EXCLUSIVE: A new Carma report finds strong media sentiment buoyed by innovation, R&D, and the appeal of its CEO’s rise.

Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger... transformation.

Gen Z shoppers buy with emotion, platforms sell with algorithms, and sustainability is the new fault line in China’s trillion-yuan e-commerce ecosystem.

Days before Shein could cut the ribbon on its first Paris store, the ultra-fast fashion platform is swept into a criminal probe, along with Temu, AliExpress and Wish.

Days before Shein could cut the ribbon on its first Paris store, the ultra-fast fashion platform is swept into a criminal probe, along with Temu, AliExpress and Wish.

Business rebounds, CEO Brian Niccol said, “high-quality partners” are vying for a stake in its second-largest market.

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.

How the most visible pop star in the world embraces the tactics of an introvert.

As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.

Two creative directors of global agency Forpeople share lessons in working with Chinese clients, ditching past assumptions to strike a balance in design expression for premium brand experiences.

No doubt, Asia’s GDP is soaring and its cultural influence is on the rise. Yet, as execs from The Effectiveness Partnership point out, its brands are still getting lost in the shuffle.

Adidas edges out Nike to top SEA’s fashion brand rankings for 2025.

BRAND HEALTH CHECK: In 2025, with most brands ducking controversy, Lush is doubling down on taking stands and making noise—unapologetically outspoken, principled, and expensive. In a polarised world, does courage pay off?

Driven by health concerns to transform Indonesia's FMCG industry into a healthier and more innovative sector, the fruits of her labour are now enjoyed in kitchens across the country and beyond.

Artist, entrepreneur, inventor, author and teacher, Kimming Yap has crafted an extraordinary career for himself and others… all by design, but always ready to pivot.

From launching Egghead to shaping brand strategy at Horizon Holding, Adam Mulyadi has built his career on one clear belief: great branding is part creativity and part real business impact.

Exceptionally skilled at tapping into Thailand's creator culture, Chaweewannakorn is driving up Gushcloud’s balance sheet and workplace satisfaction.

In just half a decade, Dylan Yu has shaped Oppo from a budget player into a culturally attuned, community-conscious market leading smartphone brand in Singapore.

The rebranding was led by Design Bridge and Partners.

The cosmetics company is also re-launching its Watermelon Slice soap to support prosthetic limbs charities for those injured in the Israel-Palestine conflict.

2,000 new village cafes pop up in rural China each month—a hotbed of opportunity, but full of challenges too.

GCash’s dominance in the Philippines has secured its spot as Southeast Asia’s top financial brand for the second consecutive year.

After the pop star and Kansas City Chiefs tight end announced their engagement, 20 brands were quick to respond.

Because touching moss beats summiting a mountain any day.

The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.

Vietnam Airlines retains its top spot as Southeast Asia’s top travel brand in 2025. Check out Campaign’s exclusive insights from its research with Pureprofile.

Samsung is still king of Southeast Asia’s electronics scene in 2025, leading with a rising brand score and solid footing in Indonesia, Thailand and the Philippines.

BRAND HEALTH CHECK: Fast Retailing is riding high on Uniqlo’s success but when a single label drives 90% of the profits, the cracks in GU and Theory start to matter. How long can the empire lean on one brand?

Indonesian halal beauty brand Wardah retains its crown as Southeast Asia’s top beauty brand in 2025, narrowly beating global giants like Dove and Vaseline.

From launching Cannes-winning campaigns to empowering local entrepreneurs through AI, Ninh is proof that marketing done right can shape communities and culture.

After a post-pandemic retreat, Europe’s top clubs are doubling down on Asia, drawn by a vast, young, and first-generation fanbase ready to spend.

The brand could use a double shot of strategy to course correct.

Thai hot pot giant MK Restaurant has surged to the top spot as Southeast Asia’s most beloved food brand in 2025, outpacing global powerhouses like KFC and McDonald’s.

From retro kopitiams to curry puff socks, marketers are going all in on SG60.

Meituan turns to Olympic gold medalist Sun Yingsha in a high-profile brand push.

See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.”

BRAND HEALTH CHECK: As clean-living youth gain buying power, the adrenaline-powered brand must find a way to stay wired to the next generation without losing its edge.

Vietnam’s 2025 brand landscape is dominated by tech giant Samsung, which outperforms rivals across customer service, loyalty, and purchase frequency to take the crown.

Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

See why Samsung claims the top spot as Indonesia’s most beloved brand and scores highest on awareness, touchpoints, and CX in Campaign Asia-Pacific’s exclusive Southeast Asia brand ranking.

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.

Electronics, digital wallets, tech, and ecommerce giants—discover which brands topped Filipino consumers’ preferences in our latest research with Pureprofile.

See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.

Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

Liu has driven Miniso’s rapid global expansion and innovative marketing, positioning the brand as a leading IP design retail powerhouse with a strong commitment to purpose and sustainability.