AME: P&G and Grey Group on how to grow with the future in mind

SHANGHAI - Daniela Riccardi (pictured left), president of Greater China at Procter & Gamble, and Fernando Beretta (right), executive vice president at Grey Group in Asia Pacific, are presenting together as agency and client at this year's Asian Marketing Effectiveness (AME) festival taking place on 24 & 25 March in Shanghai.