Siew Ting Foo

Marketing is growing up — long live the brand

Marketing is growing up — long live the brand

Five Cannes Lions inspired shifts for Asia’s marketers

Does your brand have the soul to succeed?

Does your brand have the soul to succeed?

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.