Why European football is looking east, again
After a post-pandemic retreat, Europe’s top clubs are doubling down on Asia, drawn by a vast, young, and first-generation fanbase ready to spend.
After a post-pandemic retreat, Europe’s top clubs are doubling down on Asia, drawn by a vast, young, and first-generation fanbase ready to spend.
The VP at 160over90 writes about the bright future of Japanese sport and the country's emerging status as a global sports powerhouse.