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Samsung puts a face on India’s e-waste crisis in new spot

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A cautionary tale about e-waste… from a company that’s simultaneously challenging the very law funding its disposal in India.

If no fossil fuel company is transitioning, what exactly are agencies defending?

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Clean Creatives’ Duncan Meisel hits back at claims the F-List is “flawed,” arguing that cutting fossil fuel clients is both ethical and smart business.

Failing the F-List: Why marketing’s annual naming and shaming fest needs to move on

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Clean Creatives has spotlighted fossil fuel marketing, but Paul Mottram says the industry must now channel its influence into regulation, disinformation and systemic reform.

APAC agencies account for more than 20% of global fossil fuel contracts, F-List finds

Advertising News ESG

All major holding companies, including Dentsu, Havas, Omnicom, Publicis, Stagwell, and WPP—as well as Edelman have current or recent contracts with fossil fuel companies, as per the report.

40 Under 40 2025: Michelle Mak, Dun & Bradstreet

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This pioneering ESG leader is transforming sustainability practices for Greater China SMEs and drives corporate social responsibility campaigns and best practices for brands of all sizes.

40 Under 40 2025: Scott Purcell, Man of Many

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From a humble side-hustle to one of Australia’s biggest men’s lifestyle brands, this is a story of how smart thinking, a dash of creative risk and doing the right thing can grow audiences, revenue and real impact.

Stagwell defends work with Israeli government after criticism

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Stagwell owns agencies including Assembly, Forsman & Bodenfors and Goodstuff.

Haymarket celebrates milestones in diversity, climate action, and employee engagement in new Impact Report

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The report highlights Haymarket's progress against its commitments to diversity & inclusion, gender equality, quality education and climate action in 2024/25.

New B Corp rules to tighten standards and rebuild credibility

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Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.

Agency Report Cards 2024: We grade 25 APAC networks

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The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Gender equality is everyone’s fight—so why is marketing at the frontline?

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The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.

Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI

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Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.

Time to Nike-ify DEI

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Why we need to rescue the concept of 'merit' from being solely a Trump card.

Assembly achieves B Corp in six APAC markets

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EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

Meta’s 'alarming' conduct policy

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Meta has redrawn their boundaries of acceptable hate, and LGBTQIA+ people are no longer in the safety zone. Outvertising will no longer be working with them.

Will axing fact-checkers on Meta shift media spend elsewhere?

Analysis ESG

Facebook chief Mark Zuckerberg’s decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.

Unilever merges corporate affairs and sustainability after comms boss departure

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Unilever’s sustainability chief has taken on corporate affairs responsibilities as part of a comms reshuffle at the consumer goods multinational.

Why brands are scaling back their sustainability commitments

Analysis Marketing ESG

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

The AI energy crisis: Who bears responsibility?

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SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?

DDB Sydney launches internal sustainability drive

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The new initiative, in partnership with Change The Brief Alliance, will implement goals such as reviewing every stage of the creative process to find areas for sustainability to be implemented.

Dentsu whistleblower reports more than double amid major reforms

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Majority of complaints were related to harassment, improper treatment, fraud and company systems in the wake of Dentsu's fairness and transparency reforms created in response to the Tokyo Olympic bid-rigging scandal.

Advertisers grapple with the weight of AI’s environmental impact

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Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.

World Wildlife Fund spotlights global climate records in Olympics campaign

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The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.

The DEI illusion: Why diversity without belonging is a recipe for disaster

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"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.

Haymarket’s inaugural Global Impact Report reveals sustainability progress

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Report makes public the publisher’s advancements since the launch of redefined ESG agenda in 2023.

Is Asia behind the curve when it comes to making sustainability a priority?

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The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."

Most large companies guilty of 'greenhushing', report finds

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Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.

Can marketing reconcile its growth and sustainability goals?

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Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.

UN chief calls for ban on fossil fuel ads to combat climate change

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UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.

Rob Mayhew criticises B Lab over lack of Havas action

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Rob Mayhew publicly called out B Lab on social media for its unresolved investigation into the Havas-Shell deal.

How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia

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CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.

MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation

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"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.

We all have a collective responsibility to make progress on sustainability

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To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.

How businesses in China should balance prosperity and ESG

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SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.

How UOB reduced its ad emissions without compromising on attention time

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UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.

Beyond the Great Wall: Navigating global expansion for Chinese businesses

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Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.

How to investigate a vendor’s sustainability claims

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With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.

Working for Big Oil? Take a lesson from Vero's climate conscious creativity

Analysis Opinions ESG

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

How green is India's adland valley?

Analysis Advertising ESG Climate Action

In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?

Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility

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Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.

Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability

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As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.

B Lab initiates formal investigation into Havas' B Corp status amid Shell controversy

Analysis News ESG

Exclusive: 26 B Corp certified agencies demand B Lab to reconsider Havas' B Corp status over the Shell partnership.

'It's only greenwashing if you get caught'

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New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

Sustainability glam: L’Oréal SAPMENA's Vismay Sharma on AI skincare and leading the green beauty revolution

Analysis Marketing ESG

SAPMENA is an unconventional geographical zone; president Vismay Sharma talks about how the region sets a new bar in sustainable solutions and why data and tech are reshaping the industry landscape.

Singapore adds urgency to adopting EVs with thriller campaign film

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The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.

In the wake of COP28, five burning questions for McCann's CEO

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McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.

'Dubai could not hold COP28 without ad and PR firms greenwashing'

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With one of the world’s biggest oil producers hosting this year’s COP 28 summit, climate activists are accusing the UAE of using PR and advertising narratives to position itself as a climate leader, despite failing to meet its renewable energy targets.