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Singapore government rolls out wave of PR and social tenders

News Advertising Marketing

From arts and transport to maritime and urban planning, multiple government bodies are open for new PR, digital and social partners.

How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner

News Advertising Marketing Creativity Spikes

The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.

Creative Minds: 'Creativity can take many different forms, no matter the platform'

The Work Advertising Marketing Creativity

Kingdom Digital’s Sook Yan Yee shares her favourite projects, childhood dreams, creative quirks and the power of simple, heartfelt visuals.

Alibaba reports mixed results as it bets big on AI and instant retail

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Alibaba's cloud and ecommerce businesses led strong revenue growth last quarter, but profits declined sharply amid heavy investments in AI and instant retail.

Revealed: Top APAC campaigns in Campaign Red’s Global Awards Rankings 2025

Analysis Opinions Advertising Marketing The Knowledge

Baliprod Films, Six Inc Tokyo and Colenso BBDO Auckland shine in Campaign Red’s analysis of 10,000 awards over the past three years reveals which campaigns were most lauded by global juries.

Redundancy is a business decision. Here’s how to bounce back fast

Analysis Opinions Advertising Marketing

As layoffs reshape the creative industry, redundancy is now a commercial reality. Recruitment director Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.

Marketers pour millions on BTL, only 2% say they can measure ROI

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Despite sweeping investment in activations, marketers admit they lack the tools and the confidence to prove impact. Many see AI as the biggest hope for fixing the gap.

Social isn't one audience: Heavy and light users don’t see the same ads

Analysis Data News Advertising Marketing

EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.

More than 150 ex-Dentsu employees plan legal action for data breach

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Former Dentsu staff say they were never contacted after the breach and are unsure what data was leaked, with some questioning why the company retained their information more than a decade after they left.

Creative Minds: Joaquin Torres on why David Droga is his idol and surviving the idea burglars

The Work Advertising Marketing Creativity

He dropped out of college and was unemployed before discovering advertising. Now, as creative director at Dentsu Creative Philippines, he deplores ‘half-assery’ and thrives on helping lost young creatives find their way.

Ogilvy Indonesia names Kapil Arora as CEO

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Sieg Penaverde steps down after six years leading Ogilvy Indonesia.

Omnicom-IPG merger nears completion: Here’s the full timeline

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With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the industry-defining merger.

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools

News Marketing Technology

Boston-based Semrush is favoured by marketers for its SEO and analytics tools.

How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss

Analysis Advertising Marketing

CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.

The rise and rise of Pinkfong: From kids earworm to stock-market powerhouse

News Marketing

Toddler’s delight and an adult’s torment, the viral jingle has helped its studio land on the Korean stock exchange—shares surged as much as 60% on debut.

WPP CEO and chair buy 100,000 shares after stock price slump

News Advertising Marketing

Cindy Rose and Philip Jansen make co-ordinated purchases worth £280,000 in attempt to boost sentiment.

Have 30 years of COP changed the world or just the rhetoric?

Analysis News Advertising Marketing Climate Action

SOUNDING BOARD: Despite cheaper renewables and mainstream net-zero, emissions are up 65% and extreme weather cost $1.5 trillion last year. With COP30 in the Amazon, the ad industry faces mounting scrutiny over fossil-fuel work and its widening credibility gap.

WPP’s McKinsey moment might be its smartest decision in a decade

Analysis Opinions Advertising Marketing

While critics mock WPP for outsourcing its own transformation, marketing advisor Ivan Fernandes argues it reframes the narrative from a company 'lost in transformation' to openly rebuilding in full public view.

Creative Minds: Ngoc Nguyen on crowdsourcing the ideal beer with Gen Zs

The Work Advertising Marketing Creativity

She grew up inspired by black and white TVCs. Now, the group creative director at Hakuhodo Vietnam turns bold, contemporary ideas into innovative campaigns, night owl hours and all.

Makro, Lotus’s and H&M gain biggest ad awareness in Thailand: YouGov

Data News Advertising Marketing

Thai retail giants Makro, Lotus's, and H&M all saw impressive jumps in ad awareness in October, highlighting the impact of recent campaigns and national promotions.

Spikes Asia announces 2026 jury presidents

News Advertising Marketing Spikes Creativity

The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.

WPP brings in McKinsey to advise on strategic review

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Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.

WPP brings in McKinsey to advise on strategic review

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Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.

Activists call on UN, Brazil to cut Edelman from COP30 over client conflicts

News Advertising Marketing

An open letter from more than 60 climate activists challenges Edelman’s credibility as the UN climate summit’s PR lead.

UN recognises power of creativity in driving climate solutions

News Advertising Marketing Climate Action

At COP30 in Belém, countries are urged to turn years of pledges into concrete action.

Move and win roundup: Week of November 10, 2025

News Advertising Marketing

HBO Max, Audi, Havas Ortega, RAPP, Atlassian, Priceline Pharmacy, Supermom Business, Cream Asia, and more, in our weekly collection of people moves and account news.

COP30: Adland’s climate moment, ready or not

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COP30 opens amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.

COP30: Adland’s climate moment, ready or not

News Advertising Marketing News Advertising Marketing

COP30 opens amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.

Klook grows up: From travel app to experiences brand, and now, IPO-bound

The Work Advertising Marketing Creativity Customer Experience Branding

Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger... transformation.

What do Campaign's international editors make of the most-awarded work?

Analysis Advertising Marketing Creativity Analysis Advertising Marketing Creativity

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

What do Campaign's international editors make of the most-awarded work?

Analysis Advertising Marketing Creativity Analysis Advertising Marketing Creativity

Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.

Zohran Mamdani's campaign proved that design can win the ground game, and an election

Analysis Opinions Marketing Analysis Opinions Marketing

“When every party starts to look the same, design becomes one of the few levers left to stand out,” says Éric Blais in his latest Free to Disagree column.

Zohran Mamdani's campaign proved that design can win the ground game, and an election

Analysis Opinions Marketing Analysis Opinions Marketing

“When every party starts to look the same, design becomes one of the few levers left to stand out,” says Éric Blais in his latest Free to Disagree column.

AI has made Double 11 in 2025 smarter. Now it must make it sustainble

News Advertising Marketing Branding

Gen Z shoppers buy with emotion, platforms sell with algorithms, and sustainability is the new fault line in China’s trillion-yuan e-commerce ecosystem.

Creative Minds: How Chang Wang made a comic book that responds to nature

Advertising Marketing Creativity Advertising Marketing Creativity

Havas China’s senior art director and creator of the award-winning 'Book of Nature', draws storytelling inspiration from music and art and advises kids to swap Harry Potter for painting and guitar lessons.

Creative Minds: How Chang Wang made a comic book that responds to nature

Advertising Marketing Creativity Advertising Marketing Creativity

Havas China’s senior art director and creator of the award-winning 'Book of Nature', draws storytelling inspiration from music and art and advises kids to swap Harry Potter for painting and guitar lessons.

If brands treat CIIE like a trade show, they've already lost

Analysis Opinions Marketing Analysis Opinions Marketing

The era of flying in global execs to read HQ-approved scripts at CIIE is done, says We. Red Bridge. Impact will belong to brands that champion China’s story, back local talent and show up to partner more, perform less.

TikTok pushes apps to broaden marketing efforts beyond downloads

Analysis News Advertising Marketing Technology Analysis News Advertising Marketing Technology

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

TikTok pushes apps to broaden marketing efforts beyond downloads

Analysis News Advertising Marketing Technology Analysis News Advertising Marketing Technology

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

If brands treat CIIE like a trade show, they've already lost

Analysis Opinions Marketing Analysis Opinions Marketing

The era of flying in global execs to read HQ-approved scripts at CIIE is done, says We. Red Bridge. Impact will belong to brands that champion China’s story, back local talent and show up to partner more, perform less.

Lego Christmas ad spotlights power of play with Lionel Richie tune

The Work Advertising Marketing

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Woolley Marketing: If I wanted a lucrative side hustle, I'd choose ad fraud

Analysis Opinions Advertising Marketing Analysis Opinions Advertising Marketing

Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.

Woolley Marketing: If I wanted a lucrative side hustle, I'd choose ad fraud

Analysis Opinions Advertising Marketing Analysis Opinions Advertising Marketing

Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.

Ricky Gervais clashes with London transport body over ‘rejected’ vodka ads

Advertising Marketing

Transport for London (TfL) says it was never asked to approve controversial billboard ads for the Ricky Gervais-backed vodka brand Dutch Barn, after the star hit out at the body for ‘banning’ them.