Girish Balachandran

Working for Big Oil? Take a lesson from Vero's climate conscious creativity

Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.

India: Being brand-relevant in India’s habit economy

Indian consumers’ enthusiastic uptake of new technology presents countless opportunities for brands to connect with them, but shortening attention spans spell trouble for those who fail to engage them genuinely.