Microsoft says there are 10 billion search queries per day, an estimated half of them go unanswered. The new ChatGPT-powered Bing aims to change that by answering complex questions and tasks.
Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.
Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?
Domlija first joined Wavemaker as China CEO in 2017.
Snap Inc posted a US$288 million loss for Q4, reversing profits of US$23 million it made in the previous year, shares tank in after-hours trading.
ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?
Google is being accused of abusing its “monopoly power” to disadvantage publishers and advertisers who use competing adtech products. Campaign speaks to APAC adtech leaders about the implications for the industry.
Retail media is the fastest-growing and most dynamic ad marketplace worldwide, behind search and social. It is considered the third wave of digital advertising. We look at some top retail media networks on offer in Southeast Asia.
TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?
Yet Twitter remains a tenant at its Singapore office, landlord confirms to Campaign.
The Association of Advertising and Marketing Singapore responds to SPH Media CEO's open letter to unhappy advertisers.
The joint study by Dentsu and Kantar explores the role marketers in Asia Pacific play in corporate sustainability aims, suggesting radical change is needed to hit UN 2030 SDGs.
Circulation numbers were found to be inflated by 10-12%; senior staff taken to task.
While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics.
The conclusion of two lengthy investigations into Meta by the European Union has resulted in a more than $400 million fine for the company.
What happened around the tech industry in 2022? Campaign Asia-Pacific breaks down the key events.
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.
Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.
Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.
Ogilvy wins the most gold but gives up Southeast Asia Digital Agency of the Year to Mindshare as Leo Burnett steals Southeast Asia Creative Agency of the Year title from TBWA.
Elon Musk also accused Apple of threatening to remove Twitter from the App Store.
Users may use VPNs to avoid scrutiny or geo-blocked content, but a rising number of bad actors are luring users to malicious sites. Industry experts explain how advertisers can circumvent and rectify this issue.
Australia is a priority growth market for Wunderkind as it aims to help retailers realise more online revenue.
Virayavardhana first joined the agency in 1995 and has since taken on various roles.
A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
China's strict zero-Covid policies have hurt economic activity, including consumer and merchant spending on Alibaba's platforms.
China’s slowing economy and regulatory crackdowns has had an impact as advertising sales slip, despite growth from WeChat and new in-feed video ads.
Digital audio can deliver engaged audiences for brands, complementing other programmatic advertising in multi-channel campaigns. So why haven't we seen a wave of demand in APAC and are brands missing out?
FairPrice Group will work with The Trade Desk to allow brands to serve ads to consumers actively shopping for products online and offline.
A slower quarter compared to year ago at Dentsu Japan Network also contributed to drops in net revenue, while operating profit fell nearly a third from a year ago. On the bright side, Dentsu's customer transformation business remains strong.
The new organisation combines the media solutions of both Taiwan Hakuhodo Group and the Growww Group.
GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.
The merger of Warner Brothers and Discovery Inc has not been easy, but the media giant is now focused on developing a digital advertising offering along with its upcoming streaming service.
Twitter's new owner Elon Musk has cut thousands of jobs in key areas of the company globally, including policy, communications, social good, and core engineering teams.
TOP OF THE CHARTS: Priorities are also shifting from new user acquisition to deeper engagement with existing customers says the annual E-conomy SEA report.
No longer a secondary focus for retailers or brands, retail media expects to grow significantly over the next several years.
Amazon shares fell nearly 13% in after-hours trading after it missing its Q3 revenue targets.
The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.
Apple has been working on expanding its ad business for some time and recent hiring trends indicate the company is planning to capture more ad dollars in the APAC region.
Nearly half of US marketers in a Sitecore survey plan to invest 10-25% of their marketing budgets in metaverse experiences.
The outdoor products brand is employing new strategies and technology to connect with customers more meaningfully.
News from Samsung, Sitecore, Adobe and more.
According to a new Dentsu report, CMOs are tired of artificial siloes and want agencies to 'start leading and stop lagging'. But do agencies agree?
As more customers embrace blockchain technology, brands are leveraging NFT rewards. But marketers need to understand the ROI and how the value exchange will be delivered.
News from Maxis, Twilio, Dentsu and more.
SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?
Jerry Hizon will take on the role of chief creative officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Elyse Bella and Edg Samson have also been promoted to managing director for Dentsu Jayme Syfu and Dentsu One Manila, respectively.
According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.
Singapore's parliament will debate the bill at the second reading in November.
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
News from McLaren Racing, IAB Australia, CNN and more.
Loot boxes in gaming involve new layers of regulatory complexity as parallels with traditional gambling are often vague and difficult to interpret. Plus, existing gambling bodies are currently ill-equipped to deal with such challenges.
TOP OF THE CHARTS: The vast majority of CMOs (92%) at multinational companies prioritise an ethical approach to their use of data, but half (50%) do not know what this means when it comes to processes and practices.
The move is part of VMLY&R's expansion of its customer experience and commerce capabilities.
Squires' appointment will further strengthen the company’s reach in new and emerging markets including Spain, Italy, The Netherlands and the Asia Pacific.
The acquisition is Dept’s first in APAC after announcing ambitious expansion plans in the region.
Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement.
Campaign understands that Wei will return to Edelman, where she last held the position of director for head of consumer practice.
In taking on this role, Loon is tasked with accelerating and scaling initiatives that have been launched across Southeast Asia.
Wong and Alrick Dorett will now lead TBWA Singapore. The agency also names a new ECD to replace Andy Grant.
As agencies are increasingly helping advertisers transition to OTT platforms, we explore how brands are beginning to crack ad-supported streaming services.
News from Google, Samsung, Accenture and more.
Dylan Yu, marketing director for Singapore at Oppo, on how the electronics brand is rethinking its sports sponsorship strategy by customising targeted content.
News from Coca-Cola, Nielsen, Hivestack and more.
The generative design tool, motion design and metaverse offer enable brands to create new brand experiences and have been utilised by brands including Tencent, HSBC, Riot Games and Vodafone.
First-party data has become more critical for marketers with the demise of cookies and other user identifiers. Now brands are quickly learning how use their customer data tools and platforms more strategically.
Four senior ad tech veterans take on GroupM Nexus APAC leadership.
Tonelli will continue to lead Razorfish until the end of the year while his replacement is recruited.
Salterbaxter will work with companies in Australia to help them develop sustainability strategies and actions.
News from Shopee, Summit Media, Accenture, BDigital, and more.
Even though cryptocurrency adoption has grown exponentially globally, Singapore has banned crypto platforms from advertising their products due to various reasons. We ask the industry how they're navigating this ad ban.
News from Zalora, InMobi and Meltwater. Plus, Robert Woolfrey joins Fyllo.
Spikes Asia Academy 2022 will see new-world industry professionals hold talks culminating in a project or hackathon where participants have the opportunity to apply skills they have picked up.
As Google's cookieless deadline is pushed back once again, advertisers are unlikely to slow testing alternatives. In this article we look at Yahoo's Next-Gen and Connect ID solutions.
News from IAS, WFA, Havas and more. Plus, Asia Pacific online subscription video on demand (SVOD) is forecast to grow 19% in 2022 to US$24.6 billion.
Google said the industry is still not ready for a post-cookie world.
Executive Impact Matrix is a data-driven solution to analyse the business impact that executive thought leadership delivers.
StarHub will offer the English Premier League competition for six seasons, having entered into an exclusive agreement with the Premier League earlier in 2022.
Williams was most recently MediaCom’s chief executive officer for its South Africa office.
The financial company is looking for a regional media agency to cover media planning services for its six markets in Asia.
News from Foodpanda, MiQ, IAS and more. Plus, P&G creates a virtual shopping experience on Shopee
The Trove experience is targeted at helping youth adapt to the new normal.
The alternative investment model allows mature startups to trade equity in their company to media conglomerates in exchange for advertising space.
175,000 kids come online for the first time and by the age of 13, each one will have 72 million data points associated with them
TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world.
More than half of global gamers are based in Asia Pacific, but some loud opportunistic brands are falling short on delivery, partly due to missteps in data and reporting, say some experts.
Parul Gautam will be based in Mumbai, Caitlin Draper-Wheeler in Singapore and Sid Mehta in Melbourne. All three regional positions will report to Pippa Berlocher, president of Reprise APAC.
News from Razer, TheAsianParent, R3 and more. Plus, LG forms partnership with Shopee.
TOP OF THE CHARTS: The internet represents at least 2% of global greenhouse gas emissions—on par with the aviation industry—and contributes to the media industry’s overall emissions.
Developed by The Trade Desk, the open-source framework is aimed at creating interoperability and improving privacy for the two brands.
As third-party cookies get phased out, advertisers are turning to first-party data and other ID-driven solutions that do not have interoperability. This means the pool of content publishers in their media plan will decrease as targeting, measurement, and scale on the open web become difficult.
The remit begins on October 1, 2022 and runs until December 2025.
News from PubMatic, Nielsen, Ampverse and more. Plus, Mindshare announces new leadership appointments, in our weekly roundup of tech and media news.
Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research.
News from Teads, ONE Esports, Quancast and more. Plus, Forrester releases a new report called “A CMO’s Guide To Marketing Technology”.
The three brands are the grand winners of the Kantar's Digital Creative Awards SEA.
Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.
In the final part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
MiQ announced its cookieless solution in March 2022 and is already running more than 50% of its media in Australia without the support of cookies.
TOP OF THE CHARTS: 72% of respondents from a Dentsu study say that organisations will need to demonstrate higher standards of ethical behaviour as far as personal data is concerned.
News from SBS, Yahoo, Snap and more. Plus, InMobi and Microsoft extend their partnership.
SOUNDING BOARD: Following a recent controversy in China involving top KOL Li Jiaqi, industry experts weigh in on escalating brand risks and whether this will spark a reduced reliance on KOLs.
In these early days of metaverse campaigns, marketers might still be unclear about measuring success. Experts discuss ways this can be done simply and effectively.
Wightman is exiting after six months in the role.
News from MoEngage, ONE Esports, Nielsen, AppsFlyer and more. Plus, an esports hotel opens in Malaysia.
TOP OF THE CHARTS: Political and government spending dominated Q1 2022 digital advertising as the industry grows 19% year-on-year to reach $3.449bn in Australia, according to the IAB Australia Online Advertising Expenditure Report.
With over 75% of all smartphone users set to use AR daily by 2025, marketers are embedding AR into their marketing strategy, creating products that are automatically personalised to the individual shopper, says Kathryn Carter.
News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China
ADA says the deal will help it ramp up its end-to-end ecommerce expertise and services.
Winston Goh, Shopee Singapore's head marketer, talks about going beyond transactional shopping experiences and creating diverse retail journeys.
News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.
A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.
According to a study by DoubleVerify, it was also found that there have been significant improvements in brand suitability and viewability in the past year.
Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.
PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.
On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.
OpenAI's CTO Mira Murati stresses that the platform is doing all it can to achieve artificial general intelligence (AGI) while ensuring it does not become uncontrollable and replace humans.
As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer IDs, focusing on language and personalisation to elevate satisfaction to excitement.
Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.
Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
Swatch is the second long-term client after Dyson to depart from GroupM to Publicis this year, following news of a bribery scandal in China in 2023.
Hong Kong-based retail conglomerate Dairy Farm first awarded its media account to OMD in 2019.
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps.
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.
The upcoming campaign by FWD Takaful takes on the stigma of mental health conversations in Malaysia, as well as the pitch process faced by agencies.
How do we encourage young creatives to embrace bolder and more experimental storytelling? Generative AI might just be the answer to pushing them beyond their comfort zones, opines Campaign's Shawn Lim.
EXCLUSIVE: Murakami quit EssenceMediacom last week after a six-year stint to lead VaynerMedia's expansion in Japan.
Senior leaders from GroupM agencies like Mindshare and Wavemaker have recently departed, Campaign understands.
In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead.
On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.
Should marketers capitalise on the mass un-installments of ad blockers on YouTube as the platform expands a test to ban ad blockers?
Exclusive: Campaign understands Brenda Chung, a Woman to Watch winner in 2017, has been promoted to lead advertising partnerships for Taboola in Asia-Pacific.
With marketing budgets increasingly constrained and a need for greater efficiency, there's a palpable shift from vanity metrics to more concrete measures such as sales, market share, and in-store traffic. Campaign explores.
Google will roll out Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default for 1% of its users.
As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why.
The almost 10-minute film is part of Apple's 'The Underdogs' ad series, known for its over-the-top style. However, critics argue that Apple may have crossed the line this time.
How do you win Most Valuable Professional and Most Valuable Product for Tech MVP 2024? Campaign's jury of technology leaders reveals it all.
SOUNDING BOARD: SearchGPT is currently in beta testing with a limited number of users, with plans to be integrated into ChatGPT eventually. Campaign consults industry experts to determine if this new tool is truly a game changer or just another spike in the tech innovation hype cycle.
This week, I speak to APAC tech leaders about Google deciding not to end cookies. Plus, Meta's new challenge against OpenAI, and Kakao's founder arrest among other tech headlines in the region.
Google's decision to backtrack on removing cookies has left the ad industry in a tailspin. As the dust settles, Campaign speaks to industry experts to find out how marketers can cope with the latest news.
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
This week, we cover the hack on Disney's internal communications, how a loophole in TikTok is putting minors at risk, and how workers suffer during Amazon's Prime Day among other tech headlines in the region.
A dedicated Nestlé China team comprising Publicis' media and creative teams will work on the brand from August onwards.
With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.
In this week's edition: Singapore wants to ban deepfakes ahead of the country's elections, Google declines to buy HubSpot, and confusion over video games and gambling in India among other tech headlines in the region.
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
In this week's edition: Chinese social media platforms take on xenophobia, Australia looks to prevent teens from using social media, Meta's plans to introduce generative AI into the metaverse, among other tech news in the region.
Formed by a group of friends in the advertising and technology industries, Team Dayā's mission is to broaden access to education by constructing primary schools in some of the poorest regions globally—with this month's efforts focused on a remote community in Nepal's Terai (the lowlands).
Google's Sapna Chadha shares her journey as a female leader in a male-dominated industry in the first part of our International Women’s Day 2024 coverage.
Digitas' win of Aldi in December was enough to push the agency above fellow Publicis agency Saatchi & Saatchi to top the creative table. On the media side, Wavemaker held on to first place, keeping fellow GroupM agency Mindshare at bay.
As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.
After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.
With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets.
Overall organic revenue for Dentsu in 2023 was lacklustre, with the agency largely seeing growth in its home market of Japan.
Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.
In this week's edition: Temu faces regulatory hurdles in Indonesia, OpenAI delays ChatGPT's voice mode, and a new climate action marketplace promises greener advertising solutions, among other tech news in the region.
EXCLUSIVE: The KFC and Pizza Hut parent-company has ended its 26-year relationship with GroupM in China, becoming the third brand to do so in recent months.
AGENCY REPORT CARD ANALYSIS: In 2023, gen AI and cookieless solutions were top priorities for APAC agencies. We analyse our annual report cards to pick out innovation progress and point out where agencies are still falling short.
Coming out as a trans person can be scary for individuals who seek to live as themselves. We speak to two trans people at OMG about what a supportive office environment should look like, the importance of policy, and allyship from colleagues.
EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.
This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.
PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.
In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.
Welcome to the inaugural edition of Tech On Me, a weekly newsletter where Campaign's media and technology editor, Shawn Lim, breaks down the latest technology news and trends and gives his take on it.
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.
As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.
EXCLUSIVE RESEARCH: The results of a Forrester-Campaign Asia-Pacific study reveals that brands and agencies share common AI goals, like personalised marketing, but are at different stages and also differ in usage.
EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.
With less-than-anticipated ad revenues in 2023, the popular online platform is gearing up for a projected $5 billion IPO this quarter, whilst expanding its advertising footprint into Asia.
Faced with a frying pan faux pas, Japanese food giant Ajinomoto transformed a PR hiccup into a flavourful rendezvous—all while setting new standards in brand transparency. Campaign explores.
Exclusive: Media agencies in Southeast Asia have up to January 29 to submit their proposal to be Netflix's next media agency.
As Tencent's Riot Games announced it's laying off more than 500 employees globally, industry experts are left wondering how to create sustainability in gaming models that go beyond a dependency on ad spend.
Exclusive: Yves Briantais will move to New York in June after spending more than four years leading marketing for Colgate in Asia-Pacific.
In the second part of Campaign's Global Forecast for this quarter, we explore why energy brands have been criticised for their contribution toward the climate emergency, and speak to industry figures to uncover how these challenges will affect new business for agencies in the future.
Exclusive: Unilever is cutting marketing roles in Singapore across its personal care brands.
Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC
Valtech hopes its new hires will help drive clients' business value in the region through experience innovation.
With the industry's shift towards a privacy-first marketplace, curation becomes crucial in balancing data privacy with ad inventory monetisation. Campaign explores.
From energy sector controversies to recovering ad spends, these are the biggest global insights for the first quarter of the new year.
The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.
EXCLUSIVE: Having previously partnered with UM, Netflix placed its media account under review and has now appointed H+ as its regional AOR.
In her first interview since joining Deloitte, the former regional MD for RGA speaks to Campaign about her journey into consultancy, what innovation looks like outside of adland, and inspiring women around her as a veteran.
Dyson's decade-long partnership with GroupM has come to an end after a competitive review that followed a bribery scandal in China last year.
Meta's John Hegeman explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.
Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.
The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.
Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.
The media review began in September 2023 and participating agencies included Publicis and GroupM.
GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.
TikTok's day in US Congress, Alibaba makes leadership changes, Temu takes on Shein and the Adobe-Figma union failed to go through - we recap some of the biggest headlines in tech in 2023.
Wavemaker is the incumbent, retaining the account after a review in 2020.
In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.
There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and fraud risk are mounting within the industry. Campaign explores.
In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.
In a conversation with Campaign, OMD's worldwide CEO George Manas and APAC CEO Charlotte Lee discuss everything from managing agency operations to cookie deprecation to Gen AI, diversity and more.
WATCH: Shot entirely on iPhone 15 Pro Max, the 15-minute film by Apple and TBWA Media Arts Lab Shanghai addresses China's increasing pressures on Gen Z and encourages them to embrace confidence in themselves.
TECH ON ME: Telegram’s founder lands in handcuffs, sparking a firestorm over brand safety—while Apple makes an aggressive push to dominate India’s digital landscape. That, and more in our weekly tech digest.
This week, we look at the escalating legal war between Shein and Temu, Chinese tech giants scrambling to find AI startups, and Klook's new partnership with TikTok, among other tech headlines in the region.
The Southeast Asia GM talks to Campaign about embracing changing consumer trends, building brand safety, and expanding AI in one of the platform’s most vital markets.
This week, we look at Alibaba's Q2 2024 results, Douyin cracking down on corruption, and the GroupM-Pacvue partnership, among other tech headlines in the region.
Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.
A recent report by Adalytics exposed that many ads for Fortune 500 brands—including Amazon and Apple—were placed alongside harmful content. Campaign speaks to APAC leaders about the need for a nuanced approach that blends technology with human expertise.
This week saw Google hit with antitrust rulings that could shatter its dominance, while Musk's X hemorrhaged advertisers with a redeclared war. The digital landscape is fracturing before our eyes. What happens next?
Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close its advertising business in September after facing multiple challenges. Campaign unpacks learnings for the adtech industry.
This week, I speak to APAC tech leaders about OpenAI's new SearchGPT. Plus, I look at Singapore-based Qoo10's unfolding crisis, and Chinese tech at the Olympics, among other tech headlines in the region.
As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech giant's defense strategy throughout the trial.
But what does it mean for brand marketers and how can they adapt?
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.
EXCLUSIVE: Jose Campon departs after four years with the agency, while GroupM announces new leadership for Nexus and Choreograph in China.
Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.
This week, we explore the latest AI-focused announcements by Meta at Connect 2024, and Google bringing AI-search to Australia to determine how they will impact brands and marketers.
Campaign explores how Singapore’s newest digital banking entrant is using bold branding, Henry Golding as its ambassador, and simple offerings to carve out space in a crowded market and capture Gen Z’s attention.
EXCLUSIVE: The former Accenture and Dentsu leader will help clients drive higher media value through media performance audits, pitch management and more.
This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.
Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.
Van Boonstra has been at Monks since 2022 and replaces Joris Knetsch who recently departed after a decade at the agency.
Google's “trifecta” of monopolies has crippled the open web, the US Department of Justice charged in a Virginia court. As the landmark antitrust trial begins, APAC experts weigh in on the implications for the region.
This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight the growing influence of AI and the move towards greater tech collaboration.
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
In his first wide-ranging interview since joining Snap at the start of 2023, Ajit Mohan sits down with Campaign to discuss how the platform focuses its efforts on the bottom-funnel approach and where it wants to play in the generative AI space.
Nominations are open until September 8 for the most exceptional technical talent within the marcomms industry and the most innovative products from Asia-Pacific.
Campaign explores why shopping in Indonesia goes beyond a transactional experience between the seller and the consumer, as the country emphasises collective experiences and social interactions.
The IMDA wants to do more to protect young teens from harmful content and ads on social media.
FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.
Europe's top court has backed the German antitrust watchdog's ruling that Meta cannot profile users across its platforms and the web without real consent. Campaign finds out what this means for Asia Pacific.
A grim picture of Circles.Life has emerged, with allegations pointing to a company plagued by deep-seated issues that go beyond financial struggles.
Some marketers see cross-platform activations as the future of metaverse advertising, while others remain skeptical. Campaign explores the advantages and challenges of launching branded experiences across multiple virtual platforms.
Chaudhary will continue to be based in Singapore and lead the agency where he started out as a regional manager more than eight years ago.
Despite being significantly older on Netflix's 'Physical: 100', Yoshihiro Akiyama showed he was no pushover. Campaign sits down with the star to find out how brands can break down stereotypes associated with age and performance.
In an era where brand activism can be met with cynical opposition, Campaign finds out how international hospitality giant Hilton, is supporting youth allyship with a meaningful new program focused around equal representation at school formals.
Campaign first reported in October 2022 that a new review was to be launched.
As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers.
SOUNDING BOARD: After India and Brazil, WhatsApp's in-chat payment feature launches in Singapore but opens a debate. Are chat-based payments the future of digital innovation or add concerns of privacy and safety intrusion?
Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately.
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.
Exclusive: Campaign understands Catherine Flynn, who left Meta at the end of August, is now at LinkedIn where she is director of agency development and marketer education for APAC.
Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.
Smile shame, stemming from external comments and personal self-doubt, can lead to low self-esteem, social anxiety, and strained relationships. Campaign speaks to Colgate to find out how the brand is turning all frowns upside down.
In an exclusive with Campaign, adtech veteran Brian O'Kelley shares his journey from AppNexus to Scope3, insights from his past, and how he wants to help advertisers create sustainable yet pragmatic advertising.
Valtech has hired Ralf Zink as the chief operating officer for Asia-Pacific, Middle East, and North Africa (APMENA) and Shannon Dix as the managing director for South East Asia (SEA) & China to leverage the region's digital momentum.
On World Mental Health Day, Campaign looks at the state of mental health in APAC, the positive trends and challenges, according to the 2023 WFA global census.
In an exclusive chat with Campaign, The Wall Street Journal's chief revenue officer Josh Stinchcomb unveils how the Journal is navigating through softening advertising markets, leveraging first-party data, and addressing growing concerns around the need for brand safety.
The environmental impact of GPT-3 is comparable to 123 gasoline-powered cars driven for a year. As marketers increasingly turn to these tools, what should they do to reduce their carbon footprint?
PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?
The APAC advertising industry toasted to the agencies and brands responsible for the year's remarkable campaigns at the 2023 APAC Effie Awards Gala.
Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
Ebiquity CEO Nick Waters speaks to Campaign about the value gap in media, opportunities in APAC and progress in measuring media's carbon footprint.
MRM's global CCO draws parallels between the years it took for actor Michelle Yeoh to win an Oscar and lower levels of award recognition in the Asian advertising industry.
Top Chinese marketing agency BlueFocus's share price spiked on the news, adding concerns about job cuts and AI-related unemployment in the marcomms community.
According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.
In an exclusive interview, Chin tells Campaign how his consultancy experience made him a better creative.
Not the one to shy away from shooting sharp one-liners, Campaign sat with marketing guru Gary Vaynerchuk on his recent trip to Singapore to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia.
Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.
Campaign's tech and media editor shares his thoughts on TikTok's CEO Shou Zi Chew's more than five-hour-long testimony in front of the US Congress.
On her recent visit to Singapore, Campaign sits with CEO Kristen Cavallo to talk about the value of creativity, leadership and the agency's diversification approach to tackle the lack of women in top positions.
TOP OF THE CHARTS: The Trustworthy Accountability Group’s Asia Pacific Fraud Snapshot details success using certified channels and says APAC brands assume agencies are buying low-fraud inventory.
Meta will let go of another 10,000 employees till May 2023, marking another round of significant job cuts.
After speculation emerged that the Peytons would be leaving Singapore, Campaign can confirm that they will stay within WPP and take on global roles.
Bondee's epic rise has been fraught with data privacy issues. Should the app be part of a marketer's strategy?
As part of our ongoing International Women's Day coverage, Campaign speaks to 10 women entrepreneurs in the marketing communications industry about breaking gender barriers and stereotypes.
When will diversity get enough seats in the boardroom? Ahead of International Women’s Day, Campaign partnered with R3’s Women of the World network in a wide-ranging gender-disparity survey.
Speculation that Publicis was close to hiring Dave Bowman from Google first emerged last year and can now be confirmed by Campaign.
CAMPAIGN PODCAST: Meta's vice president for APAC shares his thoughts on AI, the competition from TikTok, Apple's ATT, and of course, the metaverse.
Before the stint at Google, Chadha was in consulting at Deloitte and has held senior management roles at American Express in the US and India.
Retail media currently lacks standardised metrics, undermining its credibility with brands and hindering industry growth. We find out what brands should ask the retail media networks they are being asked to invest in.
Sports organisations such as One Championship and K-League are redefining the world of sports media by creating new over-the-top (OTT) strategies. We explore how they are leveraging tech to deliver sports content directly to consumers through digital platforms.
Jacob Puthenparambil also discusses the growth of the agency and the use of AI tools which has become a trend.
Globally ecommerce giants predicted the pandemic would change shopping behaviour permanently. They were wrong. Here’s dissecting the tough road ahead for Shopee.
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
In an exclusive interview ahead of joining VaynerMedia from VMLY&R, Chan Woei Hern reveals why he made the switch and his thoughts on using generative AI.
One of the fastest-growing independent agencies according to Campaign AI, we take a deeper look at NP Digital, a performance marketing shop co-founded by Neil Patel and how the agency is growing its footprint in APAC.
The Bytedance-owned app has been taken to task for making it easy for minors to sign up to the platform with limited protections in place.
Established in 2010, Athletic Greens has gained recognition primarily for its product, AG1, with the brand's emphasis centred on 'essential nutrition'.
Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores.
An avid mountaineer, Amazon's marketing lead for Singapore is looking at new ways to engage consumers who are increasingly integrating online with offline during their shopping journeys.
SOUNDING BOARD: Amidst concerns about a potential rough spell for big ad powers, how might the fluctuating financial health of holding companies influence the stability of wage growth for advertising professionals?
Debts owed to SSPs by MediaMath are substantial. While some have demanded clawbacks, others are taking a different approach. Campaign investigates.
After Campaign's exclusive reporting on the internal strife in Circles.Life, we speak to ex-employees and workplace culture experts on what red flags other businesses need to watch out for.
The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.
Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases.
Bondee is keen to accelerate its regional expansion efforts; Sim handles hiring for the company’s headquarters in Singapore and offices across Japan, South Korea, and China.
On a recent trip to Singapore as part of their tour of RGA's offices in Asia-Pacific, the agency's new leaders sat down exclusively with Campaign for a wide-ranging conversation on the future of agencies, Cannes and generative AI.
Campaign's jury of technology leaders reveal the core components of a Most Valuable Professional and Most Valuable Product for TechMVP 2023.
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
The jury of six technology leaders from MetLife, SCMP, LiveRamp, Quantcast and ElucidateX will judge entries in this year's awards for the region's top tech talent and products, with Campaign Asia-Pacific's tech and media editor Shawn Lim, as chair.
TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US.
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.