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Asahi's ransomware attack may have compromised 1.9 million personal records

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Asahi would delay the release of its full-year financial results to focus on dealing with the fallout of the attack.

DOJ: Google must be split up to fix its ad monopoly

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Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone, pushing for the first Big Tech breakup order in decades.

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools

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Boston-based Semrush is favoured by marketers for its SEO and analytics tools.

OpenAI faces several lawsuits after alleged link to suicides, questions mount over AI’s emotional limits

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The AI chatbot’s failings have called for more regulation and safeguards from tech companies and governments alike, as scrutiny over its harmful responses mount.

The future belongs to the curious

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In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

The future belongs to the curious

Analysis Opinions Advertising Creativity Technology Analysis Opinions Advertising Creativity Technology

In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

TikTok pushes apps to broaden marketing efforts beyond downloads

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As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

TikTok pushes apps to broaden marketing efforts beyond downloads

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As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps

News Technology

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

China greenlights US TikTok sale

News Technology

President Donald Trump and Chinese President Xi Jinping finalised a deal, which will move forward in the coming weeks and months.

Reddit's popularity is growing, why are marketers still sleeping on it?

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Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, argues We Are Social’s chief executive.

Tech-first agencies are reshaping APAC's marketing models for SMEs

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Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

TrinityP3's new AI matchmaking tool lets marketers run their own pitches

Advertising Marketing News Technology

While conventional directories rely on key words, the Claude-powered Agency Register distinguishes agencies by size, capabilities, and specialisations to ensure suitability.

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

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Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.

WPP bets on $400 million Google AI alliance

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The ad agency giant will get early access to Google’s latest video and image generation models, claiming to cut content production times by up to 70% while doubling asset utilisation rates.

Singapore considers powers to block content on TikTok and Facebook

Advertising Technology

A new Online Safety watchdog will crack down on deepfakes, scams and online bullying.

Zoom is still in the room: Global CMO Kim Storin's plans to 'disrupt itself' and make APAC its growth engine

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Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid life as it was in lockdown.

WPP continues AI overhaul with $400-million Google partnership

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WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.Cindy Rose talks to Lorraine Twohill about the partnership

Samsung puts a face on India’s e-waste crisis in new spot

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A cautionary tale about e-waste… from a company that’s simultaneously challenging the very law funding its disposal in India.

Tim Cook gives in to the Labubu hype to court Chinese consumers

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The Apple CEO's livestream debut and viral Pop Mart cameo are a clear push to localise Apple’s brand appeal in China—just as domestic tech rivals ramp up new releases ahead of Double 11.

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Analysis Technology

Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.

AI is stepping into mental health but trust is still the missing ingredient

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Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov research finds.

Duolingo rolls out its new ad platform

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The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

Spotify expands access to its ad inventory with Amazon and Yahoo

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Streamer confirms rollout following its upfronts earlier this year.

Brand suitability is key: IAS on AI's role in verification that cuts ad waste

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Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.

Why do we give better feedback to GPT than to people?

Advertising Opinions Analysis Technology

Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis's Vini Dalvi, we save our most useful feedback for machines.

The Trade Desk launches new AI tool to overhaul costly third-party data buying

Advertising News Technology

The rollout for Audience Unlimited and new Koa Adaptive Trading Modes is slated for 2025-'26.

OpenAI launches new ChatGPT campaign inspired by everyday moments

Advertising Technology The Work

The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.

IAS to be acquired by Novacap for nearly $2 billion

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The transaction, expected to close by the end of 2025, will take IAS private while Novacap backs its AI-first technology investments and global growth.

What you need to know as Google’s antitrust showdown enters the remedies phase

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Divesting Chrome and Android is off the table, but Google may still have to share data and change how it runs ads—moves that could shake up advertisers and publishers worldwide. Here’s a clear look at the case so far.

Why advertisers should be wary of pinning their hopes on AI

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OpEd: The billions of dollars of tech investments has made the ad world very good at producing bad average or good average content; a dangerous game for an industry paid to be brilliant and stand out.

Amazon launches new AI creative partner in ads console

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The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

ChatGPT use is shifting from work to daily life, study finds

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Users are turning to the platform for instant answers, how-to advice, and writing help. Non-work-related messages are up 53% YoY on the platform.

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

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EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

Trump teases US-China TikTok deal

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TikTok will avoid going dark nationwide on Wednesday, and buyer plans are set to be finalised on Friday.

China's micro-drama boom will overtake box office revenues this year: report

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What started as a humble $500 million industry in 2021 will explode to $16.2 billion by 2030, with advertising set to drive more than half the pie.

40 Under 40 2025: Kitae Lim, Team Cookie

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From a one-room office to a 15-strong team, Kitae Lim has turned Team Cookie into a growth engine for tech startups.

40 Under 40 2025: Shreyas Sathe, Hybrid Adtech

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In a short period of time, Sathe has transformed a modest investment into a multi-million-dollar business in the adtech industry, while developing new talent.

40 Under 40 2025: Kimming Yap, Creativeans

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Artist, entrepreneur, inventor, author and teacher, Kimming Yap has crafted an extraordinary career for himself and others… all by design, but always ready to pivot.

40 Under 40 2025: Neil Yan, EternityX

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Mixing cultural and technological prowess, Yan is helping clients connect with Chinese consumers in one of Asia’s most competitive and exciting markets.

40 Under 40 2025: Andi Renreng, Xiaomi

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From record-breaking smartphone launches to turning tech campaigns that stand out, Renreng has helped Xiaomi Indonesia become a market leader while mentoring the next wave of local marketing talent.

40 Under 40 2025: Momoko Kameyama, Material

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Recognised for her innovative approach, her fearless PR instincts have led her to pounce on new opportunities and capitalise where others might merely observe.

Amazon and Netflix strike major ad partnership

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Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

Social media agency Spin expands to APAC with Sydney hub

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EXCLUSIVE: The London-born agency, fresh off wins with Fortnum & Mason, Google Cloud, Five Guys, among others, has launched in APAC with Shannon Johnston at the helm.

EU fines Google nearly $3.5 billion for abusing adtech dominance

News Technology

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.