REVEALED: The most-awarded brands, campaigns and agencies across the world
Campaign Red’s Global Awards Rankings 2025 out now.
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What do Campaign's international editors make of the most-awarded work?
Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.
Campaign Global Forecast Q2 2024: Tech brands' ad spend set to return
The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?
M&A Watch: H2 2023 sees a significant drop in activity
Marcoms M&A deals were down 39% compared with the second half of 2022.
The new rules of sports sponsorship
EXCLUSIVE: If you still think sports sponsorship is just slapping a logo on a kit and hitting the hospitality box, you're as off-target as Raygun at Olympic breakdancing.
Will retail media live up to the hype?
With retail media networks poised to overtake television advertising with projected spending of $177.1 billion in 2025, the question arises: Will this emerging channel transform marketing, or is the industry witnessing inflated expectations?
UK agency releases open source menopause policy to help break taboos
Dark Horses CEO Melissa Robertson writes policy after huge response to her recent article in Campaign.
What adland has learned from Cambridge Analytica
The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.
IOC appoints Publicis for global 2018 Olympics campaign
UK will lead the work for the February 2018 games.
David Jones: Byron Sharp's comments 'belong to another century'
The You & Mr Jones founder criticised comments Sharp made in a Campaign interview to celebrate 10-year anniversary of How Brands Grow. And Sharp hit back.
Is Byron Sharp right to say the best response to Covid-19 was to stop advertising?
Sharp made the comments in an interview with Campaign.
Byron Sharp on why the best response to Covid-19 was to stop advertising
He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.
Has adland painted itself into a corner with its framing of creativity?
Adland needs to position creative thinking as a superpower.
'How the hell have we allowed this to happen?' Rory Sutherland on creative devaluation
Ogilvy's UK chairman says adland has painted itself into a corner by allowing creativity to be seen as “some magic fairy dust” sprinkled on after the serious thinking has taken place.
What a hostage negotiator has to say about how to reintegrate into society
Kevin Taylor is a former police hostage negotiator. Here, he explains how people should prepare for the new social norms post lockdown.
Are creative shops on borrowed time?
As WPP recently revealed that all its creative agencies had returned negative growth in the five years to 2019, what does the future hold for this traditional agency model?
Review of 2020: The ups and downs of WFH
Campaign looks at how the benefits – and perils – of working from home became clear during lockdown, not least when it came to the now ubiquitous video call.
Urgent need for better pitch practice to protect agency staff's mental health
Agencies' poor practice on pitching is causing unnecessary pressure for staff, finds UK pitch consultancy survey
Agency pins hopes on bullish crypto market as it starts accepting Bitcoin
Cryptocurrency's recovery sparks revival of payment trend.
'Silence makes you complicit' – six ways marketers can get purpose right
How to avoid purpose-washing, from some of the UK's top marketers at Campaign's Media 360 event.
10 things agencies can do to end long hours
The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.
Why aren’t more funny ads winning awards?
Cannes 2021: All purpose and no play makes adland a very dull place.
John Cleese 'depressed' at lack of interest in creativity from schools
Creative skills should be more highly prized in schools, he argues
John Hadfield, former BBH Singapore CEO to helm Publicis.Poke
Incumbent Nick Farnhill departs as chief executive in July to launch a new venture.
What do ECDs look for in creative recruits as the job market rebounds after Covid?
It has been a tough job market out there for junior creatives but things are finally looking up. Campaign asks the new wave of creative chiefs for their thoughts on hiring.
How marketers can press agencies to do better on diversity
Now is the right time for marketers to step up and act on the controversial issue of diversity in the workforce and the work - they have the real power to effect change.
Pixar inside out: What adland can learn from the storytelling masters
What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets.
Grey's David Patton appointed global president at Y&R
Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president to help rejuvenate the creative network.
Hegarty: 'Adland overly worships at the altar of youth'
By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.
The invisibles: Why are portrayals of disability so rare in advertising?
Whether or not it cares to admit it, the ad industry has a problem portraying disability. Just look at your TV screens for evidence. So how can it go about breaking the last taboo and being more representative?
Bolloré Group offers to buy controlling stake in Havas, rules out sale
Bolloré already owns 36.2 percent of Havas and is offering to buy a controlling interest by January 2015.
Diageo and BBH end 15-year relationship
LONDON - Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house.
Acer calls worldwide creative pitch
Acer, the computer manufacturer, is reviewing its global advertising arrangements.
Why thinking and making rule for Rei Inamoto
AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's global role.
BBH appoints LA chief Pelle Sjoenell to top global creative role
Pelle Sjoenell, the executive creative director of BBH Los Angeles, is to become the worldwide chief creative officer of the Bartle Bogle Hegarty Group.
Heineken splits with Wieden+Kennedy
GLOBAL - Heineken has ended its global relationship with Wieden+Kennedy on the Heineken and Desperados brands.
Publicis Groupe weighs bid for 30% of Cheil Worldwide
The stake would make Publicis the Korean company's largest stakeholder.
McWhopper: Behind Y&R NZ and Burger King's unlikely peace symbol
There are big ideas and there are whopping ideas. Kate Magee meets the brains behind one such campaign that made both agency and client top dogs at D&AD.
Publicis shops around world unite for Ray-Ban ad brief
Publicis Communications has drafted in creative teams from around the world to help Marcel crack a brief for Ray-Ban, the Luxottica brand.
The agency: Under construction
Ad agencies are not about to be replaced by robots, but the creative agency model is now in ER. How should agencies be evolving and what are clients going to be looking for in the coming years?
Ogilvy & Mather leaders pay tribute to Tim Broadbent
Tim Broadbent, the global effectiveness director of Ogilvy & Mather, has died after losing his battle with cancer Monday night at his home in Penang.
Charity work may be split from commercial work at Cannes Lions, says festival boss
The organisers of the Cannes Lions Festival are considering splitting out charity submissions from commercial entries in their awards judging process.
Exclusive survey results: The value of content
A survey of client-side marketers in APAC finds out how brands are developing their content marketing strategies.
INSIGHT: PR competes for the best in planning skills
In today’s increasingly multi-disciplinary approach, PR is donning the planning mantle and Kate Magee discovers it’s a natural progression
Mini kicks off global creative review
Mini, the car brand owned by BMW, has launched a review of its global creative agency requirements.
REVEALED: The most-awarded brands, campaigns and agencies across the world
Campaign Red’s Global Awards Rankings 2025 out now.
What do Campaign's international editors make of the most-awarded work?
Campaign’s editors across the globe on what won, why it mattered, and whether it truly deserved the spotlight.