Campaign Asia

Coach appoints Mother to creative account and unveils NYC style-inspired campaign

The latest campaign features actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee, all of whom are global ambassadors for Coach.

EY launches global film focusing on next generation

The campaign was created by Fink Different.

Ikea reviews creative account

Mother has been invited to repitch.

McDonald’s global Christmas ad to star The Grinch

Created by creative arm, Leo, the character will appear in a global campaign for the fast-food restaurant.

Financial Times reviews creative account

Ingenuity+ is managing the process.

Rimowa selects Gut as global creative agency

Luxury luggage manufacturer previously worked with Anomaly.

Will the Cannes 'integrity standards' stop false or misleading entries?

Cannes Lions introduced a set of ethics on July 10 for awards entries starting from 2026.

Bacardi picks agencies for trio of global creative accounts

AMV was the incumbent on Bombay Sapphire's account and BBDO held the Bacardi Rum and St Germain accounts.

Cannes Lions responds to criticism regarding inaccessible stage

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix

The brand took home five Film Craft awards in total.

Puma appoints Adam & Eve/DDB to global creative account

The appointment follows a competitive pitch.

Iris Worldwide hires global chief creative officer

Menno Kluin will relocate to London from Ogilvy New York to take up the role.

Iris shakes up global leadership with new appointments

Claire Humphris, co-founder and chief executive of Iris London steps down after 25 years, along with Grant Hunter, global chief creative officer, after 20 years with the agency.

‘A group of oversharers’: The making of Bodyform’s ‘Never just a period’

Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.

The Botanist gin focuses on 'the now' as it backs brand overhaul with global campaign

The rebrand was handled by The Elephant Room.

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

The decision follows Accenture’s choice to scrap its diversity goals.

Runners ‘get high’ in global Puma campaign

Puma has launched its largest global campaign to date, created by Adam & Eve/DDB. This marks an evolution of brand identity as the sportswear giant prioritises long-term, sustainable growth.

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

NBA and Hennessy open corner shop at Selfridges

The event was created by Earnies, Hot Pickle and LVMH.

Audi spot follows romance between moth and headlights

The campaign was created by Bartle Bogle Hegarty London.

Guinness sponsors Premier League with ‘largest global campaign to date’

The campaign was created by Abbott Mead Vickers BBDO.

Samsung creates AI tool for Dutch basketball team at Olympics

The tool was created by Cheil Worldwide.

Valuable 500 film spotlights disability inclusion with synchronised swimming

More than 528 CEOs will gather at SYNC25 in Tokyo to break the silence on disability inclusion and work towards radical change through 'synchronised collective action.'

Publicis Groupe 'Wishes for 2024' features AI-powered personalised messages

The films feature Arthur Sadoun’s AI twin and a skydiving Maurice Lévy.

McDonald’s lights up festive season with ‘satisfying’ Christmas campaign

The campaign was created by Leo Burnett.

Moncler experience examines 'genius' with collections by Donald Glover and Willow Smith

The digital experience was created by RGA UK.

Samsung spot spotlights how Galaxy AI can assist health and fitness

The campaign was created by Bartle Bogle Hegarty Singapore.

Greenpeace subverts Dove’s ‘Toxic influence’ film and calls out brand for plastic pollution

Campaign coincides with the 20th anniversary of Dove’s 'Real beauty'.

Tackling sustainability in the experiential sector

After years of virtual events, in-person experiences have been enjoying a post-pandemic boom. In the second of three features this week looking at issues around sustainability, how can agencies tackle the demand for more sustainable activations?

Bang & Olufsen invites music lovers to 'see themselves in sound'

The campaign was created by Hello Monday/Dept.

Bang & Olufsen invites music lovers to 'see themselves in sound'

The campaign was created by Hello Monday/Dept.

UK advertising watchdog bans Toyota and Hyundai electric car ads

The Advertising Standards Authority found the ads exaggerated the speed at which the electric vehicles could be charged.

Cannes Lions 2023 sees 6% increase in entries

New gaming award boosted entries to almost 27,000.

Hardys picks Above & Beyond as creative agency

The win follows a competitive pitch.

‘The food industry’s dirtiest secret’: Nuud calls out gum giants on plastic content

The campaign was created by TheOr.

Samsung creates noise-reducing app for people with autism

Unfear was created in partnership with Cheil Worldwide Spain.

PepsiCo sponsors first-ever Women’s Finalissima match between England and Brazil

The match will take place on 6 April at Wembley Stadium.

WPP sees 25% drop in whistleblower reports

WPP's annual report showed a 25% decrease in whistleblowing incidents, including issues around 'respect in the workplace' and 'protection of WPP assets.'

Coca-Cola invites creators to make artwork using AI-based platform

‘Create real magic’ encourages users to add their own creativity to Coca-Cola imagery.

Warc Creative 100: activist campaigns prove power of creativity

‘The lost class’ by Leo Burnett Chicago was crowned top creative campaign.

Is a pitching frenzy back after last year’s slump?

Campaign asks adland whether ‘the pitch is back’ following a flurry of pitch news, from John Lewis Partnership to Sainsbury's.

Mother creates sticker pack to make young Ukrainian refugees feel at home

The sticker pack features characters from the Ukrainian film 'Mavka. The Forest Song'.

Knorr dares Gen Z to ‘Eat for good’ in environmental push

The brand invited influencers to play a game of truth or dare to uncover the impact of food consumption on the planet.

Bentley Motors appoints global lead creative agency

London-based iX given lead creative and strategic agency status.

Nissan campaign creates ‘electrified art’ in the metaverse

The campaign was created by TBWA\London.

M&C Saatchi appoints first global head of advertising network

Part of goal to create 'frictionless global advertising network' for clients.

Dentsu Creative UK appoints first business development director

Matt Lambert joins from Miroma Group.

Haymarket Ventures makes strategic investment in content platform Playe

Playe enables brands to partner creatives worldwide and works with McKinsey and Mr Yum among others.

Disney celebrates 100th anniversary with immersive experience

The event will take place in London between 12 and 21 May.

Saatchi & Saatchi appoints James Denton-Clark as chief executive

Denton-Clark replaces Chris Kay, who joined in November 2021.

Apple releases short film to spotlight data privacy

The six-minute film was created in partnership with MAL.

TikTok spot shows it’s more than just a dancing app

The new UK campaign was created by Mother.

Ogury promotes Geoffroy Martin to chief executive

Geoffroy Martin replaces co-founder Thomas Pasquet.

Creative salaries set to ‘rebalance’ in UK in 2023

Following the post-pandemic ‘boom’, salary increases have steadied in the creative sector.

Government scraps Channel 4 privatisation

Channel 4 plans to double its investment in 4Skills and create more jobs outside London.

H&M goes virtual with immersive Roblox experience

The game was created in partnership with Dubit.

Santander taps Succession's Brian Cox for 'sliding doors' spot

The campaign was created by House 337.

Unilever marketing chief Conny Braams departs

Her replacement will be announced in due course.

British public calls out brands for insincere tributes to the Queen

A new YouGov survey found that the majority of Britons feel brand messages for the Queen were PR-driven.

MSQ records 57% revenue boost in full year results

The independent marketing group reached a total revenue growth of $104 million.

Coca-Cola launches 60-second World Cup ad

Central film will be followed by activity focused on fan rituals.

Starbucks unveils last campaign by Iris

The spot follows a woman’s creative business venture.

Digitas UK hires first chief growth officer

Sarah Hackett joins the agency from Zone.

Dawn French and Jennifer Saunders star in M&S Food's Christmas spot

French returns as the Christmas fairy and brings Saunders, aka Duckie the dog toy, to life.

Nike releases film championing refugees and sport

The documentary follows Bayern Munich player Alphonso Davies.

Burberry teams up with Minecraft in gamified collaboration

The partnership includes an in-game experience and a capsule collection.

Bumble matches with Apple TV+ to create new dating experience

The partnership plays on Apple’s comedy series ‘Ted Lasso’.

IPA names Josh Krichefski as next president

Krichefski, global chief operating officer at EssenceMediacom, will succeed Julian Douglas.

RNIB and Coca-Cola release accessible packaging for Christmas

The push was inspired by the work of The & Partnership.

Korean car brand Genesis revs up the tunes in DJ set powered by a car

The DJ set took place in Shoreditch, London.

Leo Burnett launches diversity programme for clients, with McDonald's on board

Scheme will include workshops, creative development and PR advice to clients.

UK study finds majority are ‘disenfranchised’ with pitching

The Future of the Pitch 2022 survey was conducted by Creativebrief.

MSQ appointed to Shell global roster

The win follows a six-month competitive pitch.

Adam & Eve/DDB prioritises growth in 2022 with three senior appointments

Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.

VCCP's Darren Bailes takes on global creative role

London ECD of nearly 14 years will lead agency's creative output across its eight offices.

Publicis Groupe uses ‘Wishes for 2023’ film to highlight HPV-related cancer

Arthur Sadoun and Maurice Lévy join Michael Douglas to encourage people to get vaccinated against HPV in 2023.

Peta UK warns people of ‘The octocurse’

The 90-second film was created by Grey London in an effort to stop people from eating octopus.

Gorillas tells customers to ‘do whatever’ in global campaign

The spot was created by TheOr.

Stella Artois bares all in Unfiltered campaign

The 30-second TV spot is certainly cheeky, in more ways than one.

Kyiv agency Angry takes real sounds of war to create 'Anthem of true Russia'

The creative agency worked with Ukraine’s creative community and music producer Roger Leao to compile the powerful anthem.

The key to Gen Z: How brands can speak to the next generation

With Gen Z frequently clicking the skip button and navigating an uncertain financial world, how are brands and agencies adapting their strategies to appeal to the youth of today?

Wieden & Kennedy hosts Ukraine then-and-now photographic exhibition

'Ukraine now', which features 16 artists, is open to the public until 31 May.

ASA bans Adidas ads for offensive nudity

Two posters and one tweet contained images of women’s bare breasts to promote the brand’s range of sports bras.

BMB wins Free Now's global creative and strategy account

The agency will devise a long-term creative platform to support the mobility service’s new global team.

Lions research reveals lack of confidence in creativity

Study shows only 12% of brands feel extremely confident investing in high-quality creative and only 8% of agencies feel extremely confident convincing brands to invest.

McDonald’s gets its money’s worth with overflowing billboard

McDonald’s has more than maxed out a media site with a cheeky out-of-home execution by Leo Burnett.

Sinecure.ai acquires Grace Blue Partnership

Grace Blue global chairman Ian Priest has left the company.

Peta tells people to ‘kill the tradition’ this Christmas in dark animated film

The campaign was created by House 337.

McDonald’s brings back ‘Raise your arches’ for 2023 Christmas spot

The ad was created by Leo Burnett UK.

Deliveroo explores animated foodie worlds in global brand platform

The campaign was created by Pablo.

Paddy Power kicks off football season with musical spot

The campaign was created by Bartle Bogle Hegarty.

Max Verstappen steers anti-drink-driving ad for Heineken

The campaign was created by Le Pub.

Lego Group unveils ‘Play unstoppable’ platform

The campaign was created by The Lego Group’s in-house creative team.

Heinz celebrates ‘irrational love’ for brand in first global campaign

The campaign was created by Wieden & Kennedy.

Monkey Shoulder shows thirst for creative agency with global review

Creativebrief is handling the process.

VML appoints Wunderman Thompson’s Pip Hulbert as UK chief executive

Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.

Accenture Song drives off with Peugeot global creative account

Accenture Song will take over the account in January 2024.

House 337 launches AI ethics committee and guidelines

The guidelines aim to protect human creativity and train people on how to leverage AI responsibly.

Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'

Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.

Salma Hayek stars in novela-inspired Kahlúa spots

The campaign was created by Wieden & Kennedy London.

Deliveroo unveils revamped brand identity

This is the first brand refresh for Deliveroo since 2016.

Mindshare appoints global chief strategy officer

Tom Di Sapia joins from UM.

Amplify hires global head of luxury

Johanna Worth will report to Lee Avery, Amplify’s global chief operating officer.

Do recent controversial fashion ads signal a decline in representation?

Campaign asks adland leaders to share their views on the recent fashion ad backlash for brands such as American Eagle, and what this means for DEI efforts.

HSBC hires John McDonald as global CMO

He joins from UBS to lead marketing and brand across the four HSBC primary businesses.

Thinkbox CSO: Disabled representation in advertising is a ‘commercial necessity’

Elliott Millard, chief strategy officer at Thinkbox, was part of a panel hosted by agency Purple Goat.

Disney brings a scribble to life in a Christmas story full of heart

And it's set to the piano version of You’ve Got a Friend in Me.

Lego Christmas ad spotlights power of play with Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Dove urges society to change the way it compliments young girls

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

Under Armour unveils football campaign urging players to ‘be the problem’

The work was created by Uncommon Creative Studio.

Revealed: Uncommon is majority shareholder in agency start-up Calling

Uncommon, now majority owned by Havas, backed former creative director Josh Tenser to launch Calling with Rani Patel.

McDonald’s removes smile from Happy Meal boxes to spotlight mental health

The campaign was created by Ready10 and Leo Burnett UK.

Peroni Nastro Azzurro launches global creative review

The process is being handled by AAR.

Bumble launches global campaign and revamps visual identity

The campaign and brand refresh was created in-house.

Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’

The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).

Special London chief executive and partner departs

Jennifer Black joined the offshoot of the New Zealand agency in 2022.

‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Asahi International in talks with creative agencies

The process is being supported by pitch consultancy AAR.

‘It exists to not exist in a couple of years’: Why Cannes introduced a humour category

Campaign interviews Cannes Lions' global director of awards Marian Brannelly.

Aline Santos to leave Unilever

Santos is currently chief brand officer at the FMCG giant.

Latest Nationwide ad draws ASA complaints

The UK-based campaign’s first ad has received 280 complaints.

Vodka brand Finlandia reviews global creative account

The process is being handled by Creativebrief.

Spotify campaign calls out Apple for ‘outrageous’ anti-competitive practices

Apple’s restrictions mean developers such as Spotify cannot easily promote deals and promotions on their apps.

Does adland need to up its game on short-form ads?

Tor Myhren, Film Lions president, told Cannes the industry needs to get better at short ads.

How Guinness grew sales by using social media to target women and younger people

Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.