches in Singapore

Inspired by the rise in self-employment and the shared economy, Finland-based independent touts a more agile agency model while bringing strategist Martin Roll on as an advisor.

In search of a women’s leadership programme that moves the dial

There’s a lot riding on 'Femmes Forward' for Havas.

Trip.com chairman warns against xenophobia outbreak

"The world must be vigilant not to let xenophobia manifest at times like this," James Liang says, blasting US president Donald Trump for dubbing COVID-19 'the Chinese virus.'

Talent jumping ship from agency to brand is not just about names and perks: Grace Blue

TOP OF THE CHARTS: Recruitment firm’s 2019 Migration Report argues work-life balance and meaningful work is what’s spurring the moves.

Tiger Beer's first retail space aims glocal

Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.

Malaysian OOH study could help reeling sector recover post-crisis

TOP OF THE CHARTS: OMD study of billboard recall among Klang Valley commuters to enable data-led decision-making on OOH adspend.

Which agencies will best cope with the rough ride ahead?

Campaign’s just-published Agency Report Cards give us a pretty good idea about which agencies are best prepared for the crisis COVID-19 has thrust upon us.

Confidence returning to buying and selling data: Eyeota

Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.

High-profile marketer Richa Goswami leaves J&J

The member of Campaign's Power List and nominee for WFA's global marketer of the year, is moving on from the consumer health brand company.

SPH seeks to conserve costs, braces for prolonged COVID-19 impact

As media revenues continue to shrink in first half results, publisher warns of COVID-19 hit to all its businesses.

LG Electronics calling global media pitch

Incumbent Havas Media declines to participate.

Some agency groups won't send delegates to Cannes Lions in October

A number of holding companies say they will not enter the awards, while others have yet to decide.

WPP cuts awards, reduces top salaries and freezes hiring in response to COVID-19 crisis

The holding company also suspends share buybacks, its dividend and financial guidance.

True transformation: Our coverage during COVID

MEMBER'S NEWSLETTER: Over the past few months Campaign has become a focal point for shared experiences, opinions and strategies on how to navigate a changed world.

Hard news: How COVID-19 challenged BBC Global’s brand proposition

Shutdowns, fake news, frozen adspend and blocklisting have been recent hurdles, but advertisers are starting to look for context behind the headlines, say commercial leaders.

On the ground in Cannes: Editor's Diary Day 5

It's Day 5. No question, there are some tired eyes and long faces. But there are also some very excited creatives gearing up for the final awards gala tonight. Stick with Campaign - we've got you covered!

Lessons from the world’s most effective creative campaign…that never came close to a Lion

India’s Kawal Shoor and Navin Talreja are back at Cannes, with reason to feel vindicated.

On the ground in Cannes: Editor's Diary Day 4

Yesterday was exciting. We saw Sheryl Sandberg stand up for Facebook, shielded ourselves from Gary Vaynerchuk's highly popular invective and watched in alarm as Extinction Rebellion protesters took over the red carpet steps. What will happen today?!

On the ground in Cannes: Editor's Diary Day 3

It's the third day of baking heat along the Croisette. Coming up: our notes, pictures and thoughts on what's happening at Cannes, from IPG women's breakfast this morning to Massive Music and Media Monks' MMMbassy party tonight.

Cannes Lions chairman: "I'm hoping for a really good showing from Asia this year"

Philip Thomas sees positive signs for the Festival so far from Asian entries, CMO participation.

On the ground in Cannes: Editors' diary, day 2

Today's agenda for our editors includes hearing Tencent's new luxury products report, meeting some of the great and good from McCann, whose Shanghai team has been winning big already, and finding out whether Lovot the Japanese robot is as cute as everyone says.

Why PMI is doubling down on wooing Cannes

From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.

On the ground in Cannes: Editors' diary

Campaign Asia-Pacific editors will be running up and down the Croisette all week, bringing you their unique perspectives from inside the Palais and out, from the beach house sessions to the industry one-on-one interviews. If you couldn't make it this year, live it vicariously.