Marketers pour millions on BTL, only 2% say they can measure ROI
Despite sweeping investment in activations, marketers admit they lack the tools and the confidence to prove impact. Many see AI as the biggest hope for fixing the gap.
by Nikita Mishra
Despite sweeping investment in activations, marketers admit they lack the tools and the confidence to prove impact. Many see AI as the biggest hope for fixing the gap.
by Nikita Mishra