Dentsu’s gaming chief on the 2023 trends shaping the sector
Brent Koning, Dentsu Gaming’s global gaming lead, explains why he's looking to educate more brands about emerging technologies in the gaming space.
Choose Campaign site
Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.
BBC's pop-up AR selfie booth shows visitors their wild side
The experience, created by Undercurrent, enables users to wear AR animal masks.
Marketers should tap into ‘thriving’ gaming community, TikTok claims
A report on the platform's gaming trends claims that 41% of users are motivated to buy out of feelings of 'joy'.
PepsiCo and EA Sports launch football gaming platform
Featuring a roster of global football stars, the platform will encourage participation in football and gender equality in the sport.
Is the metaverse dead or is it just under construction?
Weren't we all supposed to be donning goggles and meeting up in virtual cocktail bars in an augmented reality parallel world by now?
Wimbledon serves up Fortnite experience for younger fans
A set of gaming activations also includes a revamped mobile app and updated Roblox experience.
Roblox launches partner programme to help more brands advertise on platform
The initiative follows 'over 100 brand activations' on its gaming ecosystem last year.
High level of trust for brands that partner creators, claims TikTok
Two-thirds of users are over the age of 25, according to the social media company.
Spotify launches ad analytics service for advertisers
Launching today (13 June), the set of ad tools will be available in the UK and 10 other countries.
Arthur Sadoun: managing content supply is one of marketing's 'biggest challenges'
Publicis Groupe CEO spoke at the Adobe Summit.
We Are Social appoints global head of gaming division
Rachel Rakowski joins the agency from Logitech G.
Crocs launches interactive AR game experience with Minecraft
The unique gaming campaign, produced by Gravity Road in the UK, can be accessed by scanning a special pair of clogs.
Snap poaches director of creative strategy from Meta
Valentina Culatti will join Snap's EMEA creative strategy and production team next month.
AnalogFolk offers staff monthly day off during menstruation
The open-source policy aims to increase workplace equity and teach staff about period symptoms.
Dementia research body creates ‘museum of memories’
Creative videos depicting cherished memories are being preserved in a virtual museum to raise dementia awareness among women.
WARC upgrades TikTok adspend forecast by $2 billion
Video platform to defy recession with all brand categories set to increase investment this year.
Heinz launches tomato and soil awareness campaign in Fortnite
Players will have access to Heinz’s 'SOS tomatoes' island from 16 March.
Criteo partners with ASOS to improve targeted advertising
The commerce media company will become ASOS' exclusive advertising partner.
MediaMonks enhances software production with AI
AI will be used to deliver select highlights from live broadcasts to consumers.
Tributes paid to Nigel Jones, former FCB strategy chief and Publicis UK boss, who has passed away
Colleagues praise 'advertising industry legend' and 'dear friend' after his death at 62.
Adtech platforms Bidstack and Venatus announce in-game advertising partnership
The tie-up will allow both companies to enhance their in-game campaign offerings.
Fans can 'meet' K-pop supergroup Blackpink in Roblox
The activation was created by London metaverse studio Karta.
Over-60s make up just 4% of people in global ads
Brands are overlooking a lucrative audience, according to CreativeX.
Majority of advertisers set to invest in programmatic as cookie dies
Warc report sees higher programmatic spending, while 63% of advertisers are also now relying on second party data, according to IAB.
Merkle launches AI-powered Google Technology Practice
The practice will also see the launch of Accelerator, a technology built into the Google ecosystem.
EA Sports celebrates game launch with immersive ‘clubhouse’
The event, created by Uncommon Creative Studio, revealed the game’s cover star as Manchester City striker Erling Haaland.
Putting the normal in hormonal: Adland implements more period policies
A rising number of period policies have been launched across the advertising industry within the past year, part of a push for more workplace equity and awareness about menstruation symptoms.
We Are Social launches AR-focused agency
The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands.
Samsung ‘unfolds’ its latest smartphone campaign with 3D OOH billboards
The ads, produced by Iris, feature celebrity brand ambassadors Raheem Sterling and Fearne Cotton.
Disney’s ‘metaverse chief’ departs shortly after division shutdown
Michael White was appointed early last year to spearhead the company's metaverse ambitions.
DoubleVerify acquires AI-powered platform Scibids for $125m
The joint offering aims to help advertisers maximise their business outcomes and ROI.
Less than quarter of agencies think they are ‘really good at DEI’
A fifth believe they are doing badly, according to research across the UK and US.
Dept launches gaming division after finding '88% of Gen Z are gamers'
Isabel Perry, vice-president of emerging technology at Dept, tells clients: 'Your future customer is a gamer.'