IAS to be acquired by Novacap for nearly $2 billion
The transaction, expected to close by the end of 2025, will take IAS private while Novacap backs its AI-first technology investments and global growth.
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OpenAI strikes deal with Reddit to scrub content for ChatGPT
The language learning model will learn how to stay up-to-date with relevant topics by accessing Reddit’s Data API as part of the partnership.
IAS launches 'Election Lab' to help marketers navigate a political year ahead
With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
Google is fully embracing its AI era
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.
Apple to integrate ChatGPT into the next iPhone upgrade?
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.
The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Advertisers are not fully prepared for the demise of third-party cookies, WARC says
The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.
Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.
AI will be an 'absolute bloodbath' when it comes to taking marketers’ jobs
With artificial intelligence tools rapidly evolving and industries adapting them into their workflow, people working in the creative and marketing sector are understandably fearful that their jobs may become obsolete.
Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences
With increased new member sign-ups in Q2 2024, the streaming service looks at scaling its ad business and building its own adtech platform.
How TikTok overtook Google as gen Z’s go-to search engine
PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.
Meta ‘disappointed’ to pause its AI plans in the EU
By not having access to users’ public data in the EU, Meta said that it would only be able to provide a ‘second-rate experience’ and has therefore delayed the launch of Meta AI in the region.
Mars launches pet-friendly digital hub with Tripadvisor
With this partnership, the two brands aim to create an online community for pet owners to find travel and accommodation plans suitable for the whole family.
Martin Sorrell says ID5 can be the “winning formula” to a cookie-less future
The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.
Discord rolls out ‘sponsored quests’ on its platform in an effort to increase revenue
Social media community explores in-app ads for the first time, despite company’s CEO repeatedly stating that the platform will not rely on advertisers.
Reddit’s first day of IPO ends on a high, but will better monetisation equal tougher moderation?
The ‘Front Page of the Internet’ successfully goes public - but can it keep its communities engaged with a greater obligation to ensure brand safety?
Spotify lays off 17% of workforce amid cost-cutting drive
CEO Daniel Ek says cuts will ensure company is “right-sized” for future challenges.
‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry
An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.
Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
US adtech CEO jailed for financial fraud after faking $1.3 million transaction
Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency, and ensure ethical business practices.
Amazon refunds advertisers whose ads appeared on CSAM sites
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
EU fines Google nearly $3.5 billion for abusing adtech dominance
Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.
Google to face ‘modest’ EU antitrust fine over alleged anti-competitive practices: Report
EU goes soft on big tech as it is no longer expected to hand out heavy fines, and instead favour ending anti-competitive practices, according to a report.
Trade Desk tanks as Amazon grows: Stock plummets by 39%
The Trade Desk’s stock slumps following the departure of its CFO and growing concerns that Amazon’s expanding digital ad business is threatening its market position.
Amazon breaks up Wondery podcast operation, cutting 110 staff members
Wondery operations are now dissolved and split into two Amazon teams, one across Audible and a new ‘creator services’ team.
1% click-through rate: How Google AI Overviews is killing publishers
New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t good news for publishers.
Amazon disappears from Google Shopping ads
After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and sellers in the future.
Ferrero acquires US cereal maker Kellogg for $3.1 billion
The parent company behind Nutella is now expanding into the breakfast category and extending its footprint in North America with this acquisition.
Spotify encourages investment in video with Wrapped for Advertisers 2024
Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.
Google’s US antitrust trial comes to an end as both parties lay their closing arguments
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.
X signs partnership with PubMatic to boost ad revenue
By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.
X’s ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
X to rival ChatGPT by testing a free version of its AI chatbot
Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.
Instagram confesses that it lowers quality of underperforming videos
Smaller creators worry that they will be disadvantaged by this feature which can harm their content’s reach and visibility.
Spotify partners with The Trade Desk to test its own ad exchange
New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.
Amazon Ads launches new full-funnel advertising capabilities
The features aim to optimise media investments and drive campaign performance.
X drops Unilever from advertising boycott lawsuit
New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.
TikTok launches new measurement and retail solutions for advertisers
As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.
Google adds new asset testing to PMax to improve campaign performance
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
Is Elon Musk’s X winning back advertisers?
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
BuzzFeed to launch new social media platform in beta this year
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
Meta begins firing ‘lowest performing’ staff
Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
UK competition watchdog to investigate Google’s search and search advertising services
The Investigation aims to assess whether Google's services deliver favourable outcomes for people and businesses.
DoubleVerify warns advertisers from fraudsters exploiting ads.txt
While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.
Google may no longer be the ‘Godfather of search’ as AI tools gain ground
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
Marketers using experiments doubled from 18% to 36% last year
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
Zuckerberg says AI could ‘redefine’ Meta’s ad business
Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.
Google's AI-powered video platform Veo 2 integrated into Brandtech’s marketing platform Pencil Pro
Marketers such as Japan Airlines have already begun using Veo 2 for in-flight video content.
DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of misrepresenting verification technology and data.
YouTube expands partnership with Shopify to onboard more brands into its affiliate programme
Hoping to enhance its competition with TikTok Shop, the expansion makes it easier for shopping creators to tag brands on videos for fans.
DoubleVerify and IAS accused of running Fortune 500 ads on websites with offensive content
New Adalytics report highlights the implications and challenges of using AI-driven brand safety technologies in digital advertising.
Samsung sees spike in sales with Olympics sponsored winners’ selfie moments
With social media amplification of the “victory selfies” on the podium, the phone maker has seen positive consideration for its new foldable phone.
Gaming hits nearly $200 billion, but advertisers remain cautious
Gaming is a nearly $200 billion juggernaut, dwarfing both the movie and music industries. So why are advertisers still hesitant to cash in?
Burger King’s controversial post-birth meal: Do ‘shock factor’ ads boost sales?
As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.
Google vs DOJ antitrust trial comes to an end, but how did its ‘spaghetti football’ defence hold up?
Tech giant calls on key witnesses to defend its impact on the adtech landscape against the DOJ’s claims, arguing that it does not have monopolistic power.
TikTok rivals Google with launch of its own search ads solution
The new ads solution will help brands target younger audiences during the product discovery phase, starting its roll out in the US before testing in other global markets.
Spotify’s global ad revenue expected to reach $2.1 billion in 2024: WARC
Company plans to continue investment into video advertising and driving revenue through gen AI tools as it expects to grow by 13% in 2026.
Google introduces confidential matching for advertisers
Using confidential computing technology, advertisers can now ensure complete data security and privacy.
Everything you need to know ahead of Google’s antitrust trial
With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
Former UK deputy PM Nick Clegg leaves Meta ahead of Trump’s return
Republican and former White House deputy chief of staff Joel Kaplan to take over as Meta’s president of global affairs after nearly seven years.
Acast maintains positive outlook despite job cuts and continued unprofitability
Operating loss drops by almost 60% following budget cuts.