Kingdom Digital’s Sook Yan Yee shares her favourite projects, childhood dreams, creative quirks and the power of simple, heartfelt visuals.

He dropped out of college and was unemployed before discovering advertising. Now, as creative director at Dentsu Creative Philippines, he deplores ‘half-assery’ and thrives on helping lost young creatives find their way.

The campaign is fronted by Olympic sprinter Su Bingtian.

She grew up inspired by black and white TVCs. Now, the group creative director at Hakuhodo Vietnam turns bold, contemporary ideas into innovative campaigns, night owl hours and all.

And it's set to the piano version of You’ve Got a Friend in Me.

Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger... transformation.

The ad also features Rosie Huntington-Whiteley and Son Heung-min.

The ad also features Rosie Huntington-Whiteley and Son Heung-min.

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Kevin the Carrot returns for Aldi’s Christmas ad… and this time, he’s serving up a 24-carrot love story.

BIG W and 72andSunny celebrate mums as the main protagonists of Christmas.

Stop motion and an acoustic hook bring Telstra’s partnership-first brand platform to life, swapping network specs for a more imaginative take on telcos.

Whether he’s helping people send personalised Hari Raya songs or creating stories that simply make someone smile, Dentsu Malaysia’s creative director believes the work should feel real.

Created by creative arm, Leo, the character will appear in a global campaign for the fast-food restaurant.

TBWA\Media Arts Lab created the work.

From original local soundtracks to emotional narratives about family, here's a collection of standout campaigns from India, Malaysia, and Singapore that celebrate Diwali.

A cautionary tale about e-waste… from a company that’s simultaneously challenging the very law funding its disposal in India.

She packed her bags in the middle of the pandemic and took a leap of faith for a job in Japan. Now, the art director at indie agency UltraSuperNew turns pop culture into ultra super fun ads.

With the iPhone 17 Pro’s upgraded camera, Vodafone lets users hunt and maybe actually find mythical beasts that may or may not exist.

Havas was appointed as the brand's creative agency in December 2024.

The work by BBH Singapore injects a few smiles into what is often a routine chore for families.

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

In a unique blend of sustainability and well-being, L’Oréal Thailand's new initiative uses expired cosmetics to provide mental health patients with accessible art therapy resources.

How do you sell a Japanese-themed chicken product to Aussies? Bring on the absurdist Japanese comic director...

The insurer’s latest campaign rewards safe drivers in a national competition where good habits on the road wins.

Independent agency Game Creative's inaugural film for Australian home equity loan provider Midkey injects humour and hope for those feeling stuck in a mid-life debt trap.

The fintech firm’s latest ad, timed for the F1 and Ryder Cup, sees McLaren driver Lando Norris taking a swing at legacy banking headaches.

Serves it piping hot with AI gibberish and a side of meme overload—a gloriously absurd bid for Gen Z and Alpha attention.

The AI platform’s latest ads reveal how users turn to ChatGPT for, well, nearly everything.

After McDonald’s Japan saw Pokémon merch fly off shelves (and onto the resale market), the brand builds the hype for the Mid-Autumn Festival.

The streaming giant turned Ho Chi Minh City into a playground of massive folklore-inspired art and personalised playlists to mark the milestone.

She honed a unique style, drawing on Paint after school in her architect dad's office. Now, the motion graphic designer at Vero Bangkok weaves artistry into every animation.

EXCLUSIVE: The deranged owl is body-slamming Japan's top eight mascots from Pac-Man to Ponta in a surreal smackdown. Ad Nut insists, if there’s going to be a next round, let Ad Nut in. One tail flick and Duo is owl soup.

Seasol’s Dirty Old Secrets is a hilarious and heartfelt dive into the quirky, time-tested gardening tricks older Aussies have been perfecting for decades.

The sportswear giant reimagines its famous slogan in this Tyler, the Creator-narrated spot featuring an all-star roster of athletes spanning multiple sports.

Distracted in school and repeatedly lost toys and games to confiscation. Today, Marcus Quek gets hired for the same restless creativity that once got him into trouble.

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

McDonald’s Taiwan spent months training kung fu masters and cast for a 3-minute-16-second film—all to sell fries. CMO Cindy Lin and creative partner Leo talk exclusively to Campaign.

Solve riddles, read the terrain, survive the heat—and maybe, just maybe, drive home in a new Nissan.

Less chores means more time to unwind. Samsung's AI Home promises to handle the errands and literally everything else.

All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.

Son Heung-min’s iconic goal celebration gets the Genmoji treatment. Minimalism wins the day.

She spent her childhood staring out of car windows in Manila, sizing up every billboard and imagining herself on the team that made it. Today, as a copywriter at Ogilvy, this creative carries that same wide-eyed curiosity into every brief.

Because touching moss beats summiting a mountain any day.

From heartfelt films to catchy jingles, here's a collection of standout campaigns that celebrate the peninsula’s 68th Merdeka Day.

A slightly absurd, very noisy film about fast internet speed. Ad Nut wonders if the internet could ever be slow, and whether humans would survive the horror.

Meals are sentimental. CP Foods’ latest six-minute ‘The Best Blessing’ work takes it up a notch.

"Playfulness is a great entry point, but it must never cheapen a luxury brand," says Gordan Domlija, a lesson Hermès’ Ghibli-inspired shorts learned the hard way in China.

Because laundry time saved, is canoe time earned.

Once convinced he needed a suit to impress the suits, the Happiness Saigon concept provider now rocks baggy clothes, steals Aussie accents and shares how Severance keeps his creativity sharp.