Why Tim Hortons went with a hockey theme for its Super Bowl spot
The ad by Gut is undeniably patriotic, but was not a “tariff brief.’
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WPP continues AI overhaul with $400-million Google partnership
WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.Cindy Rose talks to Lorraine Twohill about the partnership
Tag launches new branding with a promise to ‘make it land’
The updated identity signals a readiness for the future, while staying true to its core: delivering quality content at scale across every channel.
Tim Hortons fuels the 'Canadian Dream' in new campaign
Kiefer Sutherland Asks, “How Come We Never Talk About the Canadian Dream?”
Adidas and FCB create performance shoe for runners with Down syndrome
Three years in the making: After rigorous testing and development, the product is set to launch in 2026.
Lions parent company to acquire The Effies
“The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked,” said Ascential CEO Philip Thomas.
Nestlé has fun with Coffee Mate confusion
The new Canadian campaign from Courage features two Australian mates having coffee, mate.
Campaign Big Global Awards shortlist announced
Winners will be revealed in February 2025.
All WPP employees must become 'AI superusers,' says new CEO Cindy Rose at NYC town hall
Rose is “charismatic” and has made a “positive first impression,” said one WPP exec.
Why Tessa Ohlendorf left agency life for artificial intelligence
The former managing director of MediaMonks started Fabric Folks to help agencies adapt to the new AI era.
Brave, hungry, scrappy hustlers—why it's time to be more Kiwi
Canada's population, economy and ad industry is nearly eight times bigger than New Zealand's. So why are the Kiwis winning double the number of Cannes Lions (relative to their size) than Canada?