WPP bets on $400 million Google AI alliance
The ad agency giant will get early access to Google’s latest video and image generation models, claiming to cut content production times by up to 70% while doubling asset utilisation rates.
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‘A knife edge of what is legal’: Six years on from GDPR, marketers are still taking data privacy risks
25 May marked six years since GDPR was brought into effect, but is it still fit for purpose as a consumer data protection shield?
Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Google’s ad sales unit gets AI overhaul, sparking job cut fears
Plans could primarily impact the ad sales division as the tech giant explores the benefits of leveraging AI for operational efficiency.
Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Open source solution will measure the holistic impact of marketing efforts across channels – letting users change the code and model parameters to suit their unique business needs.
ID++: Is Amazon planning its own post-cookie solution?
A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.
YouTube, Pinterest, Snap and WACL urge better representation of women in advertising
A number of new research projects indicate that women still do not feel accurately represented across the industry.
CacaFly’s Brian Yang on the growth of retail media and live shopping in the region
Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.
Stagwell to increase adspend on news media by 22%
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
Unilever CEO: 'Spend on social will jump from 30% to 50%'
Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion
The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
Was Temu the big winner from Amazon’s shock Google Shopping exit?
Three weeks after Amazon’s retreat, Google Shopping CPCs haven’t dropped. Did Temu simply step in to fill the gap?
Ipsos confirms Kantar Media takeover talks
The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.
DOJ to recommend Google sell off its Chrome browser: Report
The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.
Controversial new Meta tool optimises campaign performance without notifying advertisers
The 'automatic adjustments’ feature is designed to increase efficiency, but advertisers could fear losing control over their campaigns.
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?
‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?
AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Dentsu powers-up retail media networks with 'world first' attention data
Partnership with Co-op and Lumen Research used eye-tracking data that ‘proves‘ retail media ads are just as impactful as social media and out-of-home campaigns.
Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
TikTok ‘most under reported major channel on Google Analytics’
Social platform’s impression-based success is going under the radar on the most popular analytics platform, leading to missed opportunities for marketers, a new study claims.
Dentsu and Quantcast team up to boost predictive audiences for advertisers
Clients in ANZ, UK, Italy, and Sweden will be among the first to benefit from the partnership.
‘Apple Intelligence’: Three things marketers need to know about the latest iPhone launch
Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.
Cannes Lions bid: investment consortium approaches Ascential with offer
Reports suggest the bid sent to the B2B information company is for the events arm alone, as Ascential posts booming revenues for Cannes Lions 2023.
Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
Boston-based Semrush is favoured by marketers for its SEO and analytics tools.