After a 25-year-old autistic man in the Philippines was attacked over noise on a bus, the Jayme HQ has launched a microsite to teach Filipinos about sensory sensitivity and make daily spaces more inclusive.

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

The media relations challenge in Southeast Asia can be exacerbated if the region's many different realities are ignored, says Haikel Fahim.

From a humble side-hustle to one of Australia’s biggest men’s lifestyle brands, this is a story of how smart thinking, a dash of creative risk and doing the right thing can grow audiences, revenue and real impact.

Progress at BBDO Guerrero isn’t just measured in client lists and awards, but driven by leaders like Angelica Lorenzo, whose mentorship, care for her people, and drive make the agency an inspiring place to work.

Wichitpon Assavachamnan is revolutionising the pet food industry in Asia-Pacific with his innovative approach and leadership.

Standing up for marginalised voices, Léon Bristow’s determination to bring greater recognition to others has led others to bestow greater recognition of his own exceptional artistic talents.

Following your values can be just as powerful as chasing profit—this is Brent Richardson’s story, a masterclass in rethinking what success looks like.

Joyce Nievera leads Intersections Communications with smart digital strategies and a deep commitment to diversity, turning challenges into shared success.

School is always in session for Lieza Punsalan, known for her commitment to mental health support and skills development, balancing business growth with people-first leadership.

A driver of next-generation Japanese culture, Yumi An King blends storytelling with technology to create impactful digital experiences.

Her innovative approach to client service and fierce commitment to diversity and inclusion make Menage a remarkable ally to work with.

A strategist with an outstanding mind for infusing brand work with purpose and authenticity, Harnvarakiat’s work benefits not just clients, but everyone it touches.

Exceptionally skilled at tapping into Thailand's creator culture, Chaweewannakorn is driving up Gushcloud’s balance sheet and workplace satisfaction.

Overlooking the lack of South Asian talent is a missed opportunity.

This year’s Smile Asia gala confronted guests with the daily challenges of children with cleft lips and facial deformities.

You have three weeks remaining to submit your AOY 2025 entries. See photos of the full jury lineup.

Our 2025 Women to Watch list celebrates 25 rising stars across Asia Pacific who are shaking up the status quo and showing us where the industry’s really headed.

Blending data-driven strategy with creative vision, Lu has grown 1UP Digital into a go-to partner for luxury brands in China by driving standout results for clients like Marimekko, Stella McCartney, and LVMH.

She started in scrubs, now she's scripting the future of healthcare marketing across Asia.

Since her early days as a screenwriter, Hon has scripted her own success story by transforming the Landor Hong Kong office into a forward-thinking regional creative hub that thrives on innovation and purpose.

A steady force behind Publicis Media’s international success, Supaya blends commercial acumen with people-first leadership—delivering growth, retaining and winning clients, and nurturing the next generation of talent.

Pang accelerates digital growth by identifying and eliminating operational risk and driving efficiencies for clients fueled by performance, people, purpose and platforms.

A force in the PR world, Johnston has driven five-fold revenue growth, expanded her agency’s regional footprint, and built award-winning practices in research and ESG.

Chik drives client growth, fosters team loyalty, and champions authentic self-expression—bringing the same creativity to campaigns for global brands as she does to her side hustle as a DJ.

From launching Cannes-winning campaigns to empowering local entrepreneurs through AI, Ninh is proof that marketing done right can shape communities and culture.

With a bold vision and people-first leadership, Wang has transformed We Red Bridge into one of China’s top communications agencies by driving brand growth, championing inclusion.

As Asia managing director of 54, Jones is leading marketing for major global tournaments like LIV Golf and the International Series while driving commercial growth and using sport as a platform for meaningful impact.

With a marathoner’s stamina and a documentarian’s eye, Jasmine Tay is one of the most dependable producers at her company. Known to craft campaigns that win clients, earn the gongs and keep the cameras rolling no matter the chaos.

With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.

Not your average ad exec: with degrees in astronautics and computer science, Kyoko Yonezawa’s journey proves the creative future isn’t just data and tech—it’s where human insight takes flight.

From forensic science to frontline storytelling, Amelia Cheng has never been one to follow the script… and that’s exactly what sets her apart in the comms landscape.

Gogan is a master at driving growth, fostering inclusive teams, and championing culturally resonant storytelling.

Ma has transformed Ruder Finn’s digital arm into a leading force in China—driving multi-million-dollar growth, delivering award-winning campaigns, and building a diverse, future-ready team.

Lu’s work weaves culture, technology, and creativity into scalable systems—sets new standards for strategy at Dentsu APAC and beyond.

At financial services firm Exinity Group, Kwok is delivering significant business growth through her high-performing global team, while championing change for working mothers internally.

Campaign asks adland leaders to share their views on the recent fashion ad backlash for brands such as American Eagle, and what this means for DEI efforts.

Leadership in digital marketing often comes wrapped in analytics and product launches. But Mennell demonstrates it’s also about empathy, flexibility and proving that parenthood and high performance are not mutually exclusive.

In a crowded market, Tee's innovative mindset of weaving together human insight with clear business acumen is defining how agencies must operate to stay relevant and effective.

Lio is on a mission to reshape how the world sees Macau. In her current position at MGM China, she is transforming the island’s cultural heritage into long-term brand capital.

A nationally ranked athlete with a decade-long rise through MSL China, Zhang combines resilience and leadership to drive sustained success and industry influence.

From travel rebrands that spike conversions to regional pitches that win big, Faith Lim is designing user journeys while rewiring how UX drives business at scale.

From ANZ’s graduate programme to Standard Chartered’s global marketing helm, Lim exemplifies how inclusive, data-driven leadership can drive both team growth and business success.

Meant to be a journalist, Bia Fernandez turned her pen to pop culture luckily for adland, creating some of the most powerful campaigns in the Philippines.

Elliott Millard, chief strategy officer at Thinkbox, was part of a panel hosted by agency Purple Goat.

The report highlights Haymarket's progress against its commitments to diversity & inclusion, gender equality, quality education and climate action in 2024/25.

Five Cannes Lions inspired shifts for Asia’s marketers

Dentsu Creative Thailand worked with Vijara Hospital to create the 'Praykinson' app to help patients improve their speech through prayer.

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.