Aldi Australia tells us we're special, just like its 'buys'
Work by BMF stares into the vastness of space and the meaning of life, then pulls us back for a good deal.
Choose Campaign site
Before she's superwoman, she's human, says Tanishq
The film, conceptualised by Talented, highlights how there's an internal and external burden of potential that women face today.
Women to Watch 2025: Charting the future of APAC marketing
Our 2025 Women to Watch list celebrates 25 rising stars across Asia Pacific who are shaking up the status quo and showing us where the industry’s really headed.
7 marketing buzzwords we want to ban in 2019
SAY CAGENCY AGAIN I dare you! I double dare you!
#MeToo: Time's up for Asia's adland
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
MediaWorks to return to Bangkok in 2018
The four-day intensive workshop and mentoring experience returns for its 13th year.
PR 360: Speakers announced
The must-attend PR event returns to Hong Kong for the fifth year on 6 June.
Experience a digital revolution at Digital360Festival
The two-day event will be held at JW Marriott Shanghai on 25 and 26 April.
Obituary: Ishvinder Sandhu
The activation director for Geometry Indonesia has died at the age of 38.
Obituary: Brian Harrison
The former chairman of Dentsu Y&R in Japan has died at the age of 74.
FSM highlights: Top financial marketers gather in Hong Kong
Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.
Are we speeding towards a brighter media future?
CAMPAIGN360 PREVIEW: The pace of change in media is so fast that by the time we’ve worked on one solution, we’re already standing at the next fork in the road. With complex forces impacting business models, the next 12 months are crucial.
Campaign360: first look at 2018 speaker lineup
Campaign360 gathers industry thought leaders from brands, media, marketing and advertising.
2016: Slay the content dragon
Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter
China's digital drivers: Mobile market key to rejuvenation for Lenovo China's Arthur Wei
PROMOTIONAL FEATURE: Lenovo China CMO Arthur Wei looks to smartphone market and social media to redefine the brand’s ‘reliable’ image, but says data mining remains a challenge.
Mobile video consumption habits of the modern Indonesian
Research from On Device provides a peak at how young people in Indonesia consume video via mobile.
China's digital drivers: Digital platforms a slam dunk for Li-Ning
PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.
China's digital drivers: Make emotional mobile connections
PROMOTIONAL FEATURE: Adidas Greater China marketing VP Simon Millar says there’s no shortage of digital channels on which to run content; the trick, as always, is cutting through.
Meltwater upgrades social media marketing suite to deliver real social ROI
San Francisco -- Meltwater, a leading provider of online intelligence solutions, today announced an upgrade to Meltwater Buzz, its flagship social media marketing suite. Meltwater Buzz 3.0 helps social media marketers efficiently monitor and engage in social conversations across large communities and execute campaigns that deliver real marketing ROI.
Lowe Indonesia tipped to pick up Pizza Hut business
JAKARTA – Pizza Hut Indonesia is believed to have chosen Lowe Indonesia to handle its advertising business following a three-way pitch also involving JWT and Publicis.
UPDATE: ISC withdraws from Tourism Malaysia pitch
KUALA LUMPUR – ISC Group’s withdrawal from the pitch for Tourism Malaysia’s RM600 million (US$196 million) business is believed to have sparked investigation by the Malaysian Anti-Corruption Committee.
TBWA Vietnam drives re-gifting for charity over Tet holiday
HO CHI MINH CITY – TBWA Vietnam is encouraging re-gifting for the Thien Phuoc Foster Home for Disabled Children over the Tet festive season for 1 to 8 February 2011.
LTA tender bid sparks ad hike fears
SINGAPORE – Bids ranging from $57.1 million (US$44.5 million) to $2.35 million (US$1.83 million) for the LTA out-of-home contract have raised questions among the media industry as to the viability of the bids and their possible impact on ad rates.
UPDATE: TBWA set to launch major Singapore Airlines brand campaign
SINGAPORE – Singapore Airlines is set to launch a major new brand campaign from TBWA, with the new TVC expected over the Lunar New Year period.
TBWA launches online fundraising initiative ‘Jam with Japan’
SINGAPORE – TBWA Group Singapore in partnership with The Dirt Radicals has launched online fundraising initiative ‘Jam with Japan’.
Expedia shortlists two in SEA creative pitch
SINGAPORE – Online travel firm Expedia is believed to be down to a shortlist of two agencies in the pitch for its creative business in Southeast Asia.
OCBC creative pitch down to final two in Singapore
SINGAPORE – The pitch for Oversea-Chinese Banking Corporation Limited's (OCBC Bank) creative business is nearing conclusion with two agencies on the final shortlist.
Industry heavyweights discuss Digital Matters in Singapore
SINGAPORE – The inaugural two-day Digital Matters conference kicked off at the Ritz Carlton Hotel in Singapore yesterday.
MediaCom appoints head of South, Southeast Asia
SINGAPORE – MediaCom has announced the appointment of Divya Gururaj as head of Singapore and Southeast Asia.
Stephen Lock joins Edelman in IndoPacific, SEA lead role
JAKARTA - IndoPacific Edelman has appointed Stephen Lock to the newly created position of senior technical adviser. He also assumes the newly created role of Southeast Asia public affairs practice head.
Initiative wins Heinz ABC in Indonesia
JAKARTA – IPG’s Initiative has been awarded Heinz ABC Indonesia’s media planning and buying following a review.
Publicis Indonesia wins Tempo account
JAKARTA - Tempo, one of Indonesia's largest OTC producers, has selected Publicis as its creative agency for a number of its major brands.
Lowe Vietnam creates Omo campaign for Tet
HO CHI MINH CITY – Lowe Vietnam has created a new campaign for Unilever detergent Omo, focusing on what matters most during the Tet festive period.
M&C Saatchi launches cheeky new campaign for Celcom
KUALA LUMPUR – Celcom subscribers are being encouraged to reload more often in a new campaign from M&C Saatchi Malaysia.
Grey Singapore’s take on KFC new ‘sogood’ tagline
SINGAPORE - Globally, KFC is shifting from its long standing tagline 'finger lickin' good' to 'sogood' and Grey Group Singapore was tasked with transiting consumers from the former to the latter in Singapore.
Philippines tops social networking list
SINGAPORE – The Philippines has been dubbed the social networking capital of the world, with three Southeast Asian nations among the top 10 social networkers.
The Integer Group Asia appoints Singapore head
SINGAPORE – Retail specialist The Integer Group has appointed Mikimasa Hamamatsu as senior account director to lead its Singapore team.
Singapore Airlines appoints marcomms head
SINGAPORE – Singapore Airlines has appointed Mabel Lee as head of marketing communications.
Online ad networks seek to safeguard ads’ context
SINGAPORE/KUALA LUMPUR – Two major adserving networks, Innity and Admax, are the first in Southeast Asia to adopt technology which safeguards an ad’s context.
Y&R Asia announces new structure in Indochina
SINGAPORE - Y&R Asia has announced a new structure across Indochina which sees Thailand CEO Sanjay Bhasin take on additional responsibility as CEO of Y&R Indochina.
Digital agency Reading Room opens in Singapore
SINGAPORE – Digital agency Reading Room has opened an office in Singapore as part of a wider expansion into Asia.
PHD Singapore boosts HP team with new hires
SINGAPORE - PHD Singapore has appointed Jian Yang as associate business director and Monica Shoo as digital manager, with immediate effect.
M&C Saatchi Malaysia launches BTL division Design Factory
KUALA LUMPUR - M&C Saatchi Malaysia has opened Design Factory to offer below-the-line advertising solutions to clients.
Bates 141 Singapore appoints Profero's John Ng as MD
SINGAPORE – John Ng, formerly with digital shop Profero, has been appointed as managing director of Bates 141 Singapore.
KLM launches love-themed microsite on Valentine’s Day
SINGAPORE - Dutch Airlines KLM has launched a microsite for Valentine's Day developed by Media Contacts Singapore.
Vietnam Travel selects Cowan for tourism strategy
HANOI - Vietnam Travel National Administration (VTNA) has announced that Cowan Vietnam has been selected to handle the country’s tourism strategy, following a national contest.
Malaysia’s 4A speaks out on Tourism Malaysia dispute
KUALA LUMPUR - The Association of Accredited Advertising Agents of Malaysia (4As) has spoken out against accusations made by ISC founder and president Austen Zecha that the industry body has not championed member agencies’ interests.
Singapore Tourism Board’s digital strategy pays off
SINGAPORE – Latest visitor arrival and spend figures from Singapore Tourism Board (STB) are showing that their digital strategy is paying off.
Dentsu Media Indonesia picks up Ajinomoto’s US$11m media business
JAKARTA - Dentsu Media Group Indonesia has been named the media agency-of-record for Ajinomoto Indonesia, following a pitch.
Lowe Philippines launches online crowdsourcing application
MANILA - Lowe Philippines (LP) has ventured into the online social gaming space in Makati City, with new crowdsourcing application Crowdder.
Indonesia ad spend up 23 per cent in 2010 : Nielsen
JAKARTA - Media spend in Indonesia for 2010 rose 23 per cent year-on-year to almost Rp60 trillion (US$6.6 billion), according to the Nielsen Company - representing the highest increase since 2006.
Leo Burnett Group appoints CEO for Thailand
BANGKOK - On-Usa Lamliengpol, chairman of the Leo Burnett Group Thailand has announced the appointment of Songkran Sethesompobe as CEO, following an extensive search.
Tequila Digital Singapore hires Oz Dean as creative director
SINGAPORE – One of Australia’s top digital creative directors, Oz Dean, has joined Tequila Digital Singapore to boost the agency’s Asia-Pacific focus.
Euro RSCG Indonesia adds Kalbe’s Hydro business
JAKARTA – Kalbe Farma has named Euro RSCG Indonesia as agency-of-record on its Fatigon Hydro-RTD Coconut Water beverage after a competitive pitch.
Former Mastercard marketer heads to Edge Marketing
HO CHI MINH CITY - Group Edge, a leading digital CRM agency in Vietnam and Thailand, has recruited former Mastercard marketing executive Natalie Lockwood to lead the agency's growth.
Euro RSCG Thailand appoints new managing director
BANGKOK - Euro RSCG has announced that Sora Golf Kaitkanarat has been hired as managing director of Euro RSCG Bangkok.
CASE STUDY: BookXcess encourages reading, writing among Malaysians
KUALA LUMPUR – McCann Erickson’s ‘Receipt stories’ campaign garnered results for independent bookstore BookXcess and a Young Gun Award for Douglas Goh.
Malaysia 4A’s appoints new council amid huge digital growth
KUALA LUMPUR – The Association of Accredited Advertising Agencies of Malaysia (4A’s) has appointed its new council for 2011-2012, with McCann Erickson’s Tony Savarimuthu as president and Krakatua’s Dato Johnny Mun as vice-president.
Y&R Singapore wins WDA
SINGAPORE - Y&R Singapore has been appointed lead brand agency for the Singapore Workforce Development Agency (WDA).
Leo Burnett scoops Indonesia's first Adfest 360 Lotus
JAKARTA – Leo Burnett Asia’s award haul from Adfest included the first ever Lotus for an agency from Indonesia.
Ogilvy Singapore named creative agency for Miele
SINGAPORE - Ogilvy & Mather Advertising Singapore has been appointed the creative agency for premium domestic appliance brand Miele, following a competitive pitch.
Less exits ESPN STAR Sports for AETN All Asia Networks
SINGAPORE – Charles Less has quit his SVP role at ESPN STAR Sports to head up advertising sales at AETN All Asia Networks.
App developer The Mobile Life sets up shop in Singapore
SINGAPORE – App-developer The Mobile Life has opened an office in Singapore to meet the region’s rapidly increasing demand for mobile apps.
Naked Communications opens Singapore office
SINGAPORE – Media strategists Naked Communications has opened an office in Singapore, serving as its regional headquarters for Southeast Asia.
Indonesian telco Telkomsel calls media pitch
JAKARTA – Major Indonesian telco Telkomsel has called a review of its media planning and buying business, excluding outdoor media.
PHD Malaysia picks up Papa John's Pizza media business
KUALA LUMPUR - PHD Malaysia has won Papa John’s Pizza media account. The scope of work includes strategy, planning and execution country-wide.
Ogilvy shifts core IBM team to Singapore, names DiGiovanni regional lead
SINGAPORE - Ogilvy & Mather has appointed Rob DiGiovanni, senior partner and managing director of digital marketing at Ogilvy & Mather New York, to the role of regional demand programme lead across emerging and growth markets for IBM.
Advantage Indonesia wins Sosro’s Country Choice
JAKARTA – Sosro has awarded its Country Choice range of fruit juice drinks to Advantage Indonesia following a three-way pitch.
Iris Singapore appoints Emma Norris to board of directors
SINGAPORE – Iris has appointed Emma Norris as board director Singapore. She was formerly board director at Iris Sydney.
Grey Group Thailand clinches Emirates account
SINGAPORE – Grey Group Thailand has been appointed as Emirates’ creative agency following a competitive pitch.
VIDEO: HSBC Singapore's Darren Friedlander on sports marketing
SINGAPORE – As HSBC Singapore rolls out its biggest single campaign and event in Southeast Asia this year, the HSBC Women’s Champions 2011, head of marketing Darren Friedlander talks to Campaign about sports marketing, social media and being ‘The world’s local bank’.
Borneo Motors changes agencies in expansion drive
SINGAPORE – Singapore’s biggest motor distributor, Borneo Motors, is expanding its operations in Singapore at a time when the vehicle market here is shrinking.
Lippo Group’s First Media sale attracts number of suitors
JAKARTA – The sale of cable TV and internet business First Media by Indonesian conglomerate Lippo Group is attracting a lot of interest from potential buyers both domestically and internationally.
Lowe Singapore adds Ikea to its creative portfolio
SINGAPORE - Lowe Singapore has announced that it has been appointed to the Ikea business as an extension of the agency's successful regional relationship with the brand in Malaysia.
OgilvyAction taps Iris board director as Singapore MD
SINGAPORE - Chris Martell, iris Nation Worldwide board director for Singapore and China, has been appointed managing director for OgilvyAction Singapore.
Saatchi & Saatchi Singapore appoints planning director
SINGAPORE – Saatchi & Saatchi Singapore has announced the appointment of Melanie Cook to the position of planning director.
BBDO Guerrero Proximity Philippines CEO Tony Harris on his new role
LONDON – In an exclusive interview, newly-appointed CEO of BBDO Guerrero Proximity tells Campaign Asia-Pacific why this opportunity is worth giving up his season ticket for.
Coca-Cola Indochina extends partnership with Phibious
HO CHI MINH CITY – Independent creative agency Phibious has retained and expanded its relationship with The Coca-Cola Company in Indochina and Asia-Pacific.
Rapp appoints new CEO in Thailand
BANGKOK - Rapp has announced it has appointed Neil Holt as CEO of Rapp Thailand.
Y&R Jakarta appoints senior planning director
JAKARTA - Y&R Jakarta has appointed Melissa Torre as senior planning director.
BBDO Guerrero Proximity Philippines appoints new CEO
MANILA – BBDO Guerrero Proximity Philippines has hired Tony Harris, the deputy chairman of RKCR Y&R in London as its new chief executive officer.
Tequila Digital Singapore makes key specialist hire
SINGAPORE - Christopher Wong has been appointed Tequila Digital Singapore’s key projects producer, further strengthening the digital team to deliver breakthrough medium-to large-scale campaigns.
MediaCorp apologises for tsunami e-mail
SINGAPORE – Major broadcaster MediaCorp has issued an apology for its e-mail urging advertisers to book ad spots around Channel NewsAsia’s coverage of the Japan earthquake and tsunami.
Lowe retail arm Open wins Big C in Thailand
BANGKOK – Open, Lowe + Partners’ retail activation arm, has won the Big C supermarket chain’s business following a competitive pitch.
CAMPAIGN SPOTLIGHT: Social media imperative for pharma marketers
SINGAPORE – The need for pharmaceutical marketers to move from 'monologue to dialogue' proved a dominant theme at an industry conference held here yesterday.
New Lowe Thailand CEO named as Tony Prehn steps down
BANGKOK - Tony Prehn, CEO of Lowe Thailand, has announced his retirement and the appointment of Jeremy Hine as his successor.
Publicis Thailand scoops Gudang Garam's Surya 16
BANGKOK - Publicis Thailand has picked up Indonesian cigarette manufacturer Gudang Garam's flagship brand Surya 16 following a competitive pitch.
Pepsi helps build new school from old plastic bottles
MANILA – Pepsi partnered with the My Shelter foundation in the Phillippines as part of the Sarap Magbago (Change Tastes Good) campaign from BBDO Guerrero.
Leo Burnett Malaysia retains Petronas Dagangan
KUALA LUMPUR – Leo Burnett has retained Petronas Dagangan plus some incremental business, while the pitch for the oil’s giant’s corporate and lubricants business continues.
Nick Cocks exits boutique agency The Clinic
SINGAPORE – Nick Cocks has departed boutique agency The Clinic where he was executive creative director.
JWT, Media Contacts pick up Canon in Philippines
MANILA - Sources have confirmed that JWT and Media Contacts have picked up creative and digital business respectively for Canon consumer electronics.
Lowe, JWT retain Thai Airways business
BANGKOK – Thai Airways is believed to have appointed JWT, Lowe & Partners and local shop Spa Hakuhodo to handle different parts of its advertising business following an extended pitch.
Publicis Modem opens Bangkok office with Suthasarn as MD
BANGKOK - Publicis Modem has launched their latest full-service office in Asia-Pacific in Bangkok, Thailand, effective 1 March.
Agnihotri to lead planning, IP development at McCann Malaysia
KUALA LUMPUR - Milan Agnihotri has relocated to Malaysia as group director of brand planning and innovation at McCann Worldgroup.
Lowe’s Open wins Unilever activation business for Thailand’s Got Talent
BANGKOK - Open, the retail activation network launched by Lowe + Partners in September 2010, has been awarded Unilever’s activation and trade activity management for Thailand’s Got Talent.
Lowe’s Open wins Unilever activation business for Thailand’s Got Talent
BANGKOK - Open, the retail activation network launched by Lowe + Partners in September 2010, has been awarded Unilever’s activation and trade activity management for Thailand’s Got Talent.
Sandip Roy heads to MediaCom Indonesia as network ramps up in region
JAKARTA – Sandip Roy is the new technical advisor at MediaCom Indonesia. He relocates to Jakarta from MediaCom Singapore where he was Asia-Pacific director on the P&G business.
Saatchi Singapore hires senior digital strategist
SINGAPORE - Saatchi & Saatchi Singapore has announced the appointment of Lauren Ahearn to the position of senior digital strategist.
Vocanic encourages Singaporeans to ‘heart Sydney’ on Facebook
SINGAPORE – Tourism New South Wales (NSW) has teamed up with social media marketing specialists Vocanic for a Facebook campaign promoting Sydney and its environs to Singapore residents.
Ogilvy tipped to handle bulk of Resorts World Sentosa business
SINGAPORE – Ogilvy & Mather is believed to be handling a significant amount of Resorts World Sentosa’s (RWS) tactical advertising business, while the account still resides officially with Y&R Singapore.
Publicis Modem wins LG’s global digital business
SEOUL – Publicis Modem has been awarded LG’s digital business globally, following an agency pitch reported in December.
Porn threatens to kick Blackberry out of Indonesia
JAKARTA – Indonesia has threatened to revoke Blackberry’s licence if porn filters are not put in place.
Pizza Hut Indonesia ends nine-year relationship with McCann
JAKARTA – Pizza Hut Indonesia has ended its long-standing relationship with McCann Worldgroup and has approached three new agencies to pitch for the business.
Ogilvy & Mather Indonesia names Martin Duke managing director
JAKARTA – O&M Advertising has announced the appointment of Martin Duke as managing director Indonesia, effective 1 February.
WDA Singapore searches for media partner
SINGAPORE – Singapore’s Workforce Development Agency (WDA) has called a pitch for a media partner to handle all aspects of its business
Jetstar signs as official airline partner for WTA tennis across APAC
SINGAPORE/SYDNEY – Budget airline Jetstar has signed a ‘six-figure’ deal to sponsor Women’s Tennis Association (WTA) tournaments across Asia-Pacific. This will see Jetstar become the WTA’s first-ever official airline partner for international tennis events across the entire region.
FutureBrand appoints Sarah Reiter as Southeast Asia CEO
SINGAPORE - Sarah Reiter has been appointed as FutureBrand CEO for Southeast Asia, assuming responsibility for the Singapore office as well as newly established operations in Hanoi and Jakarta, with immediate effect.
Promotions and new hires at Havas Digital Media in Malaysia
KUALA LUMPUR - Media Contacts, the digital media unit of Havas Digital, has announced a number of promotions and new hires for 2011.
Sports Revolution expands into Asia
BANGKOK - Sports Revolution, the UK’s largest owner of football stadia media, is opening a dedicated Asia office, headquartered in Bangkok.
CASE STUDY: Guinness strengthens its online presence
Guinness set out to update its drinkers and database, increase its social media presence and localise its global website, all through one campaign 'Rise together' in partnership with BBDO Proximity.
Top 12 agencies by social media buzz in SEA : Jamiq
SINGAPORE – McCann, DDB and JWT are the most talked about agencies in Southeast Asia, according to an exclusive report compiled for Campaign by Jamiq.
LG CMO departs amid restructuring measures
SEOUL – LG Electronics’ Seoul-based global chief marketing officer Dermot Boden is understood to have left the company amid restructuring measures following the appointment of founding family member Koo Bon-joon as chief executive last September.
Audi Singapore appoints Y&R's Anna Bory in marketing role
SINGAPORE – Audi Singapore has appointed Anna Bory to the position of senior marketing manager.
Ogilvy & Mather appoints Jeremy Sy to planning role in the Philippines
MANILA – Seasoned planner Jeremy Sy has been appointed as group planning director at Ogilvy & Mather Philippines. He joins from Whybin TBWA Melbourne.
Singapore Airlines signs major sponsorship deal with Discovery
GLOBAL - Discovery Channel and Singapore Airlines have partnered to create a multi-layered international advertising and sponsorship campaign, encompassing both on-air and online platforms.
The Clinic scoops Singapore Arts Festival 2011
SINGAPORE - The National Arts Council has selected new agency The Clinic as its strategic and creative partner for the Singapore Arts Festival 2011 after an open tender. The Clinic will head a consortium, which includes independent design company Pulse.
Julien Courant to head DGM Southeast Asia as Hawkins departs for Dentsu
SINGAPORE - Julien Courant is the new Singapore-based managing director for Southeast Asia at performance marketing agency DGM. He succeeds James Hawkins, who has been linked to a pan-regional role with Dentsu Asia.
Eye Corp exits Singapore following Changi Airport loss
SINGAPORE – Out-of-home (OOH) media specialist Eye Corp is exiting Singapore following its loss of the Changi Airport account in October 2010. Head of marketing Junice Liew, who relocated to Singapore from Eye Australia in May 2010, is also leaving the company.
HSBC unveils new ad campaign around Women’s Champions golf tournament
SINGAPORE – HSBC is offering insights and opportunities into the world of golf in a new campaign from JWT Singapore in the run-up to the bank’s sponsorship of the Women’s Champions golf tournament.
UPDATE: Y&R Singapore CEO exits after 14 years
SINGAPORE – Group CEO network hub at Young & Rubicam (Y&R) Tanuj Philip has resigned after 14 years with the company.
MRM Singapore appoints new ECD
SINGAPORE - MRM has announced the appointment of Nic Brennan as executive creative director for its Singapore office.
HP becomes Pacquiao’s first global endorsement deal
MANILA – Boxing promoter Top Rank and the William Morris agency have secured Manny Pacquiao’s first global sponsorship deal, for HP's new tablet.
Lenovo seeks digital talent for new centre of excellence
SINGAPORE – Xpand Group has been appointed to recruit a team of 20 to spearhead efforts in the digital and social media space to enhance the Lenovo brand worldwide.
GroupM plans further investment in Indonesia
JAKARTA - Indonesia's largest media agency network GroupM has unveiled plans for further investment in the market this year with a series of senior appointments.
Zenith Optimedia scoops IDA business
SINGAPORE – ZenithOptimedia has won the Infocomm Development Authority (IDA) of Singapore’s media business.
Southeast Asia’s royal wedding fever
SINGAPORE - Findings from Yahoo Search Trends show Singaporeans topping the list for wedding related keyword searches.
Ogilvy PR Asia-Pacific announces two senior promotions
SINGAPORE - Ogilvy Public Relations Worldwide (Ogilvy PR) has announced the promotion of Ee Rong Chong to regional director of corporate and finance and Sara Pereira to deputy regional director of technology at Ogilvy PR Asia-Pacific, effective immediately.
OMD Indonesia wins McDonald’s media business
JAKARTA - OMD Indonesia, part of the Omnicom Media Group, has won McDonald’s media account after a comprehensive pitch involving Dentsu, Activate and Maxus.
Starcom exec stands in Singapore general election
SINGAPORE – Starcom MediaVest Group executive Nicole Seah has garnered significant support since standing as an opposition candidate in Singapore’s upcoming general election.
Bates Ogilvy Cambodia appoints new MD
PHNOM PENH - Ogilvy & Mather Asia-Pacific has appointed Elaine Phoon to the role of managing director at Bates Ogilvy Cambodia, effective 1 June.
MEC Access launches Singapore Sessions on Bloomberg TV
SINGAPORE – MEC Access has facilitated a partnership between major government bodies and Bloomberg Media for two-part TV event ‘Singapore Sessions’.
Leo Burnett Thailand wins 100 Pipers
BANGKOK – Leo Burnett Thailand has been awarded Pernod Ricard’s 100 Pipers whisky business following a three-way pitch.
PHD Singapore appoints new MD
SINGAPORE - Sony Wong has been appointed as the managing director for PHD Singapore in a move to strengthen the agency’s positioning in the market.
Posterscope boosts Singapore team
SINGAPORE – Posterscope Group Singapore has appointed former Eye Corp executive Chelsea Tan as general manager for client service.
Australian healthcare specialist Ward6 expands into Asia
SINGAPORE – Sydney headquartered Ward6 has become the latest Australian agency to open its doors in Singapore in the past month.
Telkomsel concludes digital pitch
JAKARTA – Indonesia’s leading telco Telkomsel has appointed two local digital agencies, Bubu and Narrada, following a pitch handled by R3.
Y&R Thailand wins Sansiri business
BANGKOK - Y&R Thailand has been selected as communications partner for real estate conglomerate Sansiri’s single detached house business, following a two-way credentials presentation.
The Account Planning Group convenes in Singapore
SINGAPORE – Over 50 people attended the inaugural meeting of the Account Planning Group (APG) Asia held last week.
OCBC appoints McCann Erickson Singapore
SINGAPORE – Oversea-Chinese Banking Corporation Limited (OCBC) has appointed McCann Erickson following a pitch.
The Integer Group adds 313@somerset to retail roster
SINGAPORE – The latest addition to the Singapore office of The Integer Group’s growing client roster is prime Orchard Road shopping mall 313@somerset, managed by Lend Lease.
Blak Labs goes green for Fuji Xerox Paper
SINGAPORE - Fuji Xerox has launched a new campaign for its range of eco-friendly paper products through new Singapore agency Blak Labs.
Ogilvy Singapore chief of staff heads to Lowe
SINGAPORE - Sarah Maclean is to join Lowe and Partners from Ogilvy Singapore.
P&G calls media pitch in Southeast Asia
SINGAPORE – P&G has launched a review of its media in Southeast Asia to which three agencies, including Starcom and Carat, have been linked.
DDB Indonesia Group hires new ECD
JAKARTA - Keat Soh has been appointed executive creative director at the DDB Indonesia Group, effective immediately.
Starcom Singapore appoints Ray Pak as executive director
SINGAPORE - Starcom Singapore has hired Ray Pak as executive director to oversee a variety of key multinational and local accounts in the agency.
Amobee appoints regional managing director
SINGAPORE - Mobile advertising solutions company Amobee has today announced the appointment of Grant Watts to managing director for the Asia-Pacific region.
Staff churn set to increase across Asia
ASIA-PACIFIC - The high-level churn of skilled creative talent in Asia is set to get worse before it gets better, according to specialist recruiters in the market.
Staff churn set to increase in Southeast Asia
SINGAPORE - The high-level churn of skilled creative talent in Singapore is set to get worse before it gets better, according to specialist recruiters in the market.
Y&R adds planning director in Malaysia
KUALA LUMPUR - Y&R Malaysia has appointed Pi Wo Chia as strategic planning director.
Profero founder heads up new agency Newton Circus
SINGAPORE – Founder and former CEO of Profero Daryl Arnold has set up a new agency in Singapore, Newton Circus, specialising in sustainable business innovation.
The Stripe Collective launches in Singapore
SINGAPORE – The Stripe Collective, formerly The Perra Studio, has launched in Singapore with a raft of international work for the BBC.
UPDATE: Tiger Beer reviews its creative business in Singapore
SINGAPORE – Asia Pacific Breweries is reviewing the creative business for its Tiger Beer brand in Singapore.
Tobacco ad comes under fire in Indonesia
JAKARTA – A billboard ad for Sampoerna cigarettes has drawn criticism from Southeast Asia’s anti-tobacco lobby.
Fiona Gordon to helm Ogilvy Singapore, Stephen Mangham to head Indonesia
SINGAPORE - Ogilvy & Mather has announced key management moves with Fiona Gordon and Stephen Mangham to head up Singapore and PT Indo Ad in Indonesia respectively.
Ng Heok Seong joins Euro RSCG Malaysia as ECD
KUALA LUMPUR - Euro RSCG Malaysia has appointed Ng Heok Seong as its new executive creative director, following a number of new business wins in Southeast Asia.
Anchor Butter sponsors The Kitchen Musical
SINGAPORE – Following its successful backing of Masterchef Australia, Fonterra’s Anchor Butter brand is official programme partner of The Kitchen Musical.
Coca-Cola’s Shakir Moin promoted to head of marketing in Southeast Asia
SINGAPORE – The Coca-Cola Company Asia Pacific has named Shakir Moin as head of marketing for Southeast Asia.
Florence Oong joins GroupM to head up Media Masters
SINGAPORE – GroupM has appointed Florence Oong as director of learning and development, overseeing the network’s successful Media Masters programmes.
Expedia appoints Carat as media agency for Southeast Asia
SINGAPORE – Expedia has appointed Aegis Media’s Carat as its media agency for the Southeast Asia region.
INSIGHT: The value of in-house media expertise
It may not be right for all brands, but in-house media buying and planning is a popular option, despite the risks.
Unilever reviews digital agency roster
SINGAPORE – Unilever is currently reviewing its existing agencies, with a view to formalising its digital agency roster across all brands.
Muted debut for Blackberry Playbook in Singapore
SINGAPORE – Research in Motion’s (RIM) new tablet, the Blackberry Playbook, had a relatively low-key launch in Singapore last week, compared to its debut in India.
Frontage Inc expands to Singapore
SINGAPORE – Tokyo-based creative hotshop Frontage Inc has opened a new subsidiary in Singapore, Frontage Asia, with Sony Southeast Asia as a key client.
Isobar Indonesia appoints Tania Mailangkay as ECD
JAKARTA - Regi Wahyu, chairman of Isobar Indonesia, has announced the appointment of Tania Mailangkay as executive creative director.
Dean Cloke and John Bailey head up new DDB Group Indonesia
JAKARTA - DDB has established a new full-service agency in Indonesia, led by Dean Cloke and John Bailey, both formerly of Ogilvy Red Works.
60 per cent of ASEAN CMOs unprepared for digital complexity: IBM study
SINGAPORE – A majority of chief marketing officers in ASEAN admit they feel unprepared for the complexity of the digital era, according to a global study conducted by IBM.
Tigerspike opens Singapore office
SINGAPORE - Tigerspike has further expanded its reach with the recent opening of a Singapore office.
Stephen Mangham clarifies departure
JAKARTA – Stephen Mangham says his departure from Ogilvy & Mather Indonesia was entirely of his own volition as agreement on terms could not be reached.
UM, BBDO pick up ExxonMobil globally
GLOBAL – IPG’s UM and Omnicom Group’s BBDO have been awarded ExxonMobil’s media and advertising respectively, following a year-long review.
Big brands back YouTube Singapore
SINGAPORE – In its second country-specific launch in Southeast Asia, YouTube today unveiled its Singapore version, the network’s 35th localised service globally.
Social networking is one-third of time online in Malaysia: comScore
KUALA LUMPUR – comScore, Inc’s latest report on Internet usage in Malaysia includes insights into the top online destinations, content categories and video viewing behaviour.
Agencies welcome YouTube Philippines
MANILA – YouTube, part of Google Inc, has launched its first localised site in Southeast Asia, in the Philippines.
Aegis Media Singapore restructures for regional focus
SINGAPORE – Aegis Media has restructured its Singapore office, appointing Audrey Kuah to help grow its regional capabilities.
GM Vietnam selects agencies - pending global review
HANOI – General Motors Vietnam is believed to have selected Optimedia for its media and G2/Grey Group for its activation and creative until the global review is concluded.
Edwin Koh exits MediaCorp
SINGAPORE – Senior vice president of marketing and group sales planning Edwin Koh has left MediaCorp.
Singapore Airlines strong enough to weather website problems – PR industry
SINGAPORE - Singapore Airlines’ problematic new website remains unchanged almost five months since its launch, but PR executives say the brand is strong enough to weather the crisis.
Arcade, Tribal DDB among Unilever’s digital agencies
SINGAPORE – Unilever Singapore’s review of its digital roster has reached a conclusion, with Arcade and Tribal DDB believed to be among the successful agencies.
Marina Bay Sands calls media pitch
SINGAPORE – Integrated resort Marina Bay Sands is believed to have called a pitch for its media planning and buying.
Unilever breaks ground in Singapore
SINGAPORE – Unilever has unveiled further details of its new global leadership development centre, scheduled to open in Singapore in 2013.
ZenithOptimedia promotes Bansal and Hanlon
SINGAPORE – ZenithOptimedia has promoted Vikram Bansal to CEO Singapore and Malcolm Hanlon to COO Asia Pacific effective immediately.
McCann Malaysia's ECDs to head up Southeast Asia creative council
SOUTHEAST ASIA - In its latest move following the restructuring of the Interpublic Group's (IPG) business in Asia, McCann Worldgroup has formed a Southeast Asia and Australasia Creative Council to reflect changes in the group's structure.
AirAsia’s Fernandes to helm The Apprentice Asia
SINGAPORE – The Apprentice Asia has finally found someone to fill the all-important Donald Trump role - in the form of AirAsia’s Tony Fernandes.
BBDO Guerrero opens Proximity Shop
MANILA - BBDO Guerrero & Proximity Philippines has launched a new shopper marketing agency under the network banner Proximity Shop.
Expedia parts ways with Publicis in surprise U-turn
SINGAPORE – Expedia has launched its new Singapore website with a campaign from local boutique agency ZenderFang rather than Publicis, which it appointed as AOR less than three months ago.
MEC, MediaCom win Coca-Cola Singapore and Malaysia
SINGAPORE – GroupM agencies MEC and MediaCom have emerged as winners of Coca-Cola’s media pitch in Singapore and Malaysia, although it is yet unclear how the business will be divided.
Philippines’ Department of Tourism restarts bidding process
MANILA – The Philippine Department of Tourism has issued a new invitation to tender for its branding campaign after the only qualifying agency, BBDO Guerrero, waived formal reconsideration.
Elite Model Look 2011 search comes to Singapore
SINGAPORE – Elite Models has returned to Singapore after a five-year hiatus, casting for its Model Look 2011 competition.
Southeast Asia trails in pay-TV regulation: CASBAA
SOUTHEAST ASIA – Malaysia is the market with the most favourable pay-TV regulation in Southeast Asia, but the sub-region as a whole is lagging behind, according to a report released today.
Times of India eyes Asia's ad revenues
SINGAPORE - The Times of India Group has opened an operation in Singapore for business development across Asia-Pacific.
Pat Lim joins Mediabrands as MD of UM and Initiative in Singapore
SINGAPORE - Mediabrands has announced the appointment of Pat Lim as managing director of both UM and Initiative Singapore.
Lowe and Partners on populist creativity
SPIKES ASIA - Day three of Spikes Asia 2011 saw Lowe and Partners global CEO Michael Wall, and Lowe Philippines ECD Leigh Reyes co-present ‘For the many not the few: populist creativity in Asia’.
Starcom faces life after P&G in Southeast Asia
SINGAPORE – After months of trepidation and pitches for the agencies involved, it was confirmed last week that P&G’s media for Southeast Asia had been shifted from Starcom to MediaCom.
Kit Ong departs EURO for Y&R
MALAYSIA – EURO RSCG Malaysia executive creative director Kit Ong is leaving the agency and tipped to be heading for Y&R.
Loren Shuster exits SingTel for Google
SINGAPORE – Sources have confirmed that Loren Shuster is leaving SingTel for a Singapore-based role with Google Asia Pacific.
Cosmopolitan returns to Singapore after 29-year ban
SINGAPORE - Media agencies and advertisers seem confident that Cosmopolitan Singapore will thrive when it relaunches tonight after a 29-year absence.
Publicis Singapore appoints new creative director
SINGAPORE - Publicis Singapore has hired Tom Eriksen as creative director. Eriksen was formerly with Swedish digital ad agency Farfar.
OMD Thailand lands US$4m OPPO business
BANGKOK - OMD Thailand has sealed the media business for OPPO, Thailand’s best-selling brand of mobile phone.
UPDATE: CCO James Procter departs Y&R Singapore in restructure
SINGAPORE - Chief creative officer at Y&R Singapore, James Procter has left the agency; Toh Han Ming has been promoted to creative director.
Reckitt Benckiser awards Dettol Digital to Euro RSCG
SINGAPORE - Reckitt Benckiser has tapped Euro RSCG for a digital project on the launch of a new product line for Singapore and Malaysia.
Dentsu brings major fashion event to Singapore
SINGAPORE – Following the success of the Tokyo Girls Collection in Japan, Dentsu Inc and Raffles Royal Runway are bringing World Runway to Singapore.
Marina Bay Sands selects Dentsu for media business
SINGAPORE – Marina Bay Sands is understood to have awarded its media business to Dentsu.
Pernod Ricard to spend US$13.5m promoting Absolut in Thailand
BANGKOK - Pernod Ricard Thailand is set to spend 400 million baht (US$13.5 million) on advertising and promotion over the next five years to make Absolut Vodka the market leader.
Indonesian tobacco firm’s branded volcano relief efforts sparks angry reaction
YOGYAKARTA – Reports that Indonesia’s biggest tobacco company, Sampoerna, has been involved in branded rescue efforts at Mount Merapi, has sparked angry reactions from the world’s anti-tobacco lobby.
YTL Communications eyes multimedia dominance in Malaysia
KUALA LUMPUR – The 19 November launch of dual-play 4G mobile internet service Yes is just the first phase of YTL Communications' plans to roll-out the world’s first nationwide mobile quad-play – including wireless hybrid TV, by end-2011.
BBH kicks off 'Yes' campaign for YTL's 4G mobile internet network
KUALA LUMPUR – BBH Asia-Pacific has launched the first phase of YTL Communications’ 'Yes' brand campaign for its 4G mobile internet network in Malaysia.
Sony’s Priscilla Yip moves to Eurocopter after more than five years
SINGAPORE – Sony Pictures Entertainment Networks Asia’s (SPENA) director of communications Priscilla Yip is leaving the network after five-and-a-half years to head up Eurocopter’s media relations for the region.
Carat Hong Kong wins Pernod Ricard Asia
HONG KONG - Pernod Ricard Asia has confirmed the appointment of Carat Hong Kong for its regional media planning and buying duties, following a competitive pitch against OMD held in October 2010.
Campaign Asia-Pacific to partner with Ice-TV for reality show The Ad Break
ASIA-PACIFIC – Haymarket Media, in partnership with Ice-TV, has announced that Campaign Asia-Pacific is the official media partner for the new pan-regional reality programme The Ad Break.
UPDATE: AIA CMO Chris Wei resigns, Paul Groves his replacement
SINGAPORE – Christopher Wei, EVP and group CMO of American International Assurance Company (AIA), is leaving the company to become group CEO of Great Eastern Holdings. Paul Groves will be Wei's replacement, effective 12 January 2011.
PepsiCo Australia appoints Match for media strategy
SYDNEY – PepsiCo Australia has appointed independent locally-owned Match Media to handle its media strategy, following an agency review involving several agencies.
Mediacom taps Rebecca Ashby for regional client services role
SINGAPORE – Mediacom has appointed Rebecca Ashby as APAC client services director.
Obesity figures prompt renewed call for junk food ad ban in Singapore
SINGAPORE – The latest statistics showing diabetes rising to a 12-year high have led health minister Khaw Boon Wan to back the Health Promotion Board’s plans to curb fast-food advertising, particularly to children.
FMCG goods ‘recession-resistant’, says Unilever Asia president
REGIONAL – Unilever’s president for Asia, Africa, Central and Eastern Europe, Haresh Manwani, says he is very optimistic about growth in the developing world but doesn’t see the developed world bouncing back any time soon.
MediaCorp ramps up media offerings ahead of 75th anniversary
SINGAPORE – National TV broadcaster MediaCorp continues to diversify across other media including digital, out-of-home, live events and films, as some 900 guests attended yesterday’s MediaCorp Festival 2010.
LTA releases US$19m OOH tender for bus shelter media
SINGAPORE - Land Transport Authority has released an out-of-home (OOH) advertising tender for bus shelters across Singapore.
Saatchis appoints new CEO for Singapore and Malaysia
MANILA - Paul Roebuck (pictured), CEO of BBDO Guerrero Proximity Philippines, has been appointed as CEO for Singapore and Malaysia at Saatchi & Saatchi.
Purohit steps up at Mediacom as Kumar heads to Mindshare
SINGAPORE – Anshuman Purohit is to become general manager of Mediacom Singapore, as the current general manager and head of content Asia, Preeti Kumar, moves to Mindshare.
Singapore first in H&M's Southeast Asia entry strategy
SINGAPORE - H&M (Hennes & Mauritz AB) is taking its first step into Southeast Asia with a major store planned in central shopping district of Orchard Road, opening Autumn 2011.
Calls for return to 'Wow Philippines' after new tourism campaign dropped
MANILA – The Philippine Department of Tourism (DoT) has withdrawn its current 'Pilipinas kay Ganda' advertising campaign following public outcry, allegations of plagiarism and links to a pornographic website.
FedEx demonstrates Asia-Europe capability in pan-regional ad campaign
HONG KONG - FedEx Express is currently running a pan-regional advertising campaign to highlight its expertise in delivering Asian shipments to Europe.
World's first nationwide 4G mobile service launches in Malaysia
KUALA LUMPUR – YTL Communications’ much-anticipated Yes 4G Mobile Internet with Voice dual-play service will launch nationwide in Malaysia later today. Nearly 65 per cent national coverage is promised upon launch, following YTL’s US$850 million investment in infrastructure.
SPE Networks-Asia seals Animax deal on Thailand’s True Visions
THAILAND - SPE Networks-Asia’s channel Animax will be the first international TV network to gain carriage on the entire True Visions pay-TV service. At launch on 1 November, True Visions will have a subscriber base of over 1.6 million in the Kingdom.
Air Asia throws another creative punch at rival Tiger Airways
SINGAPORE – Malaysian budget airline Air Asia has caused controversy with a print ad poking fun at Singapore rival Tiger Airways’ recent flight cancellations.
OgilvyOne Thailand appoints Maureen Tan as MD
BANGKOK - OgilvyOne Asia-Pacific has appointed Maureen Tan as managing director of OgilvyOne Thailand. She replaces Supavadee Tantiyanon who assumes a regional consultancy role with OgilvyOne in Southeast Asia. Both appointments are effective immediately.
Dentsu Media wins Indosat’s US$20 million media business
JAKARTA – Dentsu Media Indonesia has picked up telco giant Indosat’s media business following a major pitch.
Vietnam Tourism to boost advertising to Asia and Europe
HANOI – Vietnam’s booming tourism industry has plans to increase advertising activities throughout Asia and Europe, as it gears up for bumper visitor numbers over Christmas and New Year.
UPDATE: Tiger Beer's multi-million dollar campaign for Lunar New Year 2011
SINGAPORE – Tiger Beer has launched a multi-million dollar ‘Ju’ 360-campaign, celebrating ‘Togetherness ‘ leading up to Singapore’s biggest ever dinner gathering at Lunar New Year.
Ad-funded programming on the rise : ATF
SINGAPORE – Content owners are seeing increased interest in ad-funded programming (AFP), and agency attendance is on the up, with Dentsu and OMG’s Fuse among those attending Asia TV Forum this year.
China and India, TV and internet set for biggest ad growth : Magnaglobal
GLOBAL – IPG’s Magnaglobal has upgraded its forecast for media suppliers around the world to grow 2011 ad revenues by +5.4 per cent to total US$412 billion on a constant currency basis, above previously published expectations of +4.2 per cent.
Lukewarm response to Malaysia's first Islamic TV station Al Hijrah
KUALA LUMPUR – On the occasion of Islamic New Year, Islamic channel TV Al Hijrah was launched to the Malaysian nation by Prime Menteri Datuk Seri Najib Tun Razak.
Asia TV Forum anticipates 15 per cent growth
SINGAPORE - The Asia Television Forum (ATF), one of the region’s leading content markets, expects a 15 per cent rise in overall participation when it takes place here in Singapore from 8 to 10 December 2010.
Kevin Dickie to head content group at Discovery Networks
SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has been appointed Kevin Dickie as senior vice-president for its newly created content group in Singapore.
Fairfax Media CEO steps down
SYDNEY – Brian McCarthy, chief executive and MD of Fairfax Media, has resigned from the company, effective immediately. The company’s print and online publications include The Sydney Morning Herald, The Age and The Australian Financial Review.
Admax Network appoints Fiona Tate director of ad operations
SINGAPORE - Online ad network, Admax Network, has appointed Fiona Tate head of technology and product development across the DMS group of companies.
Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening
Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology.
Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening
Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology.
City of Dreams drives awareness of US$250 million debut show online
City of Dreams (COD) has rolled out a new online marketing campaign to promote the Asian debut of its US$250 million entertainment show 'The House of Dancing Water', which opens on 17 September.
City of Dreams drives awareness of US$250 million debut show online
City of Dreams (COD) has rolled out a new online marketing campaign to promote the Asian debut of its US$250 million entertainment show 'The House of Dancing Water', which opens on 17 September.
VIDEO: Ogilvy HK's creative duo Simon Handford & Sandy Chan
On the back of the eight annual Portfolio Night hosted by Ogilvy, Media talks to Simon Handford (pictured) and Sandy Chan, joint ECDs at Ogilvy & Mather in Hong Kong about young talent in the region and the creative industry in general.
VIDEO: Ogilvy HK's creative duo Simon Handford & Sandy Chan
On the back of the eight annual Portfolio Night hosted by Ogilvy, Media talks to Simon Handford (pictured) and Sandy Chan, joint ECDs at Ogilvy & Mather in Hong Kong about young talent in the region and the creative industry in general.
Maxus wins L’Oreal’s US$59.6 million media business in Thailand
BANGKOK – Maxus has picked up L’Oreal Thailand’s estimated 1.8 billion Baht (US$59.64 million) media business following a pitch that included incumbent ZentithOptimedia.
Maxus wins L’Oreal’s US$59.6 million media business in Thailand
BANGKOK – Maxus has picked up L’Oreal Thailand’s estimated 1.8 billion Baht (US$59.64 million) media business following a pitch that included incumbent ZentithOptimedia.
OgilvyOne Thailand appoints Maureen Tan as MD
BANGKOK - OgilvyOne Asia-Pacific has appointed Maureen Tan as managing director of OgilvyOne Thailand. She replaces Supavadee Tantiyanon who assumes a regional consultancy role with OgilvyOne in Southeast Asia. Both appointments are effective immediately.
Singha Beer launches global 'Transportraits' art campaign
GLOBAL – Thailand’s Singha Beer has tied up with US-based agency Gertrude for its ‘Singha Transportaits’ campaign and international art movement starting in Paris on 19 October and spanning major trend-setting cities including New York and Tokyo.
Ad industry saddened at John Archer’s passing
HO CHI MINH CITY – Advertising industry executives around the region were saddened to hear that creative director John Archer passed away last week at his home in Vietnam.
Philippine immigration cards with Belo Medical Group ad create a stir
MANILA – The Belo Medical Group has denied any wrongdoing amid criticism of its ads printed on immigration cards issued to airline passengers arriving in or departing from the Philippines.
Philippines Department of Tourism withdraws website due to porn link
MANILA - The Department of Tourism in the Philippines has withdrawn its new website Beautifulpilipinas.com after criticism that the URL was too similar to a well-known pornographic site.
PUC Founder to buy Red Media Asia for US$30.3m
KUALA LUMPUR – IT solutions company PUC Founder has entered into a conditional sale of shares agreement with media and advertising group Red Hot Media International (RMIL) for the acquisition of Red Media Asia, for RM95million (US$30.3 million).
Maxus Singapore picks up US$4.6m Lion Corporation business
SINGAPORE - Maxus Communications Singapore has confirmed that it is now handling the media planning and buying for Lion Corporation Singapore.
Group M and WDA launch Media Masters programme
SINGAPORE – GroupM, in conjunction with the Workforce Development Agency (WDA) and Singapore Media Academy, has launched the industry’s first nationally recognised training programme, Media Masters, with the first intake scheduled for January 2011.
M1 joins two other telcos in the fray by launching Pay-TV service
SINGAPORE – Mobile telco M1 is rolling out a new pay-TV service from today, with a new advertising campaign from Y&R set for tomorrow.
Shanghai Expo fever: The halfway point
David Zhao, managing director at Hill & Knowlton Shanghai, looks at the Shanghai Expo results halfway through and wonders what its success will mean for the public relations industry.
Shanghai Expo fever: The halfway point
David Zhao, managing director at Hill & Knowlton Shanghai, looks at the Shanghai Expo results halfway through and wonders what its success will mean for the public relations industry.
Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its implications for the industry, even going as far as comparing Apple to Italy.
Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its implications for the industry, even going as far as comparing Apple to Italy.
Maxus digital lead Nico Abbruzzese reviews the iPhone 4
Nico Abbruzzese, head of digital for Asia-Pacific at Maxus, reviews the slick new iPhone 4 and ponders its impact on the industry, even going as far as comparing Apple to Italy.
Cannes: The top performing agencies and countries in APAC
Cannes - The Asia-Pacific region brought home 160 Lions from the Cannes International Advertising Festival which concluded in Cannes on Saturday night when the winners in the last three categories were revealed.
Cannes: The top performing agencies and countries in APAC
Cannes - The Asia-Pacific region brought home 160 Lions from the Cannes International Advertising Festival which concluded in Cannes on Saturday night when the winners in the final three categories were revealed.
Cannes: Leo Burnett Singapore clinches two gold Lions for Film craft category
CANNES - Leo Burnett has won three gold Lions, one in the Film category for Australia and two in the Film Craft category for Singapore. The latter win was in partnership with Arc Worldwide.
Cannes: Leo Burnett wins three gold Lions for Film
CANNES - Leo Burnett has won three gold Lions, one in the Film category for Australia and two in the Film Craft category for Singapore. The latter win was in partnership with Arc Worldwide.
Cannes: Japan wins nine Lions in the Cyber category
CANNES - After dominating the Cyber shortlist announced earlier this week in Cannes, Japan has managed to convert nine entries into one gold, two silver and six bronze Lions.
Cannes: Thailand brings home a gold Lion in Design category
CANNES - Creative Juice\Bangkok (TBWA) Bangkok has won a gold Lion in the Design category along with agencies from Japan, New Zealand, India and China for the Asia-Pacific region.
Cannes: Asia-Pacific brings home 19 Lions in Design category
CANNES - Dentsu Tokyo won two Gold Lions in the Press category to bring the total of gold Lions for the region to six. A further 10 silver and three bronze Lions were also awarded to Asia-Pacific agencies on the night.
Cannes: Greater China wins Outdoor and Press Lions
CANNES - Grey Hong Kong has won a gold Outdoor Lion and a bronze Press Lion among other wins for the Greater China region announced in Cannes yesterday.
Cannes: Philippines hauls three Lions in Outdoor category
CANNES - The Philippines brings home two silver Lions and one bronze for three of its outstanding outdoor executions recognised by Cannes this year.
Cannes: Asia-Pacific performs well in Outdoor Lions
CANNES - Grey Hong Kong and Y&R Jakarta have each won a gold Lion in the Outdoor category among other big wins for the region.
Cannes: Leo Burnett Sydney wins Media Grand Prix for 'Photochains'
CANNES - Leo Burnett Sydney has won the coveted Grand Prix award in the Media category for its social media campaign 'Photochains'.
Cannes: Radio Lions offers no golds for Asia
CANNES - Leo Burnett wins two silver Lions for Asia-Pacific in the Radio category following announcement of the winners at the Cannes Lions International Advertising Festival last night.
CASE STUDY: Yahoo aims to draw marketers online
Yahoo wraps up an integrated business-to-business campaign in an attempt to capture a larger share of marketers' budgets online.
CASE STUDY: Yahoo aims to draw marketers online
Yahoo wraps up an integrated business-to-business campaign in an attempt to capture a larger share of marketers' budgets online.
FIFA cracks down on Bavaria after World Cup ambush marketing stunt
GLOBAL - FIFA is filing a civil case against Bavaria, the brewer behind an ambush marketing stunt at the World Cup. We ask PR experts in the region what they think of FIFA's reaction.
CNN harnesses real-time World Cup buzz on Twitter
GLOBAL - CNN is bringing the latest buzz from the World Cup to its readers through Twitter Buzz, a dynamic and interactive way to follow the most popular conversations surrounding the event.
DDB Korea senior VP Les Edwards to depart
SEOUL - Les Edwards, senior vice-president at Korea DDB, is leaving the agency after 16 years to return to New Zealand.
Campaignasia.com goes live today
ASIA-PACIFIC - Media.asia has been re-launched as campaignasia.com today to include five news sites and improved coverage of the entire region.
Campaignasia.com goes live today
ASIA-PACIFIC - Media.asia has been re-launched as campaignasia.com today to include five news sites and improved coverage of the entire region.
Budweiser kicks off 'Bud Babe IVR Call' campaign in time for World Cup opening
Budweiser partners with wwwins Isobar to launch a 2010 FIFA World Cup 'Bud Babe IVR Call' campaign for Anheuser-Busch InBev, using state-of-the-art interactive voice response (IVR) technology.
Adfest further postpones Lotus Awards judging
BANGKOK - Adfest has once again announced postponement of the Lotus Awards judging which was slated to take place from 24 to 28 May in Tokyo.
Hong Kong: 2010 World Cup draws 12 per cent less interest than four years ago : TNS
HONG KONG - 12 per cent fewer Hong Kongers are interested in the 2010 South Africa World Cup than the last tournament held in Germany four years ago, according to an online opinion survey conducted by TNS.
iPad launches to feverish online discussion in Asia Pacific : Nielsen
ASIA PACIFIC - Apple has once again proven its reputation as a marketing wizard with the iPad's recent launch in Australia and Japan amid feverish online discussions around the Asia region.
CASE STUDY: Nokia's OVI Maps catches attention and cheating cabbies in Singapore
Nokia pitched their GPS service OVI Maps against the discretion of cab drivers in navigating the streets of Singapore to prove the application can save you both money and time.
CASE STUDY: Parle Agro's Hippo turns to Twitter to track inventory and replenish stocks
Indian food and beverage company Parle Agro has teamed up with Creativeland Asia to experiment with Twitter as a means for effective retail inventory tracking.
City of Dreams drives awareness of US$250 million debut show online
City of Dreams (COD) has rolled out a new online marketing campaign to promote the Asian debut of its US$250 million entertainment show 'The House of Dancing Water', which opens on 17 September.
Creativeland Asia promotes Anu Joseph to head creative team
MUMBAI - Independent creative agency Creativeland Asia has promoted Anu Joseph as ECD to oversee its 35-strong creative team.
Hutchison Whampoa tasks Grey HK with creative for luxury Beijing development
HONG KONG - Hutchison Whampoa Property has awarded Grey Hong Kong the branding and advertising responsibilities for a high-end, low-density residential development project in Beijing.
Conde Nast Traveller debuts in Asia with Indian edition in October
MUMBAI - Conde Nast Traveller (CNT) is set to debut in Asia with the launch of its bi-monthly Indian edition in October, following successful publication of the title in the US, UK, Spain and Italy.
Pully Chau tipped to join DraftFCB as Greater China CEO
HONG KONG - Pully Chau, who departed from her role as CEO of Saatchi Guangzhou and Hong Kong in January, is tipped to join DraftFCB as its Greater China CEO.
SPH Magazines promotes Maureen Wee Kwai Foon to MD lifestyle division
SINGAPORE - SPH Magazines has appointed Maureen Wee Kwai Foon, currently advertisement sales director of Singapore Press Holdings Limited, as managing director for its lifestyle division.
GroupM China secures Chengdu Government's global tourism media assignment
CHENGDU - Chengdu Municipal Government has consolidated it global media account to GroupM China to promote the city's image overseas, without a pitch.
Komli Media acquires PostClick to reach 30 million online in Asia
MUMBAI- Leading Indian digital media network Komli Media, announced its acquisition of PostClick, Australia's leading premium website representation firm, this week.
Media.asia becomes Campaign Asia-Pacific
Media.asia has been revamped, rebranded and relaunch as Campaign Asia-Pacific as of today.
Yahoo Pulse integrates Facebook feeds across 15 Yahoo sites
GLOBAL - Yahoo has announced the relaunch of Yahoo Pulse offering privacy tools and a central dashboard to manage Facebook feeds.
New Zealand, Taiwan and Australia take home Pencils at D&AD Awards
GLOBAL - SapientNitro Brisbane's coveted 'Best Job in the World' campaign for Queensland Tourism won the nation's first Black Pencil at the D&AD Awards ceremony in London last week.
Jun Fukawa succeeds Ali Shabaz as ECD of JWT Singapore
SINGAPORE - Jun Fukawa has been appointed to the role of executive creative director at JWT in Singapore, effective 1 July.
VIDEO: Dee Dutta on Visa's debut sponsorship of the FIFA World Cup
Dee Dutta, head of marketing for Visa Asia-Pacific, talks about the company's strategy and plans going into the FIFA World Cup as a first time sponsor of the event.
VIDEO: Ogilvy HK's creative duo Simon Handford & Sandy Chan
On the back of the eight annual Portfolio Night hosted by Ogilvy, Media talks to Simon Handford (pictured) and Sandy Chan, joint ECDs at Ogilvy & Mather in Hong Kong about young talent in the region and the creative industry in general.
Mead Johnson calls digital pitch for milk powder brands in Malaysia
KUALA LUMPUR - Mead Johnson is on the lookout for a digital agency to handle the full scope of digital duties for its Enfa milk and Sustagen milk powder brands in Malaysia.
Tencent hands QQ.com Expo project to Ogilvy PR in Beijing
BEIJING - Tencent has appointed Ogilvy Public Relations Beijing to provide communications support to QQ.com following a competitive pitch against four other international agencies.
Publicis promotes Richard McCabe to head regional planning
REGIONAL - Richard McCabe has been appointed to the newly created role of planning director for Publicis Asia.
Aquent survey points to staff growth across Greater China
SHANGHAI - Global staffing company Aquent released its 2010 Greater China Aquent Market Eye, a survey of hiring intentions and salary predictions for the marketing and design industries across Hong Kong, China and Taiwan.
Akira Kagami and Jon Wilkins confirmed as Spikes Asia 2010 jury heads
SINGAPORE - Akira Kagami, executive advisor and global executive creative advisor of Dentsu, and Jon Wilkins, founding partner of Naked Communications, have been appointed as presidents of the Craft and Media juries respectively for this year's Spikes Asia Advertising Festival.
M&C Saatchi lands Building Brand Australia contract
SYDNEY - M&C Saatchi has been awarded the four-year contract to rebrand Australia following a final round of pitches that included Ogilvy/ STW Group, Sapient Nitro and George Patterson/ Y&R in partnership with Landor.
IAS launch advertising and marketing congress APPIES 2010 in Singapore
SINGAPORE - The Institute of Advertising Singapore (IAS) will launch APPIES 2010, a marketing and advertising congress in Asia-Pacific for marketers, advertisers, decision makers, practitioners and business owners, on 3 and 4 June in Singapore this year.
Microsoft appoints Jonathan Hardy as sales development director
ASIA-PACIFIC - Microsoft Advertising today announced the appointment of Jonathan Hardy as sales development director for Microsoft Advertising and Publishing Solutions, Greater Asia-Pacific.
China's digital drivers: Clarins goes all out for online presence
PROMOTIONAL FEATURE: The luxury cosmetics brand’s head of digital and e-commerce Julien Chiavassa sees online platforms as a place to experiment and get closer to the consumer.
China's digital drivers: Striking up sexy conversations for Reckitt Benckiser
PROMOTIONAL FEATURE: China’s ban on ads for intimate products prompted Reckitt Benckiser marketing director Ben Wilson to move to the forefront of social media and video usage.
China's digital drivers: Kimberley-Clark helps mums online
PROMOTIONAL FEATURE: Gary Xie, marketing director of the multinational’s baby and childcare group, says digital channels are essential for engaging with new mothers in China
Opinion: You can run but you can't hide from social, CSR
John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to embrace CSR and become truly transparent.
Edge Marketing and Alpha Salmon among STW’s Southeast Asia investments
HO CHI MINH CITY – Australia’s STW Group is to become a major shareholder in Indochina’s Edge Marketing, as well as opening two Alpha Salmon offices in Southeast Asia.
Okamoto condoms help Singaporeans to ‘get away with it’
SINGAPORE – Japanese condom brand Okamoto has launched three new products, as part of a campaign to help Singaporeans have more sex.
Bates continues to ramp up in region
MALAYSIA – Bates has appointed Nor Amanah Latiff as managing director for its Malaysia office as it continues to strengthen operations in Southeast Asia.
DDB, OMD top Singapore Hall of Fame 2011
SINGAPORE – DDB and OMD went home the overall winners at last night’s Institute of Advertising Singapore (IAS) Hall of Fame Awards.
Toby Hayward to leave GroupM Singapore
SINGAPORE - GroupM today announced that Toby Hayward, CEO Singapore is to leave the company.
Dentsu expands new media agency network into Vietnam
TOKYO – Dentsu Media Vietnam is to begin operations in January 2012, as the network continues to expand its business and enhance its presence in the region.
Singapore government clamps down on casino advertising
SINGAPORE – Casino operators here will face hefty fines if they contravene new regulations on advertising to local Singaporeans.
Omnicom tops Campaign's Agency of the Year SEA shortlist
SINGAPORE – Omnicom Group leads the Southeast Asia shortlist for Campaign’s Agency of the Year 2011, with WPP Group a strong second.
Republic of Singapore Air Force debuts new campaign from DDB
SINGAPORE - The Republic of Singapore Air Force (RSAF) has launched its corporate and recruitment campaign aimed at maintaining its brand appeal and allure of vocations. DDB Group developed a TTL campaign spanning TV, online, outdoor and print
Company founder stars in Y&R Thailand’s latest campaign for Ichitan Green Tea
BANGKOK - Y&R Thailand has launched its latest campaign for drinks company Mai Tan Co to promote a new flavour, Ichitan Organic Green Tea.
VIDEO: Lowe's Vikas Mehta on Southeast Asia's award-winning form
SINGAPORE – Following Southeast Asia’s strong showing at Cannes Lions, Campaign speaks with Lowe Asia-Pacific’s regional growth officer Vikas Mehta.
Caltex celebrates 75th anniversary with new campaign from Y&R
SINGAPORE - Y&R Singapore has created a major new campaign for Caltex, to coincide with the brand’s 75th anniversary this month.
Google Singapore supports Pink Dot 2011
SINGAPORE - Google Singapore has announced its sponsorship of the 'Pink Dot 2011' event on 18 June.
Pepsi Pinas mini-movie goes viral beyond the Philippines
MANILA - An extended TVC produced by BBDO Guerrero has gone viral for Pepsi Pinas in just three days.
Ogilvy Singapore celebrates quitters in anti-smoking drive
SINGAPORE - Ogilvy Singapore, in partnership with the Health Promotion Board (HPB), has conceptualised a radically different campaign for smoking control.
Lowe clinches Indonesia’s first One Show gold
JAKARTA – Lowe Indonesia has won the country’s first gold at the One Show held last week in New York City.
Amazing true story inspires Leo Burnett campaign for TMB
BANGKOK – Leo Burnett in partnership with Glue Society have recreated the true story of Thailand’s most extraordinary soccer team as part of a new campaign for TMB Bank, one of Thailand’s leading retail banks.
Magnum Cafe appeals to Indonesia's aspirers
JAKARTA – Unilever’s Magnum ice-cream brand has whet the appetites of middle-class Indonesians with its Magnum Café in central Jakarta.
Netizens gain reprieve for ‘dancing cop’
JAKARTA – A groundswell of public opinion online has propelled a Bollywood-loving Indonesian policeman from potential suspension to pop stardom.
Blak Labs unveils new TVC for Maybank Singapore
SINGAPORE – Maybank Singapore has launched a new integrated campaign for the Family & Friends credit card, through new agency Blak Labs.
VIDEO: Out There Media's Caruso on mobile success in SEA
SINGAPORE - Following the company's launch in Asia one year ago, Fabrizio Caruso, VP of business development and GM Asia at Out There Media, sat down with Campaign to talk about the success the company has enjoyed in Southeast Asia.
Philippines Department of Tourism appoints BBDO Guerrero
SINGAPORE - BBDO Guerrero | Proximity Philippines has been appointed agency of record for the Philippines Department of Tourism, tasked with creating an idea that will shape all forms of communication for domestic and international tourism.
Asia Pulp & Paper denies ‘greenwash’ accusations
SINGAPORE – Asia Pulp & Paper (APP) has denied allegations that one of its suppliers is felling trees in an area the company itself designated as a tiger sanctuary.
VIDEO: Euro RSCG's Naomi Troni on creative business ideas
EURO RSCG's global chief marketing officer Naomi Troni recently talked to Campaign about creative business ideas, and ten key findings from the last ten years.
VIDEO: Mauricio Sabogal on why Mediabrands’ cluster structure is working
SINGAPORE – President of world markets at Mediabrands, UM and Initiative Mauricio Sabogal, tells Campaign that the network’s cluster structure is already paying off with business wins.
VIDEO: Lowe's Tony Wright shares a global perspective
In an exclusive interview with Campaign Asia Pacific, Lowe & Partners Worldwide chairman Tony Wright explains why demographics are destiny, and the importance of the everyday luxury effect in a recession.
VIDEO: Douglas Faudet on DDB's Southeast Asia aspirations
Vice chairman DDB Asia Pacific Douglas Faudet explains how they are taking the network to the next level in Southeast Asia.
Singha Beer channels urban cool for international campaign
BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.
Y&R Singapore unveils new Bank of Singapore branding campaign
SINGAPORE - Y&R Singapore has unveiled a new branding campaign for private banking institution, Bank of Singapore.
Google Chrome rolls out Indonesia campaign from BBH Asia Pacific
JAKARTA – Indonesia is the most recent market to roll out a series of TVCs for Google Chrome, from BBH Asia Pacific.
Grey Group Malaysia tops EFFIES 2011
MALAYSIA – Grey Group Malaysia’s two silvers and one bronze made them the biggest winners at this year’s Malaysia EFFIE Awards.
Campaign TV: Neo@Ogilvy's Susana Tsui talks talent in the digital sphere
Campaign TV's 'Building Asia's media talent' series of videos continues with this interview with Susana Tsui, Asia-Pacific regional president of Neo@Ogilvy.
INTERVIEW: Ogilvy's Stephen Mangham on his Indonesia role
SINGAPORE - PT Indo-Ad's new group technical advisor Stephen Mangham talks to Campaign about his six-year tenure at Ogilvy & Mather Singapore and his new role in Indonesia.
UPDATE: Anchor Butter sponsors The Kitchen Musical
SINGAPORE – A sneak preview promo of The Kitchen Musical has been released on You Tube.
SingTel mio kicks off football season with TVC from Arcade
SINGAPORE - SingTel mio TV has kicked off its second season of Barclay's Premier League (BPL) football with a new TVC from boutique agency Arcade.
Caltex celebrates 75th anniversary with new campaign from Y&R
SINGAPORE - Y&R Singapore has created a major new campaign for Caltex, to coincide with the brand’s 75th anniversary this month.
Two days to go before the AME Festival kicks off in Shanghai
SHANGHAI - The industry is gearing up for the Asian Marketing Effectiveness (AME) Festival taking place on Wednesday and Thursday at the Pudong Shangri-La in Shanghai this week.
AME: OMD Worldwide CEO, Mainardo de Nardis, on 'The Digital Inflection Point'
SHANGHAI - Mainardo de Nardis, chief executive officer of OMD Worldwide, is telling his audience to embrace changes in the global digital landscape or risk losing relevance during his session at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai.
Indonesia urged to axe tobacco advertising
SYDNEY — An Asia Pacific summit of anti-smoking campaigners has urged Indonesia to regulate its tobacco industry and cigarette advertising.
Unofficial breast cancer Facebook campaign goes viral but does little for the cause
SINGAPORE – Women the world over have risen to a Facebook status challenge for Breast Cancer Awareness month, but detractors says viral success means little unless it translates into action.
Date set for launch of Windows Phone 7 in Singapore
SINGAPORE – Singtel will launch the Windows Phone 7 on 21 October, making Singapore one of the first countries in the world to have the new mobile platform.
BBC World News tipped for Asian growth
SINGAPORE – BBC World News is celebrating the tenth anniversary of Asia Business Report with plans to expand the brand online and boost programming made in the region.
CASBAA urges rethink of cross-carriage rules
SINGAPORE - The Cable & Satellite Broadcasting Association of Asia (CASBAA), reiterated that the Media Development Authority’s new regulations remain contrary to the interests of Singapore’s pay-TV subscribers and the industry at large.
Government continues website ban in Singapore
SINGAPORE – Despite recommendations that Singapore lift its ban on some 100 ‘undesirable’ websites, the Government has announced it will leave the ban in place.
Rush sports marketing agency launches at Singapore F1
HONG KONG - Rush Sports Marketing and Investment chose the Singapore Formula One Grand Prix as the backdrop for its global launch.
Astro ramps up HD and sports channels
KUALA LUMPUR – Astro will add three high definition channels and six Commonwealth Games channels on 1 and 3 October respectively.
ESPN Player revs up Mercedes-Benz sponsorship
SINGAPORE – Mercedes-Benz Singapore has signed up as the first sponsor for ESPN Star Sports’ recently launched ESPN Player, to coincide with the upcoming Singapore Grand Prix.
Mercedes-Benz leverages sponsorship in run up to Singapore F1
SINGAPORE – Mercedes-Benz is just one of the marketers leveraging its F1 sponsorship while the teams are in town for this week’s Singapore Formula One Grand Prix.
SPE Networks Asia launches Korean content channel One
KUALA LUMPUR – SPE Networks - Asia (SPENA) has launched new channel One which debuts 1 October in high definition on the Astro b.yond platform in Malaysia. Seoul Broadcasting System (SBS) Contents Hub will provide the bulk of the programming.
Tiger Beer drops Wayne Rooney TVC
SINGAPORE - Tiger Beer has dropped its high-budget ad campaign featuring Manchester United and England striker Wayne Rooney. This coincides with recent tabloid scandal that the football superstar allegedly engaged a prostitute while wife Coleen was pregnant.
Playboy lauds CRC's decision to end internet censorship in Singapore
SINGAPORE - Playboy has welcomed the Censorship Review Committee's (CRC) recommendation that the national ban on ‘objectionable content’ websites should be lifted and internet-users should install their own content-filters instead.
Sportfive scores the rights to UEFA EURO 2012 football
SINGAPORE - Sportfive has been appointed as the exclusive sales agency for the media rights to UEFA EURO 2012 in a number of markets in Asia and across all of Oceania.
AXN's new partners Hilton, Axiata for fourth season of The Amazing Race Asia
SINGAPORE – AXN has released The Amazing Race Asia (TARA) for the online premiere of its fourth season tonight, a week before its pan-regional TV broadcast on 23 September. New sponsors Axiata and Hilton Hotels and Resorts have replaced season two and three advertiser Standard Chartered Bank.
Asia hampered by traditional advertising scene says Iris CEO
SINGAPORE – Confirming Campaign's recent report, chief executive officer and founder of Iris Worldwide Ian Millner says that he will be relocating to the company’s UK headquarters at the end of the year.
Ian Carroll exits, Anshuman Misra steps up in Turner reshuffle
HONG KONG – Ian Carroll and Eslinda Hamzah are stepping down from their respective VP positions with Anshuman Misra, Ringo Chan and Yew Ming Lau promoted in a management reshuffle at Turner in Hong Kong.
BBDO Proximity boosts Singapore planning team with two new hires
SINGAPORE - BBDO Proximity Singapore has hired Lynette Poh and Tan Wee Hoon as planning directors.
MDA postpones cross-carriage, targets packages not channels
SINGAPORE – The Media Development Authority (MDA) has postponed the enforcement of its media content code, but crucial changes mean international networks could be impacted far sooner than they thought.
Five things you need to know about Facebook Places
As Facebook launches its own location-based application Places, Hieu Kau Sern, digital director, and Nicholas Chhan, digital manager at Starcom MediaVest Group Malaysia, tells us about the potential impact of this new service.
Ben 10 new premiere on 10.10.10 on Cartoon Network
ASIA-PACIFIC - Cartoon Network has chosen 10 October 2010 to air the exclusive regional premiere of Ben 10: Ultimate Alien.
Iris Worldwide CEO Ian Millner to ship out of Asia
SINGAPORE – Iris Worldwide’s global CEO Ian Millner (pictured) will be heading back to the company’s UK headquarters at the end of the year.
Starcom MediaVest's Ronald S. Fadriga tops Microsoft's DQ test
MANILA - Ronald S. Fadriga, a senior media planner and buyer at Starcom MediaVest Group in the Philippines, has been crowned the overall winner of Microsoft Advertising’s online digital knowledge assessment DQ test.
Aubeck Kam steps up as MDA chief to replace Chris Chia
SINGAPORE - The Ministry of Information, Communications and the Arts (MICA) has appointed Aubeck Kam (pictured) as MDA's chief executive-designate with effect from 18 October, and as its chief executive from 1 November.
Fox Family Movies starts regional roll-out on StarHub TV
SINGAPORE - StarHub TV has announced it will start carrying Fox Family Movies from 16 September; the new addition to Fox International Channels' bouquet will roll-out in Indonesia, Taiwan and other Asian markets later in the year.
Banned TVC Adilfitri prompts screening of all ads in Malaysia
KUALA LUMPUR - Aired during Ramadan period, the Adilfitri TVC, which included symbols relating to Buddhism, Christianity and Hinduism, has led to its ban and screening of all future radio and television commercials in Malaysia.
DATA POINTS: 63 per cent of rich-media ads are seen
DG MediaMind analysed approximately 16.1 billion rich-media impressions served in Asia-Pacific during the first half of 2013, and found that the average viewable rate for rich media in the Asia Pacific region was 63.6 per cent. The company also confirmed the correlation between campaigns with higher aggregate viewable rates and higher engagement metrics.
EVISU Autumn/Winter 2014 campaign starring Terry Richardson and Eniko Mihalik
You probably could not miss out the eye-catching campaign featuring Terry Richardson, a top fashion and celebrity photographer, along with internationally acclaimed model, Eniko Mihalik lately.
EVISU x DRESSCAMP Project: First Collaborative Limited Edition Capsule Collection
This autumn, EVISU has teamed up with DRESSCAMP, a renowned Japanese fashion brand which makes headlines for using vivid colors and signature bold prints, to work on a collaborative project and launch a limited edition capsule collection.
Academia-industry connection: SY Lau appointed adjunct professor at Fudan University
SY Lau, Senior Executive Vice President of Tencent and President of its Online Media Group, has been appointed Adjunct Professor by the School of Journalism of Fudan University.
China's digital drivers: Mary Kay’s digital glow
PROMOTIONAL FEATURE: Asia-Pacific president KK Chua charts the beauty behemoth’s online makeover from door-to-door sales to building social interaction, engagement and advocacy.
Top 1000 2015: The shifting sands of specific sectors
High-profile sectors see brands constantly battling for supremacy. We asked some keen observers to highlight key struggles and lessons.
Vinacafé and REDDER enable half of a million Vietnamese families speak out their love this Tet
PROMOTIONAL FEATURE: The Cup of Love campaign enabled the youth to overcome the awkwardness of speaking out their love to their parents.
China's digital drivers: Mengniu takes an inclusive approach
PROMOTIONAL FEATURE: The dairy brand’s VP of marketing Jesper Colding believes successful online initiatives are only borne out of close collaboration between all stakeholders.
China's digital drivers: Results-driven innovation for Nestlé
PROMOTIONAL FEATURE: Greater China marketing head Paolo Mercado says advancements in online video are opening up new ways for FMCG brands to interact with their audiences
Turner International names regional programming and acquisitions manager
HONG KONG - Turner International has announced the appointment of Edward Barnieh as programming and acquisitions manager, Asia-Pacific, to further expand its quality offering of kids content.
Affle Group appoints sales director for Ripple business in Indonesia
JAKARTA - Affle Group announced the appointment of Parulian Lummy Sitorus (Ade) as the director of sales for its ‘Ripple’ rich media and video ad network business in Indonesia.
Cheil Singapore names integrated planning director
SINGAPORE - Cheil Singapore has named Jeremiah Neo as integrated planning director, a newly created role to develop 360 degree touch points.
Dentsu Singapore appoints director for digital strategy and planning
SINGAPORE - Dentsu Singapore has continued its foray into the digital space with the recent inclusions of Adela Maria Villanueva as director, digital strategy and planning, and Rohit Gandhi, as digital account manager.
Brand’s launches integrated digital campaign for its liver supplement
SINGAPORE - An integrated digital marketing campaign was recently launched by Brand’s for its liver supplement, Sesamin with Shisandra Extract with an interesting approach.
China's digital drivers: Constant change a fact of media life
PROMOTIONAL FEATURE: Unilever’s North Asia media director David Porter says China is setting the pace for digital developments, often leapfrogging stages the West had to go through.
Happy Hacking: redefining the co-creation frontier
PROMOTIONAL FEATURE: The consumer has always been at the heart of any good advertising initiative. Yet it is only now that advertisers are starting to realise that there are benefits to putting their brands in the hands of the people who buy them.
China's digital drivers: VW’s quest for precision
PROMOTIONAL FEATURE: As managing director of the Volkswagen brand at VW Group Import, PAUL HU is keen to put online at the centre of marketing, but demands tangible results
China's digital drivers: Changan Ford's Jason Liu
PROMOTIONAL FEATURE: Changan Ford deputy general manager Jason Liu says cost of innovative mobile and digital content is a challenge but the only way to span China’s vast market
Havas Worldwide Singapore appoints head of strategic planning
SINGAPORE - Havas Worldwide Singapore announced today the appointment of Stefano Augello to the role of head of strategic planning. Stefano will work closely with Southeast Asia CEO Naomi Troni and Southeast Asia CCO, Victor Ng, to build the integrated strategic planning capabilities of the Singapore hub, and service regional and national clients.
Consulus' Lawrence Chong joins World Brand Congress Advisory Council
SINGAPORE - Lawrence Chong, CEO of Consulus, has been invited to join the World Brand Congress Advisory Council 2013. The World Brand Congress is the single largest congregation of the best minds behind some of the world’s best brands and is on the forefront of brand-building and rapid fire ideas on marketing to reach out to consumers.
4As Malaysia to induct four advertising leaders into Hall of Fame
KUALA LUMPUR - Four advertising industry leaders—Ali Mohamed, Victor Ng, Michael Tang, and the late TL Yeap—who have contributed and changed the course of brands in Malaysia through their commitment to excellence in creative innovation, ideation, and influence, will be inducted into the 4As ‘Hall of Fame’ at the Kancil Awards later this year.
Lactacyd, Essentiale launch integrated campaigns
KUALA LUMPUR - Sanofi Aventis’ growing consumer healthcare division has launched two ground-breaking social driven campaigns for brands Lactacyd and Essentiale through Publicis Malaysia.
VML Qais names regional associate director media & channels
SINGAPORE - VML Qais has appointed Giles Henderson as regional associate director media & channels with immediate effect.
Leo Burnett selects regional business director for Samsung
SINGAPORE - Jarek Ziebinski, president of Leo Burnett Asia Pacific, announced today the appointment of Pawan Bahuguna to regional business director for Samsung.
4As Malaysia appoints new president
KUALA LUMPUR - The Association of Accredited Advertising Agents (4As) of Malaysia is set to embark of a fresh journey under the stewardship of Johnny Mun, the newly elected president.
BBDO Malaysia appoints ECD
KUALA LUMPUR - BBDO Asia, an Omnicom company, has strengthened the senior management team of BBDO Malaysia with the hire of Tan Chee Keong (CK Tan) as executive creative director. CK Tan joins BBDO Malaysia from Ogilvy & Mather Malaysia where he held the position of deputy executive creative director.
Vikas Mehta moves to Lowe Lintas as CMO
SINGAPORE - Vikas Mehta, has been appointed chief marketing officer for Lowe Lintas + Partners, the network’s Indian operations. He moves from his current role of regional growth officer, based in Singapore.
Burberry appoints global media planning and buying partner
GLOBAL - Aegis Media confirms it has been appointed by Burberry as its global partner for media planning and buying.
But is it innovation?
Iris Worldwide's Grant Hunter shares the thinking of the Innovation jury at Spikes Asia, and thoughts for the future of the award.
TripAdvisor: Partnerships key to programmatic success
TripAdvisor's vice-president of display, APAC, Cindy Tan says brands need to be "extremely organised" to get the most from their programmatic campaigns. The region may be "data poor" but her firm sits on "a pot of really valuable data" which allows it to take a comprehensive view of travellers' entire customer journey from start to finish.
MasterCard: Programmatic has been transformational
MasterCard's SVP head of marketing, Asia-Pacific, Middle East and Africa, Sam Ahmed says programmatic sits at the centre of the brand's marketing strategy. He says this is due to the "incredible" targeting programmatic enables, the richness of data it delivers and that it is a strong driver of efficiency.
Programmatic critical to reaching customers early: Dell
Dell's digital marketing and social media lead, SE Asia, Priyanka Nath says programmatic delivers cost-efficiency and effectiveness. With customers typically "60 percent through their decision making journey" before they even contact a vendor, programmatic is a crucial tool to reach them earlier and educate, she says.
Programmatic boosts conversion rates 200 times: Hewlett Packard Enterprise
Hewlett Packard Enterprise’s global media and digital marketing director, Jonathan Yang, tells Campaign Asia-Pacific about the “exciting” programmatic journey, and the importance of finding a good media agency partner.
AXA's Mabel Leung: Multi-market campaigns require cultural sensitivity
Mabel Leung, AXA Asia's regional head of brands and insights, says it can be a challenge to balance global strategic priorities with making sure local markets feel their opinions are being respected. Hunt for the elusive "middle way".
Lars Hamberg: Digital entrants a tremendous threat to financial old guard
"Modern companies today want to know everything about their connected clients: who they are, who they work with, work out with, sleep with." The trouble is, traditional financial services firms are simply not doing this well—and they are under "tremendous threat" from new digital entrants who excel at it. Lars Hamberg, founder of Aktiva Fonder and fund selector at AFAM Funds, pulls no punches as he lays into the banking world's old guard and asks, "When will Google start offering financial products?"
BNP Paribas' Michelle Toy talks diversity and localisation
Michelle Toy, Asia-Pacific head of marketing and communications at BNP Paribas Securities Services, explains the importance of staff diversity and localising marketing content for individual markets.
INTERVIEW: McCann Healthcare's John Cahill on corporate social imperative
SINGAPORE - McCann Healthcare Worldwide CEO John Cahill says when it comes to public health, it's more a case of corporate social imperative rather than just responsibility.
UPDATED: Tiger Beer’s twist on CNY tradition goes viral
KUALA LUMPUR – Two tigers “shuffling” to LMFAO hit Party Rock Anthem has achieved viral success, in what transpires to be an activation for Tiger Beer by G2 Direct Interactive Malaysia.
VIDEO: Havas Digital CEO on expansion into mobile
SINGAPORE – Havas Media has announced the launch of its mobile agency brand Mobext in the Philippines, following the acquisition of a majority stake in Snapworx's mobile operations.
UGC beats out brands in Singapore’s most-watched videos of 2011
SINGAPORE – Parodies, an unlikely rapper and a marriage proposal were all among Singapore’s top ten most-watched You Tube videos in 2011. But only one brand, Angry Birds’ tie up with the movie Rio, made it into the top 10.
VIDEO: Media agencies may split: PHD's Mark Holden
ASIA-PACIFIC - In a wide-ranging interview, global strategy director for PHD Mark Holden offers his thoughts on the media industry in 2012 and beyond. Among the predictions is the possibility that media agencies may hive off their real-time bidding arms.
Solaire Resort and Casino appoints Effective Measure
PHILIPPINES - Solaire Resort and Casino, the freshly launched, world-class Philippines luxury destination has selected Effective Measure to provide digital measurement solutions as part of its digital brand execution.
TBWA Singapore boosts creative team
SINGAPORE - TBWA Singapore has hired award-winning creative duo Elrid Carvalho and Karan Dang as part of its strategy to boost its creative resources.
Bizarre Video Channel of the Week: The Magic Power of the New White Snake
In this weekly feature, TMG China points out and attempts to explain a surprisingly successful video channel. This week, a homemade comedy series that's attracted nearly three quarters of a million views.
D&AD judge impressions: Wain Choi, Cheil Worldwide
Direct from D&AD judging in London, Wain Choi of Cheil Worldwide shares some impressions from judging the Integrated & Earned Media category, including cross-channel trends and how well global audiences can translate work from Asia.
Tiger Beer | Enjoy Winning: Ready to Play | Malaysia
How far would you go for a bottle of Tiger Beer? That's the question posed by a through-the-line campaign for the brand by Saatchi & Saatchi.
Tiger Beer | Enjoy Winning: Ready to Play | Malaysia
How far would you go for a bottle of Tiger Beer? That's the question posed by a through-the-line campaign for the brand by Saatchi & Saatchi.
AME: Bates & Virgin Mobile on building a youth brand in India
SHANGHAI - India's Bates 141 and Virgin Mobile are due to present the award-winning case study tracking Virgin Mobile's path into the country's youth market at this year's Asian Marketing Effectiveness (AME) Festival held on 24 & 25 March in Shanghai.
AME: Reuben Hendell on driving marketing effectiveness through Customer Utility
SHANGHAI - Reuben Hendell, CEO of MRM Worldwide, is due to discuss the concept of 'Customer Utility' at this year's Asian Marketing Effectiveness (AME) Festival on 24 & 25 March in Shanghai.
AME: Adam Morgan on why smaller budgets lead to better ideas
SHANGHAI - Adam Morgan, founder of eatbigfish, is due to talk about why smaller budgets lead to better ideas at this year's Asian Marketing Effectiveness (AME) Festival taking place on 24 & 25 March in Shanghai.
AME: Darren McColl on 'Best Job in the World'
ASIA-PACIFIC - National strategy & planning director at SapientNitro, Darren McColl, is presenting a case study on the award winning 'Best Job in the World' campaign at this year's Asian Marketing Effectiveness (AME) Festival taking place on 24 & 25 March in Shanghai.
Cannes Lions launches Cannes Creative Leaders Programme
EUROPE - Cannes Lions have teamed up with the Berlin School of Creative Leadership to launch a two-week training initiative called The Cannes Creative Leaders Programme.
AME: Keynote speaker Carol Michaelson to talk about China's role in world history
ASIA-PACIFIC - British Museum curator Carol Michaelson will be the keynote speaker at this year's Asian Marketing Effectiveness (AME) festival held on the 24 & 25th of March in Shanghai.
L'Oreal Paris appoints Mill Stirling, RIOT for its 2010 StudioLine campaign
SINGAPORE - L'Oreal Paris has appointed creative agencies Mill Stirling and RIOT for its 2010 year-long StudioLine campaign, Style Vs Style.
Media launches first-of-its-kind Creative Rankings subscription service
ASIA-PACIFIC - Last week Media launched Creative Rankings 2009, a new subscription service giving users access to all the data collected during the research of its annual Creative Rankings report.
CANAL+ Group launch new channel package K+ in Vietnam
VIETNAM - CANAL+ Group has announced the launch of K+ in Vietnam, a new channel package by satellite operated by its VSTV subsidiary.
Edelman appoints Mark Hass as president of China
CHINA - PR firm Edelman has appointed the former chief executive officer of MS&L Worldwide, Mark Hass (pictured), as president of Edelman China, effective 1 February.
Glodow Nead Communications appoints Yeo Hwee Peng as director of Asian markets
SINGAPORE - Leading public relations agency, Glodow Nead Communications, appoints Yeo Hwee Peng (pictured) as director of Asian markets at the agency's first international office in Asia.
AME: Bates planning head on rebuilding Chengdu City post earthquake
ASIA-PACIFIC - Bates 141 planning head for China, Fareeda Jia, will present a case study on the agency's role in the rebuilding of the Sichuan capital Chengdu City after the devastating earthquake of 2008 at this year's Asian Marketing Effectiveness (AME) Festival.
Two Up Front secures Soccer Sevens PR contract
HONG KONG - Two Up Front has signed an agreement to handle worldwide public relations and media management for the Hong Kong Football Club (HKFC) IP Global International Soccer Sevens for the next two years.
AME: Sir David Tang on breaking into the China market
ASIA-PACIFIC - Sir David Tang (pictured) is scheduled to talk about the pitfalls of building a brand in China at the Asian Marketing Effectiveness (AME) Festival in Shanghai this year.
AME: P&G and Grey Group on how to grow with the future in mind
SHANGHAI - Daniela Riccardi (pictured left), president of Greater China at Procter & Gamble, and Fernando Beretta (right), executive vice president at Grey Group in Asia Pacific, are presenting together as agency and client at this year's Asian Marketing Effectiveness (AME) festival taking place on 24 & 25 March in Shanghai.
AME: Ogilvy's Tim Broadbent on marketing ROI for procurement
SHANGHAI - Tim Broadbent, global effectiveness director at Ogilvy & Mather, is presenting a breakfast workshop examining some of marketing procurement's key issues at this year's Asian Marketing Effectiveness (AME) festival taking place on 24 & 25 March in Shanghai.
AMEs: JWT's Tom Doctoroff on building big brand ideas in China
SHANGHAI - Tom Doctoroff, JWT North Asia area director and Greater China CEO, is presenting 'Building Big Brand Ideas across the Middle Kingdom' at this year Asian Marketing Effectiveness (AME) Festival on 24 & 25 March in Shanghai.
McCann Indonesia awarded Coca-Cola’s sparkling portfolio
JAKARTA - Coca-Cola has awarded its entire sparkling portfolio to McCann Worldgroup in Indonesia, encompassing the Fanta, Sprite and Coca-Cola brands.
Discovery appoints Julie Petersen as vice president research
SINGAPORE - Discovery Networks Asia-Pacific (DNAP) has announced the appointment of Julie Petersen as vice president, research.
Social media success for Philippines’ new tourism campaign
MANILA – The Department of Tourism's ‘It’s more fun in the Philippines’ campaign has exceeded expectations, less than two weeks since launch.
Mindshare Indonesia appoints Himanshu Shekhar as CEO
JAKARTA - Mindshare has announced that Himanshu Shekhar has been appointed as CEO Indonesia, with immediate effect.
Mindshare Indonesia appoints Himanshu Shekhar as CEO
JAKARTA - Mindshare has announced that Himanshu Shekhar has been appointed as CEO Indonesia, with immediate effect.
Millennial Media files for IPO
SINGAPORE – Two months after expanding into Southeast Asia, mobile advertising company Millennial Media is aiming to raise US$75 million in its proposed initial public offering.
SPH accuses Yahoo of ‘free-riding’ in copyright spat
SINGAPORE – In the latest round of Singapore Press Holdings versus Yahoo Southeast Asia, SPH has expressed its determination to pursue the law-suit vigorously and to protect its copyrighted works.
Clear to fansource Ronaldo's new hairdo in global first
GLOBAL - A new Facebook campaign and app for Unilever’s Clear shampoo will see fans in the virtual world choose the new hairstyle that Cristiano Ronaldo will adopt in the real world.
Arcade appointed AOR for Ben & Jerry’s
SINGAPORE – Boutique hotshop Arcade has been appointed as agency of record for Unilever’s Ben & Jerry’s ice-cream brand.
DDB Group Indonesia appointed as PepsiCo’s AOR
JAKARTA - DDB Group Indonesia has been appointed as agency-of-record for PepsiCo on its portfolio of brands including Pepsi, Gatorade, Tropicana Twister, Quaker, Lay’s and Cheetos.
Unilever media pitch gets underway
GLOBAL – The Unilever global media pitch is believed to be under way, the brief having been divided between strategy and buying.
Maxus Asia-Pacific appoints Simon Porter as regional trading head
HONG KONG - Simon Porter, most recently AV trading director at UK media independent Walker Media, has joined Maxus as Asia-Pacific head of trading.
PHD wins back NTUC Income
SINGAPORE – PHD Singapore has been appointed to handle NTUC Income's media planning and buying, following a competitive pitch
Publicis Modem appoints new creative director
SINGAPORE – Publicis Singapore has appointed Robert Upton as creative director of the agency’s digital offering Publicis Modem.
PHD wins Transitions Optical
SINGAPORE – PHD is understood to have won all media duties for Transitions Optical for four markets in the region following a pitch.
PHD wins Transitions Optical
SINGAPORE – PHD is understood to have won all media duties for Transitions Optical for four markets in the region following a pitch.
Tiger Beer | Enjoy Winning: Ready to Play | Malaysia
How far would you go for a bottle of Tiger Beer? That's the question posed by a through-the-line campaign for the brand by Saatchi & Saatchi.
XM Asia to acquire stake in Indonesia’s Magnivate
JAKARTA - WPP announced that XM Asia, a division of JWT, has entered into an agreement to acquire a stake in PT Magnivate Group, a leading digital agency in Indonesia. Completion of the acquisition is subject to fulfillment of certain conditions.
ESS’s Mike Kerr appointed CEO of The Asian Tour
SINGAPORE - Professional golfing franchise The Asian Tour has appointed ESPN Star Sports’ Mike Kerr as its CEO, based at the Tour’s Singapore headquarters. He assumes the role from 16 March this year.
Singapore Tourism Board reports record figures
SINGAPORE – Tourism chiefs are keen to downplay the importance of the island-state’s Integrated Resorts and casinos as STB unveils record growth and receipts.
Carat Philippines wins Tanduay business
MANILA – Carat Philippines has been awarded the Tanduay Distillers account without an agency review.
StarHub’s domain name purchase sparks TLD debate
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
StarHub’s domain name purchase sparks TLD debate
SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
"An opportunity to get some good people": Tim Isaac on Bates India resignations
NEW DELHI - In an interview with Campaign India, Tim Isaac, chairman of Bates Asia, discusses the challenges, and opportunities, that the exit of two big names brings to the agency.